Zach Wright

Syft AI

Syft AI helps outbound sales teams uncover pipeline that would otherwise be missed. We use AI to identify companies with active problems, then generate perspective-led messaging so reps can engage the right buyers.

As Co-Founder and CRO, I lead sales, marketing, and customer success. I use Syft every day to run our own outbound motion and partner closely with customers to improve theirs.

Co-Founder and CRO

Board Member

Pavilion

Started CRO school 10/2023
Graduated 12/2023

Executive Member

Oracle

Led a team of seven field individuals selling Oracle's platform, analytics and infrastructure cloud into named Mid-Market accounts across North America.

#3 region in all of Oracle Cloud for net new revenue (FY' 22). 
Led team to deliver 14 out of 14 forecasted opportunities in Q4 with two open headcount.

Regional Sales Director

Informatica

I sold into Mid-Market accounts in the Central region

Account Executive: Mid-Market

Covered Minnesota in the SMB space (<$500M)
FY'18: Strategic Named accounts
FY'16 & FY'17: Net New accounts

2x Presidents Club excellence

SMB Technology Account Executive

Business Development Consultant

Sales Development Intern

Most outbound teams don’t lose because competitors are better. They lose because good deals never make it onto their radar.

I co-founded Syft AI to change that. The best sellers used to spend hours researching accounts, looking for signals, and crafting tailored outreach. Now AI does that work in minutes, finding the right buyers and enabling perspective-led selling at scale.

We call these “Value Matches.” The idea is simple: sales should start with companies already experiencing the problems you solve.

I share what we’re learning every day building Syft and working with sales leaders who want outbound to work better.

Outside of work, I’m a proud dad to my two-year-old son Charlie, with another little one joining us this December.

Co-founder and CRO

Syft is a “value matching” application that uses AI to enhance the process of value selling by matching sellers with the most suitable prospects. Instead of the traditional "spray and pray" approach, Syft focuses on connecting sellers with prospects more likely to need their products or services. Syft then automates gathering the necessary information to present a "value hypothesis" for the seller to approach the prospect with a perspective. This approach results in a high-quality sales pipeline, improving the efficiency and effectiveness of the sales process.

Please visit our website (syftai.com) or click request demo to start automating your value-matching efforts.

I was at a customer happy hour this week, their CEO did what good CEOs do.
He looked around the table, smiling over at me, and asked the sales team: “So who is actually using Syft? And when is the last time you set a meeting with it?”

Quick pause. Everyone glances around the table.

Then the rep next to me just shrugs and says:
“I got 4 responses and set up 2 meetings… TODAY.”
If you know me, I probably didn't hide my smile well. (I'm a bad poker player). 

This is a company that used to exclusively lean on channels and marketing. Mostly inbound. Now the sales team is getting predictable meetings from outbound.

And not just any meetings.

They are talking to companies that:
• Sit cleanly in their ICP 
• Maybe accounts they have never heard of before
• Have a verified related challenge or related project.

It reminded me of something simple that is easy to forget in B2B sales:
The strongest proof you have is not your story.
It is your customers explaining how they are winning with you in one sentence.

My favorite line from the Pavilion conference: “No one has been a CRO in 2026 yet.” The playbook is still being written.

But this part feels constant: the story that spreads inside a company is not the clever sequence or the new tool. It is a rep at a happy hour casually saying they are crushing it. For us at Syft AI, that is the bar.

If you are not hearing that from your team yet, that is the real problem to solve.

Co-founder @ Syft AI | Redefining how sales teams find outbound pipeline

EventShark 🦈

Your one stop shop for all your B2B content needs. 

With a deep understanding of social media, we help you plan, shoot & edit videos that are made to perform for social channels like LinkedIn, YouTube, Instagram, TikTok, etc.

So much content out there is boring 💤… let us help step up your marketing & social with content that is fun to watch, but also informative for your audience.

The different content services we offer:

-Event videography & content capture 
-Warehouse/3PL shoots
-Short form or long form video
-Interview style assets
-Drone footage (including FPV drone)
-Hype reels
-UGCs / creator style videos
-Creative “out of the box” content
-Originally written songs & music videos
-In-person event activations
-Social media skits for organic or ads
-Podcast production 
-Course creation
-Vlogs
-Memes

Not on the list? Let’s talk and make it happen!

DMs are open or you can find us at Eventshark.io 🦈

Co-Founder

Fulfill.com

-Built sales processes from scratch.
-Contributed to building 3PL marketplace of 300+ logistics companies & 25+ partners.
-Oversaw Fulfill video content producing high quality logistics & e-commerce video assets.
-Advised on our (marketplace) product roadmap.
-Ran 50-100 ecommerce brand opportunities monthly consulting & placing them with great-fit 3PLs.

VP of Sales / Founding Member

The #1 Warehousing and 3PL Marketplace where ecommerce brands go to connect & find great match fulfillment partners.

Head of Sales

Soapbox, Inc.

Making e-commerce fulfillment easy at scale. 🧼📦

Sales Team Lead

Demandbase

•Support 30+ B2b mid-market companies on their ABM, digital advertising & sales strategy.
•105% total quota attainment (over $2M closed/won) in 2021
•Co-host DB’s content show “It’s All B2b 2 Me.”

Growth Account Director

•2020: Most meetings booked (144) in SDR org.
•2020: $1.02M SaaS sourced & won.
•Key player on sales-focused content team.

Sales Development Representative

•Wrote Demandbase ABM terms glossary.
•Reported on customer ad campaigns.
•Revamped company case studies.
•Published my own blog post (see attached media).

