Ryan Musselman

Founder @ Coaches who Close

I create funny AI ads for B2B businesses and business owners without requiring you to be on camera, write scripts, think of content ideas, or build your personal brand.If you're serious about being funny (lol), book with me here and let's see if I can help: https://calendly.com/ryanmus/funnyads

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

I'm seeing 2 styles of LinkedIn content, and:

(one of them is becoming cringe) 😬

1) Authority Content
2) Narrator Content

Authority Examples 😬

“Stop giving value. Start creating gravity.”
“Here’s the ONLY way to grow on LinkedIn in 2026.”
“If you’re not doing this, you’re losing trust fast.”

Narrator Examples 

“Is online coaching dying?”
"Posts that hit lately feel less polished."
"LinkedIn might be going through its copycat era."

You'll spot Authority Content when it makes you feel:

1) Managed
2) Called-out
3) Prepped-to-buy

You'll spot Narrator Content when you FEEL:

1) Seen
2) Included 
3) Intelligent 

Narrator content challenges you to draw your own conclusions from the post. 

You become more insightful in this process, which causes you to value the creator's presentation of the information, ultimately leading to more trust with the person who posted.

Not saying you shouldn't do authority content. 

But I'm theorizing you can get the intended value of both styles by using narrator content more.

Here's the easiest way I've found to narrate:

Start (some) of your posts with:

"I'm seeing...
"I've noticed...
"These 5 emerging...
"The [thing] that's [getting result]...

Here's a full example hook to illustrate:

"The LinkedIn strategy that's getting clients for small accounts."

PS) Are you observing something similar?

Someone needs to hear this today ⬇️

We've wasted years of our life:

1) Responding to arguments
2) Defending our position
3) Explaining ourselves

Only to realize we never needed to:

1) Respond to arguments
2) Defend our position
3) Explain ourselves 

Build whatever career you want.

I'm seeing 3 big changes with organic content:

1) The Death of Posting M-F

(especially with LinkedIn content)

I used to post 7x per week, then went down to 5x. Then switched in and out of 3x to 7x posts per week. But now when I try to batch create, it appears my content hits less. I also no longer enjoy that strategy because it rushes my mind and ideas don't get to bloom. 

When I post less, but dig deep, it's just better all around. This is much more than a "quality over quantity" argument. I think it's a true behavior change in the creator and the reader. 

The bombardment of content from everyone, everywhere, all at once, is making us consume different and in ways we don't fully understand yet. But I think we're all feeling the heavy shift without being able to explain it. 

2) Long-form, Slow Growth, and Micro-audiences

Long, slow and micro is my new goal and I never thought I'd write a sentence like that. My view on content changed and thinking this way lets the "content pressure" melt off my soul. I don't only see "small" as the new "fast," I see it as the new "purpose."

(this may not be true of everyone)

This isn't another "1,000 true fans" argument. It's more about the internal dialogue that becomes the content people can relate to. The post you're reading now is an example of it.

I'm also not trying to build a mega-business. I'm into the idea of building a lifestyle business that requires very little maintenance, to the degree that it's not only lucrative financially but it's liberating with time. 

This enables the option to return to the corporate world (I've been missing the people, teams, goals, challenges). Plus, I'd have additional income that has a better ROI than a basic side hustle and enables me to explore time allocation to a role of my interest (I'm seeing many roles that I actually want - what is happening to me?!). 

3) Small Promises, Small Wins, Small Effort

Last week I asked myself: "Why does everything need to be a big promise and high-ticket cost? What if there were small promises that cater to a different part of the market?" 

Then I listened to a podcast about someone I’d never heard of who built a $10M business in 5 years using funny ads. Prior to hearing that episode, I was thinking similarly, so to me, that's less of a coincidence and more of a flashing sign. 

I've also gone into the deep end of studying ads and ad-based conversion funnels. My mind has completely shifted into "figure out ads." It's simply too high-leverage to ignore. 

I will master that process with good copywriting. The right set of ads, for the right mini-course, with the right kind of small promise, small win, and small effort...there's something special about that. I'm going to figure it out.

PS) What are you seeing with online content?

If you write for their benefit, you'll sell a transformation.

If you write for your benefit, you won't sell much.

Written for your benefit: 

“Sign-up for my weekly content newsletter.” 

