Mick Gosset

Jointflows

Leading the team at Jointflows. 
Hosting the Revenue Revolution Podcast.

Outreach

1st Quarter: 138% 
2nd Quarter: 112% 
3rd Quarter: 117% 
4th Quarter: Pat leave 

Led the EMEA SMB New Logo Sales Team.

Outreach is the platform to drive value for sales & customer facing teams. We deliver performance and insights that result in faster, more efficient selling, communication and expansion by automating and prioritising all customer touch points throughout the process. Outreach triples the productivity of sales teams, and empowers them to drive more pipeline, book more meetings and exceed revenue goals. Thousands of customers rely on Outreach to transform the sales process, drive collaboration between sales and marketing, and deliver higher revenue.

EMEA Sales Leader

Yieldify

Director of EMEA Sales & Strategic Account Development

Director of EMEA Sales

2018 TOP PERFORMER - EMEA 
170% Quota

We help e-commerce marketers generate more sales by making it easy for them to optimise their customer journeys. With a combination of smart technology and smart services, we simplify the challenge of creating seamless, relevant experiences across multiple channels, helping brands convert and retain their customers.

Senior Sales Director

Tinyclues - acquired by Splio

2017 TOP PERFORMER - UK
1st man on the ground. Launched the UK business from scratch and acquired Key Accounts within the first year: Arcadia, Holland & Barrett, Thomas Cook, Hostel World, Charles Tyrwhitt, Boden...


Tinyclues is the leading, next generation AI-driven SaaS marketing platform enabling B2C companies to generate additional revenue through intelligent campaign targeting and planning. 


Marketers can leverage Tinyclues Action™ easy-to-use, AI augmented interface to efficiently activate customers and orchestrate their marketing agenda to drive revenue and engagement. 

Tinyclues’ ground-breaking solution uses Artificial Intelligence to predict the likelihood of any customer to buy any promoted item, even in the absence of recent intent. As a result, marketers can deliver smart, targeted messages to everyone in their database. 

Companies like Brandalley, Cdiscount, ClubMed, Fnac, La Redoute, PriceMinister, Rue du Commerce, vente-privee.com, Sarenza, Vestiaire Collective, VeryChic, Voyages-sncf.com and more are using Tinyclues to orchestrate more than 400 million messages per month across channels such as email, mobile notifications, direct mail, call centers or Facebook to generate quantified and sustainable incremental revenue.

Sales Executive, UK & Ireland

RichRelevance

RichRelevance powers personalised shopping experiences for the world’s largest and most innovative retail brands, including Walmart, Sears, Target and others. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $3 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage shoppers where it matters most – in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com

UK Sales Executive & Account Manager

Business Development EMEA

Resorthoppa.com

Reporting directly into theMD and the Chairman and in responsible for a team of 5 marketing specialists.
-> In charge of the new CRM tool training (Insightly)
-> Responsible for key strategic markets: Germany, China, Russia, Brazil, Portugal, The Netherlands, France 
-> Monitoring KPIs and setting up action-plans to flatten high-seasonality trends, and accurately forecast business results. 

-> Achievements: 
- B2B: increased turnover by 1800%.
- B2C : SEO optimisation: scoring 1st to top 5 on Google, PPC strategies : bounce rate decreased by 20%. Conversion Rate uplift: 300% Profit lift : 150% 
- AFFILIATION : monitoring migration from Zanox (http://www.zanox.com) to Tradedoubler (http://www.tradedoubler.com/).

Marketing Team Lead

In charge of GO TO MARKET phase :
Launching market in France.
Coordinating B2C - B2B - Search engines strategies.
Market Studies - Tourism industry 
Reporting and forecasting accurately

B2C:
Increasing conversion rate
Monitoring PPC spent
Monitoring and localizing adverts

B2B:
Dealing exclusivity (White Label / XML integration / GSA)
Creating data bases
Prospecting
Relationships building 

BRANDING:
Affiliates
Relationships building
SEO

Marketing Specialist

Fédération Française de Gymnastique

2008 - 4th @European Championships 
2009 - 3rd @World Cup series 
2009 - 6th @World Games 
2010 - French champion 
2011 - 7th @World champs

French Team Captain - Tumbling

Professional Athlete - Tumbling

Helping you get Control over your deals. Building Jointflows in Public. Follow for Daily Entrepreneurial & Enterprise Sales posts.

