Daniel Deaconu

TheSimplifier

Positioning and messaging consultant for early stage tech companies.

Founder

HiveKeepers

My role is to drive global awareness, scale adoption, define the go-to-market strategy, and turn that strategy into action.

Growth Advisor

TechBolide

Business Development Manager

Key achievements:
•	Developed a trading strategy that generates a 40% increase in profits on a yearly basis.

Key Responsibilities:
•	Operated various software applications and apply knowledge of the forex market in order to successfully trade throughout each session;
•	Managed the risk associated with forex trading – very strict money management rules.

Forex Trader 

Apiary Book

Key Achievements:
• Increased the company's turnover by 400% in the first 6 months

Key Responsibilities:
• Create the business development strategy;
• Open new business verticals;
• Find new clients and partners;
• Negotiate contracts;
• Pinpoint growth drivers that will help the business grow;
• Perform market research to identify new business opportunities, new strategic partnerships, and establish strategies for pursuing those new opportunities;
• Network with new potential clients, investors, and other business partners to generate new leads;
• Assemble all presentation materials and maintain all business development materials.

Key Achievements:
•	Over 300.000 Euro attracted for multiple startups in the middle of the pandemic;
•	Helped a startup win one of the most prestigious Tech Accelerators from SEE;
•	Helped a startup sign a POC with the biggest commercial bank in Romania.

Key Responsibilities:
•	Participating at online technology events and scouting for the most promising technology startups;
•	Approached startup founders via cold calling and cold emailing to sign the advisory contract;
•	Assessed the startup needs to be based on their growth objective, find the best match with investors; 
•	Built all the presentation materials (pitch deck, business plan, financial projections, etc.);
•	Approached investors via cold calling and cold emailing in order to attract the funds;
•	Lead generation – helping startups find clients for their products/services;
•	Monitored competition by gathering current marketplace information on pricing, products, new services, and delivery schedules;
•	Translated the most complex technologies and concepts into a form easily understood by the startup’s customers.

Startup Advisor | Sales Consultant

Key Achievements:
•	Trained 58 participants, divided into 9 MasterMind groups, on sales development skills, sales strategies, and sales campaigns implementation.

Key Responsibilities:
•	Lead generation – organized online and offline events to promote the MasterMind concept;
•	Assessed the participant’s needs and formed the MasterMind groups based on interests:
•	Facilitated meetings and ensured the optimal exchange of information between participants.

Co-Founder - MasterMind Club

Curatenie Profi

Key Achievements:
•	Presence in 7 major cities in Romania
•	Managed over 300 corporate clients
•	Led over 50 employees
•	Successful exit in 2019

Key Responsibilities:
•	Oversaw all operations and business activity to ensure the desired results and performances;
•	Developed high-quality business strategies, ensuring their alignment with the long term objectives;
•	Negotiated terms of business acquisitions to increase business base, solidify market presence;
•	Oversaw executive leadership, employee training, and relations with key customers;
•	Established and managed the annual budget with effective controls to prevent overages, minimizing burn rate, and support sustainability objectives.

Founder & CEO 

The Simplifier | Simplify your message — Amplify your impact | SaaS/B2B Founders: Get your Message Market Fit — Turn tech jargon into clients

Hi, I'm Daniel, The Simplifier :)

If your message is lost in translation, I'm the one who makes it understandable, relatable, and memorable. I rewrite confusing landing pages into understandable ones, with clear positioning and messaging that clicks with the right audience.

I work with founders who struggle to explain their products due to complex or confusing messaging. This is especially painful when a valuable product can't scale because the audience doesn't understand it.




𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
SaaS — fastn, vloxq, Wellnessentially, TED Data, Wellview Solutions, Apiary Book, TechBolide
B2B — Witanalytica, Meaningfy

Work with me - https://calendly.com/thesimplifier/30min

Marketing consultant and brand message strategist for SaaS and B2B companies across various industries, with revenues ranging between 100k Euro and 2M Euro.

A founder told me our services are too expensive. He decided to hire someone on Fiverr and pay them a lot less to write some texts for LinkedIn.

