Lindsay Rosenthal

Founder | Creator | Strategist | Building AI, Leaders, & Ideas That Move Markets

For sponsorships + booking + speaking: hello@cred.marketing
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I build AI, leaders, products, and ideas that move markets.

As a founder, creator, and strategist, I’ve taken products from concept to market, scaled sales engines, built teams, and created campaigns that drive both revenue and cultural relevance. Deeply integrating AI in every step of the way. 

My experience spans SaaS, AI, B2B, and beyond, working alongside the companies and executives shaping tomorrow’s most important industries. (Would love to work with yours!)

I operate where innovation meets execution. 
Blending the reach of a creator, the precision of a strategist, and the perspective of an AI founder who has built and scaled from the ground up. 

The result: content, campaigns, AI, and go-to-market strategies that cut through the noise and position brands at the forefront of their markets.

Founder

1 month of content in 1 hour

my top B2B pick that’s killing the content game:

(and how you can follow their lead!)

ClickUp generates 100m+ views a month.

here’s their secret:
they operate like a media company.
not just a SaaS brand.

1. more accounts, more feed real estate

they run multiple personalities: humor, productivity, culture.
this means you see them multiple times in one scroll.

2. employees are key distribution

folks killing it like Zeb Evans, Chris Cunningham, Gaurav Agarwal, Kyle Coleman, Gregory Swan, Matt Bauman.
high value, personal, behind the scenes content.

3. speed 

around 10 vids / week.
iphone setups. minimal editing.

they also test constantly:
winners get remixed.
competitor formats get adapted.
trends get used fast.
wild ideas get tried.

high volume = fast feedback

4. platform native execution

Tiktok for humor.
Insta for skits and culture.
LinkedIn for thought leadership.
long form for depth.

they are experts on each platform’s unique vibe.

5. media company mindset

they hire actors and creatives.
they run writers’ rooms.
employees are empowered to post.

the goal is attention first, product second.

the result:
- organic reach
- low CAC
- memorable brand
- resilience to algorithm shifts

job well done to the entire ClickUp team!!

How ClickUp generates +100M views per month

the reason creators will outperform ads in 2026:

(plan ahead for your Q2 strategy!)

trust.

we all know how we scroll past regular ads without another thought. 
that’s because ads just talk at people
but creators talk with them.

creators are already part of their community.
they speak the language.
they understand the real context.

i always explain it like this.
an ad is a door-to-door salesperson.
your defenses go up immediately.

a creator is your sibling at the dinner table.
you listen. (even if you are a little skeptical)

this is why creators are becoming the real go-to-market motion.
they combine:

 • distribution
 • education
 • credibility

all into one channel.

ads still have a place.
but creators build belief. and belief is what actually converts.

good ideas don’t get you results. 

a clean system does.

every B2B creator campaign starts with a great spark.
but without the right setup, it’s all chaos and stress.

I see it all the time with the 50+ brands I work with:
Big plans for a killer campaign
But then 10+ tools, 100 emails, and no clue what actually went live and how it impacted the overall campaign / goals

brands make this way harder than it needs to be.
creators get lost in the shuffle.
tracking results feels actually impossible sometimes.

that’s why we built Synnc.

so you can actually run campaigns start to finish
without drowning in spreadsheets or losing your mind in the process.

CEO & Founder x2 | Wiley Author 2026 | Building Enterprise AI Agent Capability

AI Teacher, Speaker, Consultant, Executive Workshops Host

I work with executives who are navigating real pressure around AI. Revenue expectations. Headcount questions. Speed. Risk. And the growing gap between what is possible and what is actually being delivered.

Before tools like ChatGPT made AI mainstream, I was implementing AI inside large organizations. In one deployment, AI driven initiatives exceeded a 90 million dollar annual sales pipeline target in just three months, reaching 115 million. 

That experience shaped the AI Impact Alignment™ process. It forces hard choices. What matters. What does not. What should be automated now. What should remain human. And how leaders stay in control while moving faster.

Today, I advise leadership teams, speak to executive audiences, and teach organizations how to make AI decisions that hold up under scrutiny. 

If AI feels both unavoidable and unclear inside your organization, you are asking the right questions.
________________________________________________________________

Partnerships@theashleygross.com for Brand partnerships and sponsorships

Ashley@aiworkforcealliance.com for AI strategy consulting, AI agents, and business process automation

Ashley@aiworkforceacademy.io for Speaking engagements, conferences, company offsites, and universities

Ashley Gross

Well, it’s a construction zone, but it’s my construction zone.

