Bahar Selman, PCC

Uphuman

Our mission is to inspire professionals to become agents of positive change in their workplaces and communities.

Become Uphuman: Unlock Your Human Capital!

We create energising coaching and training programs that move organisations and professionals forward so they become truly Uphuman.

We offer world-class corporate training and coaching programs that focus on Learning and Development, Professional Coaching, and Personal Coaching Programs. Our Corporate Training Programs help close the skills gap between your workforce and drive innovation, productivity, and efficiency. Our coaching services are evidence-based and tailored to your needs and goals, providing you with the results you need to see in your people and organization.

Our Personal Coaching Programs are designed to empower individuals to become Uphuman in their life and careers. Whether you need to recharge your career, boost your energy, or improve your communication skills, we offer coaching programs to help you achieve your goals.

If you want to maximize your human capital, foster collaboration and create a sense of unity within your team, or become better leaders and innovators, Uphuman is here to help. We understand that finding the right training and coaching program for your organization's needs can be difficult. That's why we offer customized solutions that will help you achieve your goals. Contact us today to learn more about how we can help you achieve success.

Executive Coach, Team Coach and Trainer  - Founding Partner 

Confidential Government or Semi-government Entity

Trusted coach to top-tier UAE executives through the prestigious Mohammed bin Rashid Center for Leadership Development (MBRCLD), guiding the nation’s future leaders toward impactful transformation

Executive Leadership Coach

Consultant 

Hayat Kimya

• Spearheaded the global diaper category (+1,2billion USD sales revenue) as the #1 priority within the organization, reporting to the Global Marketing Director.
• Directed 5 Local Marketing Teams comprising marketing managers, brand managers, and assistant brand managers (9 people).
• Executed global brand strategies and integrated commercial plans for subsidiaries (Turkey, Iran, Algeria, Nigeria, and Pakistan) for the Global Diapers Category.
• Formulated a global growth strategy for Molfix and Bebem brands, boosting consumer acquisition and retention across new and existing markets.
• Devised a global digital growth strategy for Molfix and Bebem brands in all social media channels.
• Developed E-commerce strategy for new and existing markets, with end-to-end responsibility.
• Led the global marketing research budget to unearth customer insights and trends, crafting a strategy to shape Molfix and Bebem as a brand.

Global Marketing Manager

Danone Dairy

Senior Brand Manager

Diageo

Brand Manager

Red Bull

Brand Specialist

Evyap

Brands: Arko Skin Care & Duru (all categories)

Assistant Brand Manager

Mondelēz International

Trade Marketing Assistant

Radyo ODTÜ 103.1

Broadcaster

⏩ Struggling to Get Recognized & Influence as a Leader?

Many highly skilled professionals especially in technical fields are overlooked in leadership discussions despite their expertise.

They bring results but struggle to:
-Command attention in high-stakes meetings
-Gain visibility and recognition for contributions
-Position themselves as influential leaders

Technical skills alone don’t guarantee career growth. To step into senior leadership, you need executive presence, charisma, and strategic influence—skills rarely taught in traditional education.

⏩ Why Influence & Charisma Matter

As AI reshapes industries, your ability to communicate, lead, and influence is your greatest asset.
✔ Hard skills open doors—your impactful presence keeps you in the room.
✔ Technical expertise makes you valuable—charisma makes you indispensable.

That’s where I come in…👇

I help ambitious professionals & corporate teams develop leadership charisma, personal brand, and influence so they can be recognized, promoted, and well-compensated for their value.

⏩ Who I Work With
✅ Mid-to-Senior Level Professionals & Technical Leaders Who Want To:
✔ Be seen, heard & respected in high-stakes meetings
✔ Develop leadership charisma that captivates & inspires
✔ Fast-track career growth & earning potential

✅ Organizations & Teams Seeking To:
✔ Develop high-impact leaders through coaching & training
✔ Enhance leadership charisma & executive presence
✔ Equip teams with skills for engagement, innovation & influence

⏩ Work With Me & The Outcomes You Can Expect

For Individuals:
✔ Speak with confidence, charisma & authority and  gain recognitio
✔ Influence decision-making & boardroom discussions
✔ Build a personal brand that commands attention

For Organizations:
✔ Stronger executive presence & leadership pipelines
✔ More confident, high-performing teams
✔ Improved collaboration & strategic influence

⏩ How We Can Work Together
1:1 High-Impact Coaching – Master influence, charisma & leadership presence.
Corporate Workshops & Training – Customized programs on executive presence & communication.
Team Coaching – Build high-impact leadership teams.
Keynotes – Executive presence, communication & branding.

