Ryan Musselman

Founder @ Coaches who Close

2 years ago, I was grinding out content, stacking sales calls, and wondering why my coaching business wasn’t moving forward.

I thought the answer was to push harder.

More calls.
More posts.
More funnels.

But the hustle wasn’t the problem (it was the trap).

My breakthrough didn’t come from doing more.
It came from doing less — a lot less.

So, I built my entire business around one simple system:

1 offer.
1 workshop.
Repeat it monthly.

This took me from stuck to scaling. 

It freed my mind from having to think of 10,000 different ways to convince potential clients I could help.

Fast forward to today and I've taught 800+ coaches my specific protocol for selling 1 offer with 1 repeatable workshop. 

I even eliminated:

1) Sales calls
2) Discovery calls
3) Chasing the "maybes" 

Because the right workshop, with the right offer sequence, creates a conversion opportunity so powerful that you can actually sell a mid-to-high ticket offer without having a big brand. 

If that feels like a relief to you, I run a free 60-minute live demonstration where I show you exactly how this system works. 

By the end, you’ll have a strategy you can use right away to start selling your coaching offer.

This strategy helped my clients launch $10K, $15K, $25K, $30K, and $50K+ events.

Save your spot for the next live training here: https://www.coacheswhoclose.com/

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

This builds your authority better than anything else.

It’s not just social media.
It’s not just interest media.
It’s personality-driven-interest-media.

This video will only help you if you watch until the end.

Helped 446+ actual clients get more views, leads, and sales with conversion content and premium offers.

The only advice you’ve ever needed:

1) Put the work in
2) Stick to the plan
3) And get the results. 

Have a good day my friends.

If you don't fix this now, getting leads will be harder.

Every time some says:
"Ryan, I'm struggling with leads..."
I remind them of this important lesson. 

It's timeless, simple, and you must understand it.

Social media content has changed. 

These 3 content laws decide who becomes influential in 2026—and who stays invisible (most never realize it).

1) Never Sit on the Wrong Side of Permission 

Those who build thriving knowledge-based businesses (coaches, consultants, creators etc) don't wait for permission, they give it. 

They build brands with audience respect. 
They consistently earn and outpace others. 
They get the invites to be keynote speakers. 

Ever read a post that left you with a war cry? 
Your mind was given permission to act. 
So, here's the change to make:

Stop calling everyone on your contact list to tell them about your new idea or goal. 

Most of them will never build a business of their own, so at a subconscious level, you're an outsider to them. 

They don't understand your capacity for risk. 
Their advice will only make you overthink. 
They don't always see what you see.

Instead, put your idea in motion. 
Test hard and test fast. 
Own it in public. 

Speak with conviction in your content and you'll draw other like-minded believers to you, naturally (and faster).  

Conviction builds trust with deep roots. 

2) Trust Your Experience

You’ve already been successful in your life. 
So create content from your future self. 
Write as if the goal is already hit. 

Create content as if the “more successful you" is writing back in time to the aspirational you.  

Be brave in spite of what you're afraid to create. 
You can literally do this today. Now, even. 
But you must abandon all of the fear.

It's the line you must cross. 

Those who "feel stuck" are on the wrong side of the line. 

3) Own Your Gift

You’ve been told you’re good at something.
So own it unapologetically. 
Own it to the moon. 

Leverage your gift to bring your message to your audience. 

Exercise and mature your gift.
Reflect and study it well.
Put it in the game.

Showing up authentically means showing up with your gift when speaking to your audience. 

Everyone has a gift.
They just lose sight of it. 

They think they need to do "what's working for everyone else." 

But you get back on track by trusting that YOUR GIFT is what will WORK FOR YOU.  

Then lead with it in your content.
For your particular business context. 
And for your audience who wants more of it. 

Example: My gift is performative communication.
That’s why my written posts carry a dramatic rhythm—
and my videos, a tone of conviction that never wavers.

As I prepare to build a monologue-podcast-youtube-channel in public (that's a mouthful), these are the 3 laws I'll never jeopardize. 

They helped me build a $1M knowledge-based business in less than 2 years because they formed the foundation of my content. 

Do the same and you'll win more.

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