Since the beginning of 2024, my ‘office’ has been one wall of my bedroom. 

Bootstrapping two businesses meant every spare dollar went into growing my team, serving clients, and keeping my own needs at the very bottom of the list.
This year, I decided I had waited long enough.

I’m still a long way from the big goals I have for myself and both companies, but I’m finally allowing myself a small upgrade: a dedicated home office.
In about two weeks, this work-in-progress space will become a full room just for building what is next: a podcast studio, meeting area, and office all in one.

It might not look like much yet, but to me it represents years of sacrifice, a bet on myself, and a reminder that it is okay for founders to invest in their own environment too.

What is one “small” upgrade you have made that changed how you work?

The long work trips are hard. Missing bedtime stories still stings, but I’m also really proud of the life we’re building.

I found a voice memo my son recorded, telling me how proud he is of me for working so hard. 

It now lives on my phone as my little courage button for big flights, big meetings, and anything that makes my stomach flip. (Like these moments below)

It’s a good reminder that our kids often see our effort and love more clearly than we do. 💓 

Parents, what helps you stay grounded on the tough days?

While this may not be the healthiest version of self care.. it’s still my personal preference. 

TGIF and I hope you get to unwind. ✌️

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A Lot of People Don’t Like AI Content

(Are you one of them?)

Teams often hesitate to use AI for content because they worry it won’t feel authentic or that it will replace humans entirely.

In my conversation with Charlie Hills 🦩, I asked him the biggest AI myth he encounters.

His answer?

“People think AI can create content on its own.”

Many assume AI will just replace human creativity. “Why use AI,” they ask, “when you can just write it yourself?”

But that misses the nuance.

AI is not a replacement, it is a support tool.

Charlie shared how he uses AI to:

• Experiment safely without risking brand voice

• Get past writing blocks he has never been great at

• Scale ideas across formats such as video, blogs, and posts

The upside? Companies that treat AI as an assistant and not a replacement gain speed, consistency, and creativity without losing authenticity.

AI is not a threat. It is a tool for media-first companies to generate leads and connect with buyers more effectively.

So here is the question: If AI could help your ideas reach more people without diluting your voice, would you use it?

Revenue Stops Where Humans Slow Down

(Leaks are costing you millions)

Every missed follow-up, delayed approval, or hidden insight is cash left on the table.

AI agents plug the gaps. Leads are followed up, deals move faster, forecasts hit the mark.

Upsell opportunities surface, churn risks get flagged, reports are automated instantly.

Teams gain hours, pipelines grow, and revenue becomes predictable without extra headcount.

AI agents amplify output and precision. They don’t replace humans.

The shift from descriptive data to prescriptive action is where ROI appears.

Which revenue problem will you patch first with AI agents?

ai-agents-revenue-problems-ashley-gross

Most teams are racing to adopt AI tools… but almost nobody is watching what those vendors quietly change in the background.

• Privacy defaults
• Data-use clauses
• New AI features that suddenly start training on your data

I’ve been building a workflow I call Vendor Change Tracking with Perplexity.

Here’s what it does:
1. Monitors a curated list of AI vendors (OpenAI, Microsoft Copilot, Notion AI, AWS/Azure AI, etc.)
2. Runs scheduled daily searches across their privacy policies, security docs, and changel ogs
3. Flags only what actually changed (data usage, logging, retention, AI features, third‑party sharing)
3. Produces an exec‑ready summary delivered to your email, Slack, or your risk register

It’s basically an AI early‑warning system for your AI stack.

If you want to see exactly how to do this for your own business or clients, join my live Perplexity Pro Research Webinar on March 18th at 4 PM EST.

Sign up here 👉 https://lnkd.in/eZguff3E

Ideas Get Stuck Between Thinking And Presenting

(It slows you down and breaks your flow)

Ever had a brilliant idea, only to lose momentum trying to turn it into a deck?

I’ve been there. Brainstorm in one tool, copy notes into another, rebuild slides from scratch, then go back to tweak ideas. That workflow eats time and interrupts your creative flow.

There’s a better way.

With Gamma, your ideas go straight into slides. Connect it to Gmail, Notion, GitHub, or HubSpot, and your deck pulls in live data automatically. No copying. No rebuilding.