Written for their benefit: 

“Become a content mastermind in 90 days.”

I like the idea of dedicating 1 post per week to:

→ a listicle of lessons from posting on LinkedIn that week.

(it challenges you to pause + reflect)
(it's human-driven to the core)
(great for relatability)

So, 5 lessons from creating content this week:

1. I officially feel “back”

I stopped posting for 3 months but recently started again. Believing my content would be THE catalyst for building a coaching business on LinkedIn is why I made the jump from corporate America in 2023. Glad I took the risk. And glad to be back.

2. We're all going to post & grow in 2026

I stopped believing in LinkedIn for awhile. Like when they got rid of pinned comments, created LinkedIn Games, and hurt our reach. But then I stopped pouting and got back to work (already seeing growth from text-only posts again). We'll all grow if we slow down, get 1% better with every post, and write well for our audience, we'll grow.

3. I've been craving a return to LinkedIn Lives

I used to do this in 2023 - every week. My buds Luke and Jasmin would send me a video segment and my LinkedIn Live felt like a live podcast/show. I shouldn't have stopped, so I'm rebuilding it. And I've always wanted a podcast, so, 2-birds-1-stone. 

5. I enjoy teaching content strategy + offers again

For awhile, I deeply explored changing how I help people. Then I returned to text posts and started trusting my creativity again. Then had a client earn a literal $200K month from his offer launch, another earn $40K, another hit his first ever $30K, another do $14K, followed by a $16K, then another got $5K. So I snapped out of my funk and once again, got back to work.

PS) All methods for offer sales work if you focus.
(get better and don't quit 🙂)

One of these sounds like work.

The other sounds like relief.

1) Feature (what it is):
“Weekly templates + prompts”

2) Outcome (what it does):
“Never stare at a blank post again”

PS) You need both. But lead with outcomes.

Well, looks like human-written LinkedIn posts (with text only) still work. 

Btw, I recommend going to my profile and reading that middle post. It's about a content style called "Narration Content."

Separates you from the robots. 

All 3 of my top posts, that were text only, used that style.

PS) There's nothing wrong with using images. These findings are from testing.

Jasmin Alić

Trained 56,289 people how to use LinkedIn for business

Are you struggling to find your voice on LinkedIn? To position yourself as the "go-to" authority in your industry?

Better yet...

Struggling to get "seen" or "heard" by your ideal customers? Same ones you KNOW you can actually help?

If you've been nodding along until here, congrats!

Looks like we might be the perfect fit!

Hi, my name is Jasmin.

Most people here know me as Jay from Hey Jay.

So far, I've worked 1-1 with 200+ amazing individuals who've skyrocketed their content, profile growth, and business on LinkedIn in record time.

🔥 "$15K USD 24 hours after my 1st session with Jay. Before that, I was close to losing hope and shutting down my business" - Nada Buhendi, F500 Career Coach

In the last 3 years on LinkedIn...

I've built the fastest-growing coaching business for solopreneurs and C-Suite individuals. 

Before that...

I spent 15 years writing online and branding companies and individuals. From Fortune 500 elite like Microsoft, Digicel, and Marriot Bonvoy to founders and C-Suites from almost every industry imaginable.

🔥 "Everyone needs a Jasmin Alić on their team. We've achieved 20% incremental revenue growth in the first 7 days of working together!" - Jack Bourke, Digicel

My offer to you?

We “put in the work”. Together. I will respect your time and your business, and I expect the same in return. 

My calls aren't "magical" because I do everything for you. No. 

They're magical because I will show you exactly what needs to be done. Every little tip, click and "algo hack" - yours for the taking.

I've spent 1,000+ days here.
I've written 5,000+ posts here.
I've coached 200+ individuals 1-1.
I've trained over 50,000+ online here.

I've put in the work, so you don't have to.

To put it bluntly...

I'm putting all of my 15 years of experience on the line for you and combining it with my deep understanding of this amazing platform. 

I don't need your money. I need you to win.

🔥 "This was the first call with a LinkedIn guru that I got on where there was actual value and alignment in delivery at the end of the call. It was strategy, action and reflection. Absolute value! No fluff all impact!" - Archita Fritz

3 ways we can work together:

1. Power Hour - 1 hour, ask me anything
2. Brand Blueprint Program - 8-week 1-1 coaching
3. My Link Up Community - my private coaching group
4. My free content - learn for $0 on LinkedIn, IG or YouTube

Interested?

