Ryan Musselman

Founder @ Coaches who Close

I create funny AI ads for B2B businesses and business owners without requiring you to be on camera, write scripts, think of content ideas, or build your personal brand.If you're serious about being funny (lol), book with me here and let's see if I can help: https://calendly.com/ryanmus/funnyads

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

I'm seeing 2 styles of LinkedIn content, and:

(one of them is becoming cringe) 😬

1) Authority Content
2) Narrator Content

Authority Examples 😬

“Stop giving value. Start creating gravity.”
“Here’s the ONLY way to grow on LinkedIn in 2026.”
“If you’re not doing this, you’re losing trust fast.”

Narrator Examples 

“Is online coaching dying?”
"Posts that hit lately feel less polished."
"LinkedIn might be going through its copycat era."

You'll spot Authority Content when it makes you feel:

1) Managed
2) Called-out
3) Prepped-to-buy

You'll spot Narrator Content when you FEEL:

1) Seen
2) Included 
3) Intelligent 

Narrator content challenges you to draw your own conclusions from the post. 

You become more insightful in this process, which causes you to value the creator's presentation of the information, ultimately leading to more trust with the person who posted.

Not saying you shouldn't do authority content. 

But I'm theorizing you can get the intended value of both styles by using narrator content more.

Here's the easiest way I've found to narrate:

Start (some) of your posts with:

"I'm seeing...
"I've noticed...
"These 5 emerging...
"The [thing] that's [getting result]...

Here's a full example hook to illustrate:

"The LinkedIn strategy that's getting clients for small accounts."

PS) Are you observing something similar?

Someone needs to hear this today ⬇️

We've wasted years of our life:

1) Responding to arguments
2) Defending our position
3) Explaining ourselves

Only to realize we never needed to:

1) Respond to arguments
2) Defend our position
3) Explain ourselves 

Build whatever career you want.

I'm seeing 3 big changes with organic content:

1) The Death of Posting M-F

(especially with LinkedIn content)

I used to post 7x per week, then went down to 5x. Then switched in and out of 3x to 7x posts per week. But now when I try to batch create, it appears my content hits less. I also no longer enjoy that strategy because it rushes my mind and ideas don't get to bloom. 

When I post less, but dig deep, it's just better all around. This is much more than a "quality over quantity" argument. I think it's a true behavior change in the creator and the reader. 

The bombardment of content from everyone, everywhere, all at once, is making us consume different and in ways we don't fully understand yet. But I think we're all feeling the heavy shift without being able to explain it. 

2) Long-form, Slow Growth, and Micro-audiences

Long, slow and micro is my new goal and I never thought I'd write a sentence like that. My view on content changed and thinking this way lets the "content pressure" melt off my soul. I don't only see "small" as the new "fast," I see it as the new "purpose."

(this may not be true of everyone)

This isn't another "1,000 true fans" argument. It's more about the internal dialogue that becomes the content people can relate to. The post you're reading now is an example of it.

I'm also not trying to build a mega-business. I'm into the idea of building a lifestyle business that requires very little maintenance, to the degree that it's not only lucrative financially but it's liberating with time. 

This enables the option to return to the corporate world (I've been missing the people, teams, goals, challenges). Plus, I'd have additional income that has a better ROI than a basic side hustle and enables me to explore time allocation to a role of my interest (I'm seeing many roles that I actually want - what is happening to me?!). 

3) Small Promises, Small Wins, Small Effort

Last week I asked myself: "Why does everything need to be a big promise and high-ticket cost? What if there were small promises that cater to a different part of the market?" 

Then I listened to a podcast about someone I’d never heard of who built a $10M business in 5 years using funny ads. Prior to hearing that episode, I was thinking similarly, so to me, that's less of a coincidence and more of a flashing sign. 

I've also gone into the deep end of studying ads and ad-based conversion funnels. My mind has completely shifted into "figure out ads." It's simply too high-leverage to ignore. 

I will master that process with good copywriting. The right set of ads, for the right mini-course, with the right kind of small promise, small win, and small effort...there's something special about that. I'm going to figure it out.

PS) What are you seeing with online content?

If you write for their benefit, you'll sell a transformation.

If you write for your benefit, you won't sell much.

Written for your benefit: 

“Sign-up for my weekly content newsletter.” 

Written for their benefit: 

“Become a content mastermind in 90 days.”

I like the idea of dedicating 1 post per week to:

→ a listicle of lessons from posting on LinkedIn that week.

(it challenges you to pause + reflect)
(it's human-driven to the core)
(great for relatability)

So, 5 lessons from creating content this week:

1. I officially feel “back”

I stopped posting for 3 months but recently started again. Believing my content would be THE catalyst for building a coaching business on LinkedIn is why I made the jump from corporate America in 2023. Glad I took the risk. And glad to be back.

2. We're all going to post & grow in 2026

I stopped believing in LinkedIn for awhile. Like when they got rid of pinned comments, created LinkedIn Games, and hurt our reach. But then I stopped pouting and got back to work (already seeing growth from text-only posts again). We'll all grow if we slow down, get 1% better with every post, and write well for our audience, we'll grow.

3. I've been craving a return to LinkedIn Lives

I used to do this in 2023 - every week. My buds Luke and Jasmin would send me a video segment and my LinkedIn Live felt like a live podcast/show. I shouldn't have stopped, so I'm rebuilding it. And I've always wanted a podcast, so, 2-birds-1-stone. 

