Daniel Deaconu

TheSimplifier

Positioning and messaging consultant for early stage tech companies.

Founder

HiveKeepers

My role is to drive global awareness, scale adoption, define the go-to-market strategy, and turn that strategy into action.

Growth Advisor

TechBolide

Business Development Manager

Key achievements:
•	Developed a trading strategy that generates a 40% increase in profits on a yearly basis.

Key Responsibilities:
•	Operated various software applications and apply knowledge of the forex market in order to successfully trade throughout each session;
•	Managed the risk associated with forex trading – very strict money management rules.

Forex Trader 

Apiary Book

Key Achievements:
• Increased the company's turnover by 400% in the first 6 months

Key Responsibilities:
• Create the business development strategy;
• Open new business verticals;
• Find new clients and partners;
• Negotiate contracts;
• Pinpoint growth drivers that will help the business grow;
• Perform market research to identify new business opportunities, new strategic partnerships, and establish strategies for pursuing those new opportunities;
• Network with new potential clients, investors, and other business partners to generate new leads;
• Assemble all presentation materials and maintain all business development materials.

Key Achievements:
•	Over 300.000 Euro attracted for multiple startups in the middle of the pandemic;
•	Helped a startup win one of the most prestigious Tech Accelerators from SEE;
•	Helped a startup sign a POC with the biggest commercial bank in Romania.

Key Responsibilities:
•	Participating at online technology events and scouting for the most promising technology startups;
•	Approached startup founders via cold calling and cold emailing to sign the advisory contract;
•	Assessed the startup needs to be based on their growth objective, find the best match with investors; 
•	Built all the presentation materials (pitch deck, business plan, financial projections, etc.);
•	Approached investors via cold calling and cold emailing in order to attract the funds;
•	Lead generation – helping startups find clients for their products/services;
•	Monitored competition by gathering current marketplace information on pricing, products, new services, and delivery schedules;
•	Translated the most complex technologies and concepts into a form easily understood by the startup’s customers.

Startup Advisor | Sales Consultant

Key Achievements:
•	Trained 58 participants, divided into 9 MasterMind groups, on sales development skills, sales strategies, and sales campaigns implementation.

Key Responsibilities:
•	Lead generation – organized online and offline events to promote the MasterMind concept;
•	Assessed the participant’s needs and formed the MasterMind groups based on interests:
•	Facilitated meetings and ensured the optimal exchange of information between participants.

Co-Founder - MasterMind Club

Curatenie Profi

Key Achievements:
•	Presence in 7 major cities in Romania
•	Managed over 300 corporate clients
•	Led over 50 employees
•	Successful exit in 2019

Key Responsibilities:
•	Oversaw all operations and business activity to ensure the desired results and performances;
•	Developed high-quality business strategies, ensuring their alignment with the long term objectives;
•	Negotiated terms of business acquisitions to increase business base, solidify market presence;
•	Oversaw executive leadership, employee training, and relations with key customers;
•	Established and managed the annual budget with effective controls to prevent overages, minimizing burn rate, and support sustainability objectives.

Founder & CEO 

The Simplifier | Simplify your message — Amplify your impact | SaaS/B2B Founders: Get your Message Market Fit — Turn tech jargon into clients

Hi, I'm Daniel, The Simplifier :)

If your message is lost in translation, I'm the one who makes it understandable, relatable, and memorable. I rewrite confusing landing pages into understandable ones, with clear positioning and messaging that clicks with the right audience.

I work with founders who struggle to explain their products due to complex or confusing messaging. This is especially painful when a valuable product can't scale because the audience doesn't understand it.




𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
SaaS — fastn, vloxq, Wellnessentially, TED Data, Wellview Solutions, Apiary Book, TechBolide
B2B — Witanalytica, Meaningfy

Work with me - https://calendly.com/thesimplifier/30min

Marketing consultant and brand message strategist for SaaS and B2B companies across various industries, with revenues ranging between 100k Euro and 2M Euro.

✨Help busy CEO's, & creators to build their brands on socials I Personal Brand coach I Personal Branding, & Engagement strategist at Right Outsourcing & Small Biz Marketing ✨

Your Brand Is Talking, But Is It Saying the Right Thing? 🤔

Most CEOs have incredible stories, strong businesses, and bold visions.

But here’s the truth, if your brand positioning isn’t clear, your message blends in instead of standing out.

That’s where I step in. 

I’m Asma Rafat, a Brand Positioning Expert & Strategist helping busy CEOs transform their online presence into a powerful client-attracting machine, without spending hours creating content or chasing leads.

After 3+ years of helping CEOs and agencies strengthen their LinkedIn presence, I use a proven 4-step framework that builds authority and visibility strategically.

Here’s how I help you stand out 👇

👉 Step 1: Brand Clarity & Positioning

I uncover your unique value, define your niche, and craft a positioning strategy that communicates your strengths clearly to your target audience.

👉 Step 2: Profile Optimization

Your profile becomes your digital storefront.

I optimize it to reflect your expertise, credibility, and attract high-value clients effortlessly.

👉 Step 3: Content Strategy & Social Media Management

From storytelling posts to engaging visuals

I create, manage, and schedule content that aligns with your brand voice and drives consistent visibility.

👉 Step 4: Strategic Community Engagement

No more “post and disappear.” 

I engage with the right audience, nurture connections, and turn conversations into qualified leads.

The result?

A brand that works while you focus on scaling your business.

💬 Ready to clarify your positioning and attract clients who value your expertise?

DM me or book a 1:1 session — and let’s position your brand where it truly belongs: 
"In the spotlight".

Link is in the featured section. 👉

taplio

The Battle

Daniel Deaconu

Asma Rafat

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Ready to grow your LinkedIn presence?