Ryan Musselman

Founder @ Coaches who Close

2 years ago, I was grinding out content, stacking sales calls, and wondering why my coaching business wasn’t moving forward.

I thought the answer was to push harder.

More calls.
More posts.
More funnels.

But the hustle wasn’t the problem (it was the trap).

My breakthrough didn’t come from doing more.
It came from doing less — a lot less.

So, I built my entire business around one simple system:

1 offer.
1 workshop.
Repeat it monthly.

This took me from stuck to scaling. 

It freed my mind from having to think of 10,000 different ways to convince potential clients I could help.

Fast forward to today and I've taught 800+ coaches my specific protocol for selling 1 offer with 1 repeatable workshop. 

I even eliminated:

1) Sales calls
2) Discovery calls
3) Chasing the "maybes" 

Because the right workshop, with the right offer sequence, creates a conversion opportunity so powerful that you can actually sell a mid-to-high ticket offer without having a big brand. 

If that feels like a relief to you, I run a free 60-minute live demonstration where I show you exactly how this system works. 

By the end, you’ll have a strategy you can use right away to start selling your coaching offer.

This strategy helped my clients launch $10K, $15K, $25K, $30K, and $50K+ events.

Save your spot for the next live training here: https://www.coacheswhoclose.com/

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

This builds your authority better than anything else.

It’s not just social media.
It’s not just interest media.
It’s personality-driven-interest-media.

This video will only help you if you watch until the end.

Helped 446+ actual clients get more views, leads, and sales with conversion content and premium offers.

TrioSEO

We help six-, seven-, and eight-figure businesses scale organic traffic and profits by turning boring blogs into organic traffic titans. 

About our process:

1) We’ll conduct a one-hour SEO audit on your website. Our team will highlight key opportunities, your current SEO standing, challenges, and if it’s a good fit for us to work together.

2) We’ll dive deeper to understand your ideal customer profile (ICP) and create an SEO content plan. This involves analyzing your competitors, researching “high-potential” keywords, defining their search intent, and formulating content ideas we can implement for your website.

3) From there, our writers will write high-quality blog articles and content to drive traffic and leads to your website. We’ll build keyword clusters, develop content briefs, write the content, optimize for search, and publish on your website.

4) Most importantly, we’ll keep you up to date every month. You’ll receive a simple-to-read report that shows traffic, keywords you’re ranking for, search impressions, top-performing content, areas for improvement, and more. 

To learn more about our experience, check out one of our many case studies at trioseo.com

Co-Founder, CEO

Digital Marketing Pursuits

How I help founders:

→ SEO strategy + content audits
→ Systems design + implementation
→ Strategy sessions to grow your brand
→ Monetization strategies + action plans
→ Digital product development + strategy

Founder, Content + SEO Strategist

Earn With Authority

Manage 30 global employees across 4 departments to execute portfolio content strategy for 30 brands. Proactively develop automated systems to operate with a lean and agile approach through periods of high-paced growth. Collaborate with teams to create and implement organizational strategies that support effective communication, change, and leadership.  

- Create and monitor KPIs to meet and exceed publishing schedules driving portfolio revenue (grew to 7-figures annually within 3 years)
- Led strategic thinking and risk assessment meetings with cross-functional stakeholders
- Optimize workflows between teams by creating, implementing, and tracking system operating procedures to increase content production (10x increase MoM)
- Manage people focusing on inclusion, equity, culture, development, and retention
- Manage content calendar of 300 articles per month from concept to implementation
- Use SEO tools to make data-driven decisions (Ahrefs, Google Analytics, and Google Search Console) 
- Design, automate, and monitor acquisition campaigns to grow company portfolio

Co-Owner, SEO Content Manager

Hey, I’m Steven, co-founder & CEO of TrioSEO. 

If you're a B2B Founder or CMO, read this 👉👉

I help B2B and SaaS brands turn SEO content into a compounding sales pipeline.

What does that actually mean?