5. I enjoy teaching content strategy + offers again

For awhile, I deeply explored changing how I help people. Then I returned to text posts and started trusting my creativity again. Then had a client earn a literal $200K month from his offer launch, another earn $40K, another hit his first ever $30K, another do $14K, followed by a $16K, then another got $5K. So I snapped out of my funk and once again, got back to work.

PS) All methods for offer sales work if you focus.
(get better and don't quit 🙂)

One of these sounds like work.

The other sounds like relief.

1) Feature (what it is):
“Weekly templates + prompts”

2) Outcome (what it does):
“Never stare at a blank post again”

PS) You need both. But lead with outcomes.

Well, looks like human-written LinkedIn posts (with text only) still work. 

Btw, I recommend going to my profile and reading that middle post. It's about a content style called "Narration Content."

Separates you from the robots. 

All 3 of my top posts, that were text only, used that style.

PS) There's nothing wrong with using images. These findings are from testing.

LinkedIn Profile Manager | LinkedIn Profile Optimization | LinkedIn Ghostwriter | 50+ LinkedIn Clients | DM Now!

Are you FRUSTRATED because you’re NOT getting Business from LinkedIn?

↳ I am Faizan – LinkedIn Guy.

↳ When I first started using LinkedIn 5 years ago, I thought it was just an online resume - a tool for job hunting and nothing more.

➞ But then, I noticed something:

Some professionals weren’t just present on LinkedIn - they were thriving.

↳ Generating consistent inbound leads
↳ Landing dream clients
↳ Building authority without chasing after people

I had to figure out what they were doing.

I experimented, learned, and created a system that worked. 
Fast forward to today, LinkedIn has completely transformed how I do business.

➞ Now, I help CEOs and Founders do the Same: 

Turn LinkedIn into a Lead-Generation System that helps them Achieve their Revenue Goals Faster.

➞ Here’s How I can help You:

✅ LinkedIn Profile Management – I’ll take care of your LinkedIn presence so you can focus on scaling your business.

✅ LinkedIn Profile Optimization – I’ll transform your profile into a client-magnet that positions you as an authority.

✅ LinkedIn Lead Generation – I’ll implement proven strategies to generate consistent, high-quality leads for your business.

➞ Why I do this?

↳ Because that’s why God put me on Earth - to help Business Leaders achieve their Goals Faster and Stress-free through LinkedIn.

↳ Let’s turn your LinkedIn into a System that Works for You!

↳ Check out my Featured Section below to Book a 1:1 Call with Me!

Faizan Ahmad

𝗡𝗼 𝗼𝗻𝗲 𝗶𝘀 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀! (𝗣𝗮𝗿𝘁 𝟳)

𝗠𝗼𝘀𝘁 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗮𝗶𝗹𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗿𝗲𝗮𝘀𝗼𝗻:
𝗜𝘁 𝗶𝘀 𝗻𝗼𝘁 𝗻𝗶𝗰𝗵𝗲 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰. 𝗜𝘁 𝗶𝘀 𝘁𝗼𝗼 𝗴𝗲𝗻𝗲𝗿𝗶𝗰!

General content attracts likes.
Niche content attracts leads.

In 2026, LinkedIn distributes content based on topical clarity and audience relevance.

If your language is broad, LinkedIn sends you to a broad audience.
If your language is niche-specific, LinkedIn learns exactly who should see you.

Niche-specific content means:

• Using the exact sentences spoken inside your niche.
• Naming precise pain points - not generic struggles.
• Describing situations your ICP instantly recognizes.
• Speaking the thoughts already happening in their mind.

When someone reads your post and thinks:
“This is exactly my problem”

You’ve achieved positioning clarity.

Here’s where most creators go wrong:
They guess pain points.

Instead, extract them directly from real conversations happening online:

• Visit Quora
• Study Reddit discussions in your niche.
• Analyze Gemini and AI answer engine responses.

• Read comment sections of niche creators.
• Run LinkedIn polls.
• Review objections and questions inside your DMs.

Look for repeated phrases.
Specific frustrations.

Emotional wording patterns.
Then mirror that language in your content.

𝗡𝗼𝘁𝗲:
𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗴𝗲𝘁 𝗹𝗶𝗸𝗲𝘀. 𝗕𝘂𝘁 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗴𝗲𝘁 𝗹𝗲𝗮𝗱𝘀. 

(𝗠𝗼𝗿𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 𝗼𝗻 𝘁𝗵𝗶𝘀 𝗶𝗻 𝗣𝗮𝗿𝘁 𝟴)

𝗔𝗰𝘁𝗶𝗼𝗻 𝘀𝘁𝗲𝗽:

𝗧𝗲𝗰𝗵 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀,

If your content isn’t attracting leads

You don’t have a visibility problem.
You have a content specificity problem.

If you want help refining your niche language and content positioning, my appointment booking link is in the comments below.

Helping CEOs & Founders Turn LinkedIn Into a Lead-Generation System that Help You Achieve Your Revenue Goals Faster | 50+ Satisfied Clients | Book a 1:1 Call with Me via My Featured Section Below

"I’m Posting on LinkedIn But Getting Zero Leads…"

On a recent 1:1 call, a CEO told me:

"I’ve been posting on LinkedIn consistently, but I’m not getting any leads. I’m sharing valuable content, but it’s just not converting into business."