My pricing and availability are available here:

https://calendly.com/jasmin-alic

For everything else, I'm one DM away.

Thanks for reading up until here. You are amazing!

❤️

Copywriter and Brand Strategist

“How do I share my story?”
“What if nobody reads it?”
“What if nobody likes it?”

These are legitimate concerns for any brand.

Whether you're a company or personal brand...

How you show up in your content is everything.

- You want to be clear in your writing
- You want to be strong in your execution
- You want to be remembered for your service

To do so, you need good copy and a great strategy.

I help brands like Dash, Digicel, Marriott Bonvoy, and Microsoft "sweeten" their brand messaging and content strategy. 

Fortune 500 companies.
Fastest-growing companies.
Personal brands with high net worth.

They trust me with their candy. Will you?

Need a great website? 
Need to grow on LinkedIn? 
Need to (re)position your brand?

Say "Hey Jay" in a message and let's chat.

Or just hop into my Calendly and let me know you're serious: https://calendly.com/jasmin-alic/coaching

Apparently, LinkedIn can't figure out I'm real. 💔

1. I was restricted 5 times this year. Logged out of my profile due to "suspicion of automated activity".

(There was NO automated activity)

2. A recent post got locked because I had a 52% engagement rate in the first 15 minutes. Bro, how can I even control people reacting to a post?!

3. I must be triggering all the "false positives" in the algorithm, as Jeremy from Favikon told me. It's just "unheard of" to get this level of engagement.

Sorry, but...

LinkedIn and Ryan Roslansky, what in the world do you want me to do?

Serious question.

I don't use automations.
I don't have virtual assistants.
I write all of my content manually.
I write every single comment myself.
I send all my DMs and connects manually.
I'm the only person with access to my profile.
I have precisely 0 tools connected to my profile.
I have precisely 0 extensions installed for LinkedIn.

So tell me...

How much more REAL do you need me to be?

I will NOT stay silent anymore!!!

My 2 cents:

(And my offer to fix this at the end of this post)

1. This issue is showing your incompetence. 1000s of users are going through this; not just me.

Please explain your restriction policies transparently.

2. You ask ME for information about my restriction. How would I know? Each of the 5 times, I wasn't even online!

YOU should be the one giving ME the information. 🤦‍♂️

3. You have access to everyone's data and activity. And you can easily see which tools are connected. So why pretend like you don't? Which brings me to:

If you see someone uses ZERO automation tools, how can you even restrict them for automation?

4. Your Support ticket system doesn't work. Period.

To top it all off, you told me I "reached the maximum number of verification attempts". What even is that?!

5. You are putting people's livelihoods at risk. Because you've pushed users for years to buy Premium, use LinkedIn for business, and then... what, shut 'em down?

Here's my offer:

Dear LinkedIn team,

As one of the more prominent creators on your platform, I feel obligated to address this. Book me a meeting with your team (in charge of this issue) and I will book a flight to either your New York or Sunnyvale headquarters in the next 48 hours. I will spend as much (unpaid) time as needed to help you figure this out. I will use my own money to fund this. I want to do more for your users than you are doing right now. Get me that meeting. I'm looking at flights right now. I MEAN THIS 1000%.

I've looked at legal counsel on this matter too.

I'm happy to involve lawyers in our conversations moving forward. By all means.

This... NEEDS to be fixed once and for all.

Not just for me. For everyone.

Enough is enough.

Thank you.

Signed:

Frustrated long-time user, LinkedIn Learning Instructor, LinkedIn-featured creator, top-ranked global creator, we-ve-also-met-in-person, you-literally-pay-me-a-salary-every-month, your Jasmin Alić

(Asking my network to repost this ♻️)

Award-winning personal branding & business coach | Founder of Link Up Community (67 countries) | Teaching you how to build a trusted brand & profitable business

Jasmin Jay Alic writes an open letter to LinkedIn, addressing the recent restrictions of LinkedIn profiles, with thousands of users unfairly losing access to LinkedIn while receiving zero clarification from the LinkedIn team. Jasmin references his five restrictions in just January of 2026 and shares his experience of the process, which is not showing any good signs of LinkedIn handling this issue well. In this post, Jasmin offers to help with the issue directly and asks the LinkedIn CEO for a meeting. The image shows Jasmin speaking directly into the camera while recording a video in a studio. The image also includes screenshots of Jasmin’s recent restriction warnings received from LinkedIn.

