Ryan Musselman

Founder @ Coaches who Close

I help executives, coaches, and creators turn their career experience into a coaching offer and leverage their YouTube/LinkedIn channels as conversion properties.

In July of 2023, I left my executive role behind to pursue a content coaching business. 

Wild ride. 
Tons of failures. 
Totally screwed up at first. 

But in 2025 I passed $1M in coaching sales. 

Focusing on the big 3 (Offer, Content, Sales) is what got me through the valley, so my content is designed to help you do the same.

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

My life and business are changing. 

On December 26, 2025, I upload my first YouTube video. 

YouTube is hard. 
I currently suck at it. 

It’s a whole new journey compared to LinkedIn. But the journey is exactly what it’s about for me. 

Ideating, scripting, storytelling. 
It really is a science and art. 
It takes time and patience.

So I’ve paused my coaching practice in its current form. 

Because last week I produced a video about how my LinkedIn journey led to a 7-figure coaching business and it’s taken every ounce of energy to not delete the post. 

Don’t get me wrong, I’m grateful. 
I’ve met amazing people. 
Especially clients. 

But the video confirmed my growing suspicion: 

I’ve reached the inevitable, “what’s next?” question.

The only answers I have:

— Build my next ‘thing’ in the creator economy
— Join a company remotely in the creator economy
— Or a combo of both. I’m excited with any answer.

I also have a major desire to launch a podcast studio in the Dallas, Texas area.

I love podcasts and want to build mine/help build them for others. There's something special about this idea, but I don't know what it is yet.

I recently had a coach tell me:

“Ryan, to the degree you transform your state of being into the truth of your being, you are free to create the life of your choosing.”

That quote will be vague to you if you're not familiar with the best book in the world, "Straight-line Leadership" by Dusan Djukich.

The information in that book helps you unpack that statement. 

Between December 26 and the date of this post, I’ve created and deleted multiple YouTube channels and multiple YouTube videos. 

And it’s because I battled with the “shoulds” of life. 

“I should niche down…”
“I should do a channel like this…”
“No, I should do a channel like that…”

So, I’m ditching the echo-chamber of online biz advice.

Not because it’s altogether bad, but because I need to return to creating for the joy of creating. 

That’s how this whole LinkedIn thing started.
And the only reason it became successful. 

I love content, educating, sales, and building. So, I’ll put on my backpack, grab my Alani energy drink, and walk that rode until the true opportunity reveals itself.

I'll still be posting on LinkedIn. 

PS) I converted 2 spare bedrooms in my home. One is called the boardroom and it's for writing/ideation. The other is a studio for recording. 

And we bought a puppy. Meet Chaila-Rose 🐶🌹

Pictures attached.

Write for 20 minutes every day (without Chat GPT).

My top 5 favorite times to write:

1) After commenting on posts. The brain is awake.
2) Early in the morning (with a coffee - well 3 ☕ )
3) After a walk with no music (only thoughts)
4) After inspiration from a podcast
5) After reading

This isn't an anti-AI post. 
I like Chat and others.
I use them often.

Content creation is a deep skill that changes you - your thoughts get clearer and your communication gets stronger. 

There's a unique satisfaction on the mind when your thoughts get developed word-by-word for a post. 

Your LinkedIn content needs this. 
Your audience wants this.
You do too. 

Enjoy the slowness of it. That's the magic doing its thing.

Most creators on LinkedIn see a flatline when they start. 

Low reach, empty comments, tiny followers. 
But this doesn't mean you suck. 
You're just new.

When I first started posting in 2022, I talked about brand partnerships in the creator economy. 

Each posts was under 10 likes.
Then I steadily grew to 6,000 followers. 

But then I got hired as a content executive, didn't think I was going to post anymore, so I nuked my profile (the irony lol). 

(literally deleted every post 😅)

I started from 0 a few months later. 
Low reach, mild comments. 
Slow follower growth.

This story doesn't end with a sudden burst of explosive growth. That's not how LinkedIn works for 99.99% of people. 

