Ryan Musselman

Founder @ Coaches who Close

2 years ago, I was grinding out content, stacking sales calls, and wondering why my coaching business wasn’t moving forward.

I thought the answer was to push harder.

More calls.
More posts.
More funnels.

But the hustle wasn’t the problem (it was the trap).

My breakthrough didn’t come from doing more.
It came from doing less — a lot less.

So, I built my entire business around one simple system:

1 offer.
1 workshop.
Repeat it monthly.

This took me from stuck to scaling. 

It freed my mind from having to think of 10,000 different ways to convince potential clients I could help.

Fast forward to today and I've taught 800+ coaches my specific protocol for selling 1 offer with 1 repeatable workshop. 

I even eliminated:

1) Sales calls
2) Discovery calls
3) Chasing the "maybes" 

Because the right workshop, with the right offer sequence, creates a conversion opportunity so powerful that you can actually sell a mid-to-high ticket offer without having a big brand. 

If that feels like a relief to you, I run a free 60-minute live demonstration where I show you exactly how this system works. 

By the end, you’ll have a strategy you can use right away to start selling your coaching offer.

This strategy helped my clients launch $10K, $15K, $25K, $30K, and $50K+ events.

Save your spot for the next live training here: https://www.coacheswhoclose.com/

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

This builds your authority better than anything else.

It’s not just social media.
It’s not just interest media.
It’s personality-driven-interest-media.

This video will only help you if you watch until the end.

Helped 446+ actual clients get more views, leads, and sales with conversion content and premium offers.

Danny DelVecchio ✌️

Video On Easy Mode

3 years ago, I helped a friend make his first-ever videos and realized something:

Most founders are sitting on a goldmine, but have no idea how to tell their story.

They understand the potential of what video can do for their business.  

But the process is uncomfortable, time-consuming, and overwhelming. 

That’s why I started Video on Easy Mode, a video marketing agency built for busy founders who want to build trust, generate leads, and grow their business on LinkedIn (without becoming influencers or spending hours filming).

Since then, I’ve helped 180+ founders create strategic video content that drives real revenue, not just vanity views.

From ideation to filming to editing to distribution, we make it easy for founders to show up as the face of their business and let their content do the selling.

Video Producer

MagicPost

The all-in-one platform for easily creating, scheduling, and curating LinkedIn content.

MagicPost recently raised €690K to become the top LinkedIn content creation solution worldwide!

Brand Ambassador

Free Business School Podcast

I never went to business school. I didn’t even graduate from college.

Everything I’ve learned came from 2 things: 

1- Surrounding myself with smart people 
2- And experimenting like crazy

But I also interview experts for a living. 

I've filmed videos with 184 founders across any industry you can think of.

Finance. Sales. Marketing. Engineering. HR. Tech. Real Estate. Health and Wellness. Consulting. You name it.

So you could say I’ve been getting a free education.

Now I’m turning these expert interviews into something YOU can learn from too.

It’s called FREE BUSINESS SCHOOL.

No gatekeeping. No gurus. No $10K masterminds.

Just honest conversations with people who are actually building successful businesses.

Available on YouTube or Spotify.

Host

Paychex

Partnered with accountants, banks, and financial professionals to serve their clients with payroll, outsourced human resources, and employee benefit solutions.

Channel Sales Consultant

SBS Tech

Develop revenue stream, opportunity funnel, strategic partnerships and sales team foundation In NY Metro market with a focus on specialized mobility services critical to public and private organizations responsible for ensuring public safety.

Enterprise Mobility Consultant - Public Safety

Spring Mobile

Building, training, and leading outside sales manager teams in mid-market and small business space operating across 2 AT&T sales channels (telecom & mobility) in East Region.   

Original member of core Senior Leadership team that planned, developed and launched new organization to address US business market.  

Key player in design, and execution of Spring Business sales program including – 
o	Launch of Solution Provider program
o	Development of Partnership strategies
o	Implementation of CRM
o	Delivery of New Hire training 

Direct team of 6 sales managers and over 50 direct sellers across 20 states who consistently meet and exceed performance metrics in direct B2B sales role.

Awarded 2017 President's Club for outstanding performance

Sr. Manager Enterprise Sales

Build, train, and lead outside sales team to increase market share in small business space in Northeast Region for top AT&T Retailer.

Promoted after 5 months in direct sales. Developed and managed team of 15 B2B sellers.

Led all sales managers in Gross Profit and KPI performance each month in 2017.

Served on Senior Leadership team executing projects key to Spring Business – creation of job descriptions, sales tools, and retail partnership strategies.