I asked him a few questions and quickly spotted the problem: 

He was posting, but not positioning himself as an authority, and he wasn’t driving conversations where it mattered.

➞ Here’s what I told him:

👉 1. Fix the Positioning: 

His profile headline said, “CEO at [Company].” I changed it to: “Helping SaaS Founders Scale to $100K+ Months Through LinkedIn.” Immediately, his profile became outcome-focused and client-focused/ client-attractive.

👉 2. Engage More Than You Post: 

I advised him to stop focusing only on posting, and to start commenting on 15–20 posts daily from his target audience and on LinkedIn Top Voices. 
The algorithm favors engagement over content alone, and strategic commenting would boost his visibility.

👉 3. Turn Engagement into Conversations: 

I showed him how to DM people who engaged with his content:
 
"Hey [Name], thanks for engaging with my post on [topic]. Curious, how are you approaching [related challenge]?"
 
This opened the door for meaningful business conversations.

The transformation?

➡️ Within 2 weeks, his profile views increased by 300%.
➡️ His post engagement jumped by 5x.
➡️ He booked 3 sales calls - all inbound.

The Best Thing? 

↷ He wasn’t chasing clients anymore. Clients were coming to him.
↷ Most CEOs think LinkedIn is about posting more. It’s not.
↷ It’s about positioning, engaging, and driving conversations.

↷ If you’re posting but not seeing results
↷ Hop on My Calendar (it is in the Comment Section below) 
↷ Let’s turn your LinkedIn into a lead-gen machine.

“How Do I Promote My Substack Newsletter on LinkedIn?”

I get this question almost every week.

Here’s my no-fluff answer:

1- Use LinkedIn Newsletter for AI Discoverability:

- LinkedIn newsletters are now indexed by Google and LinkedIn’s own internal AI discovery engine.
- That means: every LinkedIn-newsletter-article you publish improves your visibility - both on-platform and in search.
- Even if your Substack is external, mirror your best Substack-posts on your LinkedIn newsletter to catch inbound readers.

2- Use the LinkedIn Featured Section:

- Treat it as your Substack billboard.
- Add your Substack link as a featured item with a clear thumbnail, headline, and CTA.
- Note: Do not have more than 2 things in your Featured Section.

3- Use the LinkedIn Banner:

- Your banner should visually point to your Substack.
- Must have a call to action (CTA) on the banner:
“Weekly insights on (your niche) → Link in my Featured Section.”
- Note: Your banner is the first thing people see on your LinkedIn.

4- Use the Universal CTA:

- Repeat one consistent line across your entire profile - in your Banner, About Section, Featured Section, Services Section, Experience Section, and even post captions.

- Example:
“Check out my premium Substack newsletter - link is in the Featured Section below.”

- This repetition trains both humans and the algorithm.

5- Use Carousel Posts:

- Turn your most viral Substack article into a carousel (PDF upload).
- Add massive value and end with this CTA:
“Read the full story → Link in Featured Section.”

Note:
- Show the full value of your Substack to your LinkedIn community.
- Only then you can expect traction.

If you want me to show you exactly how to structure your LinkedIn-to-Substack funnel… Check out my comments section below. My calendar booking link is there.

A SaaS founder said to me:

“Faizan! I’ve been tracking post impressions for months.
The numbers look fine.
But nothing is converting.”

This came up on a recent 1:1 call.

He wasn’t invisible on LinkedIn.
He was visible but to the wrong people (service providers)

… Who were pitching him repeatedly.

Here’s what was wrong 👇

Problem #1: No clear positioning:

His content talked to peers.
His profile spoke to “anyone in tech.”
That mismatch kills conversions.

If someone clicks your post → visits your profile → doesn’t immediately feel “this is for me” - the journey ends there.

So, impressions don’t matter.
If the brand positioning is wrong.

Problem #2: He wasn’t checking the “Audience” tab:

Most people obsess over impressions.
Few open “Post Analytics” → “Audience”.
That section answers one question that matters:

Who is LinkedIn actually showing you to?

- Job titles
- Seniority
- Industries
- Locations

If your impressions are coming from peers, juniors, or irrelevant roles, the algorithm is doing its job. You’re just feeding it with confused signals.

Problem #3: Content wasn’t built for conversations:

LinkedIn now prioritizes posts that:

• Trigger comments, not likes
• Keep people reading longer (dwell time)
• Clearly serve a specific group

Here’s the solution I gave him:

Align profile + content to one audience
Audit the Audience section weekly
Write posts that invite response, not applause
 
Get on my calendar to learn more.
It is in the comments section below.

𝗡𝗼 𝗼𝗻𝗲 𝗶𝘀 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀! (𝗣𝗮𝗿𝘁 𝟯)

“𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝟮𝟬𝟮𝟱” 𝘄𝗮𝘀 𝘄𝗮𝘁𝗲𝗿.
“𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝟮𝟬𝟮𝟲” 𝗶𝘀 𝗳𝗶𝗿𝗲.

LinkedIn’s game is completely changed in 2026.
The LinkedIn strategies from 2025 will fail in 2026.

In 2026, I have started publishing LinkedIn newsletter articles for all of my clients.

Here’s why:

If you publish 12 LinkedIn articles on the same theme, you will get guaranteed ranked across all AI answer engines (Claude, Perplexity, ChatGPT, Gemini, etc.) and even Meta’s in-app AI bot will tell people about you.