We improve predictability by stopping deal slippage and revenue delays (POCs, Implementations) through:

- Playbook standardization,
- MEDDPPICC adoption,
- And efficient (and automated) team alignment.

Metrics Improved:
Sales cycles, CAC, Forecasting, Conversion.

JayOh.io

We make it easy to access an entire cross-functional revenue operations team with proven systems that help you scale your Marketing, Sales, Customer Success & Revenue Teams.

★ On-Demand Marketing & Technical Talent #ExtraBandwidth
★ Scaling Startups through operational excellence + scalable demand generation 
★ Salesforce, Marketo, Hubspot, Pardot, Segment
★ MarTech | Growth Ops | Demand Gen | Conversion Optimization
★ Repeatable & Scalable Marketing & Sales 
★ Business Intelligence & Data Warehouses 
★ Software Development & Data Engineering
★ Sales Funnel (MQL, SAL, SQL)
★ Salesforce Development (APEX, SOQL)
★ Multi-Touch Attribution
★ Machine Learning

Fractional RevOps Leader / Founder + CEO

CeeJay LLC

★ Manage P&L, cash positions, & credit lines of multiple investments
★ Responsible for Real Estate decisions, deals, financing & cash flow
★ Manage the loan portfolio, ensure profit growth, and minimize risk
★ Ensure compliance with state and federal regulatory guidelines

Chief Operating Officer / Founder

Moonlighters

Founder & CEO

15Five

★  Directed GTM Technology Strategy & Operational Infrastructure to support growth from $8 million ARR to $16 Million ARR
★ Product Led Growth Strategy & Optimized Self-Service Business to achieve over $6 million ARR
★ Directed Tech Strategy & implementations focusing on budgets, timelines, & ROI

Go-to-Market Strategy & Operations

John Varvatos Enterprises

★ Strategic guidance on long term profitability growth & competitiveness
★ Designed & Implemented an organizational data strategy 
★ Built Customer Intelligence capability to drive Marketing & Sales efforts 
★ Manage internal scorecard across departments

Head of Business Intelligence 

★ Marketing Mix Modeling (MMM)
★ Marketing Attribution
★ Predictive Analytics
★ Digital Analytics
★ Competitive Insights
★ Social Media Reporting
★ Campaign Tracking

Senior Marketing Analyst

The Madison Square Garden Company

★ CRM 
★ Sales Insights 
★ Pipeline Mgt 
★ Asset Inventory 
★ Market Research 
★ P&L 
★ Prospecting

Operations Coordinator | Partnership Marketing & Sales

Interactive Communications, NY LLC

★ Salesforce Admin
★ Targeting & segmentation 
★ Google Analytics / Web Development
★ Email campaigns

Sales & Operations Admin

TITLE Boxing Club

★ Lead Gen
★ CRM Mgt.
★ Sales Reports 
★ Prospecting 
★ Social Media Lead Gen
★ Market Research & Analysis

Sales Manager | CRM & Lead Gen

Scaling GTM Ops for B2B SaaS Startups ⚙️🛠️

As a Marketing and Revenue Operations Consultant with over 10+ years of experience, I help the top startups & Fortune 500 Companies grow their revenue through operational excellence 🚀💸

My Background & Experience: 
★ Scaled operations at 10+ Companies that were growing at 100% Year over Year 📈
★ Over 30+ certifications in Marketing & Revenue Sales Technology 🏆
★ Launched 10+ PLG & Freemium Efforts 🚀
★ Scaled 100+ Salesforce Instances 🛠️ ☁️
★ Scaled 100+ Hubspot Instances ⚙️
★ Optimized 75+ Marketing & Revenue Analytics & Attribution Tools 🛠️
★ Managed Millions of Dollars in MarTech Spend
★ Sales/Marketer Turned Ops Engineer  💸

My Portfolio: 
★Samsung / Samsung NEXT
★Connectwise
★AT&T
★WPP
★Madkudu
★15Five
★Lever
★Aerolase
★Madison Square Garden
★ControlCase
★Auvik
★Ramp
★Productiv
★John Varvatos
★ and many more.....