People overcomplicate LinkedIn. Too much.

I don't care how many followers you have.

If your post is good, I'll like and comment.

I don't care about your country or name.

Or if you're a direct competitor of mine.

If you "show up" in my LinkedIn feed...

(and you actually write good content)

I want my network to see you. "Like".

It's that simple to support others. ❤️

Cheers, y'all! (Go support someone)

Most LinkedIn DMs are pushy. Or salesy.

Let's fix that. (Full outreach masterclass)

This read is 2 minutes long. So either keep reading, or save it for later. Either way, you're in for a treat!

I will explain my tried-and-tested "warm outreach" approach. Using Linkbound, Kondo and Sales Nav.

(neither is a must, but each one ties into the other)

1. Familiar faces first

Most people reach out to complete strangers. This is why "selling" feels odd. There's no trust. Instead, focus on those you've already interacted with on LinkedIn.

2. Linkbound for engagement filtering

Analyze your engagement (or from your competitors if you don't get much engagement) with Linkbound. It will give you a complete list of "warm leads".

3. Filter leads to match your ICP (ideal client profile)

Linkbound has a brand-new feature which tailor-matches your ICP criteria to your offer. It means every name is both "familiar" + "qualified".

4. Feed into your LinkedIn CRM (Sales Nav)

Follow their LinkedIn activity closely. In other words:

5. Become "top of mind"

The easiest way to send that first DM is to spark engagement elsewhere. In a comment. In a reply. On their post. On someone else's post. Doesn't matter.

6. Attract profile views

Every profile view you receive is a "warm" signal. You can now easily send the first DM saying "Hey, so happy you visited my profile! What brought you here?"

7. Send DMs daily

Make "reaching out to ICPs" a daily habit. No excuses. It will feel angsty at first. The more you do it, the easier and more enjoyable it gets. I promise you this!

8. Never pitch in the first message. Please.

9. Always follow the PBS psychology

Permission-Based Selling means you never outright send something (pitch deck, offer, link) "assuming" they need it. Always ask first. And get a Yes first.

10. Separate DMs into folders, with Kondo

Depending on who you message, you might have different conversations. Kondo (made by Mitchell Tan) lets you have multiple LinkedIn inboxes. Brilliant!

11. Set follow-ups in Kondo

I recommend setting alerts in Kondo for "no-replies". You're not necessarily being ghosted when someone doesn't reply. You just have to remind them.

12. Track progress in Linkbound

The more you talk to each person, readying the "sale", simply drag and drop your conversations further. You'll see your leads qualified in real time to a Yes or No.

13. Feed back into Sales Nav

A lead that says No now is not a "forever No". Keep up with their LinkedIn updates. Their network might be packed with new opportunities for you. Repeat 1-12.

TL;DR:

• Establish familiarity first by engaging
• Use Linkbound to qualify before outreach
• Use Kondo for streamlined DM management
• Use Sales Nav to source network opportunities
• Never pitchslap :)

Familiarity → Filtering → Permission → Trust → 💰

Really hope you find this useful. Cheers!

- Coach J

P.S. I'll reward 2 reposters. One with a year of Link Up membership. One with 6 months of Linkbound! ♻️

Jasmin Jay Alic shares his complete LinkedIn DM outreach masterclass. This is a long-form post breaking down his entire warm outreach approach, using tools like Linkbound, Kondo and Sales Navigator. Jasmin is also the co-founder of Linkbound. In the photo, Jasmin is seen proudly smiling while delivering a LinkedIn-related keynote on stage, while wearing a tailored brown suit vest and orange tie. The photo also includes a caption that says: LinkedIn DMs Masterclass

Today is a beautiful day. Ramadan begins. ❤️

(I hope this post lights up your feed)

The very first time I wrote about Ramadan, my post was featured by LinkedIn News for millions.

So I write one every year.

Just as a reminder that we all might have friends, employees, or connections who are fasting. Me?

