Lindsay Rosenthal

Founder | Creator | Strategist | Building AI, Leaders, & Ideas That Move Markets

For sponsorships + booking + speaking: hello@cred.marketing
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I build AI, leaders, products, and ideas that move markets.

As a founder, creator, and strategist, I’ve taken products from concept to market, scaled sales engines, built teams, and created campaigns that drive both revenue and cultural relevance. Deeply integrating AI in every step of the way. 

My experience spans SaaS, AI, B2B, and beyond, working alongside the companies and executives shaping tomorrow’s most important industries. (Would love to work with yours!)

I operate where innovation meets execution. 
Blending the reach of a creator, the precision of a strategist, and the perspective of an AI founder who has built and scaled from the ground up. 

The result: content, campaigns, AI, and go-to-market strategies that cut through the noise and position brands at the forefront of their markets.

Founder

1 month of content in 1 hour

my top B2B pick that’s killing the content game:

(and how you can follow their lead!)

ClickUp generates 100m+ views a month.

here’s their secret:
they operate like a media company.
not just a SaaS brand.

1. more accounts, more feed real estate

they run multiple personalities: humor, productivity, culture.
this means you see them multiple times in one scroll.

2. employees are key distribution

folks killing it like Zeb Evans, Chris Cunningham, Gaurav Agarwal, Kyle Coleman, Gregory Swan, Matt Bauman.
high value, personal, behind the scenes content.

3. speed 

around 10 vids / week.
iphone setups. minimal editing.

they also test constantly:
winners get remixed.
competitor formats get adapted.
trends get used fast.
wild ideas get tried.

high volume = fast feedback

4. platform native execution

Tiktok for humor.
Insta for skits and culture.
LinkedIn for thought leadership.
long form for depth.

they are experts on each platform’s unique vibe.

5. media company mindset

they hire actors and creatives.
they run writers’ rooms.
employees are empowered to post.

the goal is attention first, product second.

the result:
- organic reach
- low CAC
- memorable brand
- resilience to algorithm shifts

job well done to the entire ClickUp team!!

How ClickUp generates +100M views per month

the reason creators will outperform ads in 2026:

(plan ahead for your Q2 strategy!)

trust.

we all know how we scroll past regular ads without another thought. 
that’s because ads just talk at people
but creators talk with them.

creators are already part of their community.
they speak the language.
they understand the real context.

i always explain it like this.
an ad is a door-to-door salesperson.
your defenses go up immediately.

a creator is your sibling at the dinner table.
you listen. (even if you are a little skeptical)

this is why creators are becoming the real go-to-market motion.
they combine:

 • distribution
 • education
 • credibility

all into one channel.

ads still have a place.
but creators build belief. and belief is what actually converts.

good ideas don’t get you results. 

a clean system does.

every B2B creator campaign starts with a great spark.
but without the right setup, it’s all chaos and stress.

I see it all the time with the 50+ brands I work with:
Big plans for a killer campaign
But then 10+ tools, 100 emails, and no clue what actually went live and how it impacted the overall campaign / goals

brands make this way harder than it needs to be.
creators get lost in the shuffle.
tracking results feels actually impossible sometimes.

that’s why we built Synnc.

so you can actually run campaigns start to finish
without drowning in spreadsheets or losing your mind in the process.

Entrepreneur, speaker, author. Ex-CEO, McKinsey, Harvard Law, elected official. Volunteer firefighter. ✅Follow for daily tips to thrive at work AND in life.

Day job: Buying, selling, investing in, and growing small businesses. 
Side hustle: Helping YOU and your organization thrive.

In my full-time job as Founder of G&P LLC, I lead a team that acquires, manages, and grows businesses.

Outside of that work, I share personal and professional growth tips with hundreds of thousands of people through my newsletter and social media, and deliver keynote speeches and intimate presentations on leadership and growth to organizations across the world.

And I'd love to help you!
1) For free access to all of my leadership infographics, as well as a weekly newsletter with practical tips to thrive at work and in life: https://www.leadershipgs.com/newsletter
2) To book me as a speaker for your organization, simply send a DM.

And for more on my background, read on...

