Daniel Deaconu

TheSimplifier

Positioning and messaging consultant for early stage tech companies.

Founder

HiveKeepers

My role is to drive global awareness, scale adoption, define the go-to-market strategy, and turn that strategy into action.

Growth Advisor

TechBolide

Business Development Manager

Key achievements:
•	Developed a trading strategy that generates a 40% increase in profits on a yearly basis.

Key Responsibilities:
•	Operated various software applications and apply knowledge of the forex market in order to successfully trade throughout each session;
•	Managed the risk associated with forex trading – very strict money management rules.

Forex Trader 

Apiary Book

Key Achievements:
• Increased the company's turnover by 400% in the first 6 months

Key Responsibilities:
• Create the business development strategy;
• Open new business verticals;
• Find new clients and partners;
• Negotiate contracts;
• Pinpoint growth drivers that will help the business grow;
• Perform market research to identify new business opportunities, new strategic partnerships, and establish strategies for pursuing those new opportunities;
• Network with new potential clients, investors, and other business partners to generate new leads;
• Assemble all presentation materials and maintain all business development materials.

Key Achievements:
•	Over 300.000 Euro attracted for multiple startups in the middle of the pandemic;
•	Helped a startup win one of the most prestigious Tech Accelerators from SEE;
•	Helped a startup sign a POC with the biggest commercial bank in Romania.

Key Responsibilities:
•	Participating at online technology events and scouting for the most promising technology startups;
•	Approached startup founders via cold calling and cold emailing to sign the advisory contract;
•	Assessed the startup needs to be based on their growth objective, find the best match with investors; 
•	Built all the presentation materials (pitch deck, business plan, financial projections, etc.);
•	Approached investors via cold calling and cold emailing in order to attract the funds;
•	Lead generation – helping startups find clients for their products/services;
•	Monitored competition by gathering current marketplace information on pricing, products, new services, and delivery schedules;
•	Translated the most complex technologies and concepts into a form easily understood by the startup’s customers.

Startup Advisor | Sales Consultant

Key Achievements:
•	Trained 58 participants, divided into 9 MasterMind groups, on sales development skills, sales strategies, and sales campaigns implementation.

Key Responsibilities:
•	Lead generation – organized online and offline events to promote the MasterMind concept;
•	Assessed the participant’s needs and formed the MasterMind groups based on interests:
•	Facilitated meetings and ensured the optimal exchange of information between participants.

Co-Founder - MasterMind Club

Curatenie Profi

Key Achievements:
•	Presence in 7 major cities in Romania
•	Managed over 300 corporate clients
•	Led over 50 employees
•	Successful exit in 2019

Key Responsibilities:
•	Oversaw all operations and business activity to ensure the desired results and performances;
•	Developed high-quality business strategies, ensuring their alignment with the long term objectives;
•	Negotiated terms of business acquisitions to increase business base, solidify market presence;
•	Oversaw executive leadership, employee training, and relations with key customers;
•	Established and managed the annual budget with effective controls to prevent overages, minimizing burn rate, and support sustainability objectives.

Founder & CEO 

The Simplifier | Simplify your message — Amplify your impact | SaaS/B2B Founders: Get your Message Market Fit — Turn tech jargon into clients

Hi, I'm Daniel, The Simplifier :)

If your message is lost in translation, I'm the one who makes it understandable, relatable, and memorable. I rewrite confusing landing pages into understandable ones, with clear positioning and messaging that clicks with the right audience.

I work with founders who struggle to explain their products due to complex or confusing messaging. This is especially painful when a valuable product can't scale because the audience doesn't understand it.




𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
SaaS — fastn, vloxq, Wellnessentially, TED Data, Wellview Solutions, Apiary Book, TechBolide
B2B — Witanalytica, Meaningfy

Work with me - https://calendly.com/thesimplifier/30min

Marketing consultant and brand message strategist for SaaS and B2B companies across various industries, with revenues ranging between 100k Euro and 2M Euro.

A founder told me our services are too expensive. He decided to hire someone on Fiverr and pay them a lot less to write some texts for LinkedIn.

But then I went on his profile and saw his last post. It starts with:
"In today's world, integrating AI solutions seamlessly into your workflows is no longer optional—it's critical."

The Simplifier | 1-hour session = 1 month of LinkedIn content | Grateful father of 3 daughters 🙂 | 800+ consecutive days of running

"I'm thrilled to announce that I'll be speaking at the prestigious Tekpon AI Summit..." 
No, no, no!
Nobody talks like this in real life. But still, we see this type of content every day in our feeds.

So I'll simply say that, on November 27, I'm speaking at the Tekpon AI Summit in Bucharest. 

I'm not an AI expert, so why would I speak at an AI event?
Well, because people who built AI tools need to market and sell them.
And content plays an important role in any go-to-market effort. 

