Daniel Deaconu

TheSimplifier

Positioning and messaging consultant for early stage tech companies.

Founder

HiveKeepers

My role is to drive global awareness, scale adoption, define the go-to-market strategy, and turn that strategy into action.

Growth Advisor

TechBolide

Business Development Manager

Key achievements:
•	Developed a trading strategy that generates a 40% increase in profits on a yearly basis.

Key Responsibilities:
•	Operated various software applications and apply knowledge of the forex market in order to successfully trade throughout each session;
•	Managed the risk associated with forex trading – very strict money management rules.

Forex Trader 

Apiary Book

Key Achievements:
• Increased the company's turnover by 400% in the first 6 months

Key Responsibilities:
• Create the business development strategy;
• Open new business verticals;
• Find new clients and partners;
• Negotiate contracts;
• Pinpoint growth drivers that will help the business grow;
• Perform market research to identify new business opportunities, new strategic partnerships, and establish strategies for pursuing those new opportunities;
• Network with new potential clients, investors, and other business partners to generate new leads;
• Assemble all presentation materials and maintain all business development materials.

Key Achievements:
•	Over 300.000 Euro attracted for multiple startups in the middle of the pandemic;
•	Helped a startup win one of the most prestigious Tech Accelerators from SEE;
•	Helped a startup sign a POC with the biggest commercial bank in Romania.

Key Responsibilities:
•	Participating at online technology events and scouting for the most promising technology startups;
•	Approached startup founders via cold calling and cold emailing to sign the advisory contract;
•	Assessed the startup needs to be based on their growth objective, find the best match with investors; 
•	Built all the presentation materials (pitch deck, business plan, financial projections, etc.);
•	Approached investors via cold calling and cold emailing in order to attract the funds;
•	Lead generation – helping startups find clients for their products/services;
•	Monitored competition by gathering current marketplace information on pricing, products, new services, and delivery schedules;
•	Translated the most complex technologies and concepts into a form easily understood by the startup’s customers.

Startup Advisor | Sales Consultant

Key Achievements:
•	Trained 58 participants, divided into 9 MasterMind groups, on sales development skills, sales strategies, and sales campaigns implementation.

Key Responsibilities:
•	Lead generation – organized online and offline events to promote the MasterMind concept;
•	Assessed the participant’s needs and formed the MasterMind groups based on interests:
•	Facilitated meetings and ensured the optimal exchange of information between participants.

Co-Founder - MasterMind Club

Curatenie Profi

Key Achievements:
•	Presence in 7 major cities in Romania
•	Managed over 300 corporate clients
•	Led over 50 employees
•	Successful exit in 2019

Key Responsibilities:
•	Oversaw all operations and business activity to ensure the desired results and performances;
•	Developed high-quality business strategies, ensuring their alignment with the long term objectives;
•	Negotiated terms of business acquisitions to increase business base, solidify market presence;
•	Oversaw executive leadership, employee training, and relations with key customers;
•	Established and managed the annual budget with effective controls to prevent overages, minimizing burn rate, and support sustainability objectives.

Founder & CEO 

The Simplifier | Simplify your message — Amplify your impact | SaaS/B2B Founders: Get your Message Market Fit — Turn tech jargon into clients

Hi, I'm Daniel, The Simplifier :)

If your message is lost in translation, I'm the one who makes it understandable, relatable, and memorable. I rewrite confusing landing pages into understandable ones, with clear positioning and messaging that clicks with the right audience.

I work with founders who struggle to explain their products due to complex or confusing messaging. This is especially painful when a valuable product can't scale because the audience doesn't understand it.




𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
SaaS — fastn, vloxq, Wellnessentially, TED Data, Wellview Solutions, Apiary Book, TechBolide
B2B — Witanalytica, Meaningfy

Work with me - https://calendly.com/thesimplifier/30min

Marketing consultant and brand message strategist for SaaS and B2B companies across various industries, with revenues ranging between 100k Euro and 2M Euro.

Witanalytica

→ Strategic Data Consultancy - Guided businesses across various sectors, including manufacturing, transportation, retail, affiliate marketing, and FMCG, focusing on companies with a minimum annual revenue of $2-5M.

→ Tailored Analytics Solutions - Developed custom solutions for diverse client needs, enhancing decision-making and operational efficiency.

