Lindsay Rosenthal

Founder | Creator | Strategist | Building AI, Leaders, & Ideas That Move Markets

For sponsorships + booking + speaking: hello@cred.marketing
------
I build AI, leaders, products, and ideas that move markets.

As a founder, creator, and strategist, I’ve taken products from concept to market, scaled sales engines, built teams, and created campaigns that drive both revenue and cultural relevance. Deeply integrating AI in every step of the way. 

My experience spans SaaS, AI, B2B, and beyond, working alongside the companies and executives shaping tomorrow’s most important industries. (Would love to work with yours!)

I operate where innovation meets execution. 
Blending the reach of a creator, the precision of a strategist, and the perspective of an AI founder who has built and scaled from the ground up. 

The result: content, campaigns, AI, and go-to-market strategies that cut through the noise and position brands at the forefront of their markets.

Founder

1 month of content in 1 hour

The playbook I use to see trends early:

(my unfair advantage going into 2026)

I’ve led top brand campaigns w/ some of the coolest companies.
And right now, I’m deep in planning mode for what’s next.

A huge focus for me is spotting where trends actually start.
Then plugging campaigns into those moments.
Cutting in while people are still deciding.

Cause this messy middle (where Q’s repeat, opinions clash, community hangs) is where the real signal lives.

That’s why Reddit for Business is ranking at the top for me right now.
I use Reddit to:

- uncover golden audience insight from authentic convos
- activate audiences before they’ve made up their minds
- carry signal all the way through the funnel without losing trust

One example: I used Reddit Pro keyword tracking to spot a pattern forming across multiple communities. That signal showed up weeks before it appeared on other platforms.

We shaped the campaign around that language. Message landed immediately. Performance followed.

My 2026 system looks like this:
listen first → identify repeated intent → shape the narrative → then distribute.

The real edge now isn’t louder marketing. It’s understanding people earlier andddd meeting them while they’re already deciding.

That’s the playbook I’m building around.

Reddit is such an unfair advantage.

You can even sign up here with Reddit Ads to earn $500 in ad credit when you spend $500!!

LINK: https://lnkd.in/ghXdVeB6

feeling overwhelmed with content for 2026?

it might not be a content problem
but an AI tool stack problem.

too many tools, tabs, workflows would drive anyone crazy.

more AI hasn’t made content better.
it’s made it heavier.

the best creators I know aren’t running massive stacks.
they’re using 4 tools max.

because fewer decisions means more brain space saved.

here’s the stack to simplify your workflows:

𝟭. 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗽𝗮𝗿𝘁𝗻𝗲𝗿
something to help you pressure-test ideas, structure thoughts, sharpen voice, get unstuck.

𝟮. 𝗼𝗻𝗲 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗼𝗿 𝗲𝗱𝗶𝘁𝗶𝗻𝗴 𝘁𝗼𝗼𝗹
used sparingly for clarity and flow.

𝟯. 𝗼𝗻𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 𝗳𝗼𝗿 𝗰𝗮𝗽𝘁𝘂𝗿𝗶𝗻𝗴 𝗶𝗱𝗲𝗮𝘀
catch thoughts fast!

𝟰. 𝗼𝗻𝗲 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺
a calendar, checklist, or light scheduler to help you stay consistent + intentional.

that’s it.
everything else is complexity disguised as productivity.

AI should reduce friction, not add it.

if your stack feels heavy, that’s the signal.
simplify!!

how to prevent scaling the wrong ideas:

(despite what AI tells you!)

AI is making bad ideas scale faster than ever.
but the problem isn’t AI’s.
it’s us hitting publish too fast.

something sloppy, half-baked, or just wrong can now reach hundreds, thousands, even millions, before anyone notices.

so how do you avoid amplifying mistakes?

pressure-test your thinking first.

here’s how:
1. slow it down
don’t hit publish right after generating a post.
take a breath. review. reconsider.

2. read it out loud
does it sound like you?
does it convey what you actually mean?

3. flip perspectives
what would a critic say? 
what would someone outside your industry think?
(critics aren’t the end-all, but can be worthy of thought)

4. share with another human
even one person spotting a gap can save you a lot of trouble.

your job isn’t to make more content.
it’s to make better content.

slow down.
pressure-test.
then scale.

I’m revealing my 3 layer storytelling strategy:

(copy my hack for better, more human outputs!!)

AI can generate words, but it can’t automatically tell your story the way your brand does.

to get consistent, on-brand output, teach the model your narrative in 𝟯 𝗹𝗮𝘆𝗲𝗿𝘀:

𝟭. 𝗰𝗼𝗿𝗲 𝗯𝗲𝗹𝗶𝗲𝗳𝘀
define the principles your brand stands for.

