Mick Gosset

Helping you get Control over your deals. Building Jointflows in Public. Follow for Daily Entrepreneurial & Enterprise Sales posts.

Former pro gymnast. 
Creator of Jointflows: control and win non-linear sales cycles.

Leading the team at Jointflows. 
Hosting the Revenue Revolution Podcast.

Today, we’re announcing a partnership with Haku AI 🎯: one of the fastest growing AI-powered outbound prospecting platform on the market.

Haku helps revenue teams identify ICP accounts, surface buying signals, research prospects and launch highly personalised outreach using an AI + human approach. 

It comes after yesterday's partnership announcement with Fathom.ai, the leading note-taker on the market.

You got it: we’re building an ecosystem around you.
If you work with Jointflows, we’re making it easy to get access to the best adjacent tools in the world.

Excited to team up, team Fathom.ai: Richard White, Amanda P. and team Haku AI 🎯: Cameron Evans 🎯

Deal progression AI Agents. Control & WIN non-linear sales cycles.

New episode of the Revenue Revolution Podcast 🎙️ 
If you’re a founder, sales leader, or considering fractional work, this episode will resonate. I sat down with James Matthews, Chief Commercial Officer at Connectd, to talk about where fractional work is really heading and what founders and operators keep getting wrong about it.

We went deep on why fractional leadership is accelerating post-COVID and alongside AI, why go-to-market and RevOps are now some of the most in-demand fractional roles, and what actually makes a strong fractional profile stand out. 

James also shared some very honest takes on founder ego, early-stage red flags, and why forecasting is more about learning than being “right”.

A few highlights from the conversation:
👉 Why startups are shifting from hours worked to outcomes delivered
👉 What founders really look for in fractional leaders
👉 Why go-to-market advisory has overtaken product as the hottest area
👉 Common red flags when fractionals work with early-stage startups
👉 How to think about forecasting in remote, fast-moving teams


🎧 Listen to the full episode. Link in the comments.

Ever had a deal that felt DONE… And then a senior decision-maker joins the call and your champion goes completely silent? 😅
We’ve all been there.

In the latest Revenue Revolution Podcast, Cameron Evans (Founder of Haku AI 🎯) talks about something that doesn’t get enough airtime:

👉 A champion who can’t speak up in front of their exec team isn’t really a champion yet.

You think you’ve got buy-in. The pain is clear. They’re nodding along in every call.
Then the CRO joins… and suddenly your internal advocate disappears.
The urgency... gone!

One line from Cameron that stuck with me:
"Have you empowered your champion to be strong enough to actually talk on that conversation?" That’s the real test.

Executive alignment isn’t just multi-threading.
It’s not just adding more people to the invite list.

It’s:
- Making sure your champion can confidently restate the problem
- Ensuring they understand the business case, not just the features
- Warming them up before key conversations
- “Man-marking” roles so you’re aligned at every level
-
If your champion can’t sell it internally without you in the room, the deal is fragile.

Full episode is live now. Link in the comments. 

If you’re selling into mid-market or enterprise and dealing with multi-stakeholder chaos, this one will feel very familiar.

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