But then I went on his profile and saw his last post. It starts with:
"In today's world, integrating AI solutions seamlessly into your workflows is no longer optional—it's critical."

The Simplifier | 1-hour session = 1 month of LinkedIn content | Grateful father of 3 daughters 🙂 | 800+ consecutive days of running

"I'm thrilled to announce that I'll be speaking at the prestigious Tekpon AI Summit..." 
No, no, no!
Nobody talks like this in real life. But still, we see this type of content every day in our feeds.

So I'll simply say that, on November 27, I'm speaking at the Tekpon AI Summit in Bucharest. 

I'm not an AI expert, so why would I speak at an AI event?
Well, because people who built AI tools need to market and sell them.
And content plays an important role in any go-to-market effort. 

There are so many AI tools and solutions on the market that claim you can use them to create authentic content that sounds like you.

But this is a lie. That's simply not true. 

And I know this because over the past 2 years, I've written more than 1000 LinkedIn posts.. 

So far, I haven't found a tool to create content that actually sounds natural. (I won't claim to have tested them all, so if you find one that truly does it, please share it with me.)

BUT using AI in the process definitely helps. Just not in the way most people think.
AI is great for research, generating ideas, and brainstorming different angles. But it's terrible at capturing your voice.

More and more people have outsourced so much of their writing to an AI tool that their content has become unremarkable, unnatural, and robotic.

Therefore, at the summit, I'll show you how to use AI as a tool without letting it turn your content into something that inspires nothing and has no taste.

Grateful to share the stage with an incredible lineup of speakers like Charles Tenot, Angeley Mullins, Ionut Sas, Sara Maldon, Jeko Kolev, Valentin Radu, Frank Sondors 🥓, Bill Stathopoulos, Tom Hunt, Stefan Smulders, Alex Oprisan, Alex Baldovin, among many others. 

Thank you for the opportunity, Alexandru Stan, Cristian Dina, and Alina Maria Stan! And thank you to the entire Tekpon team for putting this together!

If you're in Bucharest next week, come say hi.

👉 Get your ticket here: https://lnkd.in/dj9SFdyt

"I'd rather not post on LinkedIn than post the same bull***t that everyone else does."
That's what a founder running a $4.5M ARR software company told me a few days ago.

Their product has more than 2 million users, and the company is growing very fast. But he stopped posting on LinkedIn because he didn't want to tell the clichéd "founder story" everyone tells in the same way.

He doesn't like to talk about the standard stuff or about how hard it was to build the company. And he has a definition for all of that:

He calls it startup porn.

Instead, he wants raw honesty. Super raw honesty that no one shares. And he wants to be relatable, authentic, and different.

After we talked for 30 minutes and asked a lot of questions, I told him:
"You just did it. You literally just told me your story. Raw, real, authentic, and zero bull***t. That would be the best content ever."

That's exactly what we do at The Simplifier, Personal Branding Agency.
We extract stories from founders and C-level executives through monthly 1-hour sessions and turn them into thought leadership content for LinkedIn.

We take your words and your thinking and turn them into LinkedIn posts. That's it.
Because your best content is already there, you just said it in a client call last week.

Most founders are too busy building the company to worry about content.

I hear this every week from B2B tech CEOs and executives.
They know they need a LinkedIn presence. They understand thought leadership matters. But between product development, fundraising, hiring, and actually running the business, content creation never makes it to the top of the list.

And when they finally sit down to write, the content feels forced and inauthentic. They get 80% done and never finish.

Meanwhile, their prospects are researching them on LinkedIn before meetings. People are checking their profiles, looking for proof they know what they're talking about.

But most often, they find... almost nothing.

If you find yourself in this position, we can help.

I work with B2B tech founders and executives to build thought leadership on LinkedIn. 
We have a low-friction process that fits your busy schedule:
- We record a monthly 1-hour with the founder or executive
- We ask strategic questions, and they answer naturally
- We use the interview to extract their insights and transform them into authentic and relevant LinkedIn content

We use no AI, and no generic templates. All the content is written in their voice 100%.

