Ryan Musselman

Founder @ Coaches who Close

2 years ago, I was grinding out content, stacking sales calls, and wondering why my coaching business wasn’t moving forward.

I thought the answer was to push harder.

More calls.
More posts.
More funnels.

But the hustle wasn’t the problem (it was the trap).

My breakthrough didn’t come from doing more.
It came from doing less — a lot less.

So, I built my entire business around one simple system:

1 offer.
1 workshop.
Repeat it monthly.

This took me from stuck to scaling. 

It freed my mind from having to think of 10,000 different ways to convince potential clients I could help.

Fast forward to today and I've taught 800+ coaches my specific protocol for selling 1 offer with 1 repeatable workshop. 

I even eliminated:

1) Sales calls
2) Discovery calls
3) Chasing the "maybes" 

Because the right workshop, with the right offer sequence, creates a conversion opportunity so powerful that you can actually sell a mid-to-high ticket offer without having a big brand. 

If that feels like a relief to you, I run a free 60-minute live demonstration where I show you exactly how this system works. 

By the end, you’ll have a strategy you can use right away to start selling your coaching offer.

This strategy helped my clients launch $10K, $15K, $25K, $30K, and $50K+ events.

Save your spot for the next live training here: https://www.coacheswhoclose.com/

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

This builds your authority better than anything else.

It’s not just social media.
It’s not just interest media.
It’s personality-driven-interest-media.

This video will only help you if you watch until the end.

Helped 446+ actual clients get more views, leads, and sales with conversion content and premium offers.

I turn founders into impactful writers so they can attract ideal clients.

In 2016, I joined the Slovenian Armed Forces and started training to become a military pilot.

After 3 years, I decided to walk away from what was supposed to be my dream job and start from scratch.

From 2019 to 2022, I worked in performance marketing, helping 20+ brands scale through paid ads and marketing strategy. 

For the past 2 years, I’ve been working behind the scenes as a ghostwriter, helping founders create LinkedIn content that reflects their expertise and positions them as authorities.

Outside of work, I’m into endurance sports. 7× Half Ironmans (and counting). It’s been a big part of my life, and it shaped how I approach everything.

If you are interested in growing your B2B business through content, DM me 'content' and let's chat.

Nejc Jamscek

I've learned that if you want 'freedom' in your work, you need to have a high level of agency. 

I’ve been working in the marketing & content space for the last 6 years, and it fits nicely with how I like to work.

But you need to take ownership.

You need to take initiative and solve problems as they come without expecting someone else to tell you every little detail of what to do and when. 

You need to take accountability and get things done. This is how you build trust with people you work with.

You make decisions, you make mistakes, you correct them, you own everything from bad to good.

Once you understand that, you start to experience true autonomy in your work. And if your work is some sort of creative type, you need freedom. Creativity needs freedom with constraints (you set those by yourself).

If you wait for someone else to solve your problems, you'll never have a sense of freedom and you'll always need to do exactly what someone else is telling you to do.

I help B2B founders grow their opportunities with content. Content Strategist & Endurance Athlete. 8x Half Ironman & 1x Full∙Ex-Military∙Ex-Pilot

Creating content for multiple people is hard.

But it gets easier once you think systematically.

For me, that means extracting the max out of every insight and this is exactly how I create for clients.

I don’t like to use an idea once and throw it away, instead, I squeeze everything out of it.

One strong concept can be:

- Reframed from a new angle
- Turned into a different framework
- Repurposed into a graphic or visual
- Broken down into multiple micro-ideas

Over time, you end up with a few core ideas that you repeat in different ways again and again.

This makes the work easier, more structured, and more predictable, which are the things I like the most.

Repetition creates a certain perception in people's minds.

I like to structure my days in this order:

1. Creative mode first
2. Reactive mode second
3. Switch off third

You need time to think before the world starts asking for your attention (before Slack, notifications, and everyone else pull your brain into 15 directions).

That’s why I protect the first part of the day like nothing else. It's the window where you create without any noise, where you think/ideate and where your brain isn’t contaminated yet.

After that, I move through the reactive stuff.

If you flip the order and start your day reacting before creating, you’ll stay busy and feel behind (drained).

Creative first. Reactive second.

taplio

The Battle

Ryan Musselman

Nejc Jamscek

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taplio

The Battle

Ryan Musselman

Nejc Jamscek

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Musselman's LinkedIn Performance

Performance ScoreNejc Jamscek's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan Musselman's LinkedIn Performance