Daniel Deaconu

TheSimplifier

Positioning and messaging consultant for early stage tech companies.

Founder

HiveKeepers

My role is to drive global awareness, scale adoption, define the go-to-market strategy, and turn that strategy into action.

Growth Advisor

TechBolide

Business Development Manager

Key achievements:
•	Developed a trading strategy that generates a 40% increase in profits on a yearly basis.

Key Responsibilities:
•	Operated various software applications and apply knowledge of the forex market in order to successfully trade throughout each session;
•	Managed the risk associated with forex trading – very strict money management rules.

Forex Trader 

Apiary Book

Key Achievements:
• Increased the company's turnover by 400% in the first 6 months

Key Responsibilities:
• Create the business development strategy;
• Open new business verticals;
• Find new clients and partners;
• Negotiate contracts;
• Pinpoint growth drivers that will help the business grow;
• Perform market research to identify new business opportunities, new strategic partnerships, and establish strategies for pursuing those new opportunities;
• Network with new potential clients, investors, and other business partners to generate new leads;
• Assemble all presentation materials and maintain all business development materials.

Key Achievements:
•	Over 300.000 Euro attracted for multiple startups in the middle of the pandemic;
•	Helped a startup win one of the most prestigious Tech Accelerators from SEE;
•	Helped a startup sign a POC with the biggest commercial bank in Romania.

Key Responsibilities:
•	Participating at online technology events and scouting for the most promising technology startups;
•	Approached startup founders via cold calling and cold emailing to sign the advisory contract;
•	Assessed the startup needs to be based on their growth objective, find the best match with investors; 
•	Built all the presentation materials (pitch deck, business plan, financial projections, etc.);
•	Approached investors via cold calling and cold emailing in order to attract the funds;
•	Lead generation – helping startups find clients for their products/services;
•	Monitored competition by gathering current marketplace information on pricing, products, new services, and delivery schedules;
•	Translated the most complex technologies and concepts into a form easily understood by the startup’s customers.

Startup Advisor | Sales Consultant

Key Achievements:
•	Trained 58 participants, divided into 9 MasterMind groups, on sales development skills, sales strategies, and sales campaigns implementation.

Key Responsibilities:
•	Lead generation – organized online and offline events to promote the MasterMind concept;
•	Assessed the participant’s needs and formed the MasterMind groups based on interests:
•	Facilitated meetings and ensured the optimal exchange of information between participants.

Co-Founder - MasterMind Club

Curatenie Profi

Key Achievements:
•	Presence in 7 major cities in Romania
•	Managed over 300 corporate clients
•	Led over 50 employees
•	Successful exit in 2019

Key Responsibilities:
•	Oversaw all operations and business activity to ensure the desired results and performances;
•	Developed high-quality business strategies, ensuring their alignment with the long term objectives;
•	Negotiated terms of business acquisitions to increase business base, solidify market presence;
•	Oversaw executive leadership, employee training, and relations with key customers;
•	Established and managed the annual budget with effective controls to prevent overages, minimizing burn rate, and support sustainability objectives.

Founder & CEO 

The Simplifier | Simplify your message — Amplify your impact | SaaS/B2B Founders: Get your Message Market Fit — Turn tech jargon into clients

Hi, I'm Daniel, The Simplifier :)

If your message is lost in translation, I'm the one who makes it understandable, relatable, and memorable. I rewrite confusing landing pages into understandable ones, with clear positioning and messaging that clicks with the right audience.

I work with founders who struggle to explain their products due to complex or confusing messaging. This is especially painful when a valuable product can't scale because the audience doesn't understand it.




𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
SaaS — fastn, vloxq, Wellnessentially, TED Data, Wellview Solutions, Apiary Book, TechBolide
B2B — Witanalytica, Meaningfy

Work with me - https://calendly.com/thesimplifier/30min

Marketing consultant and brand message strategist for SaaS and B2B companies across various industries, with revenues ranging between 100k Euro and 2M Euro.

Marijan Techie

Cybersecurity Writer

Tech News Hub

Tech Journalist

Appuals

Content Developer

Tellam Freight Forwarders

IT Support Assistant

I have a bachelor's degree in Mathematics and Computer Science. I could have been a web developer, a system admin, or a software engineer. Instead, I CHOSE TO WRITE.

See, I love using words to create an impact. Now, thanks to my tech background, I can help bridge the gap between consumers and tech solutions. I'm especially focused on helping businesses and individuals stay safe from cyber attacks and other online threats. The cybersecurity landscape is ever-changing and my role is to ensure that people are up to date with the latest threats and best practices to stay safe and secure.

If you’re an individual or business in cybersecurity, online privacy, and internet security, I’d love to connect with you.

Are you looking to hire a copywriter or blog writer for your business? Let’s talk.

My biggest strength as a tech writer🦾🦾

Strong foundation in tech – I can understand complex tech topics better than the average writer. More importantly, I can break down these concepts into easy-to-understand information for the average person.

                   👉🏽Why You Should Hire Me

🎯 Laser-focused Messaging – My ability to pinpoint the precise pain points your customer is experiencing ensures that your message speaks directly to their needs. I’ll help you establish the perfect fit between your product/service and the customer so that choosing you becomes a no-brainer.

📖 Compelling Storytelling - I excel at weaving narratives that captivate and engage readers. By integrating storytelling techniques into my copy, I transform ordinary messages into compelling stories that evoke emotions, build connections, and drive the customer to take action.

🖋️ Brand-specific Content - I’ll distill your brand's essence into persuasive copy that reflects your unique style. Say goodbye to mixed messaging and hello to consistent on-brand copy that attracts loyal customers who double as your brand ambassadors.

🕵️ Deep Research - I go the extra steps to find additional data, expert comments, user reviews, and anything else that will help boost engagement and conversion.

⏰ Deadline-Driven Excellence - You can count on me to deliver high-quality content under the set deadlines. I’ll keep you updated on the project's progress every step of the way.

Interested? Hit me up so we can see if we’re a match. The next chapter for your business begins now.

#techcopywriter #techblogger #growthmarketing #cybersecurity #onlineprivacy #internetsecurity

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Daniel Deaconu

Marijan Hassan

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