I've been fasting Ramadan for 25 years. So let me share a few bits from a first-person POV:

1. This is not a month for fasting. It's for "cleansing".
↳ Motivate yourself to think more positively.

2. The goal is to maximize all the "good" you do.
↳ Remind yourself to do / give more charity.

3. Healthy habits become normal habits.
↳ Do your best to build small daily habits too.

4. Tolerance and empathy reach an all-time high.
↳ Practice patience. Understanding. Love for others.

5. And here's my personal ask:

If you have fasting employees, cut them some slack the next few weeks. Skip those morning meetings. Better yet, do your best to participate in Ramadan activities. Invite your team to "iftar" (the dinner meal). And if you can all get together to buy food for the homeless and those "in need" in your area, do it 10x. Because even the homeless are fasting. So do your part.

In a nutshell...

Ramadan fasting might be prescribed for Muslims only. But it brings betterment for anyone, anywhere.

In the next 30 days...

"Do your best to do your best".

Ramadan Mubarak, my dear friends. ❤️

(Repost further ♻️)

Jasmin Jay Alic shares a post about Ramadan as a reminder for all of his followers who have friends, employees, or connections who are fasting. He also mentions this is his yearly Ramadan post, and how his first post like this was featured by LinkedIn News for millions of people. In this post, Jasmin uses the reference of “lighting up” the feed with this motivational information, and in the photo attached, he is seen smiling while surrounded by hanging ring lights in a photo studio. The photo credit belongs to Oyvind Ganesh Eknes.

I owe my LinkedIn followers this post.

If you read til the end, thank you. ❤️

Every year, I receive around 100,000 new followers. This means many of you are "new to me". So this...

This is my re-introduction. My CV:

(some of these things, I've never shared publicly)

1. I'm a proud father. Just 2 dudes against the world.

(this always comes first 👌)

2. I was born and raised (and still living) in Bosnia and Herzegovina. They even made me an official ambassador and I now hold a diplomatic passport.

(Life goals = check 🙌)

3. I wanted to be an artist. Like, arts academy. Instead, I earned a full scholarship to a prestige private (international) university. Majored in English.

(Honor roll student too 🎓)

4. Most people don't believe I'm a Bosnian (because of my accent). Detroit is usually where they pin me at.

(Thank you, Eminem 🙏)

6. My full name is pronounced as "Yah-ss-meen", not "Jazz-minn". And "A-leech", not "Ah-leck".

(you practiced it just now, didn't you? 🤔)

7. I was a teacher at every level. Did my praxis at a kindergarten. Then taught at middle and high school. Later became a university professor. Won 200+ medals and awards internationally with my students.

(taught English, German, and later... copywriting ✍️)

8. I used to be a rapper. Got 6 albums behind me. Charted on MTV. Participated in X-Factor. Yes, I was an "influencer" way before LinkedIn.

(I also rap really fast 🎤)

9. I don't know how to ride a bike. (random fun fact)

10. This is year 17 for me in the online space. I started writing online to help my parents fund my stay in a different city during university. Later went full time.

(later also retired my parents ❤️)

11. I run several businesses online. Coaching. Community. Speaking. The list goes on...

The list of career highlights is cool:

- Ranked #1 LinkedIn creator globally
- Coached the #1 UK and APAC creators
- Featured in Forbes, The Financial Times...
- Ranked "Best Speaker" at over 30+ events
- Sold out my Link Up community before day 1
- World's "most profitable" community, Nov 2025
- Received the "Man of the Year" award in late 2025

12. I never share my earnings publicly. (ever)

Fun fact: "jasmin alic net worth" is the 3rd most searched phrase next to my name. 😂

13. My coolest skill: Design and visual thinking. I do all of my design work - and for my clients too. At this point, thousands of visual assets designed.

14. My most useless skill: Being able to quote all 9 seasons of Suits. Any episode. Any character. Feel free to test me on this - I stand behind it.

14. Favorite food? Burgers.

15. Least favorite? Onions. Garlic. Balsamic.

16. Favorite quote? "Givers get". Forever true. 😍

17. Main goal in life? For my knowledge to outlive me. To enable millions to help billions. To spread kindness and good vibes wherever I can. Life is short.

Thanks for reading! ❤️

--

Learned something cool about me? Tell me below.

Wanna know anything else? Ask away.

Nice to meet you, you!