There are so many AI tools and solutions on the market that claim you can use them to create authentic content that sounds like you.

But this is a lie. That's simply not true. 

And I know this because over the past 2 years, I've written more than 1000 LinkedIn posts.. 

So far, I haven't found a tool to create content that actually sounds natural. (I won't claim to have tested them all, so if you find one that truly does it, please share it with me.)

BUT using AI in the process definitely helps. Just not in the way most people think.
AI is great for research, generating ideas, and brainstorming different angles. But it's terrible at capturing your voice.

More and more people have outsourced so much of their writing to an AI tool that their content has become unremarkable, unnatural, and robotic.

Therefore, at the summit, I'll show you how to use AI as a tool without letting it turn your content into something that inspires nothing and has no taste.

Grateful to share the stage with an incredible lineup of speakers like Charles Tenot, Angeley Mullins, Ionut Sas, Sara Maldon, Jeko Kolev, Valentin Radu, Frank Sondors 🥓, Bill Stathopoulos, Tom Hunt, Stefan Smulders, Alex Oprisan, Alex Baldovin, among many others. 

Thank you for the opportunity, Alexandru Stan, Cristian Dina, and Alina Maria Stan! And thank you to the entire Tekpon team for putting this together!

If you're in Bucharest next week, come say hi.

👉 Get your ticket here: https://lnkd.in/dj9SFdyt

"I'd rather not post on LinkedIn than post the same bull***t that everyone else does."
That's what a founder running a $4.5M ARR software company told me a few days ago.

Their product has more than 2 million users, and the company is growing very fast. But he stopped posting on LinkedIn because he didn't want to tell the clichéd "founder story" everyone tells in the same way.

He doesn't like to talk about the standard stuff or about how hard it was to build the company. And he has a definition for all of that:

He calls it startup porn.

Instead, he wants raw honesty. Super raw honesty that no one shares. And he wants to be relatable, authentic, and different.

After we talked for 30 minutes and asked a lot of questions, I told him:
"You just did it. You literally just told me your story. Raw, real, authentic, and zero bull***t. That would be the best content ever."

That's exactly what we do at The Simplifier, Personal Branding Agency.
We extract stories from founders and C-level executives through monthly 1-hour sessions and turn them into thought leadership content for LinkedIn.

We take your words and your thinking and turn them into LinkedIn posts. That's it.
Because your best content is already there, you just said it in a client call last week.

Most founders are too busy building the company to worry about content.

I hear this every week from B2B tech CEOs and executives.
They know they need a LinkedIn presence. They understand thought leadership matters. But between product development, fundraising, hiring, and actually running the business, content creation never makes it to the top of the list.

And when they finally sit down to write, the content feels forced and inauthentic. They get 80% done and never finish.

Meanwhile, their prospects are researching them on LinkedIn before meetings. People are checking their profiles, looking for proof they know what they're talking about.

But most often, they find... almost nothing.

If you find yourself in this position, we can help.

I work with B2B tech founders and executives to build thought leadership on LinkedIn. 
We have a low-friction process that fits your busy schedule:
- We record a monthly 1-hour with the founder or executive
- We ask strategic questions, and they answer naturally
- We use the interview to extract their insights and transform them into authentic and relevant LinkedIn content

We use no AI, and no generic templates. All the content is written in their voice 100%.

We work with tech companies across 9 countries.
Our clients achieve 500,000+ LinkedIn impressions within 60 days and start generating sales-qualified leads from the first month.

If you're a B2B tech founder or executive who:
- Knows you need a LinkedIn presence but has no time to create content
- Struggles to translate technical expertise into posts people actually read
- Hates social media but understands it's necessary for business
- Wants to establish authority without hours of writing

Let's talk.

The cost you pay for cheap content is way higher than the cost you'd pay to create high-quality content.

Most companies want to automate content because it takes time and money.
But something gets lost in all this automation.

People buy from people they trust. And trust comes from seeing how you actually think, not from reading what ChatGPT thinks you should say.

Every post you publish is an ad for the way you think. It either builds your credibility or destroys it.

So yes, cheap content is faster, easier, and it costs less upfront.
But in the long run, it costs you credibility and real business opportunities.
And that's way more expensive than the time it takes to create something valuable.

Prospect: I'm not interested. Thanks.

Me: Thanks for letting me know. I'm curious, though, you're not interested in the service, or it's just that our offer doesn't match your expectations?

Prospect: Yeah, the examples didn't really stand out as anything I could just write myself and the responses to them didn't seem to suggest there was much impact.