We work with tech companies across 9 countries.
Our clients achieve 500,000+ LinkedIn impressions within 60 days and start generating sales-qualified leads from the first month.

If you're a B2B tech founder or executive who:
- Knows you need a LinkedIn presence but has no time to create content
- Struggles to translate technical expertise into posts people actually read
- Hates social media but understands it's necessary for business
- Wants to establish authority without hours of writing

Let's talk.

The cost you pay for cheap content is way higher than the cost you'd pay to create high-quality content.

Most companies want to automate content because it takes time and money.
But something gets lost in all this automation.

People buy from people they trust. And trust comes from seeing how you actually think, not from reading what ChatGPT thinks you should say.

Every post you publish is an ad for the way you think. It either builds your credibility or destroys it.

So yes, cheap content is faster, easier, and it costs less upfront.
But in the long run, it costs you credibility and real business opportunities.
And that's way more expensive than the time it takes to create something valuable.

Prospect: I'm not interested. Thanks.

Me: Thanks for letting me know. I'm curious, though, you're not interested in the service, or it's just that our offer doesn't match your expectations?

Prospect: Yeah, the examples didn't really stand out as anything I could just write myself and the responses to them didn't seem to suggest there was much impact.

Me: If you take the posts one by one, yes, the impact is not huge. But when you post this type of content weekly, the impact compounds.
Yes, you can absolutely write this content yourself, and it would work great. The question is whether you have the time to do it.
Because writing one quality post takes 1-2 hours when you factor in structure, thinking, and writing. Multiply that by 8-10 posts per month, and you're looking at 15-20 hours of focused work.
And yes, you can use ChatGPT or other AI tools to speed up the process, but a founder in your position can't afford to publish generic content that sounds like 99% of what's published on LinkedIn.

As for the "didn't really stand out as anything" part, I'm not sure I understand what you mean. Those posts have hundreds of likes and tens of thousands of views from the right audience. There you have the founders sharing their knowledge. It's not flashy. It's simple and straight to the point. That's exactly what people are resonating with on LinkedIn.

If you change your mind, feel free to reach out.


---

This is a real email conversation I had with a prospect.
This is the day-to-day reality of running an agency. Not everyone we discuss with becomes our client. 

We know we're not the right fit for everyone. But we want to make sure that after you discuss with us, you have a clear view of what it actually takes to write good content.

It takes time. A lot of time and mental space.

Ethum

You want to grow but you don’t have the resources, skills, experience to work on regional/International expansion and achieve your dreams ?

We got you covered !

We provide our Growth as a Service as an on-going SaaS-like support to CEOs, Founders, Co-Founders, Investors, Chief Commercial Officers, Chief Growth Officers, Chief Revenue Officers, VP Sales, VP Growth to tackle growth-related challenges (like growth Model, Customer Acquisition systems, tactical Cash Flow management, Hiring…) for the cost of a single full time-employee.

Not only we advise but we get Sh* done by implementing what we recommend and partnering with your team on the frontline to sell your product and Services.
 
𝐌𝐲 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 𝐭𝐨 𝐲𝐨𝐮 : 𝐀𝐭 𝐥𝐞𝐚𝐬𝐭 𝐚 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐝𝐨𝐮𝐛𝐥𝐞-𝐝𝐢𝐠𝐢𝐭 𝐠𝐫𝐨𝐰 𝐫𝐚𝐭𝐞 𝐘𝐞𝐚𝐫 𝐨𝐧 𝐘𝐞𝐚𝐫 !

Chief Executive Officer & Founder  - Making the impossible look simple (We are hiring !)

ESS - Enterprise Software Solutions

Headquartered in Phoenix, Arizona, ESS stands as a worldwide cloud-services, entirely dedicated to the Microsoft platform. Our team comprises experienced, skilled, and knowledgeable professionals who embody the digital mindset, methodologies, and tools, applying them to every project.