We write bottom-of-funnel Google and Chat GPT-optimized content that attracts, qualifies, and converts high-intent buyers (all human-written and designed to rank).

Here’s how it works:

→ It all starts with a conversion (let's connect)
→ Pick a service based on your dream outcome
→ Get 10+ hours of keyword + competitor research
→ With a 90-day roadmap of high-converting topics
→ We write, upload, optimize, and index your content
→ We'll monitor traffic, rankings and core business KPIs
→ Weekly performance reports and visibility dashboard
→ Free UX/CRO feedback to increase conversion rates
→ You get a fractional SEO (but minus the overhead)

A bit about my background:

Before TrioSEO, I co-owned a portfolio of 40 blogs, published 400 articles/month, and helped scale our brands 500% over 3 years to $1.4M ARR.

Now I’m building TrioSEO alongside Connor Gillivan and Nathan Hirsch, two entrepreneurs who’ve scaled and exited multiple 7- and 8-figure companies using SEO (exit in 2019, $12M ARR).

Together, we manage clients' SEO strategies as if they were our own business. 

Have questions about SEO, content, or what this could look like for your brand?

DM me :) Let's chat and see if a call makes sense.

Steven Schneider

What AI Search Means For Your Brand In 2026

Report Analysis by Conductor (tons of data)

Special thanks to Conductor here for all their hard work compiling this data and creating such a thorough analysis. It was VERY interesting to dig in and learn more about how AI is shaping search + SEO. 

Look for the 📌 below to read the entire report.

#seotips & #seo
#partnership

CEO @ TrioSEO • I grow B2B & SaaS w/SEO

What AI Search Means  For Your Brand In 2026

Big news: I'm hiring 👀 

Yep, that's right, but not at TrioSEO. 

As we all know, LinkedIn content is a grind.

And as TrioSEO nears 50 clients (crazy), I'm looking for help managing my LinkedIn content so I can stay focused on our clients, team, and next steps. 

What am I looking for specifically? 

→ Someone I vibe with + can casually work with
→ Someone who has proof of killer results 
→ Someone who's insanely organized
→ Someone creative + data driven
→ Someone good with Canva

What am I not looking for?

→ Someone who only writes w/AI
→ Someone who's not detail-oriented
→ Someone with really bad communication
→ Someone who writes with a ton of emojis
→ Someone who copies this into GPT & replies

Here is what this role will consist of: 

✓ Managing my content calendar 
✓ Brainstorming ideas + topics
✓ Repurposing old content
✓ Collaborating w/creators
✓ Collaborating w/brands
✓ Designing w/Canva

Extra points if you have brand partnership experience.

Important note: I have every post I've ever written (800+) organized in a spreadsheet, along with Canva templates, design SOPs, and more.

You're not starting from scratch.

Want to apply?

Comment below and introduce yourself! If we aren't already connected, send me a request. I'd love to meet you and learn about your experience. 

Recommend someone?

Tag them below so I can meet them.

Please repost this too and spread the word :)  

Hope you have a great day! 

#hiring

10 Ways to Avoid Building Bad Backlinks

(and find good links on Serpzilla)

♻️ repost this for others ♻️

#seotips & #seo
#partnership

10 Ways to Avoid Building Bad Backlinks

10 Ways I Combine UX + SEO to Rank Higher:

What would you add to my list?

♻️ repost this for others ♻️

#seotips & #seo

10 Ways I Combine UX + SEO to Rank Higher

1 New Tool Reviewed (and 15 AISEO Citation Strategies)

Ok, I’ll admit: as a content & automation nerd, AirOps crushed it as an AI workflow platform that helps you monitor AND optimize visibility across AI search engines.

From what I’ve seen after testing TONS of tools, this is the first true end-to-end GEO platform.

AirOps is the first platform to track AI visibility, create optimized content, and measure performance. All in one place. 

So what stood out?

You can create custom workflows
Every client gets 30-day iterative sprints
You can integrate unique data (wait, what?)