Me: If you take the posts one by one, yes, the impact is not huge. But when you post this type of content weekly, the impact compounds.
Yes, you can absolutely write this content yourself, and it would work great. The question is whether you have the time to do it.
Because writing one quality post takes 1-2 hours when you factor in structure, thinking, and writing. Multiply that by 8-10 posts per month, and you're looking at 15-20 hours of focused work.
And yes, you can use ChatGPT or other AI tools to speed up the process, but a founder in your position can't afford to publish generic content that sounds like 99% of what's published on LinkedIn.

As for the "didn't really stand out as anything" part, I'm not sure I understand what you mean. Those posts have hundreds of likes and tens of thousands of views from the right audience. There you have the founders sharing their knowledge. It's not flashy. It's simple and straight to the point. That's exactly what people are resonating with on LinkedIn.

If you change your mind, feel free to reach out.


---

This is a real email conversation I had with a prospect.
This is the day-to-day reality of running an agency. Not everyone we discuss with becomes our client. 

We know we're not the right fit for everyone. But we want to make sure that after you discuss with us, you have a clear view of what it actually takes to write good content.

It takes time. A lot of time and mental space.

Helping Clients by Doing Website Designs that Transform Visitors into Customers | Over 300+ Satisfied Clients Served | Web Designer & WordPress Expert.

Want to turn your website visitors into customers, but DON’T know how?

Let me tell you the process of turning your visitors into your customers. 

It’s the best secret you’ll ever have for your business. 

If you are:
- Frustrated at getting High Bounce Rate on your website
- Frustrated at not getting sales from your website
- Don’t know why people leave your website so fast
- Don’t know what to do about your website
- Stuck by working with a CHEAP low-class agencies

Then, you’re in the right place.

I’m Sk Moni, a professional web designer and WordPress expert with 7 years of experience. Already completed 1k projects with 300+ satisfied clients. 

What I assured my clients was:
- A beautiful website that attracts your visitors
- Speedy load time that makes your customer and Google happy
- SEO optimized that helps to rank faster.
- Clear CTA that attracts visitors to take action
- Giving consultancy for the next steps.
- Monthly maintenance service to keep your website on the right track

Whether you're creating a website or searching for a freelance web developer, finding the right fit for your business can be challenging. 

Going with the wrong freelancer can be disastrous for your business, and you surely do not want to deal with that.

A good freelance web designer should understand the needs and goals you want to achieve with your site and work accordingly on front-end development, WordPress, and more. 

It is more of a partnership between you and your freelance designer than anything else.

Send me a DM with “Website” to find out more.

Sk Moni

I’m happy to share that I’m starting a new position as Cheif Technology Officer (CTO) at Bexven!

The biggest myth about web development that’s holding your business back.

Believing “a website is just an online brochure” is holding your business back.

A website is your nonstop salesperson, credibility booster, and growth engine, not just for looks.

When it’s not secure or optimized, your digital reputation and customer trust are on the line.

Without a secure, strong website, you risk:


➡️ Losing clients from slow load times

➡️ Facing data breaches

➡️ Dropping in Google rankings

➡️ Damaging brand credibility


Build a secure web foundation: 

➡️ Use SSL and reliable hosting

➡️ Update plugins regularly

➡️ Conduct security audits

➡️ Optimize speed and mobile

➡️ Partner with expert developers


Benefits of a strong website:


➡️ Builds trust

➡️ Boosts visibility

➡️ Increases conversions

➡️ Protects reputation


Your website is your digital backbone. Myths will not limit growth. Build smart, stay secure, grow strong, and achieve lasting success.


#WebDevelopment #DigitalGrowth #WebsiteSecurity #OnlineSuccess #BusinessGrowth

The biggest myth about web development that’s holding your business back.



How I turned a slow-loading website into a conversion machine?

Website speed is a critical factor that directly impacts user experience and conversion rates. 

Faster sites keep visitors engaged, reduce bounce rates, and boost sales.

A slow website frustrates visitors and kills your chances of converting leads into customers.

Growth stalls due to these issues:

➡️ High bounce from slow speed
➡️ Lower SEO and traffic
➡️ Lost sales from bad UX
➡️ Low trust without security
➡️ Poor brand perception


 I tackled these issues with targeted optimizations and security upgrades.

Faster, safer websites start with smart fixes:

➡️ Optimize images and media
➡️ Boost server speed, add caching
➡️ Secure site with SSL
➡️ Simplify design for UX
➡️ Audit and update regularly


A high-performing site that:

➡️ Loads fast and keeps users engaged
➡️ Ranks higher and boosts traffic
➡️ Builds trust with secure browsing
➡️ Converts better with smooth UX
➡️ Drives consistent sales and retention


Speed and security turn visitors into loyal customers; optimize now to retain them.

#WebsiteOptimization #ConversionBoost #PageSpeedMatters #UserExperience #SecureWebsites

How I turned a slow-loading website into a conversion machine?



