Daniel Deaconu

TheSimplifier

Positioning and messaging consultant for early stage tech companies.

Founder

HiveKeepers

My role is to drive global awareness, scale adoption, define the go-to-market strategy, and turn that strategy into action.

Growth Advisor

TechBolide

Business Development Manager

Key achievements:
•	Developed a trading strategy that generates a 40% increase in profits on a yearly basis.

Key Responsibilities:
•	Operated various software applications and apply knowledge of the forex market in order to successfully trade throughout each session;
•	Managed the risk associated with forex trading – very strict money management rules.

Forex Trader 

Apiary Book

Key Achievements:
• Increased the company's turnover by 400% in the first 6 months

Key Responsibilities:
• Create the business development strategy;
• Open new business verticals;
• Find new clients and partners;
• Negotiate contracts;
• Pinpoint growth drivers that will help the business grow;
• Perform market research to identify new business opportunities, new strategic partnerships, and establish strategies for pursuing those new opportunities;
• Network with new potential clients, investors, and other business partners to generate new leads;
• Assemble all presentation materials and maintain all business development materials.

Key Achievements:
•	Over 300.000 Euro attracted for multiple startups in the middle of the pandemic;
•	Helped a startup win one of the most prestigious Tech Accelerators from SEE;
•	Helped a startup sign a POC with the biggest commercial bank in Romania.

Key Responsibilities:
•	Participating at online technology events and scouting for the most promising technology startups;
•	Approached startup founders via cold calling and cold emailing to sign the advisory contract;
•	Assessed the startup needs to be based on their growth objective, find the best match with investors; 
•	Built all the presentation materials (pitch deck, business plan, financial projections, etc.);
•	Approached investors via cold calling and cold emailing in order to attract the funds;
•	Lead generation – helping startups find clients for their products/services;
•	Monitored competition by gathering current marketplace information on pricing, products, new services, and delivery schedules;
•	Translated the most complex technologies and concepts into a form easily understood by the startup’s customers.

Startup Advisor | Sales Consultant

Key Achievements:
•	Trained 58 participants, divided into 9 MasterMind groups, on sales development skills, sales strategies, and sales campaigns implementation.

Key Responsibilities:
•	Lead generation – organized online and offline events to promote the MasterMind concept;
•	Assessed the participant’s needs and formed the MasterMind groups based on interests:
•	Facilitated meetings and ensured the optimal exchange of information between participants.

Co-Founder - MasterMind Club

Curatenie Profi

Key Achievements:
•	Presence in 7 major cities in Romania
•	Managed over 300 corporate clients
•	Led over 50 employees
•	Successful exit in 2019

Key Responsibilities:
•	Oversaw all operations and business activity to ensure the desired results and performances;
•	Developed high-quality business strategies, ensuring their alignment with the long term objectives;
•	Negotiated terms of business acquisitions to increase business base, solidify market presence;
•	Oversaw executive leadership, employee training, and relations with key customers;
•	Established and managed the annual budget with effective controls to prevent overages, minimizing burn rate, and support sustainability objectives.

Founder & CEO 

The Simplifier | Simplify your message — Amplify your impact | SaaS/B2B Founders: Get your Message Market Fit — Turn tech jargon into clients

Hi, I'm Daniel, The Simplifier :)

If your message is lost in translation, I'm the one who makes it understandable, relatable, and memorable. I rewrite confusing landing pages into understandable ones, with clear positioning and messaging that clicks with the right audience.

I work with founders who struggle to explain their products due to complex or confusing messaging. This is especially painful when a valuable product can't scale because the audience doesn't understand it.




𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
SaaS — fastn, vloxq, Wellnessentially, TED Data, Wellview Solutions, Apiary Book, TechBolide
B2B — Witanalytica, Meaningfy

Work with me - https://calendly.com/thesimplifier/30min

Marketing consultant and brand message strategist for SaaS and B2B companies across various industries, with revenues ranging between 100k Euro and 2M Euro.

A founder told me our services are too expensive. He decided to hire someone on Fiverr and pay them a lot less to write some texts for LinkedIn.