If you like starting in Claude, Gamma works there too. It’s just one of the ways Gamma bridges your thinking to real output.

This is what agentic workflows look like:

Thinking → Output → Presentation. One continuous loop.

Gamma keeps your ideas moving and makes sure they don’t get stuck as notes.

Try Gamma here → https://lnkd.in/ed_8ZD9p

#GammaPartner

Ashley Gross, CEO of AI Workforce Alliance & AI Workforce Academy with arms crossed, next to bold text: "The Agentic Era Is Here! No more copy and paste between tools," and a blue logo for Gamma AI.

Filling PDFs, routing the data, and getting documents signed eats up more time than we realize.

(And most teams only notice when it’s already a mess)

We spend hours moving data between forms, PDFs, and approvals.

Every extra step increases the chance for errors and slows down delivery.

Anvil is a tool that would change that.

It lets teams create dynamic webforms, automatically route data to PDFs or other systems, and collect e-signatures, all embedded inside your application’s existing workflows.

Think of it like turning manual paperwork into a smart process that just works.

Approvals happen faster, mistakes disappear, and the process scales without adding headcount.

The hidden cost isn’t the forms. It’s the hours lost, errors, and manual effort no one plans for.

If I could embed that in my workflow, I’d reclaim hours each week and free my team to focus on actual product work.

Which repetitive workflow in your team would benefit most from automation like this?

#AnvilPartner

Brand partnership • CEO & Founder x2 | Wiley Author 2026 | Building Enterprise AI Agent Capability

Ashley Gross, CEO of AI Workforce Alliance & AI Workforce Academy sits on a chair, smiling softly. Text reads, "Every Extra Step Adds Risk" with a note on streamlining workflows. 

Most people still think “SEO” means ranking on Google.
But 99% of your customers aren’t starting with your website (or even Google) when they need a solution like yours.

They’re opening an AI assistant and asking:
• “What’s the best tool for X?”
• “Who should I use for Y?”
• “What’s the easiest way to do Z?”

This is where AEO (Answer Engine Optimization) comes in.
SEO helps you show up in traditional search results.
AEO helps you show up inside AI answers when someone asks an assistant for the best option and expects one clear recommendation.

My Comet workflow lets me:
1. Pull the exact questions people are asking on Reddit
2. Find patterns in what they love, hate, and do not understand
3. Turn that into emails, landing pages, and AEO‑ready content that AI is more likely to surface as the answer

If you want to see exactly how to do this for your own business or clients, join my live Perplexity Pro Research Webinar on March 18th at 4 PM EST.

Sign up here 👉  https://lnkd.in/eZguff3E

AI Agents Don’t Fail Because The Tech Is Weak

(They fail because teams deploy without clarity.)

It’s tempting to launch pilots and track activity, but activity doesn’t equal impact. 

Deals stall, pipelines leak, and adoption plateaus.

The teams that win connect AI to real revenue decisions. 

They embed it into daily workflows, measure the metrics that actually matter, and make adoption consistent across reps.

Leadership matters too. 

Clear ownership, aligned goals, and governance ensure AI doesn’t just sit in dashboards, it accelerates results.

When done right, AI stops being an experiment. 

It becomes a revenue multiplier, surfacing signals, speeding deals, and scaling performance.

Where is your AI deployment falling short today, execution, alignment, or both?

ai-agents-sales-team-ashley-gross

Is AI terrible or magical?

(Here’s the spectrum Jeremy sees)

I asked Jérémy Grandillon the AI myth he keeps correcting.

He calls it a spectrum.

Some people sit on one end:

“AI doesn’t help. I’ve tried ChatGPT. I don’t trust it.”

Others are on the other:

“I love it. I have dozens of GPTs working for me. It’s magical.”

Jeremy’s view: AI sits in the middle.

Set up right, it can feel magical.

Without context, guidance, or process alignment, it frustrates.

AI isn’t a silver bullet. It isn’t useless.

It’s a spectrum. Knowing where your process fits is what makes it powerful.

Where do you fall on the AI spectrum?

Can you describe your product in one sentence?

(This question tells you everything about your marketing)

I asked Charlie Hills 🦩 a simple question:

“If you were on the marketing team for Stanley, what would your one-line message be for people who are curious about it?”