⏩ Snapshot of My Impact
-500+ professionals coached, 2,500+ coaching hours, 10+ years leading Fortune 500 global marketing
-Trained 10,000+ professionals across 30+ countries
-Coaching and training professionals from companies including: NEOM, MoTF, HSBC, Google, Allianz, GSK, Pirelli, Unilever, Nestlé, L’Oréal & more

Corporate Inquiries: bahar@uphuman.co
For 1:1 coaching: DM me

Consultant

Just joined the Wirtschaftsjunioren – Young Leaders UAE Kick-Off Event tonight at SLS Dubai.

Dubai is full of ambitious minds, but it’s rare to find a space where business leaders, entrepreneurs and young professionals come together not to talk titles but to talk growth, collaboration and real impact.

That’s exactly what this community stands for.

Grateful to be part of a network that believes in building the future of leadership not individually, but collectively.

P.S: If we met yesterday, drop me a message and I’d love to stay connected beyond the room

Noelia Weber  Dr. Kim Dede  German Emirati Joint Council for Industry & Commerce (AHK) 
Kunyishu Lyu Khusshboo Mehta

Bahar Selman,PCC

The Personal Brand Architect for Corporate Leaders │ I Help You Build an AI-Proof Personal Brand That Turns Corporate Expertise Into Freedom │ Corporate Workshops & Keynotes @ Uphuman

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The brands that survive 2025 won't be the ones with the best AI, they'll be the ones that make people FEEL something first.

Just wrapped up an incredible day with the NAOS (Bioderma - Institut Esthederm - Etat Pur) team and the energy was absolutely electric!

Key highlights from our Brand Accelerator session:

1. The Psychology Behind Purchase Decisions 

• Did you know 95% of buying decisions happen in the limbic system? 
• We explored how emotional memory lasts 3x longer than rational recall.

2. The Human + AI Opportunity

• While 73% of consumers expect AI-powered personalization, 64% say it lacks emotional understanding. 

3.From Theory to Practice 
• Using Simon Sinek's Golden Circle framework, we mapped Purpose → Experience → Execution for emotionally-driven campaigns.


The most powerful moment? 
Our emoji mapping exercise revealed fascinating insights about how the team perceives NAOS vs. how they want consumers to feel. 

Those "aha moments" when emotional gaps become visible are pure gold! ✨

Big thanks to the NAOS team for their openness, creativity, and commitment to building more human-centric brand experiences. 

In a world where AI can scale everything, the brands that win will be those that define emotion first then let technology amplify it.

Abeer Elhawary Gizem Ensari Sonia Sassi (Bourgeois) Menna Ragaie Bengi Doralp Erinc Ashraf Ibrahim - BSc, MBA, CPTD®, ATD Master Trainer®, MTa® Experiential Learning

Bahar Selman

JSESSIONID

LinkedIn Login, Sign in | LinkedIn

li_at

NAOS (Bioderma - Institut Esthederm - Etat Pur)

Medical Marketing Leader | Driving GCC Growth in Pharma & Aesthetics | Expert in KOL Engagement, Digital Health Projects & Patient-Centric Initiatives

Head of Retail&Medical Marketing at NAOS GCC

Head of Digital Marketing & E-Commerce

Sr. Social Media and Campaign Manager at NAOS | Brand Consultant | Digital Strategist

Sales | Business Development | SaaS | PaaS | Account Management | Market Research | Strategy | Consultancy

Lifelong Learner︱Middle East Regional L&D Manager | Corporate Trainer | Talent Management Professional︱Instructional Designer | Executive Coach

Executive coach for visible & in-demand professionals │ Personal Branding and Visibility •Options Beyond Corporate │ Book Strategy Call👇 (see my featured link)

Stop expecting your company to build your career.
They are not coming to save you.

Two weeks ago, I was in Jeddah delivering a long-term workshop on Customer Centricity, and the biggest mindset shift we worked on is exactly the mindset many professionals are missing in their careers.

