Daniel Deaconu

TheSimplifier

Positioning and messaging consultant for early stage tech companies.

Founder

HiveKeepers

My role is to drive global awareness, scale adoption, define the go-to-market strategy, and turn that strategy into action.

Growth Advisor

TechBolide

Business Development Manager

Key achievements:
•	Developed a trading strategy that generates a 40% increase in profits on a yearly basis.

Key Responsibilities:
•	Operated various software applications and apply knowledge of the forex market in order to successfully trade throughout each session;
•	Managed the risk associated with forex trading – very strict money management rules.

Forex Trader 

Apiary Book

Key Achievements:
• Increased the company's turnover by 400% in the first 6 months

Key Responsibilities:
• Create the business development strategy;
• Open new business verticals;
• Find new clients and partners;
• Negotiate contracts;
• Pinpoint growth drivers that will help the business grow;
• Perform market research to identify new business opportunities, new strategic partnerships, and establish strategies for pursuing those new opportunities;
• Network with new potential clients, investors, and other business partners to generate new leads;
• Assemble all presentation materials and maintain all business development materials.

Key Achievements:
•	Over 300.000 Euro attracted for multiple startups in the middle of the pandemic;
•	Helped a startup win one of the most prestigious Tech Accelerators from SEE;
•	Helped a startup sign a POC with the biggest commercial bank in Romania.

Key Responsibilities:
•	Participating at online technology events and scouting for the most promising technology startups;
•	Approached startup founders via cold calling and cold emailing to sign the advisory contract;
•	Assessed the startup needs to be based on their growth objective, find the best match with investors; 
•	Built all the presentation materials (pitch deck, business plan, financial projections, etc.);
•	Approached investors via cold calling and cold emailing in order to attract the funds;
•	Lead generation – helping startups find clients for their products/services;
•	Monitored competition by gathering current marketplace information on pricing, products, new services, and delivery schedules;
•	Translated the most complex technologies and concepts into a form easily understood by the startup’s customers.

Startup Advisor | Sales Consultant

Key Achievements:
•	Trained 58 participants, divided into 9 MasterMind groups, on sales development skills, sales strategies, and sales campaigns implementation.

Key Responsibilities:
•	Lead generation – organized online and offline events to promote the MasterMind concept;
•	Assessed the participant’s needs and formed the MasterMind groups based on interests:
•	Facilitated meetings and ensured the optimal exchange of information between participants.

Co-Founder - MasterMind Club

Curatenie Profi

Key Achievements:
•	Presence in 7 major cities in Romania
•	Managed over 300 corporate clients
•	Led over 50 employees
•	Successful exit in 2019

Key Responsibilities:
•	Oversaw all operations and business activity to ensure the desired results and performances;
•	Developed high-quality business strategies, ensuring their alignment with the long term objectives;
•	Negotiated terms of business acquisitions to increase business base, solidify market presence;
•	Oversaw executive leadership, employee training, and relations with key customers;
•	Established and managed the annual budget with effective controls to prevent overages, minimizing burn rate, and support sustainability objectives.

Founder & CEO 

The Simplifier | Simplify your message — Amplify your impact | SaaS/B2B Founders: Get your Message Market Fit — Turn tech jargon into clients

Hi, I'm Daniel, The Simplifier :)

If your message is lost in translation, I'm the one who makes it understandable, relatable, and memorable. I rewrite confusing landing pages into understandable ones, with clear positioning and messaging that clicks with the right audience.

I work with founders who struggle to explain their products due to complex or confusing messaging. This is especially painful when a valuable product can't scale because the audience doesn't understand it.




𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
SaaS — fastn, vloxq, Wellnessentially, TED Data, Wellview Solutions, Apiary Book, TechBolide
B2B — Witanalytica, Meaningfy

Work with me - https://calendly.com/thesimplifier/30min

Marketing consultant and brand message strategist for SaaS and B2B companies across various industries, with revenues ranging between 100k Euro and 2M Euro.

909 days.
That's how long I've been running every single day.
Rain, snow, 40°C heat, -15°C cold. I don't care, I run.
And it's not because I love running (I actually hate it from the bottom of my heart).
But because that discipline keeps me sane.
It keeps my body healthy and my mind sharp enough to take care of my family, be a good father to 3 daughters, be a good husband to my wife, run a business with clients across 9 countries, and show up when things get hard.
It's easy to quit when things get uncomfortable. 
But if you want to build something real and valuable, you just need to show up EVERY SINGLE DAY. No matter what.

Because consistency eats talent for breakfast.

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The Simplifier | Build your personal brand on LinkedIn | Grateful father of 3 daughters 🙂 | 900+ consecutive days of running

You've spent 10 years building your company. Don't you wanna get recognized for this?
You know things about your industry that most people will never understand. You've solved problems your competitors are still struggling with, and your knowledge could save others years of trial and error.

But all of that knowledge is locked inside your head, doing nothing for you, your company, or anyone else.

That's because your knowledge is scattered across multiple topics, ideas, and layers of experience. You have so many insights and thoughts, but they're all disconnected pieces.

And when you try to write them down, it's so hard to put all the pieces of the puzzle together.

In a conversation, you can talk for hours about your story, your product and company, or about your industry. 

But when you try to translate that knowledge and business expertise into something clear, structured, something that actually makes sense to people who don't live inside your head, you get stuck.

Many founders think this is a writing problem, but it's not. This is an articulation problem. 

I've worked 1-on-1 with 50 highly successful founders and top executives across 9 countries. Every single time, the problem is the same: knowledge exists, but articulation doesn't.

You need a way to extract that scattered knowledge, organize it, and articulate it so people can actually understand and use it.

Here's how to solve it:

1. Find someone in your team who can ask you the right questions.
Don't try to formulate the questions alone, because you're biased. You need someone else who knows your business well enough to ask thoughtful questions, but who doesn't live inside your head.

Let them ask you questions about:
- What's that one thing you do better than anyone else in the industry?
- What makes your customers keep coming back to you?
- Why did they choose you over competitors?
- What's happening in your industry right now that nobody's talking about?

2. Record the conversation with that person and simply respond naturally to those questions. You don't need any script, because your knowledge will come out naturally when someone asks you the right questions.

3. Take the transcript and pull out your clearest answers. Look for:
- Complete thoughts (not half-finished ideas)
- Specific examples or stories
- Strong opinions you stated confidently
Each one becomes a LinkedIn post written using your exact words, not polished language.

From a 1-hour conversation, you can extract 5-7 highly relevant LinkedIn posts (at least). 

This simple process helps you extract your scattered knowledge and articulate it into thought leadership content.  

You stop being the best-kept secret in the market, and the right people see you. You start getting inbound opportunities, speaking invitations, and relevant partnership inquiries.

All of that happens not because you pitched people, but because they accessed your knowledge and saw your thinking.

That's how you get the recognition you deserve.

taplio

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Daniel Deaconu's Linkedin Analytics

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