He didn’t list functions.

He didn’t talk about features.

He went straight to positioning.

“Your AI LinkedIn content strategist.”

That answer stuck with me.

Most tools struggle because they sound like this:

“We help you write posts.”

“We help you create content.”

“We help you automate marketing.”

But that’s not memorable. And it’s not clear.

What Charlie did was define the role the tool plays for the user, not what buttons it has.

Not a scheduler.

Not a post writer.

Not another AI tool.

A strategist.

That shift changes how people understand the product instantly.

It reminded me that good marketing is not about saying more.

It is about saying the right thing in fewer words.

If your product had to be described in one sentence, would people immediately know why it exists?

I've been experimenting with something new. 

Using an AI SDR to handle the top of my sales funnel so the "what are you actually trying to do with AI?" conversation happens before we ever get on a call.

Using Tavus, I built an AI SDR named Gloria to answer questions about our AI programs, brainstorm concrete AI use cases for your team, and qualify you for a Calendly call by gathering the details that matter (department, priority use case, timeline) without it ever feeling like a form.

On the surface, it feels like a natural conversation. Under the hood, it's a structured sales process that filters out vague "AI curiosity" and gets us straight to real problems, real solutions, and booked meetings.
This is what an AI SDR looks like in practice and it actually works.

If you've ever watched me build an agent, you already know what I'm doing in this demo. I try to break whatever I build as fast as possible. 
Break it, fix it, and make sure the same issue can't happen again. 

It is a lot better to find the gaps yourself than to let your prospects find them for you. That's why I gave Gloria a little attitude and kept my answers intentionally vague. 😅 

Want to build your own AI SDR? Drop "Gloria" in the comments and I'll send your own packaged version of her!

AI Agents Close More Deals

(They turn every signal into actionable revenue.)

AI agents rank leads, spot rep skill gaps, and forecast pipeline in real time. 

Without action, insights sit idle.

Revenue teams using AI agents see measurable impact:

→ High-value leads acted on immediately

→ Forecasts become actionable and reliable

→ Reps coached on gaps, performance improves

AI agents amplify reps. Every decision is faster. Every pipeline is more predictable.

Are your AI agents driving revenue, or just generating data?

A presentation slide by Ashley Gross, CEO of AI Workforce Alliance & AI Workforce Academy titled 'Revenue Enablement with AI Agents' shows three use cases: Pipeline Efficiency, Rep Performance, and Forecast Accuracy. Each use case includes sections on 'Scenario,' 'Challenge,' 'Action,' and 'Outcome,'

Scaling Revenue Isn’t Just About Speed

(it’s about precision.)

High-value deals, compliance checks, and sales content all demand workflows that never miss a step.

Advanced automations route opportunities to the right reps instantly. 

Risky deals are flagged in real time. 

Campaign content is personalized and delivered at scale without adding headcount.

This isn't a theory. Teams using structured workflows see measurable gains: faster pipeline coverage, fewer stalled deals, and more predictable revenue.

Workflows amplify what your reps already do best: closing deals, nurturing relationships, and acting on insights.

Tools like Make provide the framework to run these processes seamlessly, turning complex operations into repeatable, reliable revenue outcomes.

PS: If you missed Part 1 of Make Workflow Automation Ideas, check it out here: https://lnkd.in/eSBqk6xA 

Which parts of your revenue cycle could benefit from smarter, automated workflows today?

Infographic by Ashley Gross, CEO of AI Workforce Alliance & AI Workforce Academy titled "Make Workflow Automation Ideas: Sales & Revenue Teams (Part 2)" displays sectors, industries, functional areas, purposes, and success metrics for automation in sales. Key sections include B2B sales, financial services, and SaaS, highlighting automation benefits like real-time compliance and enhanced content operations. 

Workflows Can Make Or Break Revenue Teams

(Automation turns chaos into predictable results.)

AI-powered workflows help sales teams act on leads faster, personalize outreach, and forecast revenue confidently.

Manual routing, CRM checks, and stalled deals are handled in real time. Reps focus on closing, leaders focus on strategy, nothing falls through the cracks.

Each workflow multiplies impact: faster responses, higher conversions, fewer stalled deals, and measurable pipeline results. 

From lead qualification to follow-ups and forecasting, the right workflows accelerate every stage of the sales cycle.