Top-performing Sales Manager in organization.

Regional Business Sales Manager

Hired to Direct sales position, closing deals with new and existing customers for AT&T products, services, and solutions to achieve strategic business priorities.

Mobilized on multiple fronts to prospect, uncover opportunity and propel B2B mission. 

o Email marketing / social media / cold calling / door-to-door
o Leveraged network of former colleagues at AT&T
o Built relationships with retail partners
o Initiated strategic partnerships with AT&T authorized agents.
o Innovated unique sales strategy to make deals more competitive.

Business Account Executive- Northeast Region

Tools4ever International

Selected as a direct sales person to create opportunity in US market segments with little or no penetration by this major global provider of Identity & Access Management security solutions built on software products and integrated consultancy services. 

Prospected aggressively to quickly build a strong cross-industry pipeline of opportunity exceeding $1M; includes Government, Real Estate, Entertainment, Retail, and Legal.

Closed sales of integrated solutions to CIO level; services - Single Sign-on, Self-service Password Reset, Active Directory Lifecycle Management; Software Licenses, Lifecycle Authentication, and Professional Services.

Account Executive

AT&T

Prospecting and Direct selling of AT&T products, services, system, applications and solutions to new and existing customers in small to mid-market.

Created and implemented aggressive personal action plan for success in new B2B role. 
o Ramped up technical knowledge.
o Leveraged wider set of products and services than usual in the target market. 
o Teamed effectively with Technical Consultants and AT&T Partners to bring consultative sales approach to customers and prospects.

Gained recognition as top performer, role model and mentor to new team members.

Consistently exceeded sales goals selling to diverse accounts across range of industries.

Hand-picked to represent NY/NJ Market on 2013 NE Region Employee Council.

4-time winner of annual Sales Achievers Trip 

Top 5 Performer NY-NJ 2012-2014

Account Manager- Business Integrated Solutions

Within 6 months of assuming ASM role, coached and motivated sales team; moved store from Level 1 to Level 2 ranking for first time.

• As Acting Manager during Q4 2010, finished among top achieving stores in overall directorate ranking and number 1 in Gross Adds and Opportunity Close Rates.

• Scored 4.92 (of possible 5) In 2011 Leadership and Engagement Survey across all dimensions.

• Winner of: Top Gun Award Nov. 2010. / Fast Start Incentive for Gross Attainment Feb. 2011 / 4G Sales Incentive.

Assistant Store Manager

• Achieved opportunity goal in every month.  Finished 2009 ranked in the top 3% of RSCs in the NY / NJ Market.  Rated Far Exceeds on 2009 Performance Review.

• Earned Northeast Region Top Gun Award for Oct. 2008, April, September, October, and Q4 2009; Service Excellence Award for Q1 2009. Customer Satisfaction scores over 85% for 2009. 

• RISE Program participant for management development, selected by ARSM.

Retail Sales Consultant

RadioShack

After 12 months as successful salesperson was selected from several candidates to manage retail store selling range of computer, electronic and wireless products.

• Managed all aspects of store operations including inventory management, sales floor maintenance, financial tracking, customer service, and staff management – scheduling, team meetings, coaching, goal setting, performance reviews, and training related to products, procedures and sales.

• As lead sales person acquired knowledge of wide variety of electronic products and maintained highest sales per ticket and highest volume of mobile device sales.

Store Manager / Sales Rep

Stress-free video content for founders | 200+ companies served | $20M+ in pipeline generated

You didn’t start a business to become a content creator. 

But you also understand that having a strong online presence is critical to staying relevant and building trust with your potential clients.

You also know video is the fastest and most effective way to gain that trust and convert casual viewers to paying clients.

But you’re not trying to be the next big influencer. 

Good news is I’ve helped 100s of founders and companies drive millions in revenue without millions of views and giant audiences. 

Bonus! We also have fun making the content. 

If you want put your video on easy mode, holler at your boy. 👇

https://calendly.com/coachdcreates/video

Here's what some of my clients are saying...

———

"Your true genius is in bringing topics to life. For me, there's a big gap between my great ideas and a great piece of content. Your service bridges that gap." 

- Chris Schwargel, Performance Psychology

———

"But being so visible online and wanting to deepen the relationship with my audience, I know that video is something I want and need to do more of. Text content is my jam, but video is actually my favourite way to consume content as a consumer. So I tried out Danny's service - unreal."

- Matt Barker,  Ghostwriter

———

"Before, I spent countless hours each week thinking up ideas, recording, and trying to edit videos on my own. It was exhausting, and I eventually stopped making videos altogether from frustration and burn out. But now, thanks to Danny and his team, making short video clips is a breeze."