Here’s what “same theme” means:

• “Burnout for healthcare leaders”
• “AI governance frameworks”
• “Cost management strategies”
• LinkedIn’s 360 Brew content distribution system
• Importance of LinkedIn comments

Here are examples of what those 12 topics would look like under one theme.

Let’s pick theme number 5: 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀

Topics for 12 articles:

1- Top 5 reasons you should not miss out on LinkedIn comments.
2- The 10+10+10 LinkedIn comments framework.
3- Daily comments vs. daily posts – which one is more impactful?
4- Do’s and Don’ts of LinkedIn comments.
5- Forget content marketing. Do comments marketing on LinkedIn.

Final thoughts:
Tech founders,

Start publishing a newsletter on LinkedIn as if your brand’s life depends on it.

In 2026, on LinkedIn, AI crawlers pick up on your content.
And newsletter articles are getting ranked on AI answer engines.

If LinkedIn is not working for you…

Grab a time on my calendar booking link.
It is in the comments section below.

Big LinkedIn Update: You can now see "Saves" in your LinkedIn Post Analytics.

This is a small UI change but with big strategic impact. Read the walkthrough below and check your own posts "saves" analytic.

Why it matters (quick):

Saves = deeper intent. 
People don’t save fluff. 
They save useful, actionable posts they want to come back to. 

In 2026 the algorithm rewards that behavior with extra reach.

How to check your "Saves" (Desktop View step-by-step)

1- Open LinkedIn on desktop and click "Me" (your circular profile pic) in the top bar.

2- Click "View profile"

3- Scroll down to the "Analytics" area and click "Show all Analytics" 

4- Then click on "Post Impressions"

5- Now scroll down and you will see your LinkedIn posts.

6- In front of every of your LinkedIn post 
There will be a button by the name of "View Analytics"
Click on it.

7- Now scroll down to the section called "Social Engagement"
Here’s you will see the 4 data parameters:

1- Reactions
2- Comments
3- Reposts
4- Saves

If you are not currently seeing the parameter "Saves"
Don’t worry. LinkedIn is rolling out the update. 
In a few days, it will be available to all of us


What to do with this Data (Practical Strategy):

1- Optimize for depth, not surface. 
Create posts with 3 clear takeaways...
Templates, scripts, or frameworks people can reuse.

2- Add a save CTA. 
If it’s genuinely useful... use the CTA: 
"Save this for your next client call"

3- Spot patterns. Which topics get saved? 
Double down.

4- Turn saves into outreach success. 
People who save + comment + visit your profile are warmer than cold lists. 
Prioritize them for a personalised follow-up.

5- Track daily. 
Save trends show what’s becoming evergreen in your audience’s mind.


Try it now. Open your profile analytics and tell me which of your posts is getting the most saves. I’ll reply with one quick idea to turn that post into an offer.

(If you don’t see the metric yet. Don't worry. LinkedIn is still rolling it out.)


Want 30 minutes of complimentary LinkedIn consultation?

Grab some time on my calendar booking link...
It is in the comments section below

Publish 8–12 LinkedIn Newsletter Articles on ONE Keyword - and You’ll Dominate AI Answer Engines.

Most people are trying to “beat the algorithm.”
They forget there’s a second algorithm now running their career:

AI search engines.
(ChatGPT, Perplexity, Copilot, Gemini, Claude.)

Here’s the part no one is talking about 👇

If you publish 8–12 LinkedIn newsletter articles on a single keyword, you can become the default authority that AI tools reference.

Not “viral.”
Not “influential.”
But indexed. Prioritized. Retrieved.

Exactly how Google SEO used to work - but now happening through semantic AI ranking.

Here’s the proof:

Go to ChatGPT and type:

“Who is Faizan who talks about comments marketing on LinkedIn? Share links.”

ChatGPT shows 5 links, all pointing to my LinkedIn posts.

Why?

Because I’m the only person consistently producing long-form content on the keyword “comments marketing.”

I wrote 8–12 newsletter articles on it.
AI engines saw topic consistency + semantic clarity + long-form structure.
So they ranked me.
Across every tool.

This is how it works now:

AI does not pick “the most famous creator.”
AI picks “the most consistent voice on a specific topic.”

If you want to dominate a niche:

Pick one keyword.
Write 8–12 newsletter articles.
Stay within one theme.
Use repeatable frameworks, structured writing, and clear questions.

You’ll beat 10,000 creators who are posting “everything.”
Because AI rewards specialization, not randomness.


If you want to learn more...
Book a 1:1 complimentary call with me.
My scheduling link is in the comments section below.

The Best CEOs know they can't afford a weak LinkedIn Profile.

Your LinkedIn is your career's storefront:

Become the CEO of your LinkedIn Profile

Every day, people miss opportunities on LinkedIn.

They lack:

→ Visibility
→ Connections
→ Engagement

I've been there too- it's frustrating.

Your LinkedIn profile isn't just a page.
It represents your professional brand and needs strategic attention.

The potential is immense:

According to LinkedIn data:

• Profiles with photos receive 21x more views.

• Well-crafted profiles get 36x more messages.
 
• Recruiters are 2x more likely to find you with a complete profile.
 
• Specific sections like skills & endorsements boost your credibility.

𝗡𝗼𝘁𝗲 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗖𝗵𝗲𝗮𝘁 𝗦𝗵𝗲𝗲𝘁 

Optimize Your Profile:
→ Use a professional photo
→ Write a compelling summary

Engage Regularly:
→ Use LinkedIn to share insights and connect with others.