Now: 
+Founder and CEO at G&P LLC - acquiring, managing, and growing small businesses
+Writer and speaker for leaders and organizations across the globe

Previously: 
+McKinsey consultant: advised top Fortune 500 business leaders on critical decisions
+Harvard Law School, Magna Cum Laude: focused on business AND public policy
+Turnaround CEO of an online services company, growing EBITDA from -20% to 55% in 7
months
+Elected official: led large agency, winning four national innovation awards, 40 under 40, and getting featured on 60 Minutes, CNN, and dozens of other programs

Throughout:
+Volunteer firefighter, responding to 911 calls on everything from structure fires to car crashes, cardiac arrests, and mountain rescues; rookie firefighter of the year 2017 (this is what my kids have always thought my job is!)

George Stern

Remote work isn't "working from your couch."

It's this:

Fewer tiny interruptions.
More uninterrupted output.

If you use the time intentionally,
Remote work can be far more productive.

AND far better for your life.

Here's the practical playbook:

1) Protect 2 deep-work blocks
↳Put two 90-minute blocks on your calendar daily
↳Phone in another room, notifications off, one tab open
↳If someone pings you: "In a focus block, back at 11:30"

2) Replace commute with a "startup routine"
↳Write today's 3 outcomes
↳Prep your first task (docs open, bullets ready)
↳Send a "today" message to your team (sets expectations)

3) Turn meetings into "proof of work"
↳Before accepting: "What decision are we making?"
↳No decision = email update instead
↳Default agenda format: Goal → 3 bullets → decision needed → owner

4) Batch all "people work"
↳Slack/email twice a day (ex: 11:30 + 4:30)
↳Office hours for questions (ex: 2:00-2:30)
↳Everything else goes into a queue

5) Stop the death-by-context-switch
↳One "main project" per deep-work block
↳When you switch tasks, write the next step in 1 sentence first
↳You'll restart in 10 seconds instead of 10 minutes

6) Use the quick lunch + reset rule
↳Lunch: 20 minutes
↳Reset: 10 minutes (walk, sunlight, water)
↳Then one small win task to re-enter focus


Remote work doesn't magically make you productive.

It gives you the space to be productive, if you defend it.

I'm curious: 
Do you prefer remote work or in-office?

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In-Office vs. remote work - Where the day goes by George Stern

Most people get empathy wrong.

Here's the brutal truth:

They think it's about being nice.
But that’s not it. 

Here are 10 ways we confuse it:

1. Being Nice
↳What people think it is: Keeping everyone comfortable
↳What it actually is: Telling the truth with care

2. Always Agreeing
↳What people think it is: Nodding so no one feels challenged
↳What it actually is: Understanding feelings without pretending you agree

3. Avoiding Hard Conversations
↳What people think it is: Staying quiet to keep the peace
↳What it actually is: Speaking up so things can improve

4. Lowering Standards
↳What people think it is: Letting weak work slide
↳What it actually is: Helping someone rise to the standard

5. Taking On Other People's Emotions
↳What people think it is: Feeling stressed because they're stressed
↳What it actually is: Staying steady so they feel supported

6. Sugarcoating Feedback
↳What people think it is: Softening the message so much it loses meaning
↳What it actually is: Being clear and kind at the same time

7. Fixing Problems for People
↳What people think it is: Jumping in to save the day
↳What it actually is: Coaching them to solve it themselves

8. Quick Comfort
↳What people think it is: Saying "It's fine, don't worry"
↳What it actually is: Saying "This matters - let's work through it together"

9. Feeling Sorry for Someone
↳What people think it is: Pity
↳What it actually is: Respect

10. Being Soft as a Leader
↳What people think it is: Weakness
↳What it actually is: Strength with heart


Empathy isn't about protecting feelings.

It's about caring enough to help people grow.

Which one do you see confused the most at work?

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Empathy - What's Misunderstood vs. what it is by George Stern

Are you valuable - or just busy?


Busy can look and feel like progress,
Yet it's often just pointless motion.