How do I use code to create seamless user experiences that drive growth?

Transforming ideas into seamless digital experiences that drive real business results.

In today’s digital world, your website is not just your presence; it is your first impression.

A well-coded, secure, and smooth user experience builds trust and drives conversions.

Without a secure and optimized website, your brand credibility and growth can take a serious hit.



Problems Without a Secure Website:


➡️ Slow performance and downtime

➡️ Cybersecurity risks

➡️ Poor mobile experience

➡️ Drop in SEO and visibility



One-liner – Overcoming the problem:


➡️ Optimize for speed

➡️ Fortify with security

➡️ Ensure cross-device reach

➡️ Audit & refine UX continuously



When your code works for you, growth follows:

➡️ Faster performance & higher engagement

➡️ Stronger brand credibility

➡️ Better search visibility

➡️ Scalable foundation for future growth


Creating secure, seamless digital experiences builds trust, engagement, and growth.


#WebDevelopment #UserExperienceDesign #SecureCoding #DigitalGrowth #WebsiteOptimization

How do I use code to create seamless user experiences that drive growth?



Unlock Your Brand’s Power: Choose the Perfect Website Color

Swipe to discover how the right colors turn visitors into believers: 


#BrandColorStrategy #WebsiteDesignTips #BuildTrustWithColor #WebBrandingEssentials #DesignThatConverts

Unlock Your Brand’s Power: Choose the Perfect.....Color

Could AI Take Over Our Roles in Web Design?

AI is reshaping the creative world faster than we ever imagined.

In today’s digital era, understanding how AI fits into web design is not just smart; it’s essential for staying relevant.

Without a strategic, secure website, your business risks falling behind in both creativity and credibility.


Here’s what could go wrong:

➡️ Weak website security

➡️ Outdated design trends

➡️ Poor SEO rankings

➡️ Low user engagement


How to overcome these challenges:


➡️ AI-powered prototyping

➡️ Automated security checks

➡️ Personalized user journeys

➡️ Human creativity focus


Benefits of a human + AI approach:


➡️ Faster project delivery

➡️ Smarter design insights

➡️ Enhanced site security

➡️ Strong brand identity


AI isn’t here to replace web designers; it’s here to empower them. Those who learn to blend creativity with technology will lead the next wave of digital innovation.


#AIinWebDesign #DigitalInnovation #HumanAndAI #WebDesignTrends #FutureOfCreativity

Could AI Take Over Our Roles in Web Design?



Typography Tips for Stunning Web Designs

Swipe to discover how typography transforms your web design instantly: 


#WebTypographyTips #ModernWebDesign #CleanUIDesign #DigitalDesignInspo #CreativeTypography

Typography Tips for Stunning Web Designs

How to Choose the Perfect Color Palette for Your Website!

Swipe to discover how the right colors build trust and boost conversions: 

#WebDesignTips #ColorPsychology #BrandIdentity #DesignStrategy #UIUXDesign

How to Choose the Perfect Color Palette for Your Website!

How to Reduce Bounce Rate from 45% to 20% in 6 Months? 

Struggling with visitors leaving too soon? Let’s fix that.

A high bounce rate can hurt your SEO, user experience, and conversions. 
Reducing it is critical for growing your business online.

Without a secure, optimized website, visitors won’t trust your brand and will leave immediately.


Problems from an insecure or slow website:


➡️ Visitors leave before viewing products

➡️ Poor search engine rankings

➡️ Low lead generation and conversions

➡️ Negative brand perception

➡️ Higher ad spend with lower ROI


How to overcome this:


➡️ Improve website speed and mobile responsiveness

➡️ Use SSL certificates and secure hosting

➡️ Create engaging, relevant content

➡️ Simplify navigation and UX

➡️ Implement clear CTAs


Benefits of a secure, optimized site:


➡️ Lower bounce rates and longer visitor sessions

➡️ Higher conversion rates and ROI

➡️ Better search engine rankings

➡️ Increased trust and brand credibility

➡️ Improved marketing effectiveness


Lower bounce rates by optimizing your website with speed, security, and engaging content to boost conversions, trust, and ROI.

#WebsiteOptimization #ReduceBounceRate #DigitalMarketing #SEOtips #UserExperience

How to Reduce Bounce Rate from 45% to 20% in 6 Months? 



taplio

The Battle

Daniel Deaconu

Sk Moni

Followers

Posts

Engagements

Likes

Performance ScoreDaniel Deaconu's LinkedIn Performance

Performance ScoreSk Moni's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Daniel Deaconu

Sk Moni

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Deaconu's LinkedIn Performance

Performance ScoreSk Moni's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDaniel Deaconu's LinkedIn Performance