Lindsay Rosenthal

Founder | Creator | Strategist | Building AI, Leaders, & Ideas That Move Markets

For sponsorships + booking + speaking: hello@cred.marketing
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I build AI, leaders, products, and ideas that move markets.

As a founder, creator, and strategist, I’ve taken products from concept to market, scaled sales engines, built teams, and created campaigns that drive both revenue and cultural relevance. Deeply integrating AI in every step of the way. 

My experience spans SaaS, AI, B2B, and beyond, working alongside the companies and executives shaping tomorrow’s most important industries. (Would love to work with yours!)

I operate where innovation meets execution. 
Blending the reach of a creator, the precision of a strategist, and the perspective of an AI founder who has built and scaled from the ground up. 

The result: content, campaigns, AI, and go-to-market strategies that cut through the noise and position brands at the forefront of their markets.

Founder

1 month of content in 1 hour

my top B2B pick that’s killing the content game:

(and how you can follow their lead!)

ClickUp generates 100m+ views a month.

here’s their secret:
they operate like a media company.
not just a SaaS brand.

1. more accounts, more feed real estate

they run multiple personalities: humor, productivity, culture.
this means you see them multiple times in one scroll.

2. employees are key distribution

folks killing it like Zeb Evans, Chris Cunningham, Gaurav Agarwal, Kyle Coleman, Gregory Swan, Matt Bauman.
high value, personal, behind the scenes content.

3. speed 

around 10 vids / week.
iphone setups. minimal editing.

they also test constantly:
winners get remixed.
competitor formats get adapted.
trends get used fast.
wild ideas get tried.

high volume = fast feedback

4. platform native execution

Tiktok for humor.
Insta for skits and culture.
LinkedIn for thought leadership.
long form for depth.

they are experts on each platform’s unique vibe.

5. media company mindset

they hire actors and creatives.
they run writers’ rooms.
employees are empowered to post.

the goal is attention first, product second.

the result:
- organic reach
- low CAC
- memorable brand
- resilience to algorithm shifts

job well done to the entire ClickUp team!!

How ClickUp generates +100M views per month

the reason creators will outperform ads in 2026:

(plan ahead for your Q2 strategy!)

trust.

we all know how we scroll past regular ads without another thought. 
that’s because ads just talk at people
but creators talk with them.

creators are already part of their community.
they speak the language.
they understand the real context.

i always explain it like this.
an ad is a door-to-door salesperson.
your defenses go up immediately.

a creator is your sibling at the dinner table.
you listen. (even if you are a little skeptical)

this is why creators are becoming the real go-to-market motion.
they combine:

 • distribution
 • education
 • credibility

all into one channel.

ads still have a place.
but creators build belief. and belief is what actually converts.

good ideas don’t get you results. 

a clean system does.

every B2B creator campaign starts with a great spark.
but without the right setup, it’s all chaos and stress.

I see it all the time with the 50+ brands I work with:
Big plans for a killer campaign
But then 10+ tools, 100 emails, and no clue what actually went live and how it impacted the overall campaign / goals

brands make this way harder than it needs to be.
creators get lost in the shuffle.
tracking results feels actually impossible sometimes.

that’s why we built Synnc.

so you can actually run campaigns start to finish
without drowning in spreadsheets or losing your mind in the process.

Ike Singh Kehal

Cofounder Synnc (B2B Creator Marketplace) | Social27 Event Tech | Trusted by Fortune 1000 customers

Enabling personalized marketing at scale!

1) Co-founder and CEO of HiveGPT: AI Agents to deliver personalized marketing at scale. 
Everything Bee2Bee marketing.

2) Co-founder and CEO of Social27: Event Tech and Marketing Tech solutions powered by Ai Automation. Built the company from a 2 person startup in my home office, to 150+ employees and revenue growth in double digits annually. Our customers include: Microsoft, UN, CapGemini, UW....

3) Co-founder and CEO of TurnUpp / ActivityPal: A social app focused on connecting friends to plan activities in the real world. Raised $5M, created amazing tech and GTM. Growth rate wasn't encouraging, returned $3.5M to investors and pivot>

4) As CEO of Indiabulls Retail led a company acquisition (USD 60+ Million). Re-structured the organization, managed P&L, developed and led new branding campaign resulting in record Qtr sales
 
5) Worked at Microsoft for 7+ years and developed deep understanding of the Microsoft partner programs, field engagement, IT audience marketing, Microsoft products and business models (ISVs, VARs, SMB channel, GTMs etc).

6) Rich global experience acquired by working in diverse business environments and cultures across the world.

7) Proven communication, collaboration, analytical decision making, presentation and negotiation skills.

8) Strong financial forecasting, P&L, budgeting, pricing, ROI and related fiscal expertise. 

9) People person, trustworthy, hardworking and innovative.

