Zach Wright

Syft AI

Syft AI helps outbound sales teams uncover pipeline that would otherwise be missed. We use AI to identify companies with active problems, then generate perspective-led messaging so reps can engage the right buyers.

As Co-Founder and CRO, I lead sales, marketing, and customer success. I use Syft every day to run our own outbound motion and partner closely with customers to improve theirs.

Co-Founder and CRO

Board Member

Pavilion

Started CRO school 10/2023
Graduated 12/2023

Executive Member

Oracle

Led a team of seven field individuals selling Oracle's platform, analytics and infrastructure cloud into named Mid-Market accounts across North America.

#3 region in all of Oracle Cloud for net new revenue (FY' 22). 
Led team to deliver 14 out of 14 forecasted opportunities in Q4 with two open headcount.

Regional Sales Director

Informatica

I sold into Mid-Market accounts in the Central region

Account Executive: Mid-Market

Covered Minnesota in the SMB space (<$500M)
FY'18: Strategic Named accounts
FY'16 & FY'17: Net New accounts

2x Presidents Club excellence

SMB Technology Account Executive

Business Development Consultant

Sales Development Intern

Most outbound teams don’t lose because competitors are better. They lose because good deals never make it onto their radar.

I co-founded Syft AI to change that. The best sellers used to spend hours researching accounts, looking for signals, and crafting tailored outreach. Now AI does that work in minutes, finding the right buyers and enabling perspective-led selling at scale.

We call these “Value Matches.” The idea is simple: sales should start with companies already experiencing the problems you solve.

I share what we’re learning every day building Syft and working with sales leaders who want outbound to work better.

Outside of work, I’m a proud dad to my two-year-old son Charlie, with another little one joining us this December.

Co-founder and CRO

Syft is a “value matching” application that uses AI to enhance the process of value selling by matching sellers with the most suitable prospects. Instead of the traditional "spray and pray" approach, Syft focuses on connecting sellers with prospects more likely to need their products or services. Syft then automates gathering the necessary information to present a "value hypothesis" for the seller to approach the prospect with a perspective. This approach results in a high-quality sales pipeline, improving the efficiency and effectiveness of the sales process.

Please visit our website (syftai.com) or click request demo to start automating your value-matching efforts.

I was at a customer happy hour this week, their CEO did what good CEOs do.
He looked around the table, smiling over at me, and asked the sales team: “So who is actually using Syft? And when is the last time you set a meeting with it?”

Quick pause. Everyone glances around the table.

Then the rep next to me just shrugs and says:
“I got 4 responses and set up 2 meetings… TODAY.”
If you know me, I probably didn't hide my smile well. (I'm a bad poker player). 

This is a company that used to exclusively lean on channels and marketing. Mostly inbound. Now the sales team is getting predictable meetings from outbound.

And not just any meetings.

They are talking to companies that:
• Sit cleanly in their ICP 
• Maybe accounts they have never heard of before
• Have a verified related challenge or related project.

It reminded me of something simple that is easy to forget in B2B sales:
The strongest proof you have is not your story.
It is your customers explaining how they are winning with you in one sentence.

My favorite line from the Pavilion conference: “No one has been a CRO in 2026 yet.” The playbook is still being written.

But this part feels constant: the story that spreads inside a company is not the clever sequence or the new tool. It is a rep at a happy hour casually saying they are crushing it. For us at Syft AI, that is the bar.

If you are not hearing that from your team yet, that is the real problem to solve.

Co-founder @ Syft AI | Redefining how sales teams find outbound pipeline

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