Most of us will experience drops of growth at first with an occasional breakout post. 

Then small growth spurts. Then another breakout. 
This is how growth happens on all platforms.
So embrace the slow process.

This person will always grow:

The one who creates.

They improve each post by 4.79% (kidding - just aim to improve one thing with every post, whether it's the hook, body, story etc).

They don't stop creating. 
They don't stop improving. 

You can't unsee this data below.

LINKEDIN
Posting just once a week puts you in the top 1% of the platform's most visible professional voices.

YOUTUBE
Once you hit 100 subscribers, you are in the Top 63% of all YouTube channels globally (1,000 subs is top 34%).

PODCASTS
If you reach Episode 21, you have officially outlasted 99% of all podcasts ever started.

The only unfair advantage someone has is not quitting.

I made $1M from LinkedIn and learned this.

No seriously, you want a small LinkedIn audience.

Content saturation is creating more fragmentation than ever, but this is actually an advantage in disguise.

My LinkedIn is living proof of this in 3 ways:

1) I never "blew up" on LinkedIn

My 73,000 followers might "seem" big. But in the expansive creator economy, it's tiny.

I've never been viral. 
I only had a few growth spurts.
Mostly, my growth was pretty slow. 

I started posting in April of 2022, 4 years ago. 

My smallest LinkedIn growth was in 2025, but it's my highest year of earnings. 

I grew most when I posted about copywriting.
...but made little (2023). 

Second-most when I talked about LI growth.
...but earned more (2024).

Slowest with coaching businsesses. 
...but totally crushed it (2025).

I freaked-out when reach dropped even more last year 😂

It made me want to go back to "what works" for getting attention. I diagnosed all of the wrong problems, changed things I didn't need to change, and felt miserable. 

Then I stayed the course to focus on one topic:
The coaching lane with my proven niche. 
And only focused on solving. 

My clients got great results and I did too.

2) I never "blew up" because I niched

I do 1 thing: help you build a coaching practice on LinkedIn. 

If that doesn't describe you, then you'll only like my content for how it helps you grow on LinkedIn. 

If it does describe you then this is also true:

You're a leader with career experience. 
You've likely held an executive role.
You're probably 35+ years old. 

And you want to coach to:

A) Own your career
B) Help people

3) I never "blew up" because I didn't need to

And
You
Don't
Need
To
Either. 

99.99% of LinkedIn accounts won't be huge. 
But you can let the pressure off. 
You don't need scale.

I had a client earn $200K in January alone:

- He is super niche'd on LinkedIn and YT
- Very little engagement across the board

Another earned $42,000 from 1 workshop:

- She only works with people in tech
- Less than 30 likes per post

And a 3rd got his first $30K/month.

- He only works with Dads
- 20-70 likes per post

Here's the real way to think about LinkedIn:

1) Growth is slow

Accept this truth. It's sufficient. 
Delete 'fast' from your mouth.
Just target your buyer.

2) If your offer is clear, you will sell

Yes, it must solve a real problem.
There must be real demand.
Biz/Career coaching = 💰
(even w/ saturation)

3) People buy from you, BECAUSE of YOU

Your vibe. Your stories. 
The way you solve.
How you coach. 

You can try all kinds of persuasion tactics, but everyone sees fake scarcity and fake urgency miles away. 

Just start helping people solve a problem.
Then invite them to continue teaming. 

Solve problems and your niche will find you.

Nigel Thomas

We help B2B Founders sign 5 high ticket clients in 90 days using our flywheel system (Used by 300+ clients). DM me ‘Scale’ if you are interested

You’re making it work. Just like most 'business' owners I meet.

But the truth?

You haven’t built a real business yet.

- You’re talented
- You’ve got some clients
- You know how to get results

But your sales call calendar? 
The inconsistent revenue? 
The never ending slack messages?

That’s the real problem.

Most agency owners I work with want three things:

1) Consistent pipeline with high quality leads
2) A team to delegate client work
3) Clarity on what to work on when

A business that works for you. Not a job.

