Lindsay Rosenthal

Founder | Creator | Strategist | Building AI, Leaders, & Ideas That Move Markets

For sponsorships + booking + speaking: hello@cred.marketing
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I build AI, leaders, products, and ideas that move markets.

As a founder, creator, and strategist, I’ve taken products from concept to market, scaled sales engines, built teams, and created campaigns that drive both revenue and cultural relevance. Deeply integrating AI in every step of the way. 

My experience spans SaaS, AI, B2B, and beyond, working alongside the companies and executives shaping tomorrow’s most important industries. (Would love to work with yours!)

I operate where innovation meets execution. 
Blending the reach of a creator, the precision of a strategist, and the perspective of an AI founder who has built and scaled from the ground up. 

The result: content, campaigns, AI, and go-to-market strategies that cut through the noise and position brands at the forefront of their markets.

Founder

1 month of content in 1 hour

Attended a dinner with top SF founders and VCs.
What top teams are actually betting on for AI in 2026:
(reframed my entire AI roadmap.)

I asked everyone one question:
“One word to describe AI in 2026.”

The answers were telling:
Unpredictable. Essential. Explosive. Pervasive. Vertical agents!

When you zoom out, a few patterns become very clear.

Here’s what actually matters for 2026:

1. AI becomes invisible, but unavoidable
Winning tools aren’t all about the AI AI AI.
AI will just be baked into workflows, decisions, and daily work.

2. Most teams are still using AI wrong
Oh so many teams had shallow AI applications.
And leaned in hard for the branding and buzz words.
Real gains come from deeply integrated systems that compound.

3. Vertical > generic
Vertical agents only win when paired with real domain expertise.
Otherwise, it’s just thin wrappers.
2026 is for AI depth and real applications.

4. Enhancement beats replacement
The strongest founders weren’t chasing “AI replaces X.”
They’re building for human amplification:
better judgment, faster execution, fewer bottlenecks.

5. Humanness becomes a differentiator
As AI gets more powerful, taste, trust, narrative, and leadership are everything!!

If you’re planning for 2026, these are the words I’d build a roadmap around.

Huge thank you to Emma Greenwald, Mahir Kumar Singh, Ricky Marton and the whole HubSpot For Startups team for such an incredibly curated, high-signal room!

everyone is asking how to win on LinkedIn in 2026.
don’t copy the wrong playbook.
copy mine here:

we’re entering the era of AI-generated sameness.
and that’s exactly why founders who sound the most human will stand out.

(thanks Audrey Chia for the great question here!!)

if your content could have been written by a model, it won’t win.
your unfair advantage is your unique, human, point of view.

background. 
lived experience. 
actual opinions from building.

so treat your LinkedIn like a media company.
don’t copy trends, but deliberately do the opposite.

you don’t even need a traditional tech background to do this.
teachers, nurses, operators, founders from any industry all have a lane.

all you have to do is find yours.

be deeply personal. 
unmistakably you.
and build media around that.

that’s how you stand out when everyone else sounds the same.

most founders say they’re “data-driven”.

so why are they still avoiding the hardest decisions?

i teamed up with Alyona Mysko to share with you our top tips for making data work for you, not the other way around. 

ultimately, the problem isn’t lack of data.
it’s lack of decision systems.

data only works when:
1. you know what decision you’re trying to make
2. you’ve set limits before emotions get involved

otherwise it’s just expensive noise.

swipe to see the full breakdown!

Top 2 Tips For Turning Data Into Decisions As a Founder

Come with me for a day in the life!
Building at the center of the B2B creator economy.
(And a sneak peek of what’s next.)

1. Morning at the SF LinkedIn offices.
Unpacking what’s actually coming in 2026!

2. Back-to-back convos with teams building next gen B2B tools.
So fun to hear top insights driving 2026 roadmaps.

3. Burmese lunch between meetings 
(highly underrated, btw)

4. Filming new content, stay tuned!

5. Waymo rides across the city.
Filmed before this week’s Waymo shutdown, lol

6. Closed the day at an invite-only HubSpot for Startups dinner.
Packed with awesome SF founders and operators.

7. And of course, getting to hang w/ the one and only @Katie Wrathall

A few signals I keep hearing from leaders across LinkedIn, HubSpot, and top B2B builders:

- B2B creator economy is shifting from “influencer” to infrastructure
 Content isn’t the output anymore.
Distribution, trust, and repeatable systems are.