 • write 2-3 sentences describing your values.
 • prompt AI: “use these beliefs as the foundation for all messaging”
   example: “we believe marketing should build trust, not just clicks”

𝟮. 𝘀𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀
collect stories, case studies, or examples that capture your voice.

 • list 3-5 recurring stories or wins.
 • prompt AI: “reference these examples to illustrate points naturally”
   example: “highlight how brands scale with AI while keeping human creativity central”

𝟯. 𝘀𝗵𝗮𝗿𝗲𝗱 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲
document recurring phrases, terminology, and tone.

 • compile 5-10 phrases or words you always use.
 • prompt AI: “write content using this tone, language, and style consistently.”
   example: “always lowercase, concise, educational, with punchy takeaways”

𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲:

 1. feed all three layers to the model before generating content
 2. ask AI to produce the first draft
 3. review, tweak, and add new examples to refine outputs

the better you teach, the less editing you need.
and AI becomes a true storytelling partner.

everyone’s asking how to use AI for content in 2026.
but that’s not really the question.
the real advantage is knowing what AI can’t do.

AI can generate ideas but it can’t live the moment that led to them.

AI can summarize what happened but it can’t show the tension while it was happening.

AI can clean up copy but it can’t recreate the back-and-forth, the second guessing, the almost wrong call.

that gap is where the human opportunity is.
in 2026, the content that actually works will be more real.
really, truly, real.

what to share instead of generic AI content:
• the decision you went back and forth on
• the thing that didn’t work + why
• what surprised you this week
• how something actually got approved
• what you changed after seeing real results
• the part of the process you normally skip over
• your real personality and human-ness

so show the tradeoffs, constraints, the imperfect execution.
what makes us truly humans, all giving our best go at this.

bc people don’t trust you because you sound smart.
they trust you because they understand how you think.

AI will keep raising the baseline.
but ultimately humans still win on depth and being real.

Helping brands that use Shopify+Klaviyo 2X their email and SMS revenue with 1:1 personalized graphics. Founder/CEO. Follow me to make money with email.

“Email marketing is dead.” That’s what they say. But if your emails aren’t making money, it’s not because email is dead... its because they’re boring.

I’m Lou Mintzer, CEO of Grid & Pixel. We help 7-9 figure Shopify brands scale with 1:1 creatives that autoplay in 99% of inboxes. We bring email and SMS campaigns to life with eye-catching, personalized graphics.

We’ve partnered with Shopify, Klaviyo, Omnisend, and Sendlane to keep things drop-dead simple, allowing you to spend less time tweaking templates and more time driving revenue. With 5 stars, 100+ reviews, and features by Shopify and Klaviyo, we’re proving that personalized content doesn’t just look better—it performs better.

Before Grid & Pixel, I spent 12 years as Chief Product Officer at Homesnap, leading the development of the award-winning real estate app before selling it to CoStar Group for $250M in 2020 and rebranding it to Homes.com.

I’m also an Advisor to the First Street Foundation and moonlight as a Venture Partner at NextGen Venture Partners, where I love working with entrepreneurs and helping to identify and support big ideas.

But enough about me—let’s talk about you.

If you’re a Shopify brand looking to drive reliable, repeatable revenue with flows that actually convert, get started today by installing the app for free:

https://apps.shopify.com/gridandpixel

Or, if you’re a marketing agency that wants to do more with less, take on more clients, or provide an increased level of service, check out our partner program:

https://gridandpixel.com/partners

Or just send me a DM - break your routine and harness serendipity!

Because the only thing that’s truly dead is boring content.

Lou Mintzer 🦅

𝗪𝗵𝘆 𝗦𝗵𝗼𝘂𝘁𝗶𝗻𝗴 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀 𝗜𝘀 𝗠𝗮𝗸𝗶𝗻𝗴 𝗣𝗲𝗼𝗽𝗹𝗲 𝗧𝘂𝗻𝗲 𝗢𝘂𝘁

It’s not the discount.
It’s not the product.
It’s the way the offer is framed.

Most promos go straight into pitch mode.
Hard sell. All caps.
“BUY ONE GET ONE” energy.

And people feel that instantly.
We’re wired to resist anything that feels salesy, even when the deal is good.

I saw a promo recently that stopped me scrolling.
Same offer. Totally different framing.

Instead of shouting the deal, it positioned it as sharing.
Buy one for yourself.
Give one to someone you care about.

Same promo.
Completely different feeling.

It didn’t feel like a transaction.
It felt human.
Like a moment worth passing along.

That’s the real unlock.
The best promo emails don’t push harder.
They reframe the offer to match how people already think and behave.

Same deal.
Better psychology.

Follow me for more insights on 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝗮𝗻𝗱 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝘀𝘆𝘀𝘁𝗲𝗺𝘀.

