Lindsay Rosenthal

Synnc

Chief Executive Officer

Cred.Marketing

Founder

ChatAI

Bringing together diverse thought leaders to discuss cutting-edge AI developments across industries. Hosted right here, on LinkedIn. Enjoy!

Podcast Host

Founder at Synnc | The Marketplace for B2B Expertise

For sponsorships + booking + speaking: hello@cred.marketing
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B2B buyers trust professionals. We make it easy to co-create with them.

At Synnc, we built the first B2B creator marketing platform designed to help brands and professionals collaborate on LinkedIn content that drives pipeline—not just impressions.

If you're a brand:
Synnc helps you partner with professionals your buyers already pay attention to, and manage the full process—briefs, reviews, approvals, payments—in one streamlined platform.

If you're a creator:
Synnc connects you with brands that value your expertise and want to collaborate authentically on your terms. No chasing. No random outreach. Just aligned opportunities.

We're building the infrastructure for how trust moves in B2B. Join us!

1 month of content in 1 hour

here are 4 ways i’ve seen that startups fail

(and how to fix them)

startups don’t fail because the idea is bad.

they fail because of the roadblocks in the middle.

1. no one knows you exist
roadblock: zero awareness around your product
solution: borrow other people’s trust! partner w/ creators, get on pods, collab with people who already have the audience.

2. early users don’t stick
roadblock: high customer churn
solution: instead of adding features, fix the first-run experience. onboarding is where retention is won or lost.

3. spreading too thin
roadblock: chasing every channel and every tactic.
solution: go narrow. one product, one channel, one ICP until it clicks.

4. team energy drops
roadblock: burnout hits before traction.
solution: set smaller wins to celebrate, even if they don’t move revenue yet. momentum keeps teams alive.

every startup hits roadblocks.
the difference between ones that survive and ones that don’t is how fast they turn them into learnings.

p.s. what’s the biggest roadblock you’ve hit (or seen) in an early-stage startup?

Founder | Creator | Strategist | Building AI, Leaders, & Ideas That Move Markets

everyone thinks ai will do the work for you.

the truth? 

it only works if you know what to do with it.

had an awesome chat with Eric Chang, CFA, CEO of Claira, about building in finance w/ ai.

some sneak peek highlights: 
-start with the problem, not the tech.
-ai is just a tool — the value you deliver comes first.
-your failures and “no’s” teach you more than anything else.

swipe to learn more from our chat!

5 Top Things You Need to Know When Building with AI

Secret 2026 LinkedIn Growth Playbook:

(use this to 10x your LinkedIn!)

Most people are still playing the 2022 game.
Here’s what’s actually driving reach in 2026:

1. Saves > likes
Saves are now the strongest long-tail distribution signal.
If people save it, LinkedIn keeps resurfacing it.

2. Dark traffic > feed traffic
Slack shares. DMs. Group chats.
This is where real reach now compounds, even if engagement looks “low.”

3. Blank connection requests convert higher
 Max out weekly requests with relevant people only (~100/week).

4. Commenting beats posting
One high-signal comment can outperform your own post.
Comments = silent visibility engine.

5. POV is your only AI-era moat
Generic is invisible.
 Personal takes + real tradeoffs = differentiation.

6. Consistency beats virality
Creators chase spikes.
Operators build systems.

HubSpot For Startups just dropped their official 2026 LinkedIn Growth Playbook!!

Here:  https://lnkd.in/gtcybXhe

Save this for max growth in 2026!!

Secret 2026 LinkedIn Growth Playbook

just wrapped up a full CEO content system for a B2B company.

the main takeaways here:

three things stood out:
1. most founders know their story, not their stance.
2. AI only works when the human strategy is also on point.
3. the fastest growth happens when content + sales move as one.

founder-led content isn’t about visibility.
it’s about velocity.

the moment your voice aligns with your GTM, you stop chasing attention.

start attracting opportunity.

2026 will be the year ai decides which products stick.

are you ready for this??

most plg playbooks were written before ai changed how users evaluate products.

here’s what we’re seeing now.