Invest in smart workflows and watch efficiency, alignment, and revenue grow without adding headcount. Teams become smarter, more confident, and predictable in hitting targets.

Tools like Make give your revenue team the structure to act faster, make better decisions, and scale impact.

Are your workflows driving predictable revenue, or are your reps still firefighting?

PS Stay tuned for Part 2!

Infographic by Ashley Gross, CEO of AI Workforce Alliance & AI Workforce Academy titled 'Make Workflow Automation Ideas: Sales & Revenue Teams (Part 1)'. Shows three sections: B2B & SaaS, Financial Services & B2B Services, Enterprise & Manufacturing. Includes industry examples, functional areas, automation descriptions, and success metrics for each sector. Highlights include lead enrichment, prospect intelligence, and revenue forecasting

Struggling to know which deals actually matter?

(AI agents make pipeline quality clear.)

Sales teams often drown in leads that don’t convert. AI agents sift through the noise, highlight high-value opportunities, and flag deals at risk before they slip.

They don’t just track activity. They remember context, suggest next steps, and help reps focus on deals that actually move revenue.

From instant contact insights to smarter follow-ups, pipeline management becomes predictable instead of reactive.

Swipe the carousel to see 7 ways AI agents improve pipeline quality and help your team close with confidence.

Which part of your pipeline could use this clarity most?

ai-agents-pipeline-quality-ashley-gross

Ever felt like your tools are all over the place?

(There has to be a better way than juggling 20 apps.)

I was chatting with Leonard Rodman, M.Sc. PMP® LSSBB® CSM® CSPO® the other day about AI tools, and I mentioned Notion. 

I love it because you can centralize everything: SOPs, SLAs, docs, sub-pages. You name it. 

You can even chat with Claude or other AI tools. It’s basically like talking to the brain of your company.

And Leonard’s a huge fan too! He pointed out how it can generate synthetic data and keep everything in one hub. 

No more hopping between 15 - 20 apps to stay productive. It’s all in one place.

The real win is everything comes together as one clear source of truth. Your processes, your documentation, your workflows. All ready for smarter automation.

And Notion, if you’re reading this, maybe add a chat feature. That would turn this into a true all-in-one for managing teams.

That’s on our wishlist.

If you could merge two tools you use daily into one, what would it be?

If your top rep has time to update Salesforce, you have a bigger problem.
Their calendar should be full of customer conversations, not admin work.

With Copilot using a Salesforce plug in, I clicked two buttons, updated the opportunity, and added the most recent email to it without ever leaving Outlook. 

That is the kind of impact that gives reps their time back and keeps leaders fully in the loop.

March 4th at 1 p.m. EST, I am hosting a free webinar on how AI powers the modern Salesforce workflow, and I would love to have you there.

In one hour, we will walk through six real use cases you can take back to your team. 
Register here: https://lnkd.in/esDvHnXK

Cross-border Payments Aren’t Just Slow

(they can shave 3–6% off your margins.)

I’ve seen teams collect in one currency, convert, pay in another, convert again. Same dollar, multiple hits.

Most finance teams juggle four tools to move money globally. Every handoff multiplies errors, friction, and hidden costs.

Airwallex lets you run everything from one dashboard. One integration. One workflow.

1. Global accounts 
→ Hold revenue in the currency you earn it. Add new markets in minutes.

2. Payments & transfers 
→ Faster, cheaper, real-time, bypassing legacy banking delays.

3. Spend management 
→ Multi-currency cards, automated approvals, POs, bills.

4. Intelligent finance
→ AI assistant surfaces optimizations, recommends next steps, reduces manual work.

Fewer mistakes. Faster transfers. Teams spend time on decisions, not spreadsheets.

How much margin are you leaving on the table with your current finance stack?

#AirwallexPartner

Ashley Gross, CEO of AI Workforce Alliance & AI Workforce Academy in a blazer stands confidently beside an Airwallex financial infrastructure chart. The graphic compares various financial services. #AirwallexPartner

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The Battle

Lindsay Rosenthal

Ashley Gross

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Performance ScoreLindsay Rosenthal's LinkedIn Performance

Performance ScoreAshley Gross's LinkedIn Performance

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The Battle

Lindsay Rosenthal

Ashley Gross

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lindsay Rosenthal's LinkedIn Performance

Performance ScoreAshley Gross's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLindsay Rosenthal's LinkedIn Performance