Lindsay Rosenthal

Founder | Creator | Strategist | Building AI, Leaders, & Ideas That Move Markets

For sponsorships + booking + speaking: hello@cred.marketing
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I build AI, leaders, products, and ideas that move markets.

As a founder, creator, and strategist, I’ve taken products from concept to market, scaled sales engines, built teams, and created campaigns that drive both revenue and cultural relevance. Deeply integrating AI in every step of the way. 

My experience spans SaaS, AI, B2B, and beyond, working alongside the companies and executives shaping tomorrow’s most important industries. (Would love to work with yours!)

I operate where innovation meets execution. 
Blending the reach of a creator, the precision of a strategist, and the perspective of an AI founder who has built and scaled from the ground up. 

The result: content, campaigns, AI, and go-to-market strategies that cut through the noise and position brands at the forefront of their markets.

Founder

1 month of content in 1 hour

my top B2B pick that’s killing the content game:

(and how you can follow their lead!)

ClickUp generates 100m+ views a month.

here’s their secret:
they operate like a media company.
not just a SaaS brand.

1. more accounts, more feed real estate

they run multiple personalities: humor, productivity, culture.
this means you see them multiple times in one scroll.

2. employees are key distribution

folks killing it like Zeb Evans, Chris Cunningham, Gaurav Agarwal, Kyle Coleman, Gregory Swan, Matt Bauman.
high value, personal, behind the scenes content.

3. speed 

around 10 vids / week.
iphone setups. minimal editing.

they also test constantly:
winners get remixed.
competitor formats get adapted.
trends get used fast.
wild ideas get tried.

high volume = fast feedback

4. platform native execution

Tiktok for humor.
Insta for skits and culture.
LinkedIn for thought leadership.
long form for depth.

they are experts on each platform’s unique vibe.

5. media company mindset

they hire actors and creatives.
they run writers’ rooms.
employees are empowered to post.

the goal is attention first, product second.

the result:
- organic reach
- low CAC
- memorable brand
- resilience to algorithm shifts

job well done to the entire ClickUp team!!

How ClickUp generates +100M views per month

the reason creators will outperform ads in 2026:

(plan ahead for your Q2 strategy!)

trust.

we all know how we scroll past regular ads without another thought. 
that’s because ads just talk at people
but creators talk with them.

creators are already part of their community.
they speak the language.
they understand the real context.

i always explain it like this.
an ad is a door-to-door salesperson.
your defenses go up immediately.

a creator is your sibling at the dinner table.
you listen. (even if you are a little skeptical)

this is why creators are becoming the real go-to-market motion.
they combine:

 • distribution
 • education
 • credibility

all into one channel.

ads still have a place.
but creators build belief. and belief is what actually converts.

good ideas don’t get you results. 

a clean system does.

every B2B creator campaign starts with a great spark.
but without the right setup, it’s all chaos and stress.

I see it all the time with the 50+ brands I work with:
Big plans for a killer campaign
But then 10+ tools, 100 emails, and no clue what actually went live and how it impacted the overall campaign / goals

brands make this way harder than it needs to be.
creators get lost in the shuffle.
tracking results feels actually impossible sometimes.

that’s why we built Synnc.

so you can actually run campaigns start to finish
without drowning in spreadsheets or losing your mind in the process.

Helping brands that use Shopify+Klaviyo 2X their email and SMS revenue with 1:1 personalized graphics. Founder/CEO. Follow me to make money with email.

“Email marketing is dead.” That’s what they say. But if your emails aren’t making money, it’s not because email is dead... its because they’re boring.

I’m Lou Mintzer, CEO of Grid & Pixel. We help 7-9 figure Shopify brands scale with 1:1 creatives that autoplay in 99% of inboxes. We bring email and SMS campaigns to life with eye-catching, personalized graphics.

We’ve partnered with Shopify, Klaviyo, Omnisend, and Sendlane to keep things drop-dead simple, allowing you to spend less time tweaking templates and more time driving revenue. With 5 stars, 100+ reviews, and features by Shopify and Klaviyo, we’re proving that personalized content doesn’t just look better—it performs better.