Advice for Job Seekers:
→ Highlight your achievements
→ Network actively
→ Keep your profile updated

Why It's Important?
→ A strong LinkedIn profile opens doors.
→ Professionals, you shape your career.
→ If your profile is weak, opportunities pass you by.

↳ Act Now.
↳ Don't wait any longer.
↳ Hop on my Calendar (the link is in the Comments Section below)

𝗡𝗼 𝗼𝗻𝗲 𝗶𝘀 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀! (𝗣𝗮𝗿𝘁 𝟭)

“𝗠𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗼𝘀𝘁𝘀 𝗱𝗼 𝗻𝗼𝘁 𝗴𝗲𝘁 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟮𝟬𝟬 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀! 𝗪𝗵𝘆?
𝗪𝗵𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗵𝗮𝘁𝗲𝘀? 𝗪𝗵𝘆 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗻𝗲𝘃𝗲𝗿 𝘄𝗼𝗿𝗸𝘀 𝗳𝗼𝗿 𝗺𝗲?”

This is what a former 8-figure CEO said to me in a 1:1 consultation.

Here are my thoughts:

He was keep changing his LinkedIn offer.

In January, he was an “executive coach for high achievers.”
In February, he was a “fractional COO for service based businesses.”

At the end of February, he made a small change and he was a “fractional COO for service based businesses (5 million–15 million).”

If we keep changing our offer, the 𝟯𝟲𝟬 𝗕𝗿𝗲𝘄 gets confused and struggles to push your content.

(360 Brew = LinkedIn’s content distribution system that reads your profile, posts, keywords, engagement patterns, and audience signals to decide who should see your content.)

So those tweaks were the problem.
The algorithm is not the problem.

In fact, the algorithm is now trying to help and streamline meaningful opportunities.

𝗟𝗲𝘀𝘀𝗼𝗻𝘀:

● If you keep changing your LinkedIn profile, it will hurt your topic authority.

● If you change your offer today and post 2x a week, it will take around 8 weeks (2 months) for the 360 Brew to rank your profile again for topic authority.

● If you change your offer today but post 3x a week, it will still take at least 5 weeks for re-ranking.

Want to know what 360 Brew does in those 5 weeks?

That will be covered in Part 2 of this series: “𝗡𝗼 𝗼𝗻𝗲 𝗶𝘀 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀.”

𝗧𝗲𝗰𝗵 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀.

If you want a non-salesy LinkedIn consultation.
My calendar booking link is in the comments below.

𝗡𝗼 𝗼𝗻𝗲 𝗶𝘀 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀! (𝗣𝗮𝗿𝘁 𝟰)

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝟮𝟬𝟮𝟲 𝗶𝘀 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝗮 𝗿𝗮𝗿𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆.
𝗜𝘁 𝗶𝘀 𝗙𝗠𝗔 → 𝗙𝗶𝗿𝘀𝘁 𝗠𝗼𝘃𝗲𝗿 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲.

LinkedIn in 2026 is being described as a rare First Mover Advantage opportunity.

Here’s why:

𝗪𝗵𝗮𝘁 𝗙𝗠𝗔 𝗺𝗲𝗮𝗻𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻?

1- 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝘀𝗵𝗶𝗳𝘁 (𝟯𝟲𝟬 𝗕𝗿𝗲𝘄):

LinkedIn now rewards profiles that establish topic authority early in emerging niches.

2- 𝗔𝗘𝗢 𝘃𝘀 𝗦𝗘𝗢:

Traditional SEO ranks pages.
AEO ranks answers.
LinkedIn is the hub of AEO.
That means profiles that clearly answer niche-specific questions get surfaced faster.

3- 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗹𝗮𝘆𝗲𝗿𝘀:

Your LinkedIn content is getting ranked on the following layers:

– Search engines (SEO)
– Answer engines (AEO)
– Generative AI platforms (GEO)

Early adopters who align content with AEO strategies gain unfair (read: extra) reach.

4- 𝗕𝗼𝗻𝘂𝘀 𝗶𝗺𝗽𝗮𝗰𝘁:

If you clearly define your offer and value proposition now
And post consistently around one focused theme

LinkedIn’s algorithm builds your authority before the space gets crowded.

In 2026, time to build subject matter expertise is now.
Late positioning will cost you opportunities.

𝗧𝗲𝗰𝗵 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀,

If you want to define your niche, align your content, and capture First Mover Advantage before your competitors do, let’s have a relaxed chat.

Book a complimentary LinkedIn consultation.
My calendar link is in the comments below.

Want More Visibility Without Posting More?

Make your content AI-worthy.

In 2026, there’s a new silent distributor of your content:
 
Not just the algorithm…
But the AI engines scanning posts for relevance, freshness, and insight.

That’s right, when people search questions on AI tools
Your content can become the answer.
But only if it’s built to stand out.

What Makes Content “AI-Pickable” in 2026?

✅ Clear structure (headlines, bullet points, numbered lists)
✅ Specificity – niche examples, tangible takeaways
✅ High-signal keywords – LinkedIn, B2B leads, storytelling, comment marketing, client results
✅ Unique phrasing – say it like a human, not like a marketing brochure
✅ Spicy insights – something bold, contrarian, or highly useful

Example:

Instead of:

“Here’s how to get leads on LinkedIn…”

Try:

“3 Deadly LinkedIn Mistakes That Are Killing Your DMs (And How to Fix Them Today)”
 
Then break down the tactics with real stories or templates.
AI tools love content that answers real questions with strong positioning.

