Daniel Deaconu

TheSimplifier

Positioning and messaging consultant for early stage tech companies.

Founder

HiveKeepers

My role is to drive global awareness, scale adoption, define the go-to-market strategy, and turn that strategy into action.

Growth Advisor

TechBolide

Business Development Manager

Key achievements:
•	Developed a trading strategy that generates a 40% increase in profits on a yearly basis.

Key Responsibilities:
•	Operated various software applications and apply knowledge of the forex market in order to successfully trade throughout each session;
•	Managed the risk associated with forex trading – very strict money management rules.

Forex Trader 

Apiary Book

Key Achievements:
• Increased the company's turnover by 400% in the first 6 months

Key Responsibilities:
• Create the business development strategy;
• Open new business verticals;
• Find new clients and partners;
• Negotiate contracts;
• Pinpoint growth drivers that will help the business grow;
• Perform market research to identify new business opportunities, new strategic partnerships, and establish strategies for pursuing those new opportunities;
• Network with new potential clients, investors, and other business partners to generate new leads;
• Assemble all presentation materials and maintain all business development materials.

Key Achievements:
•	Over 300.000 Euro attracted for multiple startups in the middle of the pandemic;
•	Helped a startup win one of the most prestigious Tech Accelerators from SEE;
•	Helped a startup sign a POC with the biggest commercial bank in Romania.

Key Responsibilities:
•	Participating at online technology events and scouting for the most promising technology startups;
•	Approached startup founders via cold calling and cold emailing to sign the advisory contract;
•	Assessed the startup needs to be based on their growth objective, find the best match with investors; 
•	Built all the presentation materials (pitch deck, business plan, financial projections, etc.);
•	Approached investors via cold calling and cold emailing in order to attract the funds;
•	Lead generation – helping startups find clients for their products/services;
•	Monitored competition by gathering current marketplace information on pricing, products, new services, and delivery schedules;
•	Translated the most complex technologies and concepts into a form easily understood by the startup’s customers.

Startup Advisor | Sales Consultant

Key Achievements:
•	Trained 58 participants, divided into 9 MasterMind groups, on sales development skills, sales strategies, and sales campaigns implementation.

Key Responsibilities:
•	Lead generation – organized online and offline events to promote the MasterMind concept;
•	Assessed the participant’s needs and formed the MasterMind groups based on interests:
•	Facilitated meetings and ensured the optimal exchange of information between participants.

Co-Founder - MasterMind Club

Curatenie Profi

Key Achievements:
•	Presence in 7 major cities in Romania
•	Managed over 300 corporate clients
•	Led over 50 employees
•	Successful exit in 2019

Key Responsibilities:
•	Oversaw all operations and business activity to ensure the desired results and performances;
•	Developed high-quality business strategies, ensuring their alignment with the long term objectives;
•	Negotiated terms of business acquisitions to increase business base, solidify market presence;
•	Oversaw executive leadership, employee training, and relations with key customers;
•	Established and managed the annual budget with effective controls to prevent overages, minimizing burn rate, and support sustainability objectives.

Founder & CEO 

The Simplifier | Simplify your message — Amplify your impact | SaaS/B2B Founders: Get your Message Market Fit — Turn tech jargon into clients

Hi, I'm Daniel, The Simplifier :)

If your message is lost in translation, I'm the one who makes it understandable, relatable, and memorable. I rewrite confusing landing pages into understandable ones, with clear positioning and messaging that clicks with the right audience.

I work with founders who struggle to explain their products due to complex or confusing messaging. This is especially painful when a valuable product can't scale because the audience doesn't understand it.




𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
SaaS — fastn, vloxq, Wellnessentially, TED Data, Wellview Solutions, Apiary Book, TechBolide
B2B — Witanalytica, Meaningfy

Work with me - https://calendly.com/thesimplifier/30min

Marketing consultant and brand message strategist for SaaS and B2B companies across various industries, with revenues ranging between 100k Euro and 2M Euro.

A founder told me our services are too expensive. He decided to hire someone on Fiverr and pay them a lot less to write some texts for LinkedIn.

But then I went on his profile and saw his last post. It starts with:
"In today's world, integrating AI solutions seamlessly into your workflows is no longer optional—it's critical."

The Simplifier | 1-hour session = 1 month of LinkedIn content | Grateful father of 3 daughters 🙂 | 800+ consecutive days of running

"I'm thrilled to announce that I'll be speaking at the prestigious Tekpon AI Summit..." 
No, no, no!
Nobody talks like this in real life. But still, we see this type of content every day in our feeds.

So I'll simply say that, on November 27, I'm speaking at the Tekpon AI Summit in Bucharest. 