Before Grid & Pixel, I spent 12 years as Chief Product Officer at Homesnap, leading the development of the award-winning real estate app before selling it to CoStar Group for $250M in 2020 and rebranding it to Homes.com.

I’m also an Advisor to the First Street Foundation and moonlight as a Venture Partner at NextGen Venture Partners, where I love working with entrepreneurs and helping to identify and support big ideas.

But enough about me—let’s talk about you.

If you’re a Shopify brand looking to drive reliable, repeatable revenue with flows that actually convert, get started today by installing the app for free:

https://apps.shopify.com/gridandpixel

Or, if you’re a marketing agency that wants to do more with less, take on more clients, or provide an increased level of service, check out our partner program:

https://gridandpixel.com/partners

Or just send me a DM - break your routine and harness serendipity!

Because the only thing that’s truly dead is boring content.

Lou Mintzer 🦅

𝗗𝗮𝘆 1 𝗮𝘁 eTail™ 𝗪𝗲𝘀𝘁.

Solid room. Thoughtful operators. Great conversations all around.

These conversations remind me why I love e-commerce.

If personalization depends on someone remembering to do the right thing, it won’t scale.

That idea keeps coming back.

Not more campaigns.
Better systems.

Built in. Not bolted on.

Grateful for the dialogue, the pushback, the new connections, and the shared obsession with building things that actually work.

Strong start.

Back at it today.

Great connecting with:
Jamie Domenici, Dan Caldwell, Max Lishansky, Teddy M., Angélica Hughes, Dan Russotto, Frances Levison, Alex Klein

#eTailPalmSprings #eTail

Boring emails are dead. I help Shopify+Klaviyo brands make more money with thumb-stopping content.

𝗣𝗮𝗹𝗺 𝗦𝗽𝗿𝗶𝗻𝗴𝘀, 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 24–25.

I’ll be speaking at eTail™ West as part of Klaviyo Visionaries, sharing how to build systems where personalization happens by default, not because someone remembered to hit send.

Looking forward to being in the room with the teams at Klaviyo and Swym for this one.

I hope you can join me! Check out the agenda here: 👉
https://lnkd.in/eRW8-3rt

𝗙𝗿𝗼𝗺 $12 𝗮 𝗠𝗼𝗻𝘁𝗵 𝘁𝗼 $25 𝗕𝗶𝗹𝗹𝗶𝗼𝗻.

Rejected by Harvard.
Rejected by 30 jobs.
Rejected by KFC while 23 other people got hired.

At one point he was making $12 a month teaching English.

That part matters.

Because when he discovered the internet in the mid-90s, he didn’t have credentials, pedigree, or investor backing. What he had was conviction that China would eventually sell to the world online.

Most people heard “too early.”
He heard “not yet.”

He gathered 17 friends in an apartment and built anyway. Investors said no. Again and again. The market said China wasn’t ready. He kept building.

Fifteen years later, Alibaba went public in the largest IPO in history.

This story isn’t about rejection being romantic.
Rejection is painful. It’s inconvenient. It’s expensive.

It’s about staying in the game long enough for timing to catch up to your thesis.

Harvard said no.
KFC said no.
Investors said no.

The market eventually said yes.

Sometimes the difference between $12 a month and a generational company isn’t talent.

It’s endurance.

𝗘𝗺𝗮𝗶𝗹 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝗯𝗶𝗹𝗹𝗯𝗼𝗮𝗿𝗱. It’s 1:1.

And most brands still treat it like Times Square.

Big header.
Big promo.
Big “LAST CHANCE.”

Sent to everyone.

Here’s the problem.

Your customer doesn’t open email thinking,
“Show me an ad.”

They open it thinking,
“What’s in this for me?”

Monday reminder:

Retention isn’t about volume.
It’s about relevance.

The brands that win this week won’t send more emails.

They’ll send better ones.

Messages triggered by real behavior.
Creative tailored to real moments.
Flows that fire automatically when something actually happens.

Not noise.

Not blasts.

Systems.

Because when email feels personal,
it converts personal.

This is what we build inside Grid & Pixel.