- Founder-led media is becoming a core GTM channel.
 Especially on LinkedIn, where credibility compounds.

- 2026 is about depth over volume
Winners go all in on what’s working.

- Lines between product, marketing, and media are collapsing
 The best teams (and creators) are building all 3 together.

Days like this remind me why I’m bullish on where B2B creators are heading next.
And why I’m investing more into behind-the-scenes access, IRL convo, and building in public.

More to come soon in 2026!!
Happy Holidays to you all!

the upgrade you need to your 2026 cold email plans:

(how to basically print meetings!!)

most cold email campaigns fail because emails never land in the inbox.

so i really had to rethink my process here for sending emails.

i switched to Maildoso and my reply rates jumped almost immediately.

here’s why it works:
1. mailboxes are built for deliverability, not just sending. 
2. 98%+ of emails land in the primary inbox (even to outlook)
3. self-healing mailboxes rotate + replace burned addresses automatically, so campaigns never stop.

they also just rolled out Google Workspace accounts. 
so you can get high-deliverability SMTP mailboxes + fully legit workspace inboxes directly inside Maildoso!
(+ they’re priced lower than anything else out there)

plus setup is effortless (no dread!!) 
hundreds of mailboxes ready in mins, domains included, no manual config needed.

and somehow the cost is 50% cheaper than gmail/outlook mailboxes??

if your outbound campaigns feel stuck, this is the playbook you need to hack reply rates at scale.

STOP and do this one thing right now:

(before you adopt any more AI tools)

everyone wants to jump straight to AI.
they buy the latest tools and start running experiments.

but the truth is, AI can only be as good as the data it sees.
without a 𝘀𝗶𝗻𝗴𝗹𝗲 𝘀𝗼𝘂𝗿𝗰𝗲 𝗼𝗳 𝘁𝗿𝘂𝘁𝗵, you get conflicting outputs, misaligned decisions, and wasted time.

a single source of truth is:

 • one place where all data is accurate and up-to-date
 • standardized definitions across teams
 • clear ownership of information

why it matters:

 • AI trained on messy or duplicated data produces unreliable answers
 • teams spend more time cleaning output than using it
 • decisions made from inconsistent data hurt credibility and speed

think of it as the less exciting, but critical, bottleneck to plan for.
(before you start automating or scaling with AI)

the companies who do this first, build reliable workflows and get lasting leverage from AI.

why “AI will replace jobs” is the wrong frame

(+ the reframe that will completely transform your workflows)

everyone keeps asking which jobs AI will replace.
but that’s the wrong question.
AI doesn’t replace 𝘫𝘰𝘣𝘴, it replaces 𝘵𝘢𝘴𝘬𝘴.

every role is a bundle of tasks.
(some routine, some creative, some relational) and AI picks off the routine ones first.

example:
a marketer might spend time writing briefs, analyzing campaigns, pitching ideas.
AI can handle the briefs and analysis.
but the pitching? still so human!!

the better question is:
which tasks in my job are predictable enough for AI to do consistently well?
because that’s where the shift starts.

the future isn’t “AI vs humans”
it’s “humans who redesign their job around AI” vs those who don’t.

Nat Berman

Creating Impactful Personal Brands for Founders

You don’t need more information.
You don’t need another course.
You don’t need a guru yelling at you to “be motivated.”

What you actually need is discipline.
Real, simple, daily discipline, the kind that builds a better life one small rep at a time.

After 18+ years building businesses, coaching founders, and watching thousands of people “try harder” with no real change… I realized something:

Discipline isn’t a personality trait.
It’s a daily practice.
And anyone can build it.

So I created The Be Better Initiative,  a $1/month community built around one idea:

One daily discipline rep → A better life in 365 days.

No pressure.
No overwhelm.
No complicated systems.
Just one small, meaningful win each day,  plus accountability, momentum, and a community of people committed to becoming stronger, clearer, and more consistent.