Companies make a huge mistake when they treat “customer centricity” as the responsibility of one team.

It’s the fastest way to become irrelevant.

Because every employee shapes the customer experience.

Customer centricity isn’t a department.
It’s a mindset.

And here’s the uncomfortable career parallel:

Personal branding isn’t for entrepreneurs or influencers.
It’s your job.

If you’re waiting for your manager, your HR team, or your company to build your professional brand…

You’re outsourcing your own visibility.

And just like a company that isn’t customer-centric becomes invisible to the market…

A professional who isn’t career-centric becomes invisible to opportunities.

Your career is a product.
You are its CEO.

Your expertise is the feature.
Your personal brand is the marketing.
Your network is the sales channel.

Stop waiting for people to notice your work.
Start making your work impossible to ignore.

👇 I’m curious:
When in your career did you realise nobody is coming to build your brand for you?

#CustomerCentricity #PersonalBranding #CareerStrategy #Leadership #Mindset

Hard work is not a career strategy.
It’s a personality trait.
And confusing the two is why so many high-achievers burn out before they break through.

A strategy is a plan to get from A to B.

“Working hard” is not a plan. 

It’s just pedaling faster on a stationary bike.

You feel the burn, but you’re not going anywhere.

Strategy is what turns effort into recognition. 
Strategy is what turns your technical expertise into executive presence. Strategy is what turns your silent execution into visible value.

Here’s the brutal truth:
No one is going to give you a medal for your exhaustion.

Your overflowing inbox and back-to-back meetings are not a proxy for your value.

They are a sign of a broken system.
Your system.

Stop wearing burnout as a badge of honor.
Start treating your career with the same strategic intent you give your most important projects.

What if the one thing holding you back isn’t your ability, but your addiction to being busy?

The Personal Brand Architect │ I Help You Build AI-Proof Personal Brands That Turn Corporate Expertise Into Freedom │ Design Your Corporate Exit │ Ex-Fortune 500 │ 500+ Leaders Coached and 10K+ Trained globally│ Dubai

The promotion didn’t go to the hardest worker.
I watched this happen for 15 years inside global companies.

Here’s the uncomfortable truth about why visibility beats effort every time.

It went to the person who made their value impossible to ignore.

We’ve all seen it.

The brilliant, overworked colleague who sacrifices their evenings and weekends…

Only to watch the promotion go to someone who seems to do less, but is somehow… more visible.

It’s not a failure of your work ethic. 
It’s a failure of your strategy.

You were taught that martyrdom would be rewarded. That if you just did the work, someone would eventually notice.

That’s a lie.

Recognition isn’t given. 
It’s engineered.

Visibility isn’t a byproduct of good work. 
It’s a prerequisite for advancement.

Your value doesn’t speak for itself. 
You are its voice.

Stop waiting to be discovered.
Start architecting your visibility.

What’s a bigger career risk: speaking up about your value, or staying silent and hoping someone else does it for you?

How to Speak Up in Meetings Without Hesitation: 

1.     Stop self-censorship

Don’t miss the opportunity to share your views by over thinking, jump in there and share your thoughts and ideas. You see that you‘ll soon automatically speak up more often. 

2.     Don’t forget to prepare

Review the agenda before, collect your thoughts in advance, think about the possible questions you will be asked.

3.     Ask Questions (But Clever Questions!)

Be an active participant by simply asking questions. “Where is that coming from?”
Don’t be afraid to leverage your knowledge.

4.     Use the Language of Declaration

Instead of opening up with “I think”, instead say “Here’s what I know…” or “My experience tells me…”

5.     Say the first thing that comes to mind. (Sometimes!)

Along with preparing to discuss a specific topic, commit to expressing one thought that comes to mind during the meeting. Do this at least once per meeting so that speaking without censorship becomes a habit.

Use these points in every meeting and observe the impact you create.

Summary 

1.No Self-Censorship
2.Be prepared
3.Leverage the Power of Questions
4.Use the Language of Declaration
5.Practise saying the first thing that comes to mind at least one time.

Hello, confidence.

Goodbye, hesitation.


