Zach Wright

Syft AI

Syft AI helps outbound sales teams uncover pipeline that would otherwise be missed. We use AI to identify companies with active problems, then generate perspective-led messaging so reps can engage the right buyers.

As Co-Founder and CRO, I lead sales, marketing, and customer success. I use Syft every day to run our own outbound motion and partner closely with customers to improve theirs.

Co-Founder and CRO

Board Member

Pavilion

Started CRO school 10/2023
Graduated 12/2023

Executive Member

Oracle

Led a team of seven field individuals selling Oracle's platform, analytics and infrastructure cloud into named Mid-Market accounts across North America.

#3 region in all of Oracle Cloud for net new revenue (FY' 22). 
Led team to deliver 14 out of 14 forecasted opportunities in Q4 with two open headcount.

Regional Sales Director

Informatica

I sold into Mid-Market accounts in the Central region

Account Executive: Mid-Market

Covered Minnesota in the SMB space (<$500M)
FY'18: Strategic Named accounts
FY'16 & FY'17: Net New accounts

2x Presidents Club excellence

SMB Technology Account Executive

Business Development Consultant

Sales Development Intern

Most outbound teams don’t lose because competitors are better. They lose because good deals never make it onto their radar.

I co-founded Syft AI to change that. The best sellers used to spend hours researching accounts, looking for signals, and crafting tailored outreach. Now AI does that work in minutes, finding the right buyers and enabling perspective-led selling at scale.

We call these “Value Matches.” The idea is simple: sales should start with companies already experiencing the problems you solve.

I share what we’re learning every day building Syft and working with sales leaders who want outbound to work better.

Outside of work, I’m a proud dad to my two-year-old son Charlie, with another little one joining us this December.

Co-founder and CRO

Syft is a “value matching” application that uses AI to enhance the process of value selling by matching sellers with the most suitable prospects. Instead of the traditional "spray and pray" approach, Syft focuses on connecting sellers with prospects more likely to need their products or services. Syft then automates gathering the necessary information to present a "value hypothesis" for the seller to approach the prospect with a perspective. This approach results in a high-quality sales pipeline, improving the efficiency and effectiveness of the sales process.

Please visit our website (syftai.com) or click request demo to start automating your value-matching efforts.

Nothing beats getting this kind of text on a Friday evening from our new customer.

I love seeing customers recognize the value so early in their journey. I cannot wait to capture on our next case study.

Co-founder @ Syft AI | Redefining how sales teams find outbound pipeline

I don’t want to ask AI a question and get a clever answer. 
I want AI to bring me the answer before I even ask.

Why shouldn’t sales work the same way?

Bring me companies I’ve never even heard of… already trying to solve a problem my product solves. Then let AI create perspective-led outreach and point me to the right people who should hear it.

In 2023, this was what the best sellers did manually. 
In 2025 the right AI system can do it for them, without being asked (Syft AI).

If you’re still asking AI questions about the knowns, you’re missing out. 
The real value is AI surfacing the unknown unknowns.

That’s why the best sellers today aren’t wasting time in the wrong conversations. They’re only engaging accounts with the exact problem they can solve.

Quantity of meetings may stay the same. But close rates skyrocket when every conversation is the right one.

Imagine being told to join a call with a “new AI sales vendor to help us outbound.”

That’s what happened to someone I used to sell right next to, same team, same floor.

Little did they know… I’d be the one leading the onboarding for their team.

Got the DM right after: “Hey, I know you :)”

Small world. Full-circle moment. And a reminder of how far this journey has come.

By the afternoon of her very first day using Syft, Jingcong Zhao of Intersight had a net new meeting on the calendar.

She connected her Syft AI profile to her sales engagement platform in the morning. She launched her first Value Matches. And just a few hours later, a prospect replied yes to a meeting.

It doesn’t always happen this fast, but the fact that the very first example we set up together during go-live was the one that responded the same day made it even more exciting.

As Jingcong put it: “This is so exciting. I’ve spent hours, worked with 3 different agencies to implement cold outreach. None of it has worked nearly as well as Syft.”

Love seeing her dive into a new workflow and get rewarded right away.

Pipeline is increasingly a board-level issue.
That’s why CEOs are now joining our sales cycles, looking for a real outbound strategy they can stand behind.

The old answers don’t work.
It’s not more ad spend.
It’s not blasting higher volumes of emails.

The real path is clear (Syft AI).
Find the companies with an active problem you can solve.
Engage them with perspective-driven outbound (this is where tools like Syft AI come in).

One CEO we closed summed it up perfectly:
“Every time we find out about a new customer, it’s obviously rewarding…and then it becomes immediately frustrating. Because I know there are dozens or hundreds of other companies experiencing the same challenges, but finding them with the limited resources we have is obviously difficult.”

That’s the gap.
You don’t lose because competitors are better.
You lose because you never had a seat at the table.

3 high quality meetings set in 4 weeks.
That’s what Morgan Sereno just pulled off in ClearBlade’s “fast start” competition using Syft AI.

And in his own words: “3 quality meetings in four weeks.. that's not something we're accustomed to in our traditional outbound processes.”

What makes this different?
These weren’t just any meetings.
They were with companies actively experiencing problems ClearBlade solves.
With contacts tied directly to active projects Syft surfaced.

Booked through email and LinkedIn DMs.
In a world where decision makers get 100+ cold emails a week, Morgan broke through the noise by reaching the right people at the right time with a personalized perspective.

Syft Personalized YETI headed your way, Morgan. CONGRATS!

A clever note won’t get you a meeting.
A clear problem and perspective will.

Prospects take meetings when:
• They have a problem they can’t solve on their own
• What they’ve tried isn’t working
• And you deliver a perspective with social proof

That’s why outbound works.
• You choose the account, so it’s more likely in your ICP
• You can lead the dance early, or insert yourself into an active evaluation for a quick win
• You avoid the tire kickers looking for free consulting

This isn’t SQL vs MQL. I love when marketing pays off and leads to inbound. 
But outbound is about taking control of your own narrative as a seller.

Some say outbound is dead.
But if that’s true, why are self-sourced deals 30% to 50% more likely to close… while MQLs often convert at just 1% to 5%? (Winning by Design)

Outbound isn’t dead. It’s evolving. And the teams who master it are closing the kind of deals others don’t even know exist.

Most new reps fail because they’re thrown in blind.
This episode shows how to flip that script.

If you're growing your sales team, Armand Farrokh and Alex Kremer share a masterclass on how to build a team of studs and put them in the best position to succeed early. I still refer back to this often. 

~45 mins on 1x.

Open article: The Tactics of Sales Leadership: Inspire, Train, and Coach with Armand Farrokh by open.spotify.com

The Tactics of Sales Leadership: Inspire, Train, and Coach with Armand Farrokh

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