Every morning, members get:

• One actionable success rep
• A simple discipline task they can complete in minutes
• A place to report progress
• A rhythm that compounds over time

Because when you stack 365 small wins…
you become someone new.

Be Better isn’t a program.
It’s not a challenge.
It’s not “rah-rah motivation.”

It’s a movement,  built on the belief that your life changes when your daily behavior changes.

If you’ve tried everything except the thing that actually works,  consistency,  this is what you’ve been looking for.

👇 Want to see how it works?

Watch the 2-minute video in my Featured section.

Co-Founder

Co-Founder of a business and social community centered around growing your brand, building your network, scaling your business, and establishing trust for your customers and clients.

Nobody talks about the boring part of success.

The part where nothing exciting happens.

The Consistency Confession:

I've been posting on LinkedIn for 5+ years.
Not every post went viral.
Not every week felt like progress.
Some months, I wanted to quit.

But I never broke the chain.

The Compound Reality:

Day 1: Nobody notices.
Day 30: Still nobody.
Day 90: A few people care.
Day 365: Momentum kicks in.
Day 1,000: People call you "lucky."

Lucky?

No. Consistent.

The Math That Matters:

1% better daily = 37x better in a year.
1% worse daily = You're nearly at zero.

Same 365 days.
Opposite outcomes.

The only difference? Showing up.

The Motivation Myth:

Motivation is a lie we tell ourselves.

"I'll start when I feel ready."
"I'll go harder when I'm inspired."
"I'll commit when the timing is right."

Spoiler: The timing is never right.
The feeling never comes.

Consistency isn't about feeling like it.
It's about doing it anyway.

The Chain Effect:

Every rep you complete is a vote for who you're becoming.

→ One workout = One vote for being fit
→ One post = One vote for being a creator
→ One sales call = One vote for being a closer
→ One early morning = One vote for being disciplined

Stack enough votes and your identity shifts.

Miss too many and you're back to square one.

The Pool Principle:

2019: I posted when I felt like it.
Results: Inconsistent. Frustrating. Slow.

2024: I post whether I feel like it or not.
Results: Compounding. Growing. Free.

The difference wasn't talent.
It was showing up on the days I didn't want to.

The Be Better Truth:

You don't need a perfect plan.
You don't need ideal conditions.
You don't need to feel motivated.

You need one thing: Don't break the chain.

One rep today.
Another tomorrow.
Stack them for a year.

Watch who you become.

What's your current streak?

Founder, The Be Better Movement - Daily Discipline for $1/Month ⬇️

Entrepreneurship is betting everything on an idea everyone thinks is stupid.

Until it works.

The Founder Reality:

Year 1: "You're crazy"
Year 2: "That'll never work"
Year 3: "Maybe you're onto something"
Year 5: "I always knew you'd make it"

Same idea. Same founder.
Different results change the narrative.

The math doesn't lie.
Their memory does.

The Risk Economics:

Employee mindset:

→ Trade 40 hours for guaranteed paycheck
→ Someone else owns the upside
→ Ceiling is predetermined
→ Security over sovereignty

Founder mindset:

→ Trade everything for uncertain outcome
→ You own all the upside
→ Ceiling doesn't exist
→ Sovereignty over security

One isn't better. They're just different bets.

The Pool Principle:

I get to write this poolside at 2pm on a Tuesday.
Not because I'm special.
Because I bet on myself 18 years ago.

While friends collected paychecks,
I collected lessons from failures.

Now they ask how I got "lucky."

The Building Truth:

Starting with nothing means:

→ No safety net
→ No validation
→ No guarantees
→ No plan B

Also means:

→ No limits
→ No boss
→ No ceiling
→ No regrets

You can't have the second list without accepting the first.

The Entrepreneurial Paradox:

The skills that make you successful will make you unemployable.

Once you taste building your own thing:

→ Meetings feel like prison
→ Processes feel like chains
→ Hierarchy feels like comedy
→ Job security feels like slow death

There's no going back.

The Founder's Dilemma:

First year: Survive
Second year: Stabilize
Third year: Scale
Fourth year: Systematize
Fifth year: Question why you started

The irony? By the time you figure it out, you're too deep to quit.