- Jasmin 🫶

Jasmin Jay Alic shares a re-introduction post with his followers. He lists 17 fun facts about him as well as his personal career highlights, so his new followers could get to know him better. It's Jasmin Alic's mini biography, in a sense, with a personal touch. In the photo, Jasmin is seen smiling in the flower-filled streets of Manhattan, New York City.

I spent 4 hours on a LinkedIn Live last night.

That's longer than most paid courses. Why?

1. Because I genuinely care about my community ❤️
2. Because I finally had a call with LinkedIn support
3. Because I have many LinkedIn updates to share
4. Because my Link Up community is leveling up!
5. Because I love teaching; coaching even more!
6. Because sales were going well... so why not?
7. Because sales wer... wait, I already said that.

~6,000 comments were exchanged on the call!

A few updates - straight from the source:

1. "Any and all extensions are forbidden" 🤯
2. LinkedIn does not want to explain "reach"
3. Mass views of profiles can get you restricted
4. Mass DM sends (copy-pasting messages) too
5. There is NO "daily" comment limit (it is a myth)
6. They look for "behavior patterns" in commenting
7. They started a new "effort" for engagement pods.

Some of these are worrying. Most are good.

Either way, hope I can keep being a guide to all of us.

Monday Motiv... Happy LinkedIn-ing, friends. 👋

P.S. Which news above are you excited for?

Jasmin Jay Alic recaps his 4-hour LinkedIn live event, where he talked about the most recent platform updates and clarifications he received on a direct call with LinkedIn Support. He also explains how he loves to coach and doesn’t mind spending this many hours on a call just to be of service to his community. The image shows Jasmin smiling while sitting in his studio, with his signature teal lights behind him, and a laptop and microphone in front of him. 

The mayor was there. And I was the speaker.

What an incredibly proud thing to say. ❤️

This weekend, I was invited as a special guest at a business dinner in Sarajevo, as part of the Bosnian Independence Day. Picture this:

1. 100+ business owners (legit household names)
2. Franchise restaurants, products, shops
3. Elected officials - even the mayor

And then there's this "LinkedIn guy" sitting at the table on stage. The guy with a diplomatic passport. The brand and business coach operating in 67 countries.

Going from global to local... just feels so right.

I don't take these things for granted. 🤲

I never will. It took years to get here.

This isn't a flex post. This is a:

If anyone ever told you "LinkedIn influence" isn't real influence, show them this post.

Monday Motivation, over. Cheers!

P.S. Remember to be grateful today. For everything you've done. And every hardship that comes with it. It's all part of the journey. Just remember, ok? ❤️

Jasmin Jay Alic shares a motivational post about being a speaker at a business dinner, which also had the mayor in the audience. He uses this post as an analogy for gratitude and not taking things for granted in this career. The image shows Jasmin proudly looking into the distance, while standing at the top of a building, and wearing a custom black formal vest suit.

The current state of LinkedIn is questionable.

No one knows "what's working". However...

These 3 things will forever keep working:

1. Stop using "bait-and-switch" in your writing → I see too many posts reeling readers in with a clever hook only to talk about something entirely different by the end.

Pro tip: Summarize your post in the first 3 lines.

2. Create reach, don't expect it → Engage with others on their posts 90% more than you engage on your own posts. This percentage will never change.

Pro tip: Find 5 completely new people every day.

3. DM to nurture, not to sell → Those who buy from you won't be persuaded by 1 DM. This happens earlier. DM to start conversations, not to end them.

Pro tip: DM 1 ICP who views your profile every day.

LinkedIn will keep changing.

These three rules won't.

They're good forever.

Thank me later. 👋

P.S. What's up with everyone posting memes recently? Are we really THAT out of ideas? 🤔

Jasmin Jay Alic shares his thoughts on the current state of LinkedIn. He emphasizes three actions that will always work, no matter what. He also adds pro tips for each as an example of things done right. In the photo, Jasmin is seen passionately speaking at a panel in Novi Sad, Serbia, while holding a mic in his hand, and wearing a tailored blue suit.

2 things need to happen in every LinkedIn post:

1. It needs to be applicable
2. It needs to invite conversation

A lot of people here share great tips, but they don't invite engagement to continue the conversation.