I'm not an AI expert, so why would I speak at an AI event?
Well, because people who built AI tools need to market and sell them.
And content plays an important role in any go-to-market effort. 

There are so many AI tools and solutions on the market that claim you can use them to create authentic content that sounds like you.

But this is a lie. That's simply not true. 

And I know this because over the past 2 years, I've written more than 1000 LinkedIn posts.. 

So far, I haven't found a tool to create content that actually sounds natural. (I won't claim to have tested them all, so if you find one that truly does it, please share it with me.)

BUT using AI in the process definitely helps. Just not in the way most people think.
AI is great for research, generating ideas, and brainstorming different angles. But it's terrible at capturing your voice.

More and more people have outsourced so much of their writing to an AI tool that their content has become unremarkable, unnatural, and robotic.

Therefore, at the summit, I'll show you how to use AI as a tool without letting it turn your content into something that inspires nothing and has no taste.

Grateful to share the stage with an incredible lineup of speakers like Charles Tenot, Angeley Mullins, Ionut Sas, Sara Maldon, Jeko Kolev, Valentin Radu, Frank Sondors 🥓, Bill Stathopoulos, Tom Hunt, Stefan Smulders, Alex Oprisan, Alex Baldovin, among many others. 

Thank you for the opportunity, Alexandru Stan, Cristian Dina, and Alina Maria Stan! And thank you to the entire Tekpon team for putting this together!

If you're in Bucharest next week, come say hi.

👉 Get your ticket here: https://lnkd.in/dj9SFdyt

"I'd rather not post on LinkedIn than post the same bull***t that everyone else does."
That's what a founder running a $4.5M ARR software company told me a few days ago.

Their product has more than 2 million users, and the company is growing very fast. But he stopped posting on LinkedIn because he didn't want to tell the clichéd "founder story" everyone tells in the same way.

He doesn't like to talk about the standard stuff or about how hard it was to build the company. And he has a definition for all of that:

He calls it startup porn.

Instead, he wants raw honesty. Super raw honesty that no one shares. And he wants to be relatable, authentic, and different.

After we talked for 30 minutes and asked a lot of questions, I told him:
"You just did it. You literally just told me your story. Raw, real, authentic, and zero bull***t. That would be the best content ever."

That's exactly what we do at The Simplifier, Personal Branding Agency.
We extract stories from founders and C-level executives through monthly 1-hour sessions and turn them into thought leadership content for LinkedIn.

We take your words and your thinking and turn them into LinkedIn posts. That's it.
Because your best content is already there, you just said it in a client call last week.

The cost you pay for cheap content is way higher than the cost you'd pay to create high-quality content.

Most companies want to automate content because it takes time and money.
But something gets lost in all this automation.

People buy from people they trust. And trust comes from seeing how you actually think, not from reading what ChatGPT thinks you should say.

Every post you publish is an ad for the way you think. It either builds your credibility or destroys it.

So yes, cheap content is faster, easier, and it costs less upfront.
But in the long run, it costs you credibility and real business opportunities.
And that's way more expensive than the time it takes to create something valuable.

Prospect: I'm not interested. Thanks.

Me: Thanks for letting me know. I'm curious, though, you're not interested in the service, or it's just that our offer doesn't match your expectations?

Prospect: Yeah, the examples didn't really stand out as anything I could just write myself and the responses to them didn't seem to suggest there was much impact.

Me: If you take the posts one by one, yes, the impact is not huge. But when you post this type of content weekly, the impact compounds.
Yes, you can absolutely write this content yourself, and it would work great. The question is whether you have the time to do it.
Because writing one quality post takes 1-2 hours when you factor in structure, thinking, and writing. Multiply that by 8-10 posts per month, and you're looking at 15-20 hours of focused work.
And yes, you can use ChatGPT or other AI tools to speed up the process, but a founder in your position can't afford to publish generic content that sounds like 99% of what's published on LinkedIn.

As for the "didn't really stand out as anything" part, I'm not sure I understand what you mean. Those posts have hundreds of likes and tens of thousands of views from the right audience. There you have the founders sharing their knowledge. It's not flashy. It's simple and straight to the point. That's exactly what people are resonating with on LinkedIn.

If you change your mind, feel free to reach out.


---

This is a real email conversation I had with a prospect.
This is the day-to-day reality of running an agency. Not everyone we discuss with becomes our client. 

We know we're not the right fit for everyone. But we want to make sure that after you discuss with us, you have a clear view of what it actually takes to write good content.

It takes time. A lot of time and mental space.