Here’s how I help:

1) We position you to win premium retainers
2) We install a lead gen system to fill up your calendar
3) We fix your calendar so you can lead like a real CEO

And we do it together in a focused 90 day sprint

No fluff. No cookie-cutter advice. 

Just real support that drives results.

Here’s what that looks like:

📌 Tanner: From $15K with 1 client → $30K/month, in 4 months
📌 Sam: Doubled his agency and hired a new team in 90 days
📌 Tobi: Went from freelancer to $30K/month with A+ clients
📌 Alex: Scaled from $12k to $70k in 4 months
📌 Stephen: Scaled from $10k to $18k by increasing prices 
📌 Sammy: Grew by over 50% in 60 days and hired a team

And I’ve also done it all myself. Twice.

Built two 7-figure agencies from scratch.

Now I coach high-performing remote agency founders like you to do the same.

Minus the mistakes I made (LOL)

So if you’re:

- Running a marketing agency
- Already at $5K+/month
- Ready to grow without losing your sanity

→ Hit the ‘Book an Appointment’ button at the top of my posts

And let’s build the agency you actually want.

Consultant

Harry Phokou is one of the hardest working guys I know. 

We’re lucky enough to have him in our community. 

We joke that he has more hours in the day than the rest of us. 

Obviously not possible.
But not unbelievable either.
He works way harder than most.

He joined Undeniable in July.

Last month he launched the final part of his business.

He already does LinkedIn content.
He already runs a successful podcast.
He already offers appointment setting.
Now, he's launched events with sponsorship.

(he's running one right now in London!)

But the amount he gets done isn't what makes him so impressive.

It's the fact that he's always helping everyone else first.

Always offering to connect people.
Always offering solid business advice.
Always supporting others in the community.
Always believing in you before you believe in yourself.

It's all coming back around.

The opportunities.
The partnerships.
The growth.

Karma is a real thing. Harry is proof.

He's not just building a business.

He's building a reputation as someone who genuinely gives a damn about other people winning.

That's rare.

Big heart. Big impact. Big future.

That's Undeniable.


P.S. I'm sorry I couldn't attend your event this time Harry Phokou I'll make it up to you I promise 😘

Mischa Collins was great at building brands on LinkedIn.

But her prices didn’t show that. 

She’d built her LinkedIn to 40K followers.
Coached 30+ others how to do the same. 
Ghostwritten for a billion dollar company. 

But she didn't believe she could charge what she was worth.

So she kept her prices low.
Playing it safe.

She joined Undeniable in August. 

One week later she doubled her prices.
Signed a client straightaway. 

6 months later…
She’s more than tripled her MRR.

And, the results she got for clients got better.

Because when you charge more, everything changes:

- You attract better clients
- You take the work more seriously
- Clients value (and implement) your advice more

Mischa said something on our call that stuck with me:

"I didn't have confidence that I could do it for other people, even though I was literally already doing it for other people."

That's the trap.

You have proof it works but you're too scared to own it.

So you undercharge and overdeliver.

Mischa broke the cycle.

Now she finally believes what we could already see: 

She's really bloody good at what she does.


P.S. The confidence comes after you raise your prices. It’s scary but once you do it, you know your true value.

I went from charging $2K to $28K/month retainers. 

(and documented exactly how I did it)

After helping 300+ agencies scale, I can tell you…
More leads isn't the answer to your scaling problem.

Higher prices is.

You literally make more revenue by doing less work.

Then you have more money to:

- Hire better people
- Invest into your personal brand
- Invest in more marketing 

The problem?

Most agency owners don't know how to raise prices.

(Or they’re too scared to) 

So I recorded an 11-minute video showing the exact 5 techniques that took me from $2K/client to $28K.

What you'll learn:

- The reason why you're massively undercharging 
- The pricing psychology that guarantees yeses 
- How to position so price becomes secondary
- The technique that could double your revenue

If you want to:

1. Stop leaving money on the table
2. Charge what you're actually worth
3. Scale without burning out on more clients

This gives you the exact playbook.