Bonus: 

The spicier your content, the more people save it
And saves are now the #1 metric for reach.

So here’s your checklist before you post:

✅ Is it searchable?
✅ Is it specific?
✅ Is it save-worthy?

If yes, you just built an asset that works even while you sleep.

Want to learn more?
Please book your call on my calendar.
The link is in the comments section below.

What is 360 Brew? And how it impacts LinkedIn profile optimization?

360 Brew is part of the LinkedIn algorithm. Definition:

Your LinkedIn profile must fully match the content you publish.
Both (profile + content) should speak to the same audience, in the same direction.

↳ If your content says one thing and your profile says another, LinkedIn will not know who to show you to.
↳ And your ideal audience won’t find you.

Here is how 360 Brew works:

1- Your headline must reflect your content theme:

↳ If your posts are about outreach, your headline should point toward outreach. 
↳ If you talk about leadership, your headline should support that message.

2- Your About section must continue the message you post daily:

↳ This creates a clear identity. 
↳ Anyone who visits your profile understands what you stand for within seconds.

3- Your Featured section must display your strongest proof:

↳ Add your top-performing posts (not more than 2) or your main offers. 
↳ This shows LinkedIn that you consistently create value in one space.

4- Your content must match the audience you want to attract:

↳ If you want founders, write for founders. 
↳ If you want CMOs, write for CMOs. 
↳ LinkedIn algorithm (360 Brew) crawls on audience-based-keywords.

5- Your engagement must support your niche:

↳ Comment on topics your AUDIENCE cares about. 
↳ These engagement signals push your profile toward the right people.

360 Brew simply wants to make everything consistent:

Your profile → Your posts → Your audience.

When these line up, visibility increases.
Your reach improves.
Your ideal clients start finding you.

This is how LinkedIn optimization works now.

↳ Get your questions answered today
↳ And set your LinkedIn up for success for 2026.

↳ Grab a complimentary slot on my calendar to discuss.
↳ My calendar booking link is in the comments section below.

𝗡𝗼 𝗼𝗻𝗲 𝗶𝘀 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀! (𝗣𝗮𝗿𝘁 𝟮)

𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗮 𝗰𝗵𝗮𝗻𝗴𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗔𝗯𝗼𝘂𝘁 𝘀𝗲𝗰𝘁𝗶𝗼𝗻, 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻’𝘀 𝟯𝟲𝟬 𝗕𝗿𝗲𝘄 𝘀𝘁𝗼𝗽𝘀 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗻𝗴 𝘆𝗼𝘂.

Now it needs at least 2 months to rank your profile again (for extra reach and opportunities) for topic authority.

What is topic authority?

On LinkedIn, topic authority means how strongly the platform’s algorithm associates your profile with a specific subject or niche.

The 360 Brew algorithm measures this by analyzing:

• Your headline
• Your About section
• Your posts
• Your engagement (likes, comments, saves)
• Dwell time

So when you change your positioning, LinkedIn’s 360 Brew system resets.
Now it starts from scratch to study your:

1- Engagement patterns
2- How your comments are adding value
3- Whether you are commenting on competitors’ posts and adding value there

Because commenting on competitors’ posts is important.

The algorithm interprets this as subject-matter expertise.
That builds your topic authority.

4- Are your posts save-worthy?
5- Do your posts contain frameworks and bullet points?
6- Is the target audience listed under your new offer in your About section the same target audience your posts are speaking to?

If there is misalignment, distribution slows down.

𝗧𝗲𝗰𝗵 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀,

LinkedIn in 2026 is 180 degrees different from what it was in 2025.
If “LinkedIn 2025” was fire,
then “LinkedIn 2026” is water.

Want a no-pressure complimentary LinkedIn consultation?
My calendar booking link is in the comments area below.

What is “LinkedIn 360 Brew”?? And why it matters??
 
{It 100% matters because now LinkedIn rewards Clarity; and no longer rewards Activity}

Let me define 360 Brew in simple words:
 
↳ Your LinkedIn profile must fully match the content you publish.
↳ Both your profile and your posts should speak to the same audience, in the same direction.

LinkedIn’s algorithm works like a pattern detector.
It watches who your content is meant for and checks whether your profile confirms that.

If your posts talk to founders
But your profile headline is written for job seekers
The algorithm system (360 Brew) gets confused.

Confusion leads to limited distribution.

When everything matches one clear audience, something important happens:
 
• Your content reaches more of the right people
• Your profile gets shown after your posts
• Your visibility grows faster with less effort.
• Your reach never goes down.

↳ This is why people “post consistently” and their business still don’t grow.
↳ Their LinkedIn profile is confusing.

360 Brew has arrived to remove that friction.

It forces alignment:
 
• Correct audience in your posts
• Correct audience in your headline
• Correct audience in your About section
• Correct audience in your Featured links

When all of it points to one group, LinkedIn understands who should see you/ and your post.

This alignment is the modern definition of LinkedIn profile optimization.


Want to check if your profile is clear?
Book a 1:1 complimentary consultation on my calendar.

In that call, benefit for you??

Thorough discussion around your SSI score
{SSI = Social Selling Index}
My calendar booking link is in the comments section below.

How to rebuild algorithmic trust if your reach has dropped?