→ Machine Learning & Advanced Analytics - Implemented machine learning algorithms for improved efficiency and revenue growth, notably in developing recommender systems.

→ Business Intelligence Expertise - Specialized in creating user-friendly BI dashboards using platforms like PowerBI, Tableau, and Domo, enabling clearer decision-making processes.

→ Client-Centric Approach - Worked with small to mid-sized companies and enterprises, providing specialized analytics solutions for complex challenges.

→ Impactful Client Transformations - Notable work includes revolutionizing marketing strategies for a coffee shop, leading to a significant reduction in customer churn and an increase in revenue.

→ Data-Driven Marketing Innovations - Leveraged data analytics in marketing, demonstrating substantial improvements in customer engagement and business growth.

Co-Founder and CEO

CustomOffers

I co-founded a data science venture in Bucharest, providing an AI-driven B2B platform for dynamic discount management and optimization. The platform, designed for e-commerce, employs advanced analytics to analyze website traffic and conversion data. 

CustomOffers strategically tests and adjusts discount levels, aligning them with each market segment's purchasing power and expectations, thereby optimizing net profits:

→ Advanced Analytics Integration —  Utilizes website traffic and conversion data for tailored discount strategies.

→ Profit Optimization — Dynamically adjusts discounts per market segment, aiming to maximize total net profit.

→ Customer Benefit — Ensures equitable access to products while increasing company profits.

→ Proven Results — Clients typically see a minimum of 10% increase in total net profits.

→ API-First Software — Offers a flexible and cost-effective alternative to traditional and custom software solutions.

Co-Founder

Cheil Centrade

•	Responsible for leading the Data Engineering and Data Science teams and oversee the end to end activity of collecting, accessing, transforming, storing and displaying the data necessary for the digital analysis team to extract actionable and valuable insights for the end customer;
•	Develop the BI and DS road map (covering the full spectrum of analyses from descriptive to prescriptive) of the Digital Intelligence & Analytics Center of Excellence and manage and contribute to its implementation
•	Design and implement the right architecture to ensure that we can satisfy and support customer information needs in a timely manner

Achievements: Expanded the Data Engineering and Data Science teams by leveraging on the existing
skills of the marketing analysts and by developing and guiding their learning paths.

Business Intelligence & Data Science Manager

•	Support the digital marketing analysis team by optimizing and automating reporting processes, driving superior productivity and optimum resource allocation;
•	Responsible for designing, implementing and maintaining architectures consisting of data sources access, ETL, data storage, machine learning and data visualizations components for end to end reporting process automation and customer value creation.

Achievements: Implemented from scratch an architecture that accommodates the needs of a start
up-like environment with almost zero software costs. Cut down the necessary reporting time, thus
achieving a productivity of 2.1 full time employees, while improving the data accuracy.

Analytics Architect

Ericsson

•	Responsible for developing scientific methods, processes, and systems to extract knowledge or insights to drive the future of applied analytics;
•	Provide thought leadership, perform Advanced Statistical Analytics and create insights into data to provide actionable insights to the business, identify trends and measure performance which address business problems;
•	Collaborate with business and process owners to understand business issues and with engineers to implement and deploy scalable solutions, where applicable.

Achievement: Assisted the Account Manager in the process of contracts renewal with BI and
Machine Learning demos that illustrated the company’s ability to successfully implement analytics
as a supporting pillar in telecommunications.

Data Scientist

Honeywell

Provide analytical support and evaluate critical strategic opportunities for the Transportation Systems plants, in order to support the Integrated Supply Chain growth and footprint transformation.
•	Support Business Cases Creation and Project Implementation with regards to Industry 4.0 related initiatives;
•	Ensure digitization projects integration into the day to day factory activity;
•	Support the development and deployment of Operations reporting tools and systems;
•	Provide support to the Annual Operating Plan Process for Global Operations;
•	Develop measuring frameworks in accordance with the organizational objectives;

Achievement: Unified isolated digitalisation initiatives and put in place the right quorum that
stimulated innovation, collaboration and ensured the development of standardized solutions for
tracking manufacturing operations performance.