Want it?

Comment "PRICE" and I'll send you the video.

Last week, whilst most people had their feet up…

I was in the gym with Mark Tweed at 6:30am. 

Mark started working for me 6 months ago. 
Last week, I flew to Northern Ireland to visit him. 
I wanted to see what his life looked like. 

So at 6:30am we went to the gym. 
Old-school bodybuilder gym. 

We did a brutal workout. 
Ended the session with the "Lose Yourself Plank" challenge.

Know what that is?

You hold a plank for the entire Eminem song.
5 and a half minutes.

And yes, we made it.

But in that moment I realised something. 

That feeling of pushing each other. 
Holding each other accountable. Not letting each other quit.

That's what Undeniable is all about.

That’s the community we are building. 

Because the truth is business isn’t fun. 

- Sending cold DMs isn’t fun. 
- Making sales calls isn’t always fun. 
- Tough conversations with clients isn't fun.

But if you're in the right environment with the right people?

You do it anyway.
You push through.
You start to enjoy it. 

That feeling I felt in the gym with Mark?

That’s what we're creating for ambitious founders. 
24/7 online and soon-to-be offline. 

If you're building something hard right now...

Stop doing it alone.

The right environment changes everything.


P.S. Are you brave enough to attempt a "Lose Yourself Plank"?

We help Agencies Sign 1-5 High Ticket Clients a Month using our FlyWheel System (Tested with 300+ Clients) DM Me “Scale” if you’re interested

My Grandmas 84 and she’s smoked for 70 years. 

Last week she thought she was going to die. 

She’s a larger-than-life character.
Life of the party.
A Northern British accent you can't miss.

Last week, she couldn’t breathe. 
Scar tissue on her lungs was killing her. 

She was in hospital thinking it would be her last breath. 

She’s okay now thankfully. 

But driving home from Yorkshire, I couldn’t stop thinking about what she said…

"Make the most of the time you've got."

I spend so much time worrying about things that don’t matter. 

Revenue targets. Competition.
What people think of my LinkedIn posts 😅

But all my grandma cares about right now is time. 

The time she has left.
The time with people she loves.

You can’t buy more time.
No matter how rich or powerful you are. 

So here's what I'm taking into 2026:

Stop sweating the small stuff.

Make the big moves while I'm young and healthy.

Because one day I'll be 84.

I won't care about how many followers I had.
I won’t care about who my competition was. 

I'll care about what I actually did with my time.

And, who I helped.

Who's with me?

I built an agency with clients worth $180,000 that stayed for 18+ months. 

I’ve just documented exactly how I did that: 

It was because of our onboarding system.

Most businesses lose 30-50% of new clients within 90 days.

Not because their service is bad.

Because their onboarding is broken:

- Generic welcome emails with no strategy
- No plan for the buyer's remorse window
- Waiting until delivery to ask for testimonials
- Treating onboarding like admin 

This system is different. It's what we actually ran. 

What you’ll actually get:

- How onboarding starts on the sales call (not after)
- Buyer's remorse window + how to close it in 48 hours
- Pre-delivery testimonial system 
- The $50 gift strategy that keeps you top-of-mind 
- Client check-in cadence that prevents churn
- Expansion triggers built into the first 90 days
- Referral system that turns clients into advocates

If you want to:

1. Stop losing 30-50% of clients in the first 90 days
2. Build a system instead of winging it every time
3. Turn new clients into long-term partnerships

This gives you one onboarding system to run.

Want it?

Comment "ONBOARDING" and I'll send you the full breakdown.


P.S. This isn't theory. It's the exact system that kept $180K clients for 18+ months.

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The Battle

Ryan Musselman

Nigel Thomas

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Performance ScoreRyan Musselman's LinkedIn Performance

Performance ScoreNigel Thomas's LinkedIn Performance

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taplio

The Battle

Ryan Musselman

Nigel Thomas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Musselman's LinkedIn Performance

Performance ScoreNigel Thomas's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan Musselman's LinkedIn Performance