Reach is never lost. It is earned back through consistent, intelligent actions that rebuild algorithmic trust.

Here’s the framework 👇

1- Rules of consistent posting:

- The algorithm rewards consistency over volume.
- Post 2–3 times per week, and stick to the same days.

- If you disappear for weeks, LinkedIn stops testing your content aggressively.
- Also, don’t post again within 24 hours of your last post - it cuts off the previous one’s reach cycle.

2- Relationship-building strategies:

- Rebuild trust through relationships, not posts dumping.
- Comment on 20 profiles daily using the 10 + 10 rule:

10 same-niche but mega-size creators 
↳ To re-enter relevant conversations.

10 ideal clients 
↳ To rebuild visibility in your target audience’s feed.

Meaningful engagement tells LinkedIn that your content deserves distribution.

3- Conversation-starting strategies

End every post with a P.S. question that invites reflection or discussion.

Example:
“P.S. What’s the one thing that helped you rebuild reach?”

This triggers comment depth, the most valuable engagement signal.

4- Audience identity matching (by Algorithm):

- If your content is about leadership but your audience is mostly freelancers, you’ll never regain reach.
- LinkedIn rewards relevance matching.

- Rebuild your audience by connecting with 20–30 people per day who match your ideal content theme.

The rule is simple:

If you show up consistently, comment intelligently, and speak to the right audience - LinkedIn will start trusting you again.

If you find my content valuable
If you read my content…

Then stop waiting. 
Grab a slot on my calendar today.

(Link is in the comments section below…
I’m fully booked with clients till Jan 2026. 
Only a few slots left on my calendar booking link)

“Faizan! My reach has dropped badly.
I’m posting consistently on LinkedIn.
I’m doing everything right!!”

That’s what a founder told me on a recent 1:1 call.

He wasn’t shadowbanned.
He wasn’t posting at the wrong time.
He wasn’t over-doing hashtags.

He simply wasn’t engaging.
Or worse!

He was engaging with different people every day.

Here’s what most people don’t understand about LinkedIn reach 👇

LinkedIn doesn’t reward content in isolation.
It rewards content + interaction patterns.

If you post and disappear, the system reads that as low intent.
If you comment randomly, the system gets confused about who your content is for.

So here’s the solution I presented to him:

The solution isn’t more posting.
The solution is strategic engagement.

This is the exact process I gave him:

1- Select 20 profiles:

People who:

• Create content in your niche
• Attract your ideal audience
• Do real conversations in comments

2- Comment on their posts daily for 14 days:

Not “Great post.”
Not emojis.
Real comments.
Thoughtful additions.
30–35 words minimum.

3- On Day 15, audit engagement:

Who replied back?
Who engaged with your content?
Who returned the favor?

4- Replace non-responsive profiles:

Drop the ones who never engage back.
Add new/ active profiles.

5- Repeat the cycle:

This is how you build an engagement tribe.

And once LinkedIn understands:

• Who you engage with
• Who engages with you
• Who your conversations are for

Your reach doesn’t “come back.”
It stabilizes.
It compounds.

And it starts reaching the right people.
 
Tech founders!

I want to invite you to a relaxed, complimentary conversation.

Please grab a slot on my calendar booking link. 
It is in the comment section below.

Most people completely misunderstand this: Discord, Skool, and Substack are containers. LinkedIn is where you earn the people you put inside those containers.

↳ You don’t build trust in a closed platform.
↳ You build it in public, where your ideal clients can actually see you, judge you, and decide whether you’re credible.

Closed communities work only after someone already trusts you.
But trust is not built behind a locked diary.
Trust is built where attention already exists.

And that’s LinkedIn.

↳ LinkedIn is a visibility engine.
↳ Because your content lives in an open feed where new people can find you every day.

↳ LinkedIn is a credibility filter.
↳ Your profile, structure, niche, comments, and publishing history show whether you’re worth listening to.

↳ LinkedIn is a discovery channel.
↳ Especially for executives who do not hang out in Skool groups, Discord servers, or Substack comments.

They scroll LinkedIn. 
They search on LinkedIn. 
They evaluate expertise on LinkedIn.

So if someone is serious about B2B growth, the question isn’t:
“Why LinkedIn?”

The real question is:
Why wouldn’t you master the one platform where decision-makers are already searching for expertise, daily, without you chasing them?

February is the perfect time to recalibrate your positioning before Q2 momentum builds.

If your LinkedIn presence isn’t converting visibility into authority, let’s fix that.

Book a 1:1 complimentary strategy with me.
My scheduling link is in the comments section below

𝗡𝗼 𝗼𝗻𝗲 𝗶𝘀 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀! (𝗣𝗮𝗿𝘁 𝟴)

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗴𝗲𝘁 𝗹𝗶𝗸𝗲𝘀.
𝗕𝘂𝘁 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗴𝗲𝘁 𝗹𝗲𝗮𝗱𝘀.

Likes are an engagement signal.
Leads are a brand positioned signal.

The algorithm can detect interaction.
It cannot detect buying intent.

So if you want posts that generate leads, use this system:

1- 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗵𝗼𝗼𝗸:
Clear. Specific. Pattern interrupt.
If the first two lines don’t target a niche pain, it won’t convert.

2- 𝗣𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁𝘀:
Name the exact frustration your ICP is experiencing.
Not “struggling with growth.”
But “Your outbound rep is booking calls but 40% don’t show up.”