Inversely, a lot of people write posts only for engagements' sake, while the advice is lackluster.

Do both = you'll always do well on LinkedIn.

I've fixed this issue for 1000s already. Trust me when I tell you: Applicability is the real writing "secret".

Now go... apply this advice. 😊

Cheers! - Coach J

P.S. Do you always have a "next step" in your posts? Be honest in your comment. Oh, and happy weekend! 👋

Jasmin Jay Alic explains how two things need to happen in every LinkedIn post. It needs to be applicable. And it needs to invite engagement. In the photo, Jasmin is seen training a group of people live during his Brand Authority Playbook mastermind even in Malta.

I mentioned "SEO on LinkedIn" 4 years ago.

Just last week, LinkedIn shared their guide.

They call it "How to optimize your owned content for AI search": https://lnkd.in/d2g9CSRp

As someone who's been in the game for 17 years, I could see AI search replace Google search from a mile away. So I've been playing this game for years.

(taught my clients too 😊)

Here are 5 things you should ALWAYS do so your LinkedIn content ranks higher in AI searches:

1. Write "steps" as imperatives (for non-grammar nerds, this means using "active", not "ing" forms of verbs)

2. Add ALT descriptions to your images (makes your content accessible, but also readable by LLMs)

3. Optimize the readability of your content (no ultra-fancy words, max 20 words per sentence)

4. Optimize the visual structure of your content (so AI knows exactly what to scan first, second, etc.)

5. Keep posts focused on 1 main topic (but make sure you actually provide some actionable steps)

Bonus:

6. Rename carousel posts as "article titles" after uploading to LinkedIn (not the PDF file itself)

7. Treat hooks of video posts are "article titles" (referring to the 1st textual line of your video posts)

8. Format LinkedIn Articles and LinkedIn Newsletter posts the same way you'd format a website blog

---

For anyone wondering...

This entire post is a demonstration of the first 5 things I mentioned above. 😉

(In Link Up, I have an entire masterclass on this)

Curious...

Are you doing ALL 5 of these things in every post? Are you playing the SEO game too? Let's chat.

(Repost for your network ♻️)

Jasmin Jay Alic explains his SEO on LinkedIn strategy after LinkedIn shared their guide to optimize your owned content for AI search. In this LinkedIn post, Jasmin dives into detail on all the steps that help your content get ranked in AI searches. He also shares some bonus tips. In the photo, Jasmin is seen smiling in a photo studio, with his signature teal colored lights behind them, as well as a screenshot of his Google celebrity page.

Them: "My LinkedIn engagement is low."

Me: "Are you commenting on others' posts?"

Them: "No, who's got time for that every day?"

Me: "The same people you expect to support you."

Give to get. With no regret. And you're forever set. ❤️

Award-winning brand & business coach | Founder of Link Up Community (67 countries) | Teaching you how to build a trusted brand & profitable business

Gary V called comments a "new marketing function".

I got tagged a bunch in that post. 😀

Years ago, I started treating comments like an actual "growth strategy" on LinkedIn. In fact, it worked so well that even LinkedIn wanted to hear more about it.

1. They featured my commenting strategy for 1 billion users. (plastered it on their home feed)

2. I got invited to a call. (to talk commenting)

3. It became my signature. (rightfully so)

This was 4 years ago. And yet...

Nothing's changed.

It is still the best LinkedIn strategy ever.
It is still the most human hack for "growth".
It is still the thing that builds all my businesses.

The world's catching up.

But I'll keep on saying...

I told you so. 😊

Don't make me tell you again in another 4 years, k? Please start treating your comments seriously.

Deal?

Monday Motivation, over.

P.S. No AI comments either, ok?

Award-winning LinkedIn™ coach | Founder of Link Up Community (67 countries) | Build a trusted brand & profitable business

Jasmin Jay Alic shares a reaction post to Gary Vee’s statement that commenting has now become a new marketing function. As one of the trailblazers of commenting on social media, Jasmin’s engagement strategies have been featured worldwide by major platforms, including LinkedIn themselves. In the photo, Jasmin and Gary are seen speaking on the same stage, as symbolism of “shouting” about new trends to the masses before everyone else.

What to people think when they hear your name?

That... is your positioning. It's that simple.

You can analyze yours like this:

First step:

Do they know what you do?
Do they know how you help them?
What emotion do you inspire in them?