One of the few Microsoft partners that focuses on Licensing and help companies reduce cloud spend

Chief Growth Officer

Wallex

•• Responsible for driving new direct sales client acquisition, recurring revenue and S$1XX+ million monthly volume of transaction across Singapore and Indonesia. Responsibilities includes Sales Strategy, Sales management, Hiring, budgeting, Sales forecasting, commission modeling. Managed a team of 11 Sales including 2 Sales Director.

Achievements:
 
• Operated a turnaround of within the organization leading to closing the largest Quarter End in company’s history hitting S$1XX million volume of transactions and generating a revenue of S$XXXK with an overall XX% margin in a highly price sensitive and very low margin Industry.

• Developed company's global sales strategy and execution roadmap with a focus on increasing volume, revenue and margin. As a result, generated an additional S$ 1X million in volume for the company from October 2019 (S$1X million in Indonesia and S$X million in Singapore) at an overall margin of XX% compare to the previous XX%. 

• Purchased, customized and implemented Freshsales CRM to support a fully automated Sales process and Pipeline management which help to grow the pipeline in volume from under S$ XXXK to S$ 1X million.

• Reorganized, re-trained and coached a sales force of 5 team members in Indonesia achieving the highest numbers in new client acquisition since the start of the operations (October S$ 1XXK, November S$ XXXK, December S$ X million)

• Built from the ground up a team of 6 Sales Managers in Singapore including 1 Sales director. With a clear vision I was able to attract Top performers from well established companies.

• Developed and implemented The Sales Playbook and best practices, Sales Analytic Dashboard, commission structure while implemented key Sales metrics (average size of deal, sales cycle, revenue and volume closed, conversion rate, pipeline velocity)

• Built the specification for the revenue management dashboard introducing the concepts of MRR, Churn rate, CLTV, CAC

Vice President of Sales and Revenue

Ascender HCM

•	Responsible for new client acquisition in Singapore, Philippines, Malaysia, China, Thailand, and Hong Kong. Collaboration with support teams of Legal, Finance, Operations, and Account Management to close new customer deals by leveraging and driving the sales process.  Development of strategies and tactics to grow sales pipeline and close complex multi-country deals, including lead generation, cold calling, social selling, referrals, and networking. 

Achievements: 
•	Successful positioning of the company’s payroll outsourcing managed services, SaaS, and Cloud HCM software by understanding the customer’s key strategies, business drivers, current micro, and macro-economic trends.
•	Achieved 83% YTD of the sales quota while building a sales pipeline from the ground. 
•	Finalised complex deals for both Cloud Payroll and HCM with multinational and local companies, (Firmenich, iQor, UOB, QBE, French School, Indeed) for a total ACV of SGD XXM and TCV of SGD XXM with an average gross margin of XX%.
•	Accomplished complex deals by utilising a clear sales strategy, creative pricing, and contract negotiation tactics.
•	Recognized as valuable salesperson in the company for contribution to the significant improvement of Asia revenue.

Regional Sales Manager

RP International

This role required the development and implementation of a business plan to diversify a revenue stream historically rooted in the Telecoms industry, affecting new sales and business development across the technology vertical (fintech, cloud, big data, analytics, and digital marketing). Developing prospection strategies to build a pipeline from the ground up with a focus on Singapore, while exploiting emerging opportunities in the Philippines, Indonesia, and Malaysian markets.   Development of strategies and tactics to grow sales pipeline and close complex multi-country deals, including lead generation, cold calling, social selling, referrals, and networking.

Achievements: 
•	Acquired ten new logos of digital and fintech companies (Transferwise, Grab Taxi), reactivated partnerships with largest consulting firms (Accenture, PWC, KPMG) and generated a sales pipeline of SGD XXM after only six months in the role. 
•	Achieved XX% generating XXK with an average margin of XX% with the conversion ratio of 30%. 
•	Significantly improved profitability by maintaining an average of 25% fees on assignments. 
•	Successfully negotiated a global agreement with the world’s largest fintech company (Alipay) for several locations including the US, the Middle East, and SE Asia.