Real brands.
Real lifecycle systems.
Built for Klaviyo.

If your Monday plan is just “send something,” it might be time to upgrade the system.
👉 Check the first comment.

Less grunt work.
More repeat revenue.
Start for $1.

In Palm Springs for eTail™ West this week. 𝗚𝗿𝗲𝗮𝘁 𝗳𝗲𝘄 𝗱𝗮𝘆𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘀𝗵𝗮𝗿𝗽 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹 𝘁𝗲𝗰𝗵 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀.

There’s a lot of noise in ecommerce right now. New tools, new trends, constant takes. But the operators who are building, testing, and actually shipping feel as strong as ever.

That part gives me confidence.

Grateful to work in an industry that moves fast, rewards creativity, and forces you to keep learning.

I love ecom.

#eTailPalmSprings #eTail

This isn’t for everyone. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗷𝘂𝘀𝘁 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗶𝗱𝗲𝗮, 𝘁𝗵𝗶𝘀 𝗶𝘀𝗻’𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂.

This is for Shopify brands who are tired of inconsistent email revenue.

Here’s the mistake we see across ecommerce.

Most brands market to:
• Solution aware
• Product aware
• Most aware

That’s where competition is loudest.
That’s where discounts live.
That’s where everyone is fighting for the same click.

But scale rarely happens there.

There are five awareness levels:
Unaware.
Problem aware.
Solution aware.
Product aware.
Most aware.

Most brands skip problem aware completely.

And that’s expensive.

Across 3,000+ Shopify brands using Grid & Pixel, the biggest lift in email performance doesn’t come from sending more campaigns.

It comes from structuring flows and lifecycle messaging around awareness level.

Welcome flows that educate.
Post-purchase flows that deepen belief.
Campaigns that meet the customer where they are.

Not louder.
More aligned.

When Klaviyo is structured properly, email stops feeling reactive.

It starts compounding.

Serious operators build systems.
Everyone else chases spikes.

Question for you:

Which awareness level is your email actually speaking to right now?

𝗜’𝘃𝗲 𝘀𝗲𝗲𝗻 𝗰𝗼𝘂𝗻𝘁𝗹𝗲𝘀𝘀 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝗮𝗯𝗼𝘁𝗮𝗴𝗲 𝘁𝗵𝗲𝗶𝗿 𝗲𝗺𝗮𝗶𝗹 𝗿𝗲𝘃𝗲𝗻𝘂𝗲…
without even realizing it.

All because of one avoidable mistake:

They don’t measure the machine.

Most teams jump straight into campaign mode.

New creative.
New subject line.
New promo.

Hit send.
Hope.

But here’s the truth:

If you’re not tracking deliverability, split testing flows, and optimizing capture…

You’re not running lifecycle.

You’re guessing.

And guessing doesn’t scale.

The fix isn’t “send more.”

It’s infrastructure:

• Live deliverability scoring
• Flow split tests running 24/7
• Popups converting above 10%
• Segments warming before the send
• Automation that compounds weekly

That’s it.

No chaos.
No scramble.
Just a system.

This is how we build retention inside Grid & Pixel.

AI-powered email designs.
Flows that plug directly into Klaviyo.
Campaigns structured before the rush hits.

If you want to feel what a real system looks like…

We made it simple.

$1 for your first month.

Low risk.
Real execution.

👇 Check the first comment for the install link or book a demo.

Your campaigns should already be ready.
Let’s chat: https://lnkd.in/eyTFYtz5

This is What Happens When 
𝗔𝗜 𝗧𝗼𝘂𝗰𝗵𝗲𝘀 𝗦𝗵𝗿𝗲𝗸

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The Battle

Lindsay Rosenthal

Lou Mintzer 🦅

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Performance ScoreLindsay Rosenthal's LinkedIn Performance

Performance ScoreLou Mintzer 🦅's LinkedIn Performance

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taplio

The Battle

Lindsay Rosenthal

Lou Mintzer 🦅

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lindsay Rosenthal's LinkedIn Performance

Performance ScoreLou Mintzer 🦅's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLindsay Rosenthal's LinkedIn Performance