Ryan Musselman

Founder @ Coaches who Close

2 years ago, I was grinding out content, stacking sales calls, and wondering why my coaching business wasn’t moving forward.

I thought the answer was to push harder.

More calls.
More posts.
More funnels.

But the hustle wasn’t the problem (it was the trap).

My breakthrough didn’t come from doing more.
It came from doing less — a lot less.

So, I built my entire business around one simple system:

1 offer.
1 workshop.
Repeat it monthly.

This took me from stuck to scaling. 

It freed my mind from having to think of 10,000 different ways to convince potential clients I could help.

Fast forward to today and I've taught 800+ coaches my specific protocol for selling 1 offer with 1 repeatable workshop. 

I even eliminated:

1) Sales calls
2) Discovery calls
3) Chasing the "maybes" 

Because the right workshop, with the right offer sequence, creates a conversion opportunity so powerful that you can actually sell a mid-to-high ticket offer without having a big brand. 

If that feels like a relief to you, I run a free 60-minute live demonstration where I show you exactly how this system works. 

By the end, you’ll have a strategy you can use right away to start selling your coaching offer.

This strategy helped my clients launch $10K, $15K, $25K, $30K, and $50K+ events.

Save your spot for the next live training here: https://www.coacheswhoclose.com/

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

This builds your authority better than anything else.

It’s not just social media.
It’s not just interest media.
It’s personality-driven-interest-media.

This video will only help you if you watch until the end.

Helped 446+ actual clients get more views, leads, and sales with conversion content and premium offers.

Conduent

Conduent delivers digital business solutions and services spanning the commercial, government and transportation spectrum—creating exceptional outcomes for its clients and the millions of people who count on them.

• Orchestrated 6–9 concurrent technology projects valued $100K–$5M, achieving 100% on-time delivery and increasing project governance compliance by 30% through disciplined program management and automated quality frameworks
• Led Azure RBAC Migration across 172 company-wide subscriptions, reducing security risks by 40% while implementing standardized workflows that eliminated audit findings and accelerated deployment timelines by 2 weeks per project
• Facilitated cross-functional collaboration among engineering, product, and operations teams (up to 20 members), reducing stakeholder communication gaps by 40% and deployment errors by 50% through structured coordination and proactive dependency management
• Built KPI dashboards and SQL-based reporting systems that reduced executive reporting time by 40% while establishing data-driven metrics for measuring team performance and enabling faster decision-making
• Implemented escalation management protocols and process improvements that delivered a 20% reduction in project delays and 25% improvement in stakeholder satisfaction through continuous feedback loops and standardized documentation
• Enabled $3M client contract renewal through disciplined sprint management and quality delivery, while being consistently selected for high-visibility, mission-critical initiatives requiring complex stakeholder alignment
• Developed custom automation solutions using Python and LLM APIs, reducing manual processing time by 50% and increasing team productivity by 22% through intelligent workflow optimization

Project Manager, PMO | Early Career Program Coordinator

Piedmont

Piedmont is empowering Georgians by leading change in health care. Today, our organization is supported by a workforce of more than 37,000 who care for 3.4 million patients across 1,400 locations and serve communities that comprise 80 percent of Georgia’s population. This includes 22 hospitals, 62 Piedmont Urgent Care centers, 25 QuickCare locations, 1,875 Piedmont Clinic physician practices, and more than 2,800 Piedmont Clinic members.

• Executed information technology tasks, such as automating scheduling software, optimizing resident placements, and coordinating partnerships within the medical education department of a rapidly growing healthcare company in the medical industry.
• Redesigned faculty and resident performance reviews by implementing proven frameworks that increased employee evaluation scores by 37% for the year, which led to a 12% increase in reported high performance and a 28% increase in mentorship across both faculty and residents.
• Spearheaded the digital automation of yearly scheduling for 64 residents and 13 faculty by working cross-functionally with the software development team at QGenda, which led to an 80% decrease in time spent scheduling and a 53% decrease in reported schedule errors.
• Presented psychological frameworks to hospital senior leadership that led to the adoption of 3 new frameworks within our employee improvement plan, which led to a 67% increase in personalized improvement plans and a 21% increase in the reported performance of residents.

Healthcare IT Project Manager | AI Prompt Engineer

Graduate Hotels

Graduate Hotels is a collection of hand-crafted hotels in university-driven towns around the globe. From the instant you walk through our doors, you’ll be immersed in local culture and charm unique to each city. Our hotels celebrate and commemorate each community’s energy and become welcome retreats in the places that often host the best days of our lives.