Head of Business Development for Permanent Recruitment 	

K2 Partnering Solutions

Responsible for driving new sales and business development to onboard new logos within the technology industry (cloud, cybersecurity, mobility, social media, analytics) for both contracts and permanent assignments within APAC (Hong Kong, Singapore, Australia)

Achievements: 
•	Successfully built up a new revenue stream by implementing innovative services through partners ecosystems, leveraging the partnership between K2 and Salesforce.com. 
•	Established and nurtured C-level relationships within targeted accounts through many varied engagements (referrals, networking, warm and cold calling, social selling) to grow sales pipeline and close deals in the Singapore market. 
•	Acquired 10+ new logos in the first year from the ground up, generating a pipeline of SGD XXM. 
•	Accomplished direct annual sales turnover of SGD XXk with a conversion rate of 10% (XXk directly and SGD XXk indirectly) by cross-selling with the other business units across the Asia Pacific and Europe. 
•	Closed the largest deal across the Asia Pacific, generating a service fee of SGD 50k on one placement.

Technology Practice Director

Gemini Personel

•	Led teams comprising of 240+ employees across China (Shenzhen, Beijing, Shanghai, Guangzhou) and managed P&L for the group exceeding USD 10m revenue.  Managed a team of 11 directors across all functions, including Sales, Marketing, HR, Finance, Delivery, and Marketing and upheld complex relationships with the Board of Directors, shareholders, and Group Chairman. Managed effectiveness through performance management, recruitment, coaching, and mentoring

Achievements: 
•	Led transformational New Sales and Account Management culture change, initiating sales revenue increase.
•	Increase sales by 22% in the first year through a series of process changes that refocused sales and account management teams on quantifiable sales goals and performance. 
•	Leveraged web crawling technology to support the lead generation process, resulting in the creation of a USD 20m sales pipeline with a conversion rate of 11%.
•	Navigated intense internal politics, eradicating a dysfunctional and intimidating corporate culture, to restore employee morale, motivation, and a focus on performance and service excellence. 
•	Provided effective change leadership to increase employee retention across senior and middle management teams.

Managing Director

I-Technology Recruitment

Led diverse teams across China (Beijing, Shanghai, and Hong Kong) and managed P&L. 

Achievements: 
•	Revived a struggling operation from being on the verge of bankruptcy to turnaround success.  
•	Championed the development and implementation of strategic plans and innovative marketing ideas. 
•	Restructured company organization to focus on selling and built a team capable of delivering sustained organic growth. 
•	Credited for my part in growing sales 400% in 1.5 years and boosting the annual turnover to USD 4m+.
•	Leveraged technology and implemented and analytics-driven sales process. 
•	Implemented new accounting processes and robust financial discipline/monitoring processes (revenue, deals margin, cash flow) 
•	Increased gross margin from 30% to 77% and a net profit margin of 30+%. 
•	Recruited and trained Chinese teams across Sales, Human Resources, IT, Delivery, Marketing, and Accounting functions.

Chief Operating Officer

Groupe onePoint

•	Responsibility for XX+ employees, managing P&L exceeding USD XXm revenue and daily operations, focusing on sales and business development. 

Achievements: 
•	Increase sales by repositioning the subsidiary as the Group’s outsourcing platform while acquiring new customers locally. 
•	Led a quick turnaround in sales by leveraging the customer base of the group. 
•	Increased annual sales turnover from USD XXM to USD XXM.
•	Created new revenue streams through BPO services (Business Process Outsourcing).

Achievements: 
•	Successfully developed strategic and tactical sales plans to secure existing account and grow new markets. 
•	Established new business, customer acquisition and pre-sales in a complex sales environment. 
•	Promoted innovative technology revenue streams such as mobile technologies, augmented reality, enterprise architecture acting as sales, pre-sales, and technical subject matter.

IT Service Sales Manager

PS consulting

Responsible for 15 direct reports and USD XXM+ turnover.