#baharselman 
#speakup 
#confidencebuilding

My biggest mistake in the first years of my corporate career👇

Believing this formula :

Success = Extra Hours + personal sacrifice. 

But what if I told you that's a myth? 

The real key to peak performance isn't about working harder.

It's about working smarter.

Instead:

It’s about shifting your focus from sheer volume of work to strategic, impactful action.

Here is how: 

1. You master efficiency and effectiveness, focusing on what truly moves the needle.

2. You become the architect of your success, not just a cog in the machine, accountable to your vision.

3. You prioritize what matters most, understanding that true success includes well-being and personal fulfillment.


Pro tip: Implement the "80/20 Rule" (Pareto Principle) to assess high performance.

P.S: What are your thoughts on this? 


Repost ♻️ if you find it valuable.

I thought visibility meant louder.
Turns out, it meant smarter.
Here are the lessons that changed everything.

When I wanted that Marketing Leadership role: 
↳ I didn't just work harder and hope for the best 
↳ I mapped out the key stakeholders who mattered 
↳ I started communicating my strategic thinking, not just my results

When I left my corporate career to start coaching: 
↳ I didn't try to help "everyone with everything" 
↳ I focused on the specific problem I knew best: invisible expertise 
↳ And built my entire methodology around that one challenge

When I started building my presence on LinkedIn: 
↳ I didn't chase viral content or generic motivation 
↳ I shared real insights from my coaching sessions 
↳ And ignored the "post daily at all costs" advice


When I developed my coaching programs: 
↳ I didn't copy what other coaches were doing 
↳ I spent months understanding my clients' real struggles 
↳ And created frameworks that solved their actual problems

It's tempting to spray and pray rather than focus. 

It's easier to choose visibility over strategy.

But when you choose strategic precision 
Because you're willing to do the deep work, You create real impact.

And while that may feel slower, It's actually far more effective, long term.

Focused is fast. 
So go use strategic thinking. 

It's harder. It'll feel deliberate. 
But it gets the recognition you've been working for.

If you had to pick one thing to focus on right now for visibility and what would it be?

#executivecoaching #visibility  #becomeuphuman

P.S. Trust me, I've messed up plenty along the way. But when it mattered most, I finally got strategic about my visibility. Ready to do the same?
Check the comments below for more.

“Hard work pays off.”
It’s a half-truth. 
And half-truths are more dangerous than lies.

Hard work pays off… but only if people see the impact.

Otherwise, it’s just burnout with a different name.

For years, you’ve been running on an outdated operating system:
Effort → Results → ??? → Reward

That question mark is where careers go to die.

Here’s the new operating system. It’s not about working more; it’s about being strategic with your impact.

There are only 3 levers that matter:

1. Strategic Priorities: Are you working on the things that the business actually values, or are you just busy?

2. Strategic Visibility: Do the people who make decisions know what you’re working on and the impact it’s having?

3. Strategic Advocacy: Is there someone in a position of power who is telling your story when you’re not in the room?

Stop measuring your worth by the hours you put in.
Start measuring it by the strategic impact you create.

Which of these three levers have you been neglecting the most?
#ExecutivePresence #CareerGrowth #Mindset #Strategy

If you’ve been told you need to reinvent yourself to get promoted, this might sting a little.

Because I’ve spent the last 5 years coaching brilliant professionals; directors, VPs, senior managers and the pattern is undeniable:
Most people aren’t stuck because they’re not good enough.

They’re stuck because they’re hiding their value while trying to become someone new.

The promotion almost never goes to the hardest worker.
Or the smartest person.
Or the most experienced one.

It goes to the person who becomes impossible to ignore.
And here’s the part no one is talking about:

💡 Executives who rise to the C-Suite don’t transform into different people.

They reveal the leader they already are — strategically, visibly, consistently.

Reinvention isn’t the key.
Positioning is.

I just released a new video where I break this down step-by-step:
Stop Reinventing Yourself for Promotion — What No One Tells You About the C-Suite

In the video I share:
🔹 Why reinvention leads to burnout and invisibility
🔹 The neuroscience behind why your expertise is already enough
🔹 The 5-step positioning method that turns experts into indispensable executives
🔹 The visibility mistakes that kill promotions without you realizing it

If you’re brilliant at what you do… but somehow still overlooked… this might be the missing piece.