• Cultivated deep customer relationships over 5 months and collaborated cross-functionally with senior management to create 3 high-profile referrals, which led to helping generate over an 100% increase in profits from the year before.
• Collaborated directly with senior management over 4 months to meet customer requirements that led to 3  new third-party vendors deciding to book repeat events, which led to an average increase of 2 new booked events each week.
• Partnered with 1 to 2 third-party vendors each week to connect stakeholders and sponsors to sales senior management to discuss the scope of event offerings, which created a snowball effect of clients wanting to partner with us and enabled the renovation of 80% of the hotel property.

Workplace Champion | Project Coordinator

Creed Fitness

Creed Fitness is a premier fitness organization that pioneered a way to do group fitness the right way. You can find a personal trainer who will assign you a workout routine anywhere. What you can't find anywhere is the level of dedication, personalization, and community that Creed Fitness brings to the table. 

• Facilitated communications over 9 months with senior management and team members to implement a risk management plan that generated an 87% decrease in reported client injuries, which led to a 54% increase in client referral rates and enabled the opening of a second franchise location.
• Advised senior management over 2 months to establish a communication management plan for 2 flagship events that attracted 18 business partners and over 50 new clients, which led to an 48% increase in client size and a product partnership with the Coca-Cola company.
• Coached clients and team members over 11 months on technical concepts that communicated risks involved with movement and how to mitigate them, which led to a 63% increase in reported client satisfaction and a 20% increase in client renewal rate.

Project Coordinator | Technical Employee & Client Education

Camp Ozark

Camp Ozark is an ACA Award of Excellence organization that was founded over 60 years ago, serving over 7000 families each summer. This program organizes over 150 different activities each day, while maintaining the highest levels of safety and care. 

• Produced a change management plan over 3 months through orchestrating 30 available team members to help fill the roles lost due to international travel restrictions during the COVID pandemic to ensure near normal operations, which led to helping the organization return a revenue over $16 million and filled over 7,000 camper spots for the following summer.
• Organized a team of 20 co-workers in establishing a quality control plan for weekly events to mitigate the risk of Covid spreading within the 700-person organization, which led to a perfect score in over 300 ACA standards and limited the spread of COVID by 95%.
• Championed the communication of the project schedule over a 4-month period for preparing over 150 activities and 7 weekly events that allowed senior management to spend more time training staff on CDC and ACA guidelines, which enabled the organization to prevent a 3-month shutdown during the COVID pandemic.

Camp Counselor | Project & Event Manager

Helping you sound smarter about AI by sharing what I learn | Tech Project Manager at Conduent | The AI Business Playbook

I’m a project management professional passionate about leading teams and delivering technology-driven solutions that move organizations forward. With 6+ years of experience spanning information technology, healthcare, and hospitality, I specialize in managing high-value, cross-functional projects and building strong relationships with clients, vendors, and stakeholders.

Currently, I manage a portfolio of 6–9 concurrent technology projects at Conduent (Newsweek Top 100 Workplace), valued from $100K to $5M each. My work has included leading the Azure RBAC Migration for 172 company-wide subscriptions, reducing security risks by 40% and enabling a $3M contract renewal. I’m routinely selected for mission-critical, high-visibility projects and have driven a 30% increase in project governance compliance.

Earlier in my career, I helped Graduate Hotels double annual profits post-pandemic by connecting stakeholders and vendors, enabling the renovation of 80% of the property. At Creed Fitness, I implemented a risk management plan that reduced client injuries by 87% and enabled a second franchise location.

Outside of work, I'm systematically building my AI expertise through deliberate practice and structured learning. Rather than recycling the same surface-level tips, I document what I'm actually learning and implementing each week.

Follow my journey in The AI Business Playbook newsletter, where I share:
• Core AI concepts explained from first principles
• Real-world applications I'm building and testing
• Implementation frameworks that translate to immediate business value

Subscribe: https://aibusinessplaybook.beehiiv.com/

🙌Endorsements:

"Wyatt is the definition of someone who leads with encouragement and ease. He looks out for those who work alongside him, and he makes a great team leader. He is known to be many beyond his years due to the wisdom that he carries behind his demeanor. Wyatt is a driven, get to work, results only individual who carries a contagious spirit. If you're looking to add Wyatt to a team, expect intelligence and servant leadership. He is an efficient worker who can fill just about any position."
- Alex Boulogne, Pioneer Digital Founder

Specialties:

Project Management | Agile Methodology | Risk Management | Stakeholder Management | Change Management | Product Management | Cross-functional Collaboration | Data Analysis | Cloud Computing

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