But then I went on his profile and saw his last post. It starts with:
"In today's world, integrating AI solutions seamlessly into your workflows is no longer optional—it's critical."

The Simplifier | 1-hour session = 1 month of LinkedIn content | Grateful father of 3 daughters 🙂 | 800+ consecutive days of running

"I'm thrilled to announce that I'll be speaking at the prestigious Tekpon AI Summit..." 
No, no, no!
Nobody talks like this in real life. But still, we see this type of content every day in our feeds.

So I'll simply say that, on November 27, I'm speaking at the Tekpon AI Summit in Bucharest. 

I'm not an AI expert, so why would I speak at an AI event?
Well, because people who built AI tools need to market and sell them.
And content plays an important role in any go-to-market effort. 

There are so many AI tools and solutions on the market that claim you can use them to create authentic content that sounds like you.

But this is a lie. That's simply not true. 

And I know this because over the past 2 years, I've written more than 1000 LinkedIn posts.. 

So far, I haven't found a tool to create content that actually sounds natural. (I won't claim to have tested them all, so if you find one that truly does it, please share it with me.)

BUT using AI in the process definitely helps. Just not in the way most people think.
AI is great for research, generating ideas, and brainstorming different angles. But it's terrible at capturing your voice.

More and more people have outsourced so much of their writing to an AI tool that their content has become unremarkable, unnatural, and robotic.

Therefore, at the summit, I'll show you how to use AI as a tool without letting it turn your content into something that inspires nothing and has no taste.

Grateful to share the stage with an incredible lineup of speakers like Charles Tenot, Angeley Mullins, Ionut Sas, Sara Maldon, Jeko Kolev, Valentin Radu, Frank Sondors 🥓, Bill Stathopoulos, Tom Hunt, Stefan Smulders, Alex Oprisan, Alex Baldovin, among many others. 

Thank you for the opportunity, Alexandru Stan, Cristian Dina, and Alina Maria Stan! And thank you to the entire Tekpon team for putting this together!

If you're in Bucharest next week, come say hi.

👉 Get your ticket here: https://lnkd.in/dj9SFdyt

"I'd rather not post on LinkedIn than post the same bull***t that everyone else does."
That's what a founder running a $4.5M ARR software company told me a few days ago.

Their product has more than 2 million users, and the company is growing very fast. But he stopped posting on LinkedIn because he didn't want to tell the clichéd "founder story" everyone tells in the same way.

He doesn't like to talk about the standard stuff or about how hard it was to build the company. And he has a definition for all of that:

He calls it startup porn.

Instead, he wants raw honesty. Super raw honesty that no one shares. And he wants to be relatable, authentic, and different.

After we talked for 30 minutes and asked a lot of questions, I told him:
"You just did it. You literally just told me your story. Raw, real, authentic, and zero bull***t. That would be the best content ever."

That's exactly what we do at The Simplifier, Personal Branding Agency.
We extract stories from founders and C-level executives through monthly 1-hour sessions and turn them into thought leadership content for LinkedIn.

We take your words and your thinking and turn them into LinkedIn posts. That's it.
Because your best content is already there, you just said it in a client call last week.

Most founders are too busy building the company to worry about content.

I hear this every week from B2B tech CEOs and executives.
They know they need a LinkedIn presence. They understand thought leadership matters. But between product development, fundraising, hiring, and actually running the business, content creation never makes it to the top of the list.

And when they finally sit down to write, the content feels forced and inauthentic. They get 80% done and never finish.

Meanwhile, their prospects are researching them on LinkedIn before meetings. People are checking their profiles, looking for proof they know what they're talking about.

But most often, they find... almost nothing.

If you find yourself in this position, we can help.

I work with B2B tech founders and executives to build thought leadership on LinkedIn. 
We have a low-friction process that fits your busy schedule:
- We record a monthly 1-hour with the founder or executive
- We ask strategic questions, and they answer naturally
- We use the interview to extract their insights and transform them into authentic and relevant LinkedIn content

We use no AI, and no generic templates. All the content is written in their voice 100%.

We work with tech companies across 9 countries.
Our clients achieve 500,000+ LinkedIn impressions within 60 days and start generating sales-qualified leads from the first month.