CEO, Enterprise AI, EventTech to accelerates sales and build community

Focus on meeting my customers needs for business acceleration with Virtual and Hybrid Events. 
Grow the team and keep them motivated and happy!! More at: http://social27.com

I watched a friend send out 100+ job applications last month.
Not a single callback.

Meanwhile, a Salesforce admin I know posted one breakdown of how she automated a reporting workflow.
Three DMs from hiring managers within 48 hours.

Same job market. 
Completely different approach.

Here's what's wild:
Her "content" was literally just her Tuesday afternoon.
↳ No fancy production
↳ No personal brand strategy 
↳ Just documentation of what she already does

The job market didn't break overnight. 
But the way people get discovered did.

Algorithms delete resumes. 
They amplify expertise.

The professionals I've been watching win right now aren't applying harder.
They're sharing what they already know — and letting opportunities come to them.

↳ Same skills they had before 
↳ Some earning $5-10K/month doing it 
↳ They just made their expertise visible

That shift is exactly why I built Synnc.

I've been obsessing over why
some AI startups hit $2B in revenue
while others burn through $450M and disappear.

The pattern? 
It's not the tech.

The failures all share one thing: 
They built first. 
Then hoped distribution would follow.

The graveyard:
Builder.ai: $450M raised. Bankrupt May 2025. 
↳ Claimed $220M revenue. Real number: $55M.
↳ No distribution. Just 700 engineers pretending to be AI.

The winners:

Cursor: $2B ARR. Fastest SaaS ramp in history. 
↳ Built inside the tools developers already used. Zero marketing spend.

Notion: $600M ARR. 50%+ of Fortune 500.
↳ 100M users first. AI features second.

Claude Code: Launched May 2025. $500M run-rate by September. 
↳ Shipped inside ecosystems developers already lived in.

The pattern nobody talks about:
Cursor didn't build a better model. 
↳ They built where developers already lived.

Notion didn't rush AI. 
↳ They captured the audience. Then monetized it.

Claude Code didn't need a go-to-market. 
↳ The users were already there.

Distribution-first means: 
→ Your tech rides existing behavior 
→ Growth comes from ecosystems, not ad spend 
→ Your moat is relationships, not algorithms

This is exactly why we built Synnc. 
Corporate creators already have the audience and the trust. 
Brands just need the connection.

What's your distribution strategy?
(Just building better tech isn't an answer)

2026: Your best side hustle 
Isn't Airbnb

Its your 9-5.

200K layoffs in 2025 ➔ documented 
Everyone's buying rental properties
panic mode. 
Wrong move ↳ completely

That engineer with 10K LinkedIn followers? 
→ $8K/month average from brand collabs
→ Zero xtra mortgages 
→ Same expertise from their day job

That PM managing 3 Airbnbs? 
↳ $2,200/month profit after expenses (aprox)
↳ Toilet repairs every weekend
 ↳ Competing with 7.7M listings

The brutal math: 
Airbnb after expenses ⇒ $2,200/month 
Corporate creators ⇒ $5-12K/month 
Using knowledge you already have 
⟶ zero new skills / investment needed

You're fleeing your expertise 
→ to manage broken dishwashers. 

The survivors of 2026 layoffs won't be landlords. 
They'll be the ones who went public with their knowledge
⟶ before the pink slip.

Your 40-hour expertise IS the rental income. 
Just rent it to brands, not tourists.
................................
➔ Look into Synnc.us
The first corporate creator network

I've been staring at this chart for 20 minutes.
Anthropic dropped new labor market research. 

The blue area is what AI can theoretically do across every job category. 
The red area is what's actually being used.

The gap is the story.

Management. Business & finance. 
Legal. Office & admin. 
↳ AI could automate a significant share of the work 
↳ Actual adoption is a fraction of that

This isn't a blue-collar disruption story. 
It's a white-collar one.
And most white-collar professionals haven't felt it yet.

Two ways to read this chart:
↳ If you're a founder, that gap is your market. 
The underpenetrated categories are a roadmap. 

↳ If you're a professional, the question isn't whether AI reaches your role. 
It's whether you're ahead of it when it does.

The professionals who are already sharing how they work, what they know, and how they think?
They're not just ahead of the curve. 
They're building audiences while the gap still exists.

Agree?

I pay my employees to post on LinkedIn.
here's why…

Last year, our mkt team built an employee advocacy program.
Polished graphics. 
Approved messaging. 
A Slack channel begging people to share.

Result:
Out of 40+ employees, three posted.

Those posts? 
Corporate copy-paste from someone doing their manager a favor.

Action:
I stopped asking and started paying.
↳ $300-500 per post 
↳ Their voice, their angle 
↳ No scripts. No "approved messaging."
Result? 4x our brand page performance.

And...
Why stop at your own employees?

↳ That Salesforce admin who knows your buyers' daily pain? 
↳ That Microsoft engineer in the same Slack communities as your prospects?