- Deb Curtis, Business Broker

———

"I've recommended his video service to SO MANY people already and will continue to do so to anyone who will listen. He makes creating video content accessible to even the busiest of people."

- Lea Turner, Founder of The HoLT

Coach and Content Strategist

LinkedIn is the #1 platform in the world for coaches to attract and convert new clients.

I help coaches get clients on LinkedIn without spending hours a day or sending spammy cold outreach.

We've got 40 days left in 2025.

I don't know about you, but when I look at my year, I don't know whether to cry or to celebrate.

I have half the clients I had in January. 
↳ But I built new offers and products that I love.

I'll miss my revenue goal by $100,000. 
↳ But I'll beat last year's revenue by $100,000.

I didn't pay all of my credit card debt. 
↳ But I went to Disney and did weekly date nights.

My LinkedIn reach dropped by over 100%. 
↳ But I activated other channels like YouTube and email.

I worked way harder to earn new business. 
↳ But spent the most time with my wife and kids ever.

The more I think about it, the more I feel... 

This is the way it's SUPPOSED TO BE!

Growth isn't easy. It's painful. But also exhilarating. 

 And I feel so blessed to get up every morning and live THIS life.

40 days left! How are you gonna spend them?

Stress-free content systems for founders | 200+ companies served | $20M+ in pipeline generated

Be the person you want your kids to be. 

Every morning at 7:00 AM, my kids come bolting down the stairs, and the first question is... 

"Dad, did you just get back from the gym?"

Every Sunday, they wake up to me flipping pancakes. 

They know to put on their church clothes.

They see me putting in the hours at my home office. 
They see me coaching their basketball teams. 
They see me give money to the homeless.
They see me volunteering at church. 

We've heard it a million times. Your actions speak louder than words. 

As a homeschool parent, I'm optimising my business for more time with my kids. 

So I'll be taking on fewer clients in 2026. 

And focus more on innovating and growing the Content on Easy Mode software. 

So I can serve more people, spend less time on delivery, and spend more time with my boys. 😁

I saw a post yesterday calling Alex Hormozi a liar.

But the million-follower gurus are NOT lying to you.

They're just playing a completely different game.

Think about this way...

If every one of your posts reached 100k people, you'd promote yourself in a different way.

But the reality is that your post reaches 1,000 people.

You can't use the same approach.

So you're better suited to learn from someone who isn't so far removed from where you are.

1-2 levels above you. NOT 10.

Someone who actually remembers what 1,000 followers feels like.

Someone selling high-ticket services like yours, not low-priced courses and info products.

I love Hormozi. Some of his advice is bang-on. Some of it doesn't work for me.

But I'm not at a stage in my business where I can hire him... #GOALS

PS. Do you think these big influencers are lying to you?

This is the simplest way to get clients on LinkedIn:

But 99% completely ignore it because it's "boring."

I've done Video Testimonials for 40 founders...

All 40 have gotten an ROI within 60 days.

Here's the psychology behind it:

When people see someone EXACTLY like them getting the results they WANT... 

Their brain says, "That could be me."

That's it. They're sold. Game over!

- They work as LinkedIn posts
- They're the best performing ads
- They increase conversions on websites
- They crush in sales meetings and proposals

I attached an E-Book. A complete blueprint for using video testimonials to grow sales by 30% in 90 days.

PS. Should I run a Black Friday deal for testimonials?

The Testimonial Loop

I'm 42 with $0 saved for retirement. 😬
 
Most financial advisors would immediately have a panic attack upon hearing that.
 
But what they don't know:
 
- I emptied everything to pay off my wife's student loans so we could afford our first home

- I emptied it again to keep the lights on when I quit my job to build my business.
 
When I told Derek Coburn though, he didn't judge me. 

Instead, he APPLAUDED me.
 
Because Derek's been a financial advisor since 1998. And he's seen the same story 100 times:
 
Client hits their "number." Retires at 65. Then realizes their marriage is dead, body is broken, and they've already spent 93% of the time they'll EVER have with their kids.
 
Because Derek has a very different perspective on retirement. 

He even wrote a book about it. (Let's Retire Retirement)
 
His advice to me: Work 10 more years. Save $110/month instead of $2,400.
 
That's an extra $2,290 a month!
 
That's Disney World NOW
WEEKLY date nights with my wife
Never missing my kids' game EVER
 
Not someday. Today.
 