Yeah, add all this to create even better content:

→ Internal documentation and research
→ Brand guidelines and voice samples
→ Product catalogs and specifications
→ Customer reviews and testimonials
→ Customer surveys and feedback
→ Industry-specific expertise

Then, connect your CMS and publish
And monitor results (all from one place)

Like TrioSEO, they support Human + AI collaboration

AI is a tool, not a replacement :) Don’t abuse it 

Big thanks to AirOps for partnering here 

If you want to understand how visible your brand actually is inside AI answers, AirOps gives you that visibility instantly, plus the tools to close those citation gaps with optimized content.

Look for the 📌 below to test it out for yourself.

Repost this graphic + save it for later

#seotips & #seo
#partnership

So we don't usually do this...

But if you've been thinking about working with us, or if you've been putting off SEO, now's the time.

From November 17th through December 5th, we're running a Black Friday & Cyber Monday offer for new clients: your first month is completely FREE.

Here’s what that includes:

→ A complete deep dive to uncover revenue gaps
→ A custom 90-day sprint tailored to your business
→ (New) Tool-based SEO + lead gen growth package

What’s tool-based SEO?

We’ve started building tools, like calculators or quizzes, so clients have lead-generation assets baked into their strategy.

We design, develop, and deploy your lead-gen funnel, then create content and drive traffic (at no extra cost).

Want something similar?

Message me to see if making together makes sense :)

P.S. → We have two clients each getting 125+ MQLs per month with this strategy. 

P.P.S. → E-book in process: "Tool-Based SEO: How We Generate 100+ Leads/mo"

P.P.P.S. → Referrals get 10% ongoing rev share of their friend's retainer 👀 Tag someone below

♻️ repost this for others ♻️

#seotips & #seo

Case Study Update: 172 Organic Leads/mo + 10 AISEO Leads/mo from only 6K Traffic/mo

BIG Announcement: Tool-based SEO (e.g., building calculators, quizzes, etc., as lead magnets) is now part of TrioSEO services at no extra cost.

We design, develop, and deploy your lead magnet funnel. You keep everything: Tools, the funnel, content, and code.

TrioSEO Black Friday Special → New clients get ONE MONTH FREE → Offer expires Dec 5th.

Go to our website and request an audit or message me :)

♻️ repost this for others ♻️

#seotips & #seo

TrioSEO Case Study: 182 Leads/mo

Here's My Mini Masterclass on Backlinks:

(explained at a 7th-grade level)

Want to rank in 2026? 

Build links (and lots)

♻️ Repost ♻️

#seotips
#seo

Special thanks to Serpzilla for partnering here and sponsoring this post :) Look for the 📌 below

My Mini Masterclass on Backlinks

6 (secret) Ways to Build Backlinks in 2026

No one’s talking about on LinkedIn

👇

6. Quizzes (build something fun)
5. Calculators (so many keywords)
4. Charity Events (build community)
3. Spotlight Articles (start networking)
2. Strategy Swaps (great for local SEO)
1. Brand Awards (for affiliate marketing)

My favorites are quizzes & calculators

→ They make your content unique
→ They add value to your content
→ They can be updated/edited
→ They are easy to create
→ They are great CTAs

——— TL;DR ———

SEO isn’t dead
Link building isn’t dead
It’s hard but not impossible to do.
You can build links without buying them. 
You just need to think outside the box.
Get creative and build something
That’s worth linking to/sharing.
What do you think here?
Ever tried these?

Special thanks to Jonatan Parski at Buzznberry for sponsoring this post. They're great for multi-lingual link building (30+ languages) and are very detail-oriented when it comes to authority links. Look for the 📌 below to learn more :)

taplio

The Battle

Ryan Musselman

Steven Schneider

Followers

Posts

Engagements

Likes

Performance ScoreRyan Musselman's LinkedIn Performance

Performance ScoreSteven Schneider's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ryan Musselman

Steven Schneider

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Musselman's LinkedIn Performance

Performance ScoreSteven Schneider's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan Musselman's LinkedIn Performance