My Beliefs: 
★Ops Teams need more bandwidth via On-Demand Technical Talent #ExtraBandwidth
★Business Teams need solutions that make technical things easy
★Repeatable & Scalable Lead Generation is achievable
★Marketing & Revenue Operations can be strategic but requires a holistic approach to the business 
★Work can be and should be Fun! 

Outside of work, I am: 
★ Most importantly, a Family Man 👨‍👩‍👦
★ Diehard Knicks & Giants fan🏀🏈
★ Foodie 🍕🍔
★ Lover of nature 🌴
★ Sneakerhead 👟
★ Health Fanatic 💪🏽
★ Real Estate Investor 🏡

For more information on how my expertise can help your company grow, please visit www.JayOh.io.

Joe LaGrutta, MBA

When Sales is Life...

(too good not to repost from last year)

Fractional GTM & Marketing Teams & Memes ⚙️🛠️

I used to think I could out-process a talent gap.

More SOPs.
More headcount.
More structure.

But here’s what actually moved the needle at @JayOh (and with our clients):
➡️ Hiring A players, even if it “hurt the budget”
➡️ Giving them autonomy instead of micromanagement
➡️ Letting them raise the bar — not just fill a role

B players? They’ll follow the playbook.
A players? They rewrite it when the game changes.

It’s not just about output.

It’s about:
How fast they make decisions
How well they navigate ambiguity
How they pull others up with them

Yes, A players cost more.
But the real expense? Managing around mediocrity.

If you’re scaling, look for the people who make your systems better — not just your workload lighter.

Here is what actually matters when choosing a HubSpot implementation partner:

1. They ask about your process before your portal.
Bad partners jump straight into objects and workflows.
Great ones start with: “How does your GTM engine actually work today?”
(At JayOh - the GTM Engineering Company, this is Step Zero every single time.)

2. They design for operators, not for demos.
A clean-looking deck means nothing.
A CRM your reps can actually use means everything.
If they can’t explain how their build will impact your pipeline, rep behavior, and data quality… they’re not your partner.

3. They push back — respectfully.
If a partner nods at everything you say… run.
You want someone who says “that will break later” before it actually does.

4. They build with scalability in mind.
Not quick fixes.
Not Franken-workflows.
Not “we’ll tidy this later.”
Systems should age well, not rot.

5. They own the data layer.
If they can’t talk clean enrichment, routing, scoring, and lifecycle logic, they’re not an implementation partner — they’re a glorified setup service.

6. They stay post-launch.
The real problems don’t show up on Day 1.
They show up on Day 30 when your team tries to live in what was built.

The biggest mistake companies make when choosing a HubSpot partner?

They let someone build a system that forces the business to change…
instead of building a system that reflects how the business actually works.

The system should match the business —
not the other way around.

And if you want it done right?
Check out JayOh - the GTM Engineering Company

Google Sheets is my daily.
But Excel? Still my favorite.

✅ Handles massive data sets like a champ
✅ Power Query and PivotTables just hit different
✅ Less lag, more precision
✅ Cleaner offline workflows

It breaks sometimes — but when it’s good, it’s great.

The 9 year old obviously never talked to an expert consultant. Because:
→ She has no acquisition funnel
→ Margins are garbage
→ Zero tech-enabled ops

She cried. I offered her a discovery call.

Jokes aside — “scalability” gets thrown around like it means one thing.

But at JayOh - the GTM Engineering Company , we’ve seen scale look very different depending on the stage:

→ For seed-stage? It’s efficient founder led sales and networking at scale
→ For Series B? It’s tightening systems that were duct-taped in year one & repeatable/scalable lead gen
→ For late-stage? It’s unblocking RevOps to stop leaking pipeline

Scaling doesn’t always mean more.
Sometimes it means less — fewer tools, fewer steps, fewer silos.

But always: tighter loops, clearer signals, cleaner execution.

When your interpretation skills are on ‘holiday mode’ but the deadline isn’t.

Forecasting shouldn’t be picking whatever number “feels” right.

But when there’s no clear stage definitions, entry/exit criteria, or deal inspection framework — even good managers start guessing.

Suddenly you’re in the weekly forecast call trying to justify rounding up because “the buyer’s super engaged.”