If you're a B2B tech founder or executive who:
- Knows you need a LinkedIn presence but has no time to create content
- Struggles to translate technical expertise into posts people actually read
- Hates social media but understands it's necessary for business
- Wants to establish authority without hours of writing

Let's talk.

The cost you pay for cheap content is way higher than the cost you'd pay to create high-quality content.

Most companies want to automate content because it takes time and money.
But something gets lost in all this automation.

People buy from people they trust. And trust comes from seeing how you actually think, not from reading what ChatGPT thinks you should say.

Every post you publish is an ad for the way you think. It either builds your credibility or destroys it.

So yes, cheap content is faster, easier, and it costs less upfront.
But in the long run, it costs you credibility and real business opportunities.
And that's way more expensive than the time it takes to create something valuable.

Prospect: I'm not interested. Thanks.

Me: Thanks for letting me know. I'm curious, though, you're not interested in the service, or it's just that our offer doesn't match your expectations?

Prospect: Yeah, the examples didn't really stand out as anything I could just write myself and the responses to them didn't seem to suggest there was much impact.

Me: If you take the posts one by one, yes, the impact is not huge. But when you post this type of content weekly, the impact compounds.
Yes, you can absolutely write this content yourself, and it would work great. The question is whether you have the time to do it.
Because writing one quality post takes 1-2 hours when you factor in structure, thinking, and writing. Multiply that by 8-10 posts per month, and you're looking at 15-20 hours of focused work.
And yes, you can use ChatGPT or other AI tools to speed up the process, but a founder in your position can't afford to publish generic content that sounds like 99% of what's published on LinkedIn.

As for the "didn't really stand out as anything" part, I'm not sure I understand what you mean. Those posts have hundreds of likes and tens of thousands of views from the right audience. There you have the founders sharing their knowledge. It's not flashy. It's simple and straight to the point. That's exactly what people are resonating with on LinkedIn.

If you change your mind, feel free to reach out.


---

This is a real email conversation I had with a prospect.
This is the day-to-day reality of running an agency. Not everyone we discuss with becomes our client. 

We know we're not the right fit for everyone. But we want to make sure that after you discuss with us, you have a clear view of what it actually takes to write good content.

It takes time. A lot of time and mental space.

Cristian Dina

Tekpon

CEO @ Tekpon AI Summit & Tekpon Awards

Co-Founder

Chief Revenue Officer

Chief of Staff

Account Executive

Website Manager

Social Media Manager

Forbes

Forbes 30 under 30

SaaStock Local

City Leader

SaaStock

I was a jury at the SaaStock Global Pitch Competition, where the winning startup got an investment of $500.000.

It was an opportunity to show off your up-and-coming SaaS in front of the region’s most influential VCs and funds and the wider SaaS community.

Jury

Startup Wise Guys

Alumni SaaS Batch

carVertical

Affiliate Marketing

Co-Founder & Managing Partner @ Tekpon | City Leader @ SaaStock | SaaS Podcast Host

We rise by lifting others!

Cristian Dina is the Co-Founder of Tekpon and the CEO of Tekpon AI Summit.

His work has positioned Tekpon as a trusted software buying platform used by thousands of companies worldwide.

As the CEO of Tekpon AI Summit, he's bringing together over 1,000 B2B SaaS and AI leaders, solidifying his impact on the artificial intelligence and software community.

Cristian has personally interviewed 300+ industry leaders and authored the best-selling book King of Networking, establishing himself as one of the most connected and respected voices in the ecosystem.

At just 23 years old, Cristian was named Forbes 30 Under 30 2025, representing a new generation of tech builders, bold thinkers who move fast, build with purpose, and create real impact.

Founding Member - Right Hand to CEO

> Strategic support
> Building and nurturing relationships

⚠ This will be our last event in Romania.

Tekpon AI Summit 2026 will be hosted in London.

If you ever planned to join us in Romania, this is the moment.

One last chance to feel the atmosphere that shaped everything we built.

See you all in 7 days 👋

CEO @ Tekpon AI Summit | Forbes 30 under 30 | Co-Founder @ Tekpon

It doesn’t matter if you land at 2 AM

If you’re flying in for Tekpon AI Summit, we take care of you ✈️

At Tekpon, leadership is service, not status.