The Creation Economics:

Build something from nothing:

→ First customer: Validation
→ First $10K month: Possibility
→ First $100K year: Sustainability
→ First $1M year: Scalability
→ First exit: Repeatability

Each level requires destroying who you were at the previous level.

The Uncomfortable Truth:

Most people want the entrepreneur lifestyle.
Few want the entrepreneur reality:

→ 2am anxiety about payroll
→ Choosing between groceries and Google ads
→ Friends thinking you're delusional
→ Family asking when you'll get a "real job"

The pool comes after the pain.
Not instead of it.

The Builder's Framework:

Stop asking: "What if I fail?"
Start asking: "What if I don't try?"

Stop thinking: "I need permission"
Start thinking: "I give myself permission"

Stop waiting for the right time.
There isn't one.

The Final Math:

Probability of startup success: 10%
Probability of regret if you don't try: 100%

Those are the only numbers that matter.

Build the thing.
Take the risk.
Bet on yourself.

Because the biggest risk isn't failing.

It's never knowing what was possible.

One daily discipline rep. Consistency that compounds. A National Movement. Learn what Be Better is 👇

Growth isn't about getting bigger.

It's about getting better.

The Scale Trap:

Every founder chasing "10x growth!"
Adding more people, more tools, more chaos.

Meanwhile, their profit margins shrink.
Their stress levels explode.
Their quality drops.

That's not growth. That's cancer.

The math doesn't lie.
Your ego does.

The Growth Paradox:

Year 1: $100K revenue, $20K profit (20%)
Year 3: $1M revenue, $50K profit (5%)
Year 5: $5M revenue, broke and exhausted

Congratulations. You scaled yourself into poverty.

Real growth makes everything better.
Not just bigger.

The Pool Principle:

2019: 12 employees, constant fires
2025: 3 contractors, smooth operations

Revenue? 3x higher.
Stress? 10x lower.

Because I finally understood:
Scale the system, not the headcount.

The Leverage Reality:

Smart growth finds the 20% that drives 80%:

→ Which clients generate most profit?
→ Which services create most value?
→ Which activities move the needle?
→ Which systems eliminate friction?

Everything else is expensive noise.

The Better Framework:

Stop asking: "How do we grow faster?"
Start asking: "How do we grow better?"

Stop measuring revenue alone.
Start measuring revenue per hour worked.

Stop adding complexity.
Start multiplying simplicity.

The Sustainable Truth:

Sustainable growth follows this pattern:

→ Eliminate what doesn't work
→ Double down on what does
→ Systematize the winners
→ Repeat at higher level

Most founders do the opposite.
They add before they subtract.

The Quality Compound:

When you focus on being better:

→ Better clients find you
→ Better prices become normal
→ Better margins emerge
→ Better life follows

When you focus on being bigger:

→ More problems find you
→ More complexity becomes normal
→ More stress emerges
→ Burnout follows

Choose your compound wisely.

The Growth Economics:

10 clients paying $10K > 100 clients paying $1K

Same revenue.
90% less hassle.
10x more profit.

But your ego wants the big number.
Your bank account wants the smart number.

The Expansion Test:

Before growing, ask:

1. Will this make us better or just bigger?
2. Can our current systems handle 10x this?
3. Does this align with our core strength?
4. Will I enjoy running this in 5 years?

If any answer is no, it's not growth.
It's a future problem in disguise.

The Final Math:

Companies that scale revenue: 90%
Companies that scale profit: 10%
Companies that scale freedom: 1%

Be in the 1%.

Because the goal isn't to build a bigger business.
It's to build a better life.

And better always beats bigger.

If you're building something better, not just bigger, there's a daily practice for that.

$1/month. Small reps toward a business that actually works for you.

DM me the word "BETTER" and I'll send you the link.

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The Battle

Lindsay Rosenthal

Nat Berman

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taplio

The Battle

Lindsay Rosenthal

Nat Berman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lindsay Rosenthal's LinkedIn Performance

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Performance ScoreLindsay Rosenthal's LinkedIn Performance