Palexpo

Hospitality Manager

Department: PALEXPO HOTEL RESERVATION
My key competences related to the role:
- Strategic Relationship Management
- Client Service Excellence
- Operational Efficiency
- Project Management
- Brand Development

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆
Palexpo is the biggest events venue in Geneva hosting international events such as exhibitions, congresses, conferences, product launches, sport competitions in many different sectors (industry, services, culture, sports, leisure, etc.)

𝗣𝗮𝗹𝗲𝘅𝗽𝗼’𝘀 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 is “to positively impact the media image of both Geneva and its greater region while contributing to Geneva's economy.”

Project Manager

Department: PALEXPO HOTEL RESERVATION
- Client relationship management
- Supplier relationship management
- Sales & Financial Administration 
- Operations Efficiency

Operations Assistant

Coaching with Anna

◾️ COACHING
I am a certified coach – I hold a Diploma in Corporate and Executive Coaching from The Coaching Academy in London.

My 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 is to inspire people to take ownership for themselves so that they can live a more meaningful life;

My 𝘃𝗶𝘀𝗶𝗼𝗻 is to support leaders-in-the-making increase their impact by helping them strengthen their self-leadership, build their emotional intelligence, and achieve an effective communication!
--
◾️ MENTORING
I volunteer on a French digital platform called My Job Glasses.
The mission of the platform is to revolutionize the choice of a career path for young people by connecting students with professionals.

✅ So far, I have mentored 100+ students which includes me in the Top 1% of the mentors on the platform.
💪 Students describe my mentoring sessions as a real “confidence booster”.
--
◾️ TRAINING
I have delivered many workshops for business schools such as EU Business School, IUG (International University in Geneva), HRC Culinary Academy Bulgaria.

--
Some of my 𝘃𝗮𝗹𝘂𝗲𝘀 are: gratitude, accountability, generosity and authenticity.

My personal website: https://coachinganna.com

⁉️ Before you scroll down, let me ask you this:
- WHAT WOULD YOU DO IF YOUR SUCCESS WAS GUARANTEED?

Leadership Coach

Hotel President Wilson, a Luxury Collection Hotel, Geneva

My key competences related to the role
- Client Service Excellence
- Operational Efficiency
- Strategic Relationship Management
- Effective Communication (internal and external)
- Financial administration

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗵𝗼𝘁𝗲𝗹
Overlooking lake Geneva, the Hotel President Wilson is a 5* hotel, part of the Luxury Collection Hotels of Marriott Group.

Groups Accommodation Coordinator

Wedgewood DMC Group

My role: 
Complete project management (including incentive trips) for international clients in English, French, Bulgarian and Russian

My key competences related to the role:
- Strategic Planning & Project Management
- Strategic Relationship Management
- Operational Efficiency
- Client Service Excellence
- Sales & Financial Administration
- Leadership & Team Development
 
𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆
DESTINATION & EVENT MANAGEMENT COMPANY – England, Ireland, Scotland & Wales

Wedgewood Britain, part of Wedgewood DMC Group, is a destination management company that provides services, resources and expertise specialising in local knowledge for events, ground transportation, gala dinners, activities and excursions, restaurants, conference venues, hotel accommodation, meetings, and logistics.

Multilingual Project Manager

Hotel Comedie

- Customer Relationship Management (check-in, check out, reservations)
- Financial administration
- Onboarding of new employees

Front Office Executive

Project Manager based in🇨🇭| Multilingual Expat

I'm Anna—thanks for visiting!

I value your time, so I’ll be brief.

What makes me unique? 
My energy, my ability to build strong relationships across cultures, my resilience in uncertainty, and, of course, my genuine smile. 😀 

My Core Competencies
- Strategic Relationship Management: 
I connect with diverse audiences using multilingual and adaptive communication (French - English - Bulgarian - Russian).
Moreover, I excel at personal brand and reputation management. 

- Client Service Excellence: 
I optimise processes, deliver bespoke services, and tackle high-stakes problems with confidence. 

- Leadership & Team Development: 
I cultivate authentic leadership, offer proactive training and support, and am often recognised as a natural leader. 

- Strategic Planning & Project Management: 
I align operations with strategic goals and leverage my global network to drive revenue. 

My Mission is to inspire you to make yourself a priority so you can live a more meaningful life.

Curious to learn more? 
Dive into my content for a deeper look into my mindset and approach. 

Let’s connect and create something impactful together.
Reach out on LinkedIn or at anna.veskova@gmail.com

taplio

The Battle

Daniel Deaconu

Anna Veskova

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taplio

The Battle

Daniel Deaconu

Anna Veskova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Deaconu's LinkedIn Performance

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