When brilliant minds travel thousands of kilometers to join us, we show up

In person. No matter the hour.

👉 Flying in and need a ride? Drop a comment or DM.

👉 Are you a Romanian founder or executive and want to help bring global SaaS and AI legends to Romania?

🤝 This is your chance to welcome them and connect before the summit even begins.

This is how we do things at Tekpon AI Summit, together, from the very first step off the plane ✈️

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We just hired Cezar on Monday, and what does he do in his first day off?

It's Saturday and he's picking up guests from the airport, arriving for Tekpon AI Summit 

Not because someone asked or because it was expected

But because this is what leadership looks like at Tekpon 

You serve first. You take initiative.

Most companies wait months to see if someone is a cultural fit. We saw it in five days :)

Cezar turned a simple airport pickup
into a powerful first impression of Romania
and a meaningful connection with one of our speakers, Angeley Mullins

This is the standard we operate on. This is the culture we protect

And this is why Tekpon keeps growing as a global community

Bcause people like him don’t wait for titles to lead

If there's something that I learned about hiring is that the most important trait is hunger

As Cristiano Ronaldo says it, 'hunger is the most difficult'

See you all in 4 days at Tekpon AI Summit

🚨 New Speakers Just Dropped

Tom Hunt, Founder & CEO @ Fame 
Angeley Mullins, CEO @ Aetheris Ventures
Oren Greenberg, GTM Advisor
Mike Korba, Co-founder & CCO @ User.com by Positive  
Alex Baldovin, Founder & CEO @ Authbound  
Valentin Radu, Founder & CEO @ Omniconvert 

At Tekpon AI Summit, we bring together the people shaping the future of SaaS & AI

They’ve built brands, led teams, and reshaped the SaaS & AI landscape

And now, they’re bringing their expertise to our stage

We can’t wait to hear their stories at Tekpon AI Summit 🚀

Our unofficial "Chief Compliance Officer" has inspected all Tekpon AI Summit badges

He concluded they are extremely comfortable

If you’re joining us, please know:

Your badge has been rigorously tested for softness, durability, and nap-compatibility

We work hard. But this guy clearly works smarter

Big news for us at Tekpon

We’re welcoming Cezar Nitulescu, our new Strategic Partnership Manager to the team

Yes, he is only 21 years old

He comes in with a strong drive, a sharp mind, and a focus on performance.

Partnership growth.
Relationship building.
Market understanding.

Being the youngest in most rooms never stopped him

From sales meetings to events, he gets the same question:

“How old are you?”
“I’m 21.”
Silence. Then he lets the work talk.

I see a lot of my own early journey in him. The same hunger. The same energy. The same drive to prove yourself through action

Can't believe we're only 2 weeks away from Tekpon AI Summit 🤯

From the bottom of my heart, thank you everyone for joining Tekpon AI Summit  

Still need to process everything that happened

Yesterday we announced Tekpon AI Summit London, June 2026

Will you be joining us?

Thank you for believing in our mission and supporting us ❤️

Why we keep a Business Formal dress code at Tekpon AI Summit

Some people ask why the summit follows a business formal dress code

The short answer is that we are hosting global AI leaders, investors, and operators who fly in from all over the world.

A formal look helps us:

→ Set the tone for meaningful exchanges
→ Keep a focused and respectful environment
→ Build a sense of occasion for speakers and attendees

Step into a room full of people who are here to build the future

See you all in 5 days. And be ready for the pictures 📸

Look for these beautiful flags when coming to Tekpon AI Summit

See you in a few hours

Tomorrow you can listen to my podcast on Radio France Internationale Romania

93.5 FM in Bucharest, from 17:30 to 18:00, and again on Saturday after the 11:00 news

I’ll be sharing more about Tekpon AI Summit 2025, the story behind Tekpon, and how we’re bringing 1,000 AI and SaaS leaders from around the world to Bucharest this November

At 23, being part of the Forbes 30 Under 30 community and leading one of the most exclusive AI events in Europe is both humbling and inspiring

A big thank you to Mirel Bran and the RFI Romania team for the invitation and the inspiring conversation about technology, community, and the power of authentic networking 🙏

If you want to scale without hiring fast, this is the session you watch.