3- 𝗧𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹 𝗼𝗿 𝗽𝗿𝗼𝗼𝗳:
Screenshots on ROI.
Specific outcomes.
Before → After.

4- 𝗖𝗹𝗲𝗮𝗿 𝗖𝗧𝗔:
Tell them what to do.
Comment. DM. Book a call. Apply.

𝗡𝗼𝘄 𝗹𝗲𝘁’𝘀 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗮𝘆𝗲𝗿:

Before someone becomes a lead, they subconsciously evaluate:

• Do I see this person as the legit solution?
• Does their identity match mine?

• Is their offer viable in my market?

• Do people in my niche recognize them?
• Do they “carry trust”?

𝗖𝗮𝗿𝗿𝘆 𝘁𝗿𝘂𝘀𝘁 𝗺𝗲𝗮𝗻𝘀:

1- LinkedIn recommendations
2- Endorsements on your skills. 
3- Five-star testimonials in Services section.

𝗡𝗲𝘅𝘁:

Are you positioned in a real market category?

“High performance recovery” = unclear category.
“Somatic healing” = recognized category.
“Executive recovery” = unclear.
“Nervous system reset” = clear.

Clarity converts.

𝗔𝗹𝘀𝗼:
Are you telling the story inside your ICP’s mind?
Or are you explaining theory?

𝗔𝗻𝗱 𝗳𝗶𝗻𝗮𝗹𝗹𝘆:
Your post should be at least 200 words.
Depth signals topical authority.
Authority builds trust.

Action step:

𝗧𝗲𝗰𝗵 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀,

If you want posts engineered for leads, not applause
My booking link is in the comments below.

𝗡𝗼 𝗼𝗻𝗲 𝗶𝘀 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀! (𝗣𝗮𝗿𝘁 𝟱)

“𝗜𝗻 𝟮𝟬𝟮𝟲, 𝗜 𝗽𝗼𝘀𝘁 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆… 𝗯𝘂𝘁 𝗺𝘆 𝗿𝗲𝗮𝗰𝗵 𝗶𝘀 𝘂𝗻𝘀𝘁𝗮𝗯𝗹𝗲.”

That’s what a founder told me last week.

He was posting 3x a week.

All value posts.
All informational.
All well-formatted.

Still inconsistent reach.
Low inbound queries.

Weak ranking (in the LinkedIn recommendation system).

Here was the issue:

He was posting one type of content.

LinkedIn 2026 does not reward repetition of same content style (e.g. text+image posts).
It rewards the use of different content deliverability systems 

Here’s what that means:

✅ 1. Value Posts:

Frameworks.
Breakdowns.
Step-by-step thinking.
This builds topic association.

✅ 2. Testimonials:

Screenshots.
Client wins.
Specific outcomes.
This builds trust velocity.

✅ 3. Case Studies:

Problem → Strategy → Execution → Result.
This builds authority-led credibility.

✅ 4. Promo Posts:

Clear offer (value proposition)
Clear ICP (target audience)
Clear CTA (action step)
If you never promote your offer, LinkedIn doesn’t know what to send you.

✅ 5. Newsletter Articles:

Long-form (300-400 words)
Single-theme.
Consistent publishing.

This builds AI-indexed authority across answer engines.

𝗧𝗲𝗰𝗵 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀,

If your LinkedIn feels active but not profitable

You probably don’t have a content creation problem.
You have a content strategy problem.

If you want help building the right content system
My calendar link is in the comments section below.

𝗡𝗼 𝗼𝗻𝗲 𝗶𝘀 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀! (𝗣𝗮𝗿𝘁 𝟲)

“𝗠𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗴𝗼𝗼𝗱.
𝗪𝗵𝘆 𝗶𝘀 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝘂𝘀𝗵𝗶𝗻𝗴 𝗶𝘁 𝘁𝗼 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲?”

This query landed in my LinkedIn inbox last week.
He thought he had a content problem.

He didn’t.
He had a brand alignment problem.

It is all about the offer alignment on your profile.

That clarity of branding determines:

• Who would see your content
• Who would engage with your content
• Who LinkedIn would push your content to.

If your headline is broad (founders)
Your audience will be broad (any founder).

If your About section is speaking to everyone
Your reach will be anyone.

Every time you publish content, LinkedIn’s system reads your:

• Headline
• About section
• Featured section
• Experience section
• Service section’s keywords.
• Engagement signals (dwell time + saves).

And then decides:

“𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗳𝗼𝗿?”

If you say:
“I help leaders unlock potential.”
LinkedIn does not know who to send you to.

If you say:
“I help ‘Series A SaaS founders’ reduce churn using lifecycle analytics.”

Now the distribution is focused.
Positioning is not branding fluff.

It is a content distribution trigger.
Your profile is a decisive factor.

It attracts the right people.
It repels the wrong ones.

And it trains LinkedIn where to place you.
If your content feels invisible…

Don’t rewrite your posts first.
Rewrite your:

Brand alignment
Offer alignment

𝗧𝗲𝗰𝗵 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀,

If you want your profile aligned so LinkedIn pushes you to the right audience, my appointment booking link is in the comments below.

taplio

The Battle

Ryan Musselman

Faizan Ahmad

Followers

Posts

Engagements

Likes

Performance ScoreRyan Musselman's LinkedIn Performance

Performance ScoreFaizan Ahmad's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ryan Musselman

Faizan Ahmad

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Musselman's LinkedIn Performance

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