These 8 shifts separate busy people from productive ones:

1. Begins the day in email → Begins the day with priorities
↳Email is someone else's to-do list - yours needs to lead
↳Action: Keep your inbox shut until you've finished 1 focused block on your top task

2. Wears fatigue like a badge → Treats recovery like part of the work
↳You can't operate at your best from an empty tank
↳Action: Set a "wind-down reminder" 45 min before bed and treat it like a meeting with your future self

3. Shows up to every meeting → Asks why the meeting exists
↳Most meetings exist because nobody said "no"
↳Action: Before accepting, ask "What's the decision or deliverable?" and if it's unclear, pass

4. Starts working, then figures it out → Preps, then moves with purpose
↳Clarity beats speed, every time
↳Action: Spend 5 minutes before each task writing your goal, output, and first step - then start the timer

5. Fixes the same problems again → Builds systems so they stop repeating
↳If it happens twice, it's a process issue
↳Action: Create a 3-line checklist or template the next time you solve something twice

6. Fills every open calendar gap → Leaves white space for thinking
↳Your brain needs idle time to connect the dots
↳Action: Block 1-2 non-bookable 30-min slots weekly and name them "Strategic Thinking"

7. Reacts to whatever's loudest → Handles what matters most
↳Noise feels urgent - priorities often whisper
↳Action: Each morning, tag 3 tasks as "must move the needle" and protect time for those first

8. Tries to do everything solo → Delegates and empowers others
↳Doing it all yourself is slower, not smarter
↳Action: Every Friday, pick one task to document and hand off - start with something low-risk but time-heavy


Which shift will you start with this week?

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Entrepreneur, CEO, Speaker. Ex-McKinsey, Harvard Law, elected official. Volunteer firefighter. ✅Follow for daily tips to thrive at work AND in life.

Are you effective, or just busy?

8 visuals to reframe your mindset:


(All by @visualhustles on Instagram)

1. Do it before you feel ready
↳Clarity often follows action
↳Waiting for confidence delays progress

2. Trying keeps possibility alive
↳Trying gives you a chance to win
↳Not trying guarantees the outcome

3. Results are built in private
↳The crowd sees the moment
↳The work happens when no one is watching

4. Consistency is rare
↳Many people wish
↳Few keep showing up when it gets hard

5. Everyone is carrying unseen weight
↳You see behavior, not context
↳Assume effort before judgment

6. Change is uncomfortable - stagnation compounds
↳Growth demands energy upfront
↳Staying the same quietly costs more over time

7. Growth often comes from letting go
↳Unlearning outdated patterns
↳Releasing versions that no longer fit

8. Opportunity is tied to the present
↳The past is fixed
↳What you do now still counts


Which of these visuals hit the hardest?

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8 Visuals To Reframe Your Mindset

If you only followed 3 of these,

Your team would feel the difference...

10 laws of strong leadership:

1. Own The Outcome
↳If it's your team, it's your result
↳Ex: Missed deadline? Say, "That's on me - here's the fix"

2. Clarity Beats Charisma
↳Clear steps win over big speeches
↳Ex: Instead of "Do better," say, "Send 3 bullets by 3pm"

3. Listen First Always
↳You can't lead what you don't hear
↳Ex: Ask, "What am I missing?" Then be quiet

4. Praise In Public
↳Shine the light on others
↳Ex: Call out one win and name the person

5. Correct In Private
↳Protect people's dignity
↳Ex: Fix mistakes one-on-one, not in front of the group

6. Model The Standard
↳Your actions set the bar
↳Ex: Want punctuality? Be early

7. Decide And Move
↳Progress beats perfect
↳Ex: If you're mostly sure, choose and adjust later

8. Teach Don't Control
↳Grow people, don't hover
↳Ex: Show once, explain why, let them try

9. Energy Is Contagious
↳Your mood spreads fast
↳Ex: Walk in calm, even on hard days

10. Care About People
↳Results matter - people matter more
↳Ex: Ask how they're doing - and listen


Leadership isn't about being loud.
It's about being steady.

Which of these do most teams need?

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10 Laws of Strong Leadership by George Stern

If your job happens on a screen, AI is coming for it.

Not someday. This year:

It won't be slow.
It won't be even.
And it won't just be in tech.

For the past few years, a lot of the visible impact has been in software engineering.

That wasn't random.

And the latest Claude update was a wake-up call for a lot of people.
The jump in capability wasn't incremental.
It felt like a threshold moment.

And we're about to start having a lot of those moments outside of software engineering:

Law.
Finance.
Accounting.
Consulting.
Marketing.
Design.
Healthcare.
Education.

If your job is primarily cognitive and happens on a screen,
It's being pulled into the blast radius as we speak.

The next update could be YOUR wake-up call.