Process Improvement Analyst - Global Operations

Provide analytical support and evaluate critical strategic opportunities for the Transportation Systems plants, in order to support the Integrated Supply Chain growth and footprint transformation throughout the Annual Operating Planning for 2017.

Achievement: Developed cross-factories performance tracking scorecards that evenly compared the
quarterly and yearly performance of the manufacturing plants of the automotive division. Supported
the yearly investment process by narrowing down and selecting the best productivity initiatives, thus
maximizing the ROI of the allocated budget.

Engineer - TS Rotational Programme - HTT - 3rd rotation - Operations Excellence

•	Streamline automatic information flows for reports creation;
•	Build analyses, reports and dashboards for data driven decision making using business intelligence software to highlight working capital reduction opportunities.

Achievements: Developed a Low Volumes Analysis that identified over $300 K worth of working capital
reduction opportunities.

Engineer - TS Rotational Programme - HTT - 2nd rotation - Global Vendor Planner

•	Project manager of material handling system implementation;
•	Drive analyses for improvement opportunities identification on scrap reduction;
•	Streamline new process and working procedures to standardize work and to ensure scrap sorting, data collection and reporting;
•	Develop VBA tools for quality root cause analyses.

Achievements: Built analyses that assisted and guided the efforts of cross-functional teams in
implementing corrective or process improvement initiatives. Led the implementation of a bar-scanning
material handling systems to track and identify the sources of manufacturing scrap. Together, the
above-mentioned initiatives contributed to over $1 M in annual savings.

Engineer - TS Rotational Programme - HTT - 1st rotation - Buc. Quality Dep.

Data Analytics solutions for C-levels in $5M+ companies, <100 employees | Unsure about data analytics? Our dashboards simplify data for smarter decisions | In 3 months - Revenue up by 12% - Churn down by 10%

Hello! You're a...

📌 US Affiliate Marketing Network pushing beyond the limits of tracking platforms.
📌 Performance Marketing Agency seeking cutting-edge analytics to outpace competitors.
📌 Affiliate Program Managers hungry for AI-driven insights and automation and to leverage their 1st party data.
📌 Publishers looking to leverage big data for unprecedented growth.

You're ready to transcend basic tracking and reporting. You need bespoke solutions that turn data into your competitive edge.

Meet us. We're Witanalytica.

𝗪𝗛𝗢 𝗪𝗘 𝗔𝗥𝗘❔
We're your advanced data analytics partner for affiliate marketing, elevating your capabilities from standard tracking to predictive analytics and AI-driven strategies.

𝗛𝗢𝗪 𝗪𝗘 𝗦𝗘𝗥𝗩𝗘 𝗬𝗢𝗨❔
🔍 Affiliate Analytics Consulting - Comprehensive strategies to unlock the full potential of your data.
📊 Custom BI Reporting - Powerful, actionable dashboards that go beyond Everflow and Hitpath's standard reports.
🧠 AI-Powered Recommender Systems - Match the right offers with the right publishers using machine learning.
🌍 Predictive Analytics - Forecast trends, optimize payouts, and identify high-potential partners before your competitors.

𝗪𝗛𝗔𝗧'𝗦 𝗜𝗡 𝗜𝗧 𝗙𝗢𝗥 𝗬𝗢𝗨❔
📈 Increased ROI through data-driven decision making.
🌐 Seamless integration of advanced analytics with your existing Everflow or Hitpath setup.
🤖 Automated insights and AI-driven optimization of your affiliate programs.
🌟 Competitive edge in publisher recruitment and advertiser relationships.

𝗪𝗛𝗢 𝗗𝗢 𝗪𝗘 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛❔
🔗 Ambitious Affiliate Networks - Ready to leverage advanced analytics for exponential growth.
🔗 Forward-Thinking Advertisers - Seeking to optimize their affiliate partnerships through data.
🔗 Tech-Savvy Publishers - Aiming to maximize earnings with predictive insights.

Proud of our work with leading US affiliate marketing networks, we're just scratching the surface of what's possible when you combine affiliate marketing expertise with cutting-edge data science.

Ready to revolutionize your affiliate marketing with data? Let's talk.
🌐 https://www.witanalytica.com
📧 cristian@witanalytica.com
📅 https://www.witanalytica.com/#book-a-meeting

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Daniel Deaconu

Cristian Florin Ionescu

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