🎥 Watch the video here:
https://lnkd.in/ddeigH6N

And when you finish watching, ask yourself one question:
Am I working hard — or am I working visibly?

And when you finish watching, ask yourself one question:
Am I working hard  or am I working visibly?

Terfi işinizde mükemmel olmak ile gelmiyor.
Teknik olarak “en iyi” olmak → lider olmak demek değil.

Bu, teknoloji liderleri için en sarsıcı ama en gerekli gerçeklerden biri.

Global Tech Leadership programımızın 2. modülünü bu hafta tamamladık.

İlk modülde “kendine liderlik” ve “duygusal zeka” ile attığımız temelin üzerine, bu hafta en kritik katı çıktık: Stratejik Etki.

Çünkü kariyerinizde bir noktadan sonra ilerlemenizi sağlayan şey, teknik yetkinliğiniz değildir.

Asıl mesele, o yetkinliği neye dönüştürdüğünüzdür.

Eğer;

↳ Teknik çıktıları iş sonuçlarına çeviremiyorsanız,
↳ Paydaşların dilinden konuşup beklentileri yönetemiyorsanız,
↳ Belirsizlik anında bir lider olarak pusula olamıyorsanız,

Potansiyelinizin ne kadar büyük olduğunun bir önemi kalmaz.

Stratejik masada oturan “lider” olamazsınız.

Bu modülde katılımcılarla tam da bu dönüşüme odaklandık:

	•	Teknik jargonu bırakıp, C-level’ın anladığı dilden konuşmaya.
	•	Paydaşları yönetmekten, onları bir vizyon etrafında birleştirmeye.
	•	Belirsizlikte kaybolmaktan, ekibe yön veren pusula olmaya.

Liderlik, kod yazmak gibi değildir. 
Formülü yoktur. 
Ama bir zihniyeti vardır.

Ve o zihniyet, teknik mükemmelliyetin ötesinde başlar.

Merak ediyorum.

Kim sizin kariyerinizin CEO'su?

Imagine leveraging "Tell me about yourself" to land leadership roles at top companies. 
It's not a dream....
It's a strategy. 

Discover the elements that interviewers crave and learn how to make every introduction a showcase of your potential. 
How do you make your first impression count?

Kendini geliştirmek istiyorsun ama nereden başlayacağını bilmiyor musun?
Yılların deneyimine rağmen hâlâ “Acaba yeterli miyim?” diye düşündüğün oluyor mu?
O zaman bu videoyu izle 👇 

Cantekin Ertekin Nil Buyuksahin, MS, MCC

People-pleasing is not a soft skill.
It’s a form of self-sabotage disguised as helpfulness.

In the corporate world, it’s an epidemic.
And it’s killing the careers of the most talented people.

Because the person who always says “yes”...
↳ Is the person whose own priorities are always last. 
↳ Is the person who gets saddled with non-promotable work. 
↳ Is the person who is seen as a reliable “doer,” not a strategic “leader.”

Saying “no” is a strategic skill.

Protecting your time is a leadership move.

Having boundaries is a sign of self-respect that signals to others how you expect to be treated.

When you say “no” to the wrong things, you create the space to say “yes” to the right things.

• The strategic project that will get you noticed.
• The networking opportunity that will open new doors.
• The deep work that will actually move the needle.

Your goal is not to be liked. Your goal is to be respected.
And respect is a consequence of valuing your own time and expertise.

Stop trying to please everyone. 
Start serving your own ambition.

What’s one “yes” you regret from this past month?

#LeadershipMindset #Productivity #CareerGrowth #Boundaries

You're answering their questions perfectly, and you're still not getting the job.
It's because you're being likable, not memorable.
You're delivering facts, not chemistry.

After coaching hundreds of leaders for high-stakes roles, I see the same mistake repeatedly.

High-achievers think the interview is a test of their memory.
So they give perfect, factual, and utterly forgettable answers.

"I managed a team and we hit our targets."

That's not a story. 
It's a status update.

And it makes you invisible.

Winning the role isn't about having the right answers. 
It's about creating a connection that makes you the only choice.

Here's how you shift from being a candidate to being a strategic partner in the room:

1. Stop asking subordinate questions. Start asking strategic ones.
↳ Instead of: "What is the culture like?"
↳ Ask: "What are the biggest opportunities you see for this role in the next 12 months?"

