Daniel Deaconu

TheSimplifier

Positioning and messaging consultant for early stage tech companies.

Founder

HiveKeepers

My role is to drive global awareness, scale adoption, define the go-to-market strategy, and turn that strategy into action.

Growth Advisor

TechBolide

Business Development Manager

Key achievements:
•	Developed a trading strategy that generates a 40% increase in profits on a yearly basis.

Key Responsibilities:
•	Operated various software applications and apply knowledge of the forex market in order to successfully trade throughout each session;
•	Managed the risk associated with forex trading – very strict money management rules.

Forex Trader 

Apiary Book

Key Achievements:
• Increased the company's turnover by 400% in the first 6 months

Key Responsibilities:
• Create the business development strategy;
• Open new business verticals;
• Find new clients and partners;
• Negotiate contracts;
• Pinpoint growth drivers that will help the business grow;
• Perform market research to identify new business opportunities, new strategic partnerships, and establish strategies for pursuing those new opportunities;
• Network with new potential clients, investors, and other business partners to generate new leads;
• Assemble all presentation materials and maintain all business development materials.

Key Achievements:
•	Over 300.000 Euro attracted for multiple startups in the middle of the pandemic;
•	Helped a startup win one of the most prestigious Tech Accelerators from SEE;
•	Helped a startup sign a POC with the biggest commercial bank in Romania.

Key Responsibilities:
•	Participating at online technology events and scouting for the most promising technology startups;
•	Approached startup founders via cold calling and cold emailing to sign the advisory contract;
•	Assessed the startup needs to be based on their growth objective, find the best match with investors; 
•	Built all the presentation materials (pitch deck, business plan, financial projections, etc.);
•	Approached investors via cold calling and cold emailing in order to attract the funds;
•	Lead generation – helping startups find clients for their products/services;
•	Monitored competition by gathering current marketplace information on pricing, products, new services, and delivery schedules;
•	Translated the most complex technologies and concepts into a form easily understood by the startup’s customers.

Startup Advisor | Sales Consultant

Key Achievements:
•	Trained 58 participants, divided into 9 MasterMind groups, on sales development skills, sales strategies, and sales campaigns implementation.

Key Responsibilities:
•	Lead generation – organized online and offline events to promote the MasterMind concept;
•	Assessed the participant’s needs and formed the MasterMind groups based on interests:
•	Facilitated meetings and ensured the optimal exchange of information between participants.

Co-Founder - MasterMind Club

Curatenie Profi

Key Achievements:
•	Presence in 7 major cities in Romania
•	Managed over 300 corporate clients
•	Led over 50 employees
•	Successful exit in 2019

Key Responsibilities:
•	Oversaw all operations and business activity to ensure the desired results and performances;
•	Developed high-quality business strategies, ensuring their alignment with the long term objectives;
•	Negotiated terms of business acquisitions to increase business base, solidify market presence;
•	Oversaw executive leadership, employee training, and relations with key customers;
•	Established and managed the annual budget with effective controls to prevent overages, minimizing burn rate, and support sustainability objectives.

Founder & CEO 

The Simplifier | Simplify your message — Amplify your impact | SaaS/B2B Founders: Get your Message Market Fit — Turn tech jargon into clients

Hi, I'm Daniel, The Simplifier :)

If your message is lost in translation, I'm the one who makes it understandable, relatable, and memorable. I rewrite confusing landing pages into understandable ones, with clear positioning and messaging that clicks with the right audience.

I work with founders who struggle to explain their products due to complex or confusing messaging. This is especially painful when a valuable product can't scale because the audience doesn't understand it.




𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
SaaS — fastn, vloxq, Wellnessentially, TED Data, Wellview Solutions, Apiary Book, TechBolide
B2B — Witanalytica, Meaningfy

Work with me - https://calendly.com/thesimplifier/30min

Marketing consultant and brand message strategist for SaaS and B2B companies across various industries, with revenues ranging between 100k Euro and 2M Euro.

Founder™ - Aphiwe Khumalo Organization | Brand Strategist helping Entrepreneurs & Founders Build a Powerful Personal-Brand on LinkedIn 🚀

Posting on LinkedIn like everyone is telling you too?...but still getting zero clients.

You've not been lied to, just misguided.

LinkedIn is not a content platform, it's a funnel platform (and you don't know how to turn a viewer into a high-paying client) That's where I come in. 

Hi, I'm Aphiwe Khumalo 

I help founders and creators build a profitable personal brand with proven systems and custom LinkedIn content 

I build your LinkedIn content engine, Skool community and newsletter to turn viewers into subscribers (for free) and into high-paying clients.

So far, I've worked 1:1 with a few clients in the founder and creator space cause it's a new service. Building their content, brand and newsletter from scratch.

I'm also building my own brand and content business here on LinkedIn, and I'm sharing everything I know as I go. No fluff or sugarcoating. Just proven systems and frameworks that have helped me and my clients grow and get results.

What I do isn’t magic.
It's battled tested (for myself and my clients) - because I don’t hold back.

I’ve tested it, I’ll show you exactly:
→ What to post
→ How to optimize your profile
→ How to build your private community 
→ And what not to waste your time on

We work together. A DFY system that gives you input, real strategy & collaboration built around your goals - with clear execution and clear results.

Here’s how we can work together:

1. Done-For-You LinkedIn OS Service: – We build the systems, profile and content (Check featured section)
2. My Free Newsletter: Weekly insights and strategies every Thursday
3. My Free Content: LinkedIn, YouTube, and Patreon 

Book a call here → [https://calendly.com/aphiwekhumalo/linkedin-os-services]
Commercial inquiries for collaborations or brand deals: thelovingmentor@gmail.com

taplio

The Battle

Daniel Deaconu

Aphiwe Khumalo

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