(big thanks to Kate Syuma for the insights here!)

-hyper personalisation that adapts in real time
-first touch experiences that deliver value in seconds
-core ai performance becoming the stickiness driver
-feedback loops that evolve the product while users use it

plg isn’t just a funnel anymore
it’s an ongoing conversation between user behavior and product response

would love to hear what teams are actually prioritizing right now.
what’s breaking?
what’s working?

drop your experiences in the comments below!

Our Top 4 Tips For PLG Growth in the AI Era

The can’t-miss 24/7 AI revenue machine playbook:

(a quick masterclass on AI + sales)

everyone says they want “agentic AI”
but few know how it actually drives revenue 24/7.

most AI chatbots are still just… chatbots.
they can talk, but they can’t do.

so even when a buyer’s ready to book or a customer needs help, the handoff stalls.
andddd revenue sleeps.

Anam just changed that with function calling.
 it turns AI personas from talkers into doers.

now AI can:
 – qualify a lead → instantly book a meeting
 – push notes straight into your crm
 – open a support ticket automatically
 – pull live answers from your knowledge base

NICE.

no scripts. no flow-builder nightmares.
the model decides when to act.

this is how ai moves from responding → revenue-producing.

from persona → agent.
from talk → act.
from reactive → always-on sales execution.

THIS is modern sales.

every company wants their founder visible.

but few ask visible for what?

visibility alone doesn’t build trust.
it just builds noise.

the shift happens when a founder stops “posting”
and starts leading a conversation.

when they move from being the face of a product to being the voice of a category.

that’s when the market starts listening.
when content starts compounding.

the key isn’t more output.
it’s alignment between voice, relevance, and demand.

build the voice → earn the relevance → convert the demand

that’s how founders stop chasing attention and start creating real gravity.

your 2026 playbook for better AI-powered sales:

(10x your ROI with tools your team actually uses)

sometimes it’s hard to find the exact tool that you’re looking for.
and even harder to find one that exactly matches your workflow.

so why not just build it yourself? 
(and no, this doesn’t take weeks or any coding skills!!)

i’ve been using Replit. 
it lets you build apps in plain english.
no setup, no waiting on engineers, no switching tools.

i wanted a sales coach that could:

summarize calls
flag missed objections
push notes to Notion
and update our CRM automatically

i described it in a few prompts.
Replit built the full workflow, connected to my stack, and hosted it instantly.

within an hour, i had a live tool that cut my team’s call review time by 70%.
every insight now syncs across Notion and HubSpot automatically.

no searching around for the best tool out there.
and no restructuring our workflows around the new tool.
now the tool just works for you (as it should!)

this is the new way to build!!

p.s. have you given Replit a try yet? what will you build??

everyone wants ai hacks.

most of them don’t hold up once you try to scale.

here are 3 i see everywhere that don’t actually work:

1. generating 100s of posts with no editing
looks efficient, but you end up with a lot of noise instead of signal. 

editing is where the real leverage is.

2. using ai for engagement comments
audiences can sense generic replies from a mile away. 

it kills trust faster than it builds reach.

3. trusting ai analysis without checking raw data
ai is great at surfacing patterns, but not at catching context. 

skipping the validation step and you’re in the danger zone.

ultimately, the real edge isn’t finding hacks.
it’s knowing where to not cut corners.

the 2026 cold email playbook you NEED

(better outbound, more $$)

ultimately, if you don’t hit the inbox, nothing else matters.

when we scaled our own outbound, the real pain wasn’t volume
it was burned mailboxes, flagged domains, and reply rates dropping overnight with no obvious cause.

that’s the invisible drag that kills momentum.

i’ve been using Maildoso to stabilize this layer.
they’re built specifically for cold email at scale.

not internal comms or general inboxes.
just solely specialized outbound infrastructure.

their self-healing mailboxes have been the biggest unlock:
mailboxes rotate between sending + resting

and if one gets burned, Maildoso replaces it automatically.

no manual monitoring.
no scrambling.
no campaign downtime.

and with the new monthly subscription option,
it's easier to start without a long-term commitment.

my fav part of all:
98%+ inbox placement
(even to Outlook!!)

if cold email is a real growth lever for you, this is worth paying attention to.