Vincent Jong, Founder @ Poolside Ventures, brings the AI-First Playbook to Tekpon AI Summit

He’ll walk through how AI reshapes product, GTM, sales strategy, and operations for extreme efficiency

With real examples from Poolside companies, you’ll see how high-traction startups operate with minimal headcount

A must-attend for anyone building lean, profitable, AI-driven companies

The most competitive companies in the next decade will be AI-first by design.

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Read the latest Tekpon Magazine tomorrow

Featuring Jeko Kolev, the founder and CEO of Nextoria 

See you all in 16 hours

A mentor sees the version of you that you can’t yet see yourself.

For me, that mentor has been Alexandru Stan

My co-founder, partner, and guide through every challenge of building Tekpon.

His insight, belief, and leadership have shaped not just the company, but the way I lead and think every day.

Being included in the Forbes 30 Under 30 list is a milestone I’ll always be proud of,but it’s also a reminder that no achievement stands alone.

Behind every step forward, there are people who push you, challenge you, and inspire you to aim higher.

Thank you, Alex, for your mentorship, guidance, and partnership. This recognition is as much yours as it is mine.

We’re partnering with BizzyNow as the Official Networking App for the Tekpon AI Summit

All participants will be able to connect, match, and collaborate directly through the BizzyNow app

This will create real opportunities for meaningful conversations and partnerships in the AI ecosystem

Download the app using the link below 👇

This guy is the reason why we’re doing Tekpon AI Summit

Last year, Kazik kept pushing me to let him speak.

I told him Tekpon Awards doesn’t have speakers.

He didn’t accept that. For a month, he kept insisting.

He even said he wouldn’t attend unless he could teach something real.

Because of that persistence, we added Day 3 at the UiPath office, our first-ever workshop day.

It was experimental. It wasn’t planned.

And his session became a turning point.

He taught people how to build and use AI agents, and everyone walked out with their mindset changed.

That moment made everything clear. This is what the ecosystem actually needs.

And that’s why Tekpon AI Summit exists today.

This year, Kazik is coming back with The Human - AI Collaboration Playbook.

You’ll learn how to eliminate frustrating AI interactions, compress weeks of research into hours, and know when predictable workflows outperform autonomous agents.

Kazik Pietka. The person who pushed us to raise the bar. And the perfect person to take this summit’s stage.

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Todd Paris is flying all the way from the US to teach how AI search visibility really works

He will show why top Google pages rarely appear in AI answers. Less than ten percent overlap.

The gap is real and it is reshaping how brands get noticed.

What we'll learn tomorrow:

✅ How AI engines pick their sources
✅ Why GEO and SEO tell different stories
✅ What brands must change to stay visible

Thank you IQRush.ai for supporting the event. You can head to IQRush.ai to take their AI Readiness quiz 🚀

💸 56% savings. One smart move.

When Clym, a fast-growing digital compliance SaaS, decided to scale through partnerships, they needed a reliable affiliate marketing platform to power their new program

They found the perfect one, an enterprise-grade solution used by global brands.

But the annual cost? $30,000 👀

Instead of compromising on quality or settling for a cheaper tool, they turned to Tekpon’s procurement service for help.

✅ We ran a full discovery call to understand the needs and goals
✅ Saved them $16,800 and weeks of back-and-forth
✅ Negotiated the price down to $13,200 /year

Today Clym’s affiliate program is live and thriving, without burning through their budget.

This is what smart software buying looks like.

Real companies. Real savings. Real results.

👇 Full story by Ana-Maria Stanciuc below

Opening the stage at Tekpon AI Summit,

Sara Maldon sets the tone for Artificial Intelligence

As Head of Business Automation & AI at Make, she knows what it takes to scale AI

It all starts with one question, what actually works?

She will share the playbook on how they built scalable agentic systems that deliver real outcomes

Expect lessons from real-world experiments, failures, and successes that turn AI into action

Don't miss this rare session for anyone serious about operationalizing AI 🚀

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Cristian Dina

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The Battle

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