Not on your payroll. 
More credible than your marketing team. 
90% cheaper than your agency.

This is exactly why we built @Synnc.
Connecting brands with corporate creators 
— professionals with real expertise and real audiences.

Not influencers. 
Not agencies. Practitioners.

PS — LinkedIn killed their own Employee Advocacy tool. 

Agree?

BREAKING: 
I watched Block's stock jump 24% yesterday.

Because they fired half their company.
4,000+ people. Gone.

Jack Dorsey didn't sugarcoat it either:
↳ We're reducing Block from over 10,000 to just under 6,000" 
↳ Smaller, highly talented teams using AI to automate more work
↳ Within the next year, the majority of companies will reach the same conclusion

And Wall Street rewarded it instantly.

Here's what nobody's talking about though:

Those 4,000 people didn't lose their jobs because they were bad at them.
They lost them because the work itself changed.
The companies that survive this aren't just cutting headcount.
They're rethinking what "team" even means.

↳ Fewer full-time roles 
↳ More fractional expertise 
↳ AI handling the repetitive work 
↳ Humans handling the creative, strategic, relationship-driven work

The survivors of 2026 layoffs 
will be the ones who went public with their knowledge
⟶ before the pink slip.

................................
➔ Look into Synnc.us
The first corporate creator network

BREAKING! The best news I read this week, 
isn't about my company.
Anthropic just launched the Claude Marketplace!

Enterprises can now access Harvey, Replit, Snowflake and more directly through Claude, existing spend counting toward it.

Distribution problem: solved?
But here's what most are missing:

Every partner on that list works because of the domain expertise baked in, not the UI.
↳ Harvey works because lawyers trained it 
↳ Rogo works because finance pros shaped it 
↳ Replit works because developers validated it

The AI is the delivery mechanism. 
The professional expertise is the product.
That's the entire corporate creator economy in one launch.

The enterprises winning in 3 years:
Won't be the ones who bought the most AI tools.
But the ones who turned their internal experts into the product.

Agree?

That's why we built Synnc

PS: If you want to master Claude, save these.
(Thanks to Rubén Domínguez Ibar for this list)

▫️ Claude Opus 4.6 Explained → https://lnkd.in/eTmftGgr
▫️ How Serious Builders Co-Work With Claude → https://lnkd.in/ei7n7s32
▫️ The Claude Cowork Setup That Actually Works → https://lnkd.in/d6iF42qq
▫️ 10 Claude Cowork Workflows That Actually Work → https://lnkd.in/dipzF2MP
▫️ Every Way to Make Slides with Claude in 2026 → https://lnkd.in/ekKaqTFP
▫️ Claude in Excel: 30 Prompts to Audit Any Financial Model → https://lnkd.in/eXGBd2Sz
▫️ Claude Cowork: The Tool That Triggered a $285B Software Selloff → https://lnkd.in/dWvrqqCc
▫️ Claude Can Now Do SEO Like a $10K/Month Agency (For Free) → https://lnkd.in/eT3qsxgD
▫️ Sonnet 4.6 Breakdown → https://lnkd.in/ef6hWdRz

I just read Anthropic's guide on building Skills for Claude.
One stat stopped me cold.

Without a skill: 
15 messages. 
3 failed API calls. 
12,000 tokens. 

With a skill: 
automatic execution. 
0 failures. 
6,000 tokens.

Same workflow. Half the cost.

Here's the mental model that clicked:
MCP gives Claude tools. 
Skills teach Claude how to use them.

The setup takes 15 minutes: 
↳ Create a folder 
↳ Add a SKILL.md file
↳ Write your workflow in Markdown 
↳ Claude executes it automatically. Every time.

Two things worth knowing before you start:
↳ Skills are an open standard 
↳ Anthropic built a skill-creator tool that walks you through it step by step

Start with your most repetitive agent workflow. 
The one you keep re-explaining from scratch every session. 
That's your first skill.

What would you automate first?

Claude Skills Guide 

I hired an AI PM last month.
didn't look at her resume once...

Here's what I looked at instead.

Her LinkedIn.

↳ A post on how she cut API costs 70% using token optimization 
↳ A case study on the observability stack she built in production 
↳ A 5-minute Cursor demo that got 80K views

She had 3 competing offers before we even called her.
This is happening everywhere right now.

Recruiters are skipping resumes. 
They're saving LinkedIn posts instead.

The AI PMs getting recruited fastest aren't applying.
They're posting.
↳ Their eval frameworks 
↳ Their debugging workflows 
↳ Their AI-enhanced productivity systems
And companies are paying 40% premiums for them.

The best part?
These same PMs are earning $5-15K/month in consulting from the content they post.

Your next role won't come from an application.
It'll come from the post that proves you can do the job.

This is exactly why we built Synnc
connecting professionals who build in public with brands who need real expertise.

Agree?
Comment / Follow for similar content.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lindsay Rosenthal's LinkedIn Performance

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