The 2026 Cold Email Playbook You Need

most people scroll linkedin.

few actually use it to grow their career.

here are my + Jérémy Grandillon's 5 underrated hacks that change the game:

1. cold dms
not the spammy kind.
the thoughtful, specific ones that show you did your homework.
one well-written one can open a door that changes your career.

2. max out your connections
you only get so many, so use them wisely.
connect with people in your lane every week.
those relationships compound.

3. be intentional
don’t accept everyone.
connect with purpose. it trains the algo and builds a relevant network.

4. comment w/ depth
comments are the most underused growth tool on linkedin.
thoughtful ones get crazy reach, visibility, and spark real convos.

5. track your relationships
dms get messy fast.
use a simple crm to track who you’ve reached out to + when.
whatever you track, grows.

you don’t need a viral post to grow your career here.
just show up as a professional who actually cares.

6 marketing experts share their biggest predictions:

(for B2B marketing in 2026 + beyond)

everyone has an opinion about what’s next.
but the people actually doing the work have the real insight.

these 6 marketers are calling it now:
(big thanks for their insights here!)

Sarah Adam
Madhav Mistry
Katie Wrathall
Eileen Kwok
Nicole P.

swipe through the carousel to see the trends. 

plan your strategy now because 2026 is coming fast.

6 Top Marketing Creators Reveal Their 2026 B2B Predictions

most brands talk to everyone but reach no one.

the fix is simple: 

tier your content!!

tier 1- personal, high-touch, account-level.
tier 2- vertical-specific, modular stories.
tier 3- broad, viral reach plays.

each layer builds the next.
relationships → relevance → reach

this is how you scale precision without losing personality.

swipe through the carousel for the full model.

The 3 Tier Content Model

marketing AI playbook every founder NEEDS for 2026:

(giving away my literal gameplan I’ve used to 10x)

here’s the thing.. the top teams aren’t using AI.
they’re letting AI run the marketing for them.
(and then just adding a bit of personal spice in)

this is my  2026 playbook:

1. start with a “source of truth.”
every week I anchor everything around 1 long-form asset:
a podcast, founder narrative, customer call, research memo.

2. I feed that source (plus my site + brand pillars) into Blaze.
which builds me full campaign plan:
hooks, angles, formats, even what topics to hit next.
most efficient way I’ve found to go from idea → execution in mins.

3. brand kit on autopilot, yesss
voice stays consistent because the visuals, tone, etc. are locked in.
Blaze generates templates that match our look and feel, but I still steer the creative.

4. create once, multiply output.
From one input, we end up with:

- long-form article
- weekly email
- 6–10 LinkedIn posts
- 3-5 short-form video scripts
- landing page variations

5. centralize approvals
team only edits the thinking, not the formatting.
the system handles the structure + distribution rules.
it’s how a lean marketing crew can feel like a 20-person one.

6. refine the loop.
every week I check what hit:  engagement,  replies, etc.
then feed those insights back in.
system learns, adapts, and plans smarter next cycle.

2026 marketing isn’t about making more content.
it’s about making the system that makes the content.

most teams will keep hiring headcount to scale output.
the teams who build the system will scale themselves.

your 2026 cheat sheet for making AI actually do the work:

(not just talk about it)

most AI tools can write, answer, and chat, but they stop right there.
that’s the gap between simulation and real output.

but this is the realllll game changer here:

we’ve been testing Anam’s new Function Calling feature.
it’s a real glimpse of what’s next in the world of automation.

here’s what changes when your AI can take action:

- it can detect intent in a sales conversation and book a meeting on the spot
- it can pull answers from your company knowledge base in real time
- it can capture data from chats and push it directly into your CRM
- it can even trigger custom workflows or API calls based on what’s said

suddenly, your AI persona isn’t just responding.
it’s actually collabing.

and that’s the shift that matters here!!
from “helpful assistant” to “functional teammate”
this is the layer that turns AI strategy into execution.
and the whole reason we are pushing this innovation so much.

it’s live now in beta on Anam!! 
see the comments for a link to try it yourself.

ai isn’t coming for your job in 2026.

but it will change how your job gets done.

the next phase isn’t about replacement.
it’s about redefinition.

teams that speak ai will move faster.
workflows will rebuild from the ground up.

and the best leaders won’t manage tasks, they’ll guide human judgment.

the biggest shift here is that creativity will be the edge again.

bc once everyone has the same tools, original ideas are what set you apart.

swipe for our full Q1 2026 predictions below!