Achievements: 
•	Improved sales growth by building new revenue streams through new markets and leveraging the existing base of customers.
•	Recruited, coached, and mentored the Sales Manager and an engineer to exceed business goals consistently.
•	Attained annual sales revenue of USD XXM +.
•	Managed 10+ key strategic accounts, including retail, banking, industry, telecommunication.

Business Development Director / Enterprise Architect / Solution & Technical Architect

Converting businesses into brands | Creating Insane marketing and sales systems for your brands to 10X your growth.

Is your brand not generating enough sales?

It sucks if your business goes downhill because of:

➤  Hiring issues
➤  Execution hurdles with over 25 employees
➤  Owner-led sales to system transition challenges
➤  Ineffective marketing by a profitable multinational
➤  Issues with financial modelling, pricing, and forecasting

LET ME HANDLE YOUR PROBLEMS!

I will embed my growth teams in your brand to ensure all the elements of growth including:

➤ Boosting Sales
➤ Managing Revenue
➤ Launching Products 
➤ Analyzing Competitors 
➤ Mastering Digital Marketing
➤ Gathering Market Intelligence
➤ Strengthening Human Resources 

In short - I can help you build a 7-figure brand in no time.

Your growth journey begins with the right partner.

Being your sales and marketing expert, I can guarantee:

➤  10X sales 
➤  10X lead generation
➤  Effective audience outreach
➤  Customer acquisition system
➤  Enhanced customer retention 
➤  Double digit year on year growth 
➤  Attract A-players for small and medium businesses

Just to let you know:

I'm not just about sales; I'm about building empires.

With 20 years of sales and marketing mastery,

I've transformed businesses into revenue powerhouses!

Still not sure?

My 15+ recommendations speak for themselves!

So, are you ready to turn your business into 7 figure brands?

I'm the guy you don't want your competition to hire! 

DM me “SALES” and transform your brand into a sales machine.

Pascal CALOC (Your Sales Guy)

I don’t use ChatGPT for my business ops but this morning, I asked ChatGPT to analyze all my sales conversations from the past 60 days.

I took all my sales data from the last 60 days.  Every lead, conversion, reply rate, and client touchpoint and asked ChatGPT to analyze it.

But didn’t tell it how much I’d earned.

It looked at the messages, timing, tone, and close rates. 

Then gave me this answer:

“Based on these patterns, you’re closing between $20K and $30K a month, but you’re leaving around 40% of potential revenue untouched.”

Close. But not quite.

So I told it the real number. 
And then it said something that made me pause:

“You’re not missing leads. You’re missing conversion signals. Most of your warm prospects don’t disappear… they just drift because your system doesn’t re-engage them at the right emotional point.”

Here’s what ChatGPT found after a deeper look:

26% of leads that ghosted opened follow-up messages within 72 hours. 9% replied after being re-engaged through a different channel (LinkedIn or Email). 

71% of closed deals used the same 3 trust triggers, clarity, authority, and timing.

In short:

→ You’re not underperforming.
→ You’re under-tracking.

So now I’m curious: What would happen if you let ChatGPT audit your last 30 sales conversations?

Would it tell you you’re bad at selling… or just blind to your signals? Only time will tell. 

P.S. Do you think ChatGPT will replace the CRMs as well?

Pascal Caloc

Yesterday my client accused me of using ChatGPT to run their sales ops. 😳

For a second, I thought my heart stopped.

I asked, “Why do you think that?”

He said:

“Because the follow-ups are too fast, 
too structured, and too much robotic.”

I laughed.

“No AI here,” I said. 
“Just a simple system that actually works.”

We checked the numbers together:

Zero bots involved
Replies up by 40%
2 deals closed that week

He laughed and said, “Well… whatever it is, keep doing it.”

Sometimes, great systems look like magic.

But it’s really just consistency backed up data and lots of testing. 

P.S. Would you take it as an insult or a compliment if someone said your work felt “too good to be human”?

The American dream isn’t the big title, business-class flights, or fancy office lunches anymore.

It’s having enough free time to actually be with your family.

Honestly… it took me years to understand that.

I used to think success meant working nonstop.
More calls. More clients. More hustle.