Marketing Intern

Portland Trail Blazers @ the Rose Quarter

•Designed & launched micro-targeted Facebook ads to drive sales to Blazers games.
•Generated project high $85.23 per $1 spent.
•Authored and then presented report to the Trail Blazers management.

Digital Marketing Strategist, hired as an independent contractor

University of Oregon - Charles H. Lundquist College of Business

•Produced video content for various projects, including Business 101 Podcast, Innovation Summit & Eugene Comic Con.
•Edited and analyzed research surveys.
•Created graphics and animated videos using Adobe Photoshop (ex: see attached video).

Marketing Department Intern

Lambda Chi Alpha Fraternity, Inc.

•Led 100+ person chapter.
•Won University’s “Top Chapter” Award.
•Won University’s “Top Chapter President” Award.
•Won University’s “Philanthropy & Service” Award.
•Raised $20k+ for charity.

Chapter President

Sonoma Raceway

•Assisted the Marketing Department with event logistics and promotion for major race events.

Marketing Event Team

Self-employed

•Business I started in High School buying watches wholesale then flipping them in-person & online.

Watch Business

I'm an entrepreneur based in Austin, Texas, with a passion for producing video content. 

I started my career in software sales and quickly realized the B2B industry needed better, more engaging content

With a goal to level up the B2B content game, Ding Zheng, a.k.a. the Sales Rapper, and I cofounded EventShark.

We offer creative video, event content, and social media services for B2B companies in SaaS, Logistics, and Ecommerce.

I also love fitness, playing basketball, coffee, and travel.

You can along the journey on LinkedIn or YouTube, where I post weekly vlogs. 

Feel free to reach out if I can help you personally or professionally!

Jake Clare

Street interview content is becoming oversaturated

But that's what happens when a "good format" works..

Everyone copies it


Street interview content can STILL be really good though

& on LinkedIn and in B2B let's be real, very very untapped

We just ran some fire street interviews for a B2B brand last week, & here's what we did 👇


1) Costumes, props & prizes to get interest (we have no shame lol)

2) Filmed in high traffic area (ex: Pedestrian Bridge in Austin, TX)

3) Asked variety of questions & game formats (top of funnel / organic, but also more niche bits that could be used for ICP ads)

4) Brought HIGH energy to get the best responses out of people (subtly most important factor here)


Want us to help do this for your brand? Hit us up! 

Fun fact: we own b2bstreetinterviews(dot)com 😉

EventShark 🦈 Content Agency | Just trynna make some cool B2B content | Video shooting & editing

I got a new song with Ding Zheng coming!

"Connect & Grow" 

Parody song about you know... connecting & growing on LinkedIn.

This video is going to be pretty wild.

It's a mix of AI generation edited with real life shots in an attempt to flow seamlessly.

We basically said, "Mason Culp go as crazy as you can in the edit" lol.

To be continued...

Still chasing leads? Instead.. build demand with content.

In episode 21 of the pod, we sit down with Max van den Ingh, Founder & CEO of Unmuted | B2B SaaS Marketing, to talk B2B content, video & distribution.

Unmuted is a modern demand gen agency based in Amsterdam that’s been inbound-only for the last 5 years, so we get into how companies can move away from lead chasing and start building long-term demand with content.

We cover: 
-Why many execs still treat marketing like “where are the leads??” 
-The foundations you need in place before you even worry about “content” 
-How Unmuted uses their own marketing to attract the right clients 
-Getting your team to post on LinkedIn without forcing it 
-Why distribution is non-negotiable, especially for B2B content in 2025

"EventShark Podcast' wherever you listen to pods!

Ding Zheng EventShark 🦈

Mad props to UserEvidence, Luke Francis 📣 & team for coming up with such a creative campaign.

They legit vibe coded their own side-scroller video game!

Genuinely love when companies do creative stuff like this.

Don't mind me breaking the record tho...

~

If you wanna play too -> https://lnkd.in/gz8kvcJp

Nothing beats a good book and Spirit airlines lol.

On the real I love reading on flights

& improving my writing is a big personal focus this next year and such an underrated marketing skill.

Excited to dive into this one 📖


Shout out Alex Eaton for the book rec!

No alternative text description for this image

Took Mason Culp to the park for “FPV drone school.”

FPV drones are first person view drones that use goggles to see exactly what the drone is seeing, allowing for way more control than regular drones.

We use these drones mostly for warehouse and logistics shoots, and they are honestly so fun to whip around.

Mason passed today’s class 📝👨‍🏫

2025 was Year 1 of The EventShark Podcast.

21 episodes dropped in 2025 so far.. not bad.

That consistency is what I’m proud of most.

Honestly how did I feel it went for Year 1?

Good, not GREAT tbh.

Cause you compare yourself to others.. “damn ours only did X and they did Y.”

However, so many good learnings from this year posting a podcast every 2 weeks.

& I become a much better marketer just being in the room with smart people, having quality conversations about b2b, marketing, content and LinkedIn.

& so many hours behind the scenes on distribution, posting, optimization (the boring stuff).

Shout out Dylan Burke for leading the charge on editing, we couldn't do it without you.

+ of course can't forget my cohost Ding Zheng.

I was on a call last week and a person said I listen to your podcast whenever a new one drops.

And I’m like “you do?”

Sometimes you forget a room of even 27 people is super cool.

If you listened to the pod or even just watched one clip- thank you so much!

Your support is truly appreciated. 🙏

So excited for the next chapter of the EventShark 🦈 pod in 2026 😏

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The Battle

Zach Wright

Jake Clare

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The Battle

Zach Wright

Jake Clare

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zach Wright's LinkedIn Performance

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Performance ScoreZach Wright's LinkedIn Performance