Ryan Musselman

Founder @ Coaches who Close

2 years ago, I was grinding out content, stacking sales calls, and wondering why my coaching business wasn’t moving forward.

I thought the answer was to push harder.

More calls.
More posts.
More funnels.

But the hustle wasn’t the problem (it was the trap).

My breakthrough didn’t come from doing more.
It came from doing less — a lot less.

So, I built my entire business around one simple system:

1 offer.
1 workshop.
Repeat it monthly.

This took me from stuck to scaling. 

It freed my mind from having to think of 10,000 different ways to convince potential clients I could help.

Fast forward to today and I've taught 800+ coaches my specific protocol for selling 1 offer with 1 repeatable workshop. 

I even eliminated:

1) Sales calls
2) Discovery calls
3) Chasing the "maybes" 

Because the right workshop, with the right offer sequence, creates a conversion opportunity so powerful that you can actually sell a mid-to-high ticket offer without having a big brand. 

If that feels like a relief to you, I run a free 60-minute live demonstration where I show you exactly how this system works. 

By the end, you’ll have a strategy you can use right away to start selling your coaching offer.

This strategy helped my clients launch $10K, $15K, $25K, $30K, and $50K+ events.

Save your spot for the next live training here: https://www.coacheswhoclose.com/

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

This builds your authority better than anything else.

It’s not just social media.
It’s not just interest media.
It’s personality-driven-interest-media.

This video will only help you if you watch until the end.

Helped 446+ actual clients get more views, leads, and sales with conversion content and premium offers.

turn every Linkedin action into warm leads (in just 1 hour a day) | sold 4+ SaaS products at +90% quota

If you lead a small-but-mighty SaaS sales team (50 reps or fewer), you already know outbound can feel like a grind .  .  . 

✘ reps are chasing the wrong leads
✘ messaging is inconsistent
✘ and what works one quarter fizzles the next

That’s where I come in

As a Fractional SDR, I roll up my sleeves and embed directly into your sales motion. In just 3 to 6 months, I:

→ build you a proven playbook tailored to your buyers, not templates

→ map out who to reach, when, and why so your reps stop guessing

→ design repeatable outbound systems that generate quality conversations and pipeline

→ leave your team with tools, scripts, and workflows they can keep using long after I step out

Think of it as a bridge: from scattered outbound efforts to a scalable, high-conversion engine that your reps can confidently run on their own

The result?

✓ shorter ramp time for new reps
✓ more predictable pipeline
✓ less wasted effort chasing bad-fit accounts
✓ and an outbound engine that fuels growth for years

If you’re ready to turn outbound from “hit-or-miss” into one of your company’s strongest levers, let’s connect!

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Ryan Musselman

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The Battle

Ryan Musselman

Secora Pickett

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Musselman's LinkedIn Performance

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