Our 2026 Predictions for AI + Work

your 2026 cold email playbook:

(landscape changing fast, use this to keep up)

most founders I know wants the same thing:
consistent inbox placement w/o babysitting the setup.
(bc who has time for that??)

truthfully, most cold email problems aren’t copy problems.
they’re infrastructure problems.

that’s why I swear by Maildoso.
it’s built only for cold email.
and their mailboxes hit 98 percent+ inbox placement
even to outlook!!

their new self-healing system is the real win.
mailboxes rotate, rest, auto-replace if they burn out.
so campaigns keep running, w/o the constant reputation checks.

outbound a 2026 priority for you?
fixing deliverability early will save you months later.
this is the cleanest setup i’ve found so far!

SEO takes 12–18 months to show results.
But w/ AI search, can ~1.5x traffic in 45 days.
How early-stage startups are finally getting a fair shot:

The search wars have quietly restarted.
Except this time, Google isn’t the only gatekeeper.

When someone asks ChatGPT, Perplexity, or Claude for:
“Best AI CRM tools”
“How to build a data stack in 2025”
“Top ways to reduce churn”

Those answers aren’t coming from ads nor backlinks.
They’re being synthesized.
And only the most credible, data-rich, and human-sounding sources get cited.

That’s the new frontier: 
AI Search Optimization.

It’s faster, fairer, and more dynamic than SEO ever was.
Small teams can now compete with billion-dollar incumbents..
…if they play the new game right.

Here’s the new playbook to win AI search in 2025:

1. Track your visibility across AI engines.
You can’t optimize what you don’t measure.
(Most teams have no idea where they appear in ChatGPT or Perplexity responses.)

2. Audit your content through AI’s lens.
LLMs don’t care about keywords. 
They care about trust, clarity, and originality.
They’re looking for first-party data, quotes, and examples.

3. Feed your expertise into workflows.
Use AI to scale. The secret to keep competing. 
But keep humans in the loop for insights only you can provide.

4. Close the loop.
 From tracking → insights → optimized content → publishing.
 How you compound visibility every week, not every year!!

This is exactly what AirOps make possible.

It tracks your brand’s visibility across ChatGPT, Claude, Gemini, and Perplexity.
Finds gaps, generates expert-level content, and pushes it live.

Not SEO automation. AI search acceleration.

Startups used to wait 12 months to rank.
Now they can earn citations and traffic in 45 days!!

The game has changed.
Most brands haven’t realized it yet.

Save this post!
Because the first movers in AI search will own the next decade of distribution.

everyone’s chasing linkedin engagement.

but not all posts are built the same.

after posting daily + tracking data, here’s how i’d rank the top 5 types of posts by engagement:

1. personal stories (nothing beats authenticity + relatability)

2. contrarian takes (sparks conversation fast)

3. step-by-step how-to’s (people save to use later)

4. data-backed insights (builds cred)

5. curated lists (people love scanning and bookmarking)

personal always beats polished.
and audiences love easy to skim and share.

engagement isn’t luck.
it’s about knowing what formats work and stacking them consistently.

6 AI creators share their biggest predictions
(for B2B + AI in 2026)

everyone’s talking about AI.
but what do the people building with it actually see coming?

these 6 creators are calling it now.

(and a big thanks for their insightful responses!)

Audrey Chia
Ruben Hassid
Charlie Hills
Katie Wrathall
Alex Banks

swipe through below to see the predictions. 

plan ahead because 2026 is going to look very different if you’re in B2B.

taplio

Lindsay Rosenthal 💫's Linkedin Analytics