Here's what that looks like by industry -

And how you can get ahead of it:

1) Software Engineering
↳Biggest risk: Core coding execution becomes automated, shrinking teams fast
↳Biggest opportunity: One engineer ships what used to require five
↳How to prepare: Practice shipping real code weekly using AI as your primary tool

2) Law
↳Biggest risk: Junior associate research and drafting get commoditized
↳Biggest opportunity: Small firms compete with Big Law on output
↳How to prepare: Use AI for all first drafts and sell judgment, strategy, and trust

3) Finance
↳Biggest risk: Analyst modeling and memo writing collapse into automation
↳Biggest opportunity: Faster scenario analysis equals faster decisions
↳How to prepare: Let AI build the model while you make the investment call

4) Accounting
↳Biggest risk: Tax prep and audit workflows become largely automated
↳Biggest opportunity: Shift from compliance to strategic advisory
↳How to prepare: Automate your most repetitive work and replace it with an advisory offer

5) Consulting
↳Biggest risk: Strategy decks and market synthesis get built instantly
↳Biggest opportunity: Smaller teams deliver enterprise-grade output
↳How to prepare: Focus on framing problems, not formatting slides

6) Marketing & Content
↳Biggest risk: Copywriting and campaign iteration get commoditized
↳Biggest opportunity: Test 50 angles instead of 5
↳How to prepare: Use AI for drafts while you work to own the audience relationship

[See the graphic for the last 4]

This isn't a panic message.

It's a positioning moment.

The people who experiment early become multipliers.

The people who wait become observers.

The time to choose is right now.

Which side are you preparing to be on?

✅ 📣 P.S. Over the past few months I've been helping a handful of companies run AI audits of their organizations.

We survey teams, map where AI is actually being used, identify the biggest gaps, and deliver a clear action plan for leadership - where AI will hurt you, where it will help you, and exactly what to do first.

If you're wondering where your company really stands, DM me and I'll share how the process works.

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Will AI Replace You? The Risks, Opportunities, and How to Prepare. By George Stern

13 ways to build thicker skin,

And stop taking everything so personally:

Having thick skin doesn't mean being numb or cold.

It means you can stay grounded when things get tough,

And let nasty comments or rejection or awkward moments bounce off.

Stop burning time and energy on things you can't control.

Use this guide to put yourself back in the driver's seat:

1. Check the source
↳Ex: A random person drops a nasty comment online - remind yourself they don't know you at all, so why care?

2. Assume good intent
↳Ex: A friend cancels plans - tell yourself life got in the way, not that they don't value you

3. Challenge the spotlight effect
↳Ex: You mess up a word in a meeting - others won't think about it nearly as much as you do

4. Look for the lesson
↳Ex: A client complains about delays - don't crumble, use it as a cue to set even clearer timelines

5. Take a beat before reacting
↳Ex: You get a snarky email - avoid firing back right away, cool off and reply later with more clarity

6. Separate work from worth
↳Ex: Your draft gets heavy edits - that's about the work, not about your personal value

7. Keep your mission clear
↳Ex: A colleague dismisses your side hustle - they don't see the vision yet, so keep moving forward

8. Watch your ego
↳Ex: A teammate outshines you - let it push you to grow, instead of making you spiral

9. Practice kinder self-talk
↳Ex: After a tough call, don't say "I blew it" - say "that was rough, but I'll bounce back fast"

10. Expect resistance
↳Ex: You start leading a group and they push back - that's normal, not a personal attack

11. Track your wins
↳Ex: Keep a log of compliments and praise - when criticism hits, you'll have proof of your value

12. Choose your battles
↳Ex: Someone makes a petty remark - snapping back gives them power, so brush it off and keep moving

13. Learn to laugh at yourself
↳Ex: You send an email with a typo - who hasn't? Don't stew, just laugh and move on


We all feel the sting or cringe in moments like this.

That's normal - there's nothing wrong with you.

The real skill is recovering quickly,
Shifting how you see it,
And moving forward anyway.

What helps you stop taking things so personally?

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13 Ways to Develop Thick Skin by George Stern

Burnout doesn't start with a breakdown,

It starts with small signals:

Most leaders miss them because they're too busy.