Boring emails are dead. I help Shopify+Klaviyo brands make more money with thumb-stopping content.

𝗔𝗿𝗲 𝘆𝗼𝘂 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝗯𝗼𝗿𝗶𝗻𝗴 𝘀𝘁𝗮𝘁𝗶𝗰 𝗶𝗺𝗮𝗴𝗲𝘀 𝗮𝗻𝗱 𝗯𝗮𝘀𝗶𝗰 𝘂𝘀𝗲𝗿-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁?

Between ops, inventory, ads, and email, content becomes the thing you “get to later.”
So posts get rushed.
Creatives get recycled.
And feeds start to feel… flat.

It’s not because you don’t care about marketing.
It’s because doing it consistently is exhausting.

That’s the gap Grid & Pixel fills.

Your products turned into clean, scroll-stopping vertical videos
ready for Reels, TikTok, Shorts, and ads
without starting from scratch every time.

The message still feels like you.
The format finally fits the platform.
And the system handles the repetition.

Less scrambling.
More showing up.
More momentum.

Built for founders who want marketing to feel lighter, not louder.

See the first comment to book a quick demo with us 👇

𝗠𝗼𝘀𝘁 𝗞𝗹𝗮𝘃𝗶𝘆𝗼 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝘁𝗲𝗹𝗹 𝗼𝗻 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀. Most e-commerce brands aren’t looking at the right signals.

Insight from our latest webinar: Unlocking Email & Lifecycle Growth with David Visser, CEO of Zyber - Shopify Premier Partner.

Quick gut check:
Do you actually know what % of your revenue email is driving?
Is your account leaning more campaigns than flows?
Do you know your popup submit rate off the top of your head?
When’s the last time you checked deliverability?

If any of those made you pause, this clip is for you.

In a few minutes, this breaks down the 3 metrics plus one honorable mention that quietly reveal whether a Klaviyo account is scaling or stalling.

No hacks.
No theory.
Just the signals that matter.

Watch till the end.
You might spot the exact thing holding your account back.

Simple signals.
Clear leverage.

#ControlTheControllables

𝗠𝗮𝗿𝗸 𝗭𝘂𝗰𝗸𝗲𝗿𝗯𝗲𝗿𝗴 𝘀𝗮𝗶𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗺𝗼𝘀𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗹𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱 𝘄𝗮𝘆.

The best decisions don’t come from the smartest person in the room.
They come from working with people you actually enjoy thinking with.

When the team feels good, learning stays alive.
Ideas get challenged without ego.
Decisions get sharper over time.

That’s the real startup edge.
Not talent alone.
But a group that gets better together, every day.

Build with people you learn from.
The rest compounds.

Ecommerce brands are hooked on discounts. And yeah, it’s quietly wrecking their margins. 

𝗔 20% 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗳𝗲𝗲𝗹 𝗴𝗲𝗻𝗲𝗿𝗼𝘂𝘀. 𝗜𝘁 𝗰𝗮𝗻 𝗲𝗿𝗮𝘀𝗲 40–60% 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝘁.

And it gets worse.

Customers who only buy at 40% off show way lower loyalty.
They’re not sticking around.
They’re waiting for the next deal.

So you’re not really building customers.
You’re building a list of people who leave the moment someone else offers 5% more.

Pause for a second.

If discounts disappeared tomorrow…
What would your emails actually say?
Why would anyone open them?
Why would someone choose you over a sea of lookalike brands?

Once the coupon code is gone, the real thinking starts.

About the product.
About the customer.
About why the brand exists at all.

That’s where strategy finally shows up.

The truth usually lives in the feedback.
The glowing reviews.
The brutal ones too.

That’s where you see the gap.

Brands communicate intention.
Customers experience reality.

And customers don’t care how hard something was to build.
They care if it delivered.
If it solved the thing.
If it was worth telling someone else about.

That gap is everything.

It’s where “maybe later” turns into “I need this now.”

And when that clicks, everything downstream improves.

Your welcome flow gains direction.
Your abandoned cart addresses real hesitation.
Your post-purchase emails reinforce the right reason to return.

Email stops being noise.
It becomes the throughline.

The thing that makes a stranger feel understood before they ever buy.

Enjoy the quiet moments this weekend.
That’s usually where the clearest thinking shows up.

Back to building tomorrow.

taplio

The Battle

Lindsay Rosenthal

Lou Mintzer 🦅

Followers

Posts

Engagements

Likes

Performance ScoreLindsay Rosenthal's LinkedIn Performance

Performance ScoreLou Mintzer 🦅's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lindsay Rosenthal

Lou Mintzer 🦅

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lindsay Rosenthal's LinkedIn Performance

Performance ScoreLou Mintzer 🦅's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLindsay Rosenthal's LinkedIn Performance