Accurate forecasts rely on:

✅ Every stage has binary entry/exit rules
✅ Probabilities are earned, not vibes
✅ Forecasting = math × process — not hope × pressure

If your forecast shifts $1M between Tuesday and Friday, the problem isn’t your spreadsheet — it’s your pipeline logic.

Marketers say “it depends” so often it should count as a marketing metric.

But here’s the funny part:
They’re not wrong.

What channel works best?
What’s a good CPL?
Should we scale this campaign?
Why did performance drop?

The real answer always depends because nothing in marketing exists by itself.

Every lever touches five others.
Change one variable and the whole mix shifts.

Marketing isn’t a set of channels —
it’s a system.

You don’t fix one thing in marketing.
You fix the chain.

“It depends” isn’t a dodge —
it’s the signal that the right answer requires context, data, and actual thinking.

Sorry but your lead quality is trash 🗑️

Not your copy.
Not your CTA.
Not your subject line.

The filter.

One fix changes everything:

Tighten lead quality before the lead ever hits your system.

Not fancy scoring.
Not a 47-field form.

Just one simple rule:
If it can’t be enriched, validated, or tied to a real business, it doesn’t enter your world.

The second you enforce that, conversion rates magically improve — not because your marketing got better, but because you stopped feeding Sales junk.

Most teams don’t have a conversion problem.
They have a “we accepted everyone” problem.

Clean the gate.
Protect the funnel.
Make the whole machine smarter.

“I saw this ad on TikTok and thought we should try it.”

Every marketer has heard it.

From a founder, a board member, a VP who just discovered reels:

→ “I saw someone do this and it looked like it worked.”

The problem?
It’s not their fault. We’re drowning in content and hype. But the bar for what counts as “research” has cratered.

At JayOh - the GTM Engineering Company , we call it secondhand strategy:
Someone watches a stranger’s campaign, strips it of context, skips the analytics, and wants to ship it yesterday.

Here’s what we do instead if its worth considering:
✅ Deconstruct what actually made the tactic work
✅ Match it against your funnel, offer, and market
✅ Test with constraints — not just vibes

Because there’s a difference between being inspired by something…
and blindly copying someone else’s TikTok.

Good luck to all the reps out there trying to juggle the holiday with the hustle!

Some days, building JayOh - the GTM Engineering Company has felt exactly like this.

✅ Wake up
😬 Spiral about deliverables
📈 Chase growth
📉 Doubt everything
🌀 Repeat

High-growth isn’t all “rocketship emojis and revenue charts.”
It’s also the stuff nobody talks about: the pressure to keep up, the mess behind the momentum, the anxiety that tags along for the ride.

Especially in the early months — I was the builder, closer, strategist, and systems janitor. There were no boundaries. No off-switch. Just one long calendar block of “try not to drop any plates.”

Here’s what helped:

Ruthless prioritization (not everything is a fire)
Templates + playbooks we could reuse instead of reinvent
Saying “no” to the wrong priorities, even when everything feels urgent

Now? We’re still sprinting — but smarter.
Still anxious sometimes — but not chaotic.
Still growing — but with way more clarity.

To anyone trying to build and breathe at the same time: I see you.

Keep going. Just don’t do it on a calendar like this.

We’re all just neural networks trained on wildly different datasets…

Trying to run decision trees in real time…

Arguing over who has the cleaner model.

Like no wonder alignment is hard.

Relationships? Teams? Group chats?
It’s all just model drift and incompatible training data.

debug accordingly 😂

Most marketers are too sane to win.

They follow best practices.
They stick to “what’s worked before.”
They optimize. Tweak. Test. Repeat.

Meanwhile, the brands eating their lunch?

They’re doing stuff that looks unhinged:
→ Writing ads that sound like texts from your chaotic friend
→ Running demand gen like a late-night talk show
→ Turning “boring” industries into memes, games, and rabbit holes

The demand teams pulling in high-intent pipeline aren’t playing it safe.

They’re obsessed with pattern interruption.

Because in a saturated feed, relevance isn’t enough.

You need a little edge. A little obsession. A little “what if we…”

It’s not about being reckless. It’s about being remembered.

Underrated demand gen skill: being willing to look a little insane.

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Joe LaGrutta, MBA

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