One makes you a job seeker. The other makes you a leader.

2. Stop recalling facts. Start telling stories.
People don't remember data. They remember stories.

Your "greatest hits"...
Those 4-5 powerful stories of challenge, leadership, and results...
They are your most valuable currency.

They are data with a soul.

Your resume gets you in the room.
Your stories are what make them remember you when you leave.

So, let me ask you this:

Is your interview strategy designed to be forgotten, or designed to be remembered?

P.S. Watch the full breakdown in the video above. 
I show you exactly how to craft stories that make you unforgettable. 👆


#InterviewSkills

The Personal Brand Architect for Corporate Leaders │ I Help You Build an AI-Proof Personal Brand That Turns Corporate Expertise Into Freedom │ Design Your Corporate Exit │ Ex-Fortune 500 Marketing Leader

“Become more like that leader.”
“Adopt a new persona.”
“Change who you are if you want to get promoted.”

We’ve been told for years that to reach the next level we need to reinvent ourselves.
Become more like “that leader.”
Switch personalities.
Fit into a mold.

🚨 New Career Upgrade Newsletter just dropped.
If you’re tired of working hard in silence while others get ahead, you need to read this.

#CareerUpgrade #Uphuman

Welcome back to Career Upgrade — the place where we stop pretending, stop playing small, and finally talk about the real mechanics of career advanceme

Open article: Episode #18 — You Don’t Need to Reinvent Yourself to Advance by Bahar Selman,PCC • 3 min read

Episode #18 — You Don’t Need to Reinvent Yourself to Advance

"Umutsuz durumlar yoktur, umutsuz insanlar vardır. Ben hiçbir zaman umudumu yitirmedim." 

- Gazi Mustafa Kemal Atatürk 

10 Kasım…
Bazı dönemler insanın içini daraltır; adaletin sesi kısılır, umut da hafifçe gölgelenir. Böyle zamanlarda Atatürk’ün şu sözü kulağıma çalınıyor:
“Umutsuz durumlar yoktur; umutsuz insanlar vardır.”
Bugün, bu sözü yeniden hatırlamak; ışığın en çok karanlıkta belli olduğunu fark etmek gibi.
Mirası bize hâlâ en güçlü kuvveti fısıldıyor: Umudu koru.

___

November 10th…
There are moments when a society feels heavy; when fairness grows quiet and hope seems a little dim. In those times, Atatürk’s words return to me:
“There are no hopeless situations, only hopeless people.”
Today is a reminder that light becomes most visible in the dark.
His legacy still whispers the same message: Hold on to hope.

"Tell me about yourself." 
A common interview question, but are you using it strategically?

Open article: Episode #19 — The IMPACT Framework: How to Master "Tell Me About Yourself" by Bahar Selman,PCC • 2 min read

Episode #19 — The IMPACT Framework: How to Master "Tell Me About Yourself"

Global Tech-Leadership Academy’nin tamamını 1 tam günde alacağınız yoğunlaştırılmış bir masterclass formatına dönüştürdük.

“Program harika ama 4 gün boyunca tam zaman ayırmak zor olabiliyor.”
“İçerik çok değerli ama bütçe olarak daha kompakt bir seçenek olsa keşke.” dediniz, biz de sizi dinledik.

Global Teknoloji Liderliği ihtiyaçlarına cevap verebileceğiniz aynı içerik → Daha odaklı, daha erişilebilir, daha hızlı tamamlanabilir.

📅 13 Aralık Cumartesi
⏰ 09:00 – 16:30 (Online)

Bu masterclass’ta:
🔥 Teknik uzmanlıktan stratejik liderliğe geçiş
🔥 İnsan odaklı iletişim, empati ve ekip yönetimi
🔥 Kişisel marka + sunum + storytelling 
🔥 Global kariyer stratejileri & headhunter görünürlüğü

4 modül → tek günde hap bilgiler + direkt uygulanabilir teknikler.

Eğitmenler:
Nil Buyuksahin, MS, MCC  
Cantekin Ertekin Elliott Cherneski  

📌 Detaylar ve ücret bilgisi için görseldeki QR kodu okutabilirsiniz.

taplio

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