I was glued to my laptop like it was the only way to survive.

But one day, my daughter asked me why I was always on my laptop.

What’s the point of success if you’re too busy to enjoy it?

That’s when I stopped chasing “more work”…
and started building systems that gave me more life.

Systems that:

Bring leads without me being online all day
Keep follow-ups running even when I’m with my family
Turn LinkedIn, email, and CRM into a predictable engine

And suddenly… I got my time back.
Weekends felt like weekends again.
My business kept growing without the chaos.

So yeah, the dream isn’t the job or the title.
It’s the freedom.

More time for your kids.
More peace in your head.
More control over your day.

And you don’t get that from hustling harder.

You get it from building smarter.

Have a good weekend you all. 

P.S. What does “freedom” look like for you right now?

Every resignation letter starts with a moment your team feel unprotected.

A real leader protects their team. Always.

When things go wrong, real leaders don’t point fingers.

They step forward. They take the hit.
They protect their team from unnecessary blame.

1. Leading with empathy
2. Listening before deciding
3. Protecting your team means
4. Creating psychological safety
5. Advocating for fair opportunities

Because trust is built in those moments.
Not during performance reviews or team meetings.

If your team knows you’ve got their back,
they’ll move mountains for you.

Leadership isn’t about being in charge.
It’s about taking care of those in your charge.

Spreading motivation and positivity on Monday. 

P.S. What’s one thing your best leader did that made you feel protected?

I paid $40,000 for my MBA.

But it’s still sitting in my closet. 

After 13 years, 6 acquisitions, and crossing 7-figures in lifetime revenue…

Here are 16 business truths they’ll never teach you in business school:

--

1. Over 90% of startups fail. Instead of building from scratch. Buy one that’s already running, grow it, and repeat.

--

2. You don’t get rich by cutting costs. You get rich by using leverage, debt, and investors to buy assets that pay you back.

--

3. The real “American Dream” isn’t a 9–5, shiny title, or office perks. It’s time freedom and enough passive income to raise your family right.

--

4. You don’t need a degree for a 6-figure salary.
You can buy one by acquiring a small, cash-flowing business.

--

5. The wealthiest person on your street probably doesn’t work in tech. They likely own a plumbing, HVAC, or junk removal business. Unsexy > unstable.

--

6. That $40,000 MBA. It won’t teach you half as much as buying your first small business.

--

7. Marry a supportive partner. It’s the most underrated financial decision you’ll ever make.

--

8. I’m not leaving my kids cash. I’m leaving them a business portfolio and the knowledge to run (or sell) it.

--

9. 90% of “unique ideas” fail. The self-made millionaire you admire probably owns something simple and boring.

--

10. The best business model is not flashy.
Low risk. Proven market. Predictable income. That’s what builds wealth.

--

11. If my grandma can’t understand the business, I don’t buy it. Clarity > Complexity.

--

12. Don’t quit your job until your business income matches your paycheck. Dream big but don’t go broke chasing it.

--

13. Buy assets. Set up a trust. Make your kids beneficiaries. That’s real generational wealth.

--

14. 10,000 boomers retire every single day. 20% of small businesses are up for grabs. This is the biggest wealth transfer in history.

--

15. Don’t wait till you’re 60 to be “free.” Start buying cash-flowing assets now so you can enjoy life while it’s happening.

--

16. The myth: “Start small.” The truth: A $3M deal is often easier and safer than a $300K one. Better systems. Better books. Better team.

--

The majority of my business wins came from doing the opposite of what I was taught.

While everyone chases trends…
I chase boring, profitable businesses.

Because freedom isn’t built on hype, it’s built on cash flow.

P.S. Which point did you resonate with the most?

taplio

The Battle

Daniel Deaconu

Pascal CALOC (Your Sales Guy)

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Performance ScorePascal CALOC (Your Sales Guy)'s LinkedIn Performance

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taplio

The Battle

Daniel Deaconu

Pascal CALOC (Your Sales Guy)

Followers

Posts

Engagements

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