Here are 12 ways to protect your team from burnout -
Before it's too late:

1. Workload Audit
↳Burnout loves hidden work, the quick asks add up fast
↳List every recurring task, then cut or move one this week

2. Clear Priorities
↳When everything is urgent, people never get to finish
↳Pick the top 3 outcomes for the week, say no to the rest

3. Set Limits
↳Too many open tasks feels like drowning, even if each is small
↳Cap active projects per person, pause one before starting another

4. Meeting Diet
↳Meetings steal recovery time, and focus time too
↳Delete one meeting, shorten two, add agendas to the rest

5. Quiet Blocks
↳Deep work needs silence, constant pings create constant stress
↳Protect 2 focus blocks weekly, no meetings, no slack pings

6. Signal Checks
↳Burnout shows up as tone shifts, slower replies, more mistakes
↳Ask "What feels heavy right now?", then listen without fixing first

7. Boundaries Mode
↳If leaders answer at midnight, the team learns to do it too
↳Set a reply window, hold it, model it visibly

8. Recovery Plan
↳Rest isn't a reward, it's maintenance
↳Book recovery like work, lunch break, walk, hard stop time

9. Role Clarity
↳Confusion creates stress, people fill gaps with extra hours
↳Write "What I own", "What I support", "What I do not do"

10. Load Balance
↳The same people get tapped, because they're reliable
↳Track who gets last minute asks, rotate the "go to" person

11. Fast Feedback
↳Silence makes people guess, guessing burns energy
↳Give one clear note within 24 hours, "Keep doing this" or "Change this"

12. Real Time Off
↳Time off that includes emails isn't time off
↳Before PTO, hand off owners, remove access, set expectations


You don't prevent burnout with a pep talk -
You prevent it with a system.

Which one would help your team the most right now?

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12 Ways You Can Save Your Team From Burnout by George Stern

Want to level up your career?
Skip another certificate.
Double down on these skills:

Soft skills aren't "soft".

They matter in every role,
They don't lose value,
And they're more and more what employers hire and promote for.

Especially in an AI-driven world.

Yet for some reason it's still much easier to find courses on hard skills.

And soft skill training is rare.

Let's fix that.

Here are 16 of the most important soft skills,
With do's and don'ts to help you build yours:

1) Strong Work Ethic
↳Do: Work hard without needing to be asked and without complaining
↳Don't: Think this is about hours - results matter most of all

2) Professional Conduct
↳Do: Earn trust by speaking and acting maturely at all times
↳Don't: Assume you can cross the line just because the setting feels relaxed

3) Growth-Oriented Mindset
↳Do: Invite feedback, stay open to learning, and apply both
↳Don't: Believe you already know it all

4) Dependability
↳Do: Do what you say you will do, by when you said you would do it
↳Don't: Make promises you won't keep

5) Flexibility
↳Do: Rework your plan when you get new information
↳Don't: Refuse to adjust after setbacks

6) Attentive Listening
↳Do: Listen to understand, not to reply, and validate what people say
↳Don't: Ignore the importance of body language

7) Self-Insight
↳Do: Know how others experience your words and actions
↳Don't: Avoid self-reflection or act like you're above critique

8) Managing Your Time
↳Do: Set priorities and stay organized, so you keep your work under control
↳Don't: Let distractions hijack your attention and drain your time

9) Emotional Control
↳Do: Learn to spot emotions and manage your responses
↳Don't: Skip the pause when things get heated

10) Being a Good Teammate
↳Do: Be someone people enjoy working with
↳Don't: Think this means being a pushover - you can still be yourself

11) Clear Communication
↳Do: Speak and write clearly and simply
↳Don't: Use complicated language, hide your point, or ramble

12) Reading People
↳Do: Notice reactions, body language, and other people's mood
↳Don't: Avoid asking when you're unsure how they're feeling

13) Self-Motivation
↳Do: Start projects fast and without being asked
↳Don't: Need constant hand holding or repeated encouragement

14) Team Collaboration
↳Do: Work well with others, sharing ideas and credit
↳Don't: Assume you'd be better off solo

15) Mental Toughness
↳Do: Treat every setback like a lesson
↳Don't: Stay down after you get knocked down

16) Personal Integrity
↳Do: Be honest and ethical, whether or not anyone will notice
↳Don't: Think you can cover things up


Master these, and you'll succeed in any role.

What skills am I missing?

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Soft Skills Do's and Don'ts by George Stern

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Lindsay Rosenthal

George Stern

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