Second step:

Do they care about you?
Will they tell you things honestly?
Especially if you make a typo in the hook?

(you just went back to check, didn't you? 😊)

If so, you're in my second group.

So... thank you for that.

Now ask yourself these questions for real. Don't stop iterating until you can answer each one clearly.

That... is your positioning.

Hope this helps someone today.

- Coach J

P.S. Be honest, did you notice the typo right away?

Jasmin Jay Alic shares a thought-provoking post about your positioning as a brand. He explains that it's all in your name, and how people react to it. In the post, he gives examples of questions to ask to nail down your positioning clearly. In the photo, Jasmin is seen taking a selfie in front of a Jasmin store, with a bright red and white logo of his name in front of the store.

I've read many International Women's Day posts.

This is mine. For my special ones. ❤️

1. Mom. May God bless our mamas. They're the reason we're even here. Never forget to hug yours daily and shower them with precious gifts. (if you can)

2. Bridgette Orten. Forever thank you. You're the reason I started coaching people on LinkedIn. You were THAT persistent client who pushed me into saying Yes, after I said No to who knows how many people.

3. Ladies in my Link Up community. You powerhouses deserve a throne. Especially Victoria, Kristina, and Thahaseen. I don't know what I'd do without you.

4. All my day 1's. (you know who you are)

That's it. That's the post.

No Monday Motivation. Just a thank you to all the ladies who've changed my life and career.

You deserve the world. ❤️

P.S. Who are your superhero ladies?

Jasmin Jay Alic shares a heartfelt post for International Women’s Day. He celebrates all the special ladies who have changed his life and career, and names his mom, his first LinkedIn coaching Bridgette Orten, ladies in his Link Up Community, as well as his day ones. The image shows Jasmin smiling while taking a photo with several LinkedIn creators at the second global Link Up meetup in New York City.

The whole point of working more is "working less".

So you can do the things that matter. ❤️

Before you comment anything:

1. I take 3-day weekends every week
2. No, it wasn't always like this
3. Each career has seasons

Marc Randoplh, Netflix co-founder, said in his last post that "20 years from now, the only people who will remember that you worked late are your kids".

And I can't agree more.

"Ball till you fall"? I don't do that anymore. 😊

I'm in my "father season", and this is exactly how I approach business and coach others to scale their businesses. More time freed up. In fact...

A fun conversation came up in my Link Up community call last week, where we talked about how "not scaling is okay" and "not hiring more people is okay".

"I've never had a coach tell me 'don't scale'"...

It's because family doesn't come first for most. It's typically a chase with no end. More leads, more this, more that... trust me when I tell you. It never ends.

The real ROI isn't "money made", it's "time earned". ❤️

And whoever you are that is reading this...

I hope you enter this season soon, friend.

Monday Motivation, over.

P.S. Ball hard? Or ball smart? What's your season?

Award-winning personal branding & business coach | Founder of Link Up Community, where you’ll build a trusted brand & profitable business (members in 66 countries)

Jasmin Jay Alic shares a heartfelt LinkedIn post about working less and actively finding more time for family the more his career progresses. In the post, he talks about career seasons and how his “balling hard” season is over. In the photo, Jasmin is seen taking a selfie, smiling, and holding a small Lightning McQueen ball on his chest.

What's your favorite thing about LinkedIn now?

1. The highly unpredictable impression count
2. The "LinkedIn is now insufferable" posts
3. The very obvious AI-written comments
4. The mildly obvious AI-assisted posts
5. The not-so-obvious "bot" profiles
6. The fake engagement monsters
7. The removal of loved features
8. The averagely funny memes

Add your own if you'd like to.

P.S. Jokes aside, my favorite thing will always be engaging with new people every single day. This is how I've signed 99% of my coaching clients and community members over the years. It's why we're still winning after all these years. LinkedIn is rewarding if you want it to be. ❤️

taplio

The Battle

Ryan Musselman

Jasmin Alić

Followers

Posts

Engagements

Likes

Performance ScoreRyan Musselman's LinkedIn Performance

Performance ScoreJasmin Alić's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ryan Musselman

Jasmin Alić

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Musselman's LinkedIn Performance

Performance ScoreJasmin Alić's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan Musselman's LinkedIn Performance