We went DEEP on this week's podcast: 

- Why 70-year-old CEOS make 3X as consultants 
- The $50k nighttime snuggle story that wrecked me 
- How "fun recession" kills more dreams than any crisis
 
YouTube - https://lnkd.in/en3Tz-jS
Spotify - https://lnkd.in/erEkMWgc
 
Look, I'm not saying burn through your savings like me. That's obviously not ideal.
 
But maybe there's another way.

That doesn't involve sacrificing everything today for a tomorrow that might never come.

"Your price is too high." We've all heard it before. 

But this is the best response I've ever heard to overcome the dreaded price objection.

It came from my homey, Stephane Seguin.

After 30 years in sales and millions in closed deals for Fortune 100 companies, he does something that catches EVERYONE off guard...

He asks: "Why do you think that is?"

Is your mind blown? 🤯

I know it's so simple, but it works like a charm. (I tried it)

I just had Stephane on the podcast and dropped some other banger sales nuggets... 

- ONE word that instantly opens people up
- How getting customers to cry actually builds trust
- Why "What's keeping you up at night?" doesn't work
- Why chasing "yes" is backwards – chase this instead
- The script that helped his client close $55K in 2 weeks

Watch on YouTube → https://lnkd.in/eQYQXiWm
Spotify homies go here → https://lnkd.in/e4mGTNsq

P.S. If you need a little boost with sales, hit up Stephane.

Harsh Truth: The boring stuff makes the most $$$

99% completely ignore video testimonials.

But the top 1% who have them make all the money

And they don't even need to sell.

The clients do all the selling for them!

Here's the psychology behind it:

When people see someone EXACTLY like them getting the results they WANT... 

Their brain says, "That could be me."

That's it. They're sold. Game over!

- They work as LinkedIn posts
- They're the best performing ads
- They increase conversions on websites
- They crush in sales meetings and proposals

I'm running a Black Friday special for Testimonials on Easy Mode.

We interview 5 of your clients, capture their stories, and then create a highlight reel of all the best clips.

6 videos that will help you sell yourself for years!

DM me to get the deets.

In my last job, as a new hire in a brand-new industry, I was asked to present to 300 of my peers. 

Why me?  

Because I was the only one making videos.

So stop waiting for the right time to be BOLD... 

There's no time like the present!

Darryl McDaniels, aka DMC, is 61 years old.

This weekend I saw him perform live in Charleston.

Run-DMC is a legendary hip-hop group. I'm sure he doesn't have to be performing on stage at age 61. 

But he chooses to be. 

Because he loves it. And I love what I do. 

So, I never plan on retiring. 

Expect to see me at 90 years old still making videos for social media. 😂

PS. My homey Dana K Davis got some sick footage.

3 simple steps to make $$$ with content.

(it’s much easier than people make it out to be)

I’m going LIVE in 24 minutes! 🤗

It’s been a while since I’ve done any live events so I’m psyched to chat with Rich about my failures. 

Becuse those failures will lead me to the promised land.

🗣️ 𝗬𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗮𝘁𝘁𝗲𝗿𝘀! 🫱🏼‍🫲🏾 Purpose-driven entrepreneurs trust me to help create a winning messaging strategy that makes a bigger impact.

[Today’s Discussion] 
Danny DelVecchio failed out of college and found his way into a role known for accepting anyone regardless of their educational background: retail sales. What started as a job to make ends meet turned into a 20-year career path. Like all sales professionals, Danny took his lumps, but he rose through the ranks and eventually landed a role as sales director for a global company, leading a team of fifty. A few years ago, he left the corporate world behind to start his own business. The road of entrepreneurship brought its own assortment of struggles and obstacles to overcome, but Danny demonstrated resilience time and time again.

[About Danny] 
Danny DelVecchio is an entrepreneur, coach, and content creator who specializes in helping founders and companies build their online presence and attract clients with video and content. His agency Content On Easy Mode has helped over 200 founders and companies generate millions in organic revenue without viral hacks, but by being the real human behind their profile photo. When he's not helping experts make content, you'll find Danny in Charleston, SC, with his wife and two boys; coaching basketball, perfecting his Italian cooking, and discovering the next great local restaurant.


[Connect with Danny]  
https://lnkd.in/eg-4JNxU  
https://lnkd.in/ep5b34vE    
https://lnkd.in/e4ZaCSVn   


[Connect with Rich] 
https://richperry.com  
https://lnkd.in/eFKYAztP   
https://lnkd.in/enCr6ncf    
(Help me rebuild on Facebook!)


🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://lnkd.in/exr2K2VM

Danny DelVecchio ✌️ and 7 other attendees

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The Battle

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