DealBuddi

I guide DealBuddi’s vision and partner with B2B founders, owners and sales teams to turn expertise into predictable, scalable revenue.

Strategic direction
• Define the product roadmap, brand positioning and go-to-market priorities
• Translate long-term vision into focused quarterly sprints so the team ships features that matter

Sales strategy co-creation
• Work directly with founders to turn big goals into an actionable plan grounded in Sales Market Fit and the 5ATE method
• Move organisations from hope-based selling to proactive demand creation

Playbook integration
• Build repeatable messaging frameworks, qualification guides and deal checkpoints that new reps can use from day one
• Map every activity to the buyer’s journey so value is clear at every stage

Coaching and upskilling
• Run workshops, pipeline reviews and live deal sessions to lift individual and team performance
• Provide ongoing feedback, role-plays and metric reviews to make new skills stick

Deal de-risking
• Act as the trusted advisor on the team’s shoulder, surfacing hidden friction and navigating stakeholder politics
• Quantify ROI and craft business cases that move prospects from interest to commitment

AI-driven scale
• Codify successful patterns into DealBuddi AI agents, giving teams on-demand guidance and tailored insights
• Continuously learn from wins and losses so every engagement makes the next one smarter

My goal is simple: make sales feel less overwhelming and more inevitable—one founder, one team, one deal at a time.

Founder 

Our B2B SaaS Journey Podcast

As Co-Host of Our B2B SaaS Journey, I lead conversations that unpack the unfiltered reality of building a B2B SaaS company from ideation to (hopefully) exit. 

Together with my co-founder, I share the wins, missteps, and frameworks that shape how we build SixSides, an event and community engagement platform.

Core Responsibilities

Content leadership: Shape episode themes around the real problems and decisions we face as early-stage founders.

On-air hosting: Co-present weekly podcast episodes, providing perspective from my role as Sales/Marketing Lead.

Storytelling: Translate raw founder experiences into practical lessons and playbooks listeners can apply in their own companies.

Audience engagement: Encourage listeners to subscribe, share, and interact across platforms (Apple, Spotify, YouTube, LinkedIn, Substack).

Community building: Position the podcast as a transparent, founder-led record of building SixSides, helping other SaaS founders learn in real time.

What the role represents
This isn’t just hosting a podcast. It’s documenting a startup in the messy middle, sharing frameworks like Sales Market Fit and founder-led go-to-market, and proving that building in public can be as valuable for the founders as it is for the audience.

Co Host

SixSides

As Co-Founder responsible for Sales and Marketing at SixSides, I'm dedicated to re-inventing the way communities connect, engage, and grow through innovative event technology. 

At SixSides, our platform is designed to deliver unique value for each side of an event community; Event Organisers, Attendees, Sponsors, Speakers, Associations and Staff.

Leveraging my extensive experience in strategic sales, marketing, and community engagement, I help organisations create exceptional event experiences that foster meaningful connections and drive measurable outcomes. 

My role involves developing and implementing strategies that highlight SixSides’ unique capabilities, including gamification, real-time networking, and insightful analytics, enabling our clients to achieve sustainable growth and profound community impact.

I believe in the transformative power of events to build stronger communities, amplify brands, and foster collaboration across industries.

Let's discuss how SixSides can help you elevate your community through memorable event experiences.

Co-Founder, Head of Sales & Marketing

Sales Market Fit

I help B2B founders transition from founder-led sales to a structured, scalable, and repeatable sales approach by finding their Sales Market Fit—the missing piece in most startups’ growth strategies.

Through a proven, structured approach, I help startups:
✅ Develop a repeatable sales framework that doesn’t rely on just one person’s skills
✅ Shift from ad-hoc selling to a process-driven approach that delivers consistent results
✅ Build and enable high-performing sales teams with the right tools and strategies
✅ Shorten sales cycles, increase close rates, and make sales a driver of growth rather than a bottleneck

I’ve seen too many startups struggle with unpredictable revenue, stalled deals, and sales teams that just don’t perform. 

The problem isn’t the people—it’s the lack of a structured approach to selling. Without Sales Market Fit, scaling sales is impossible.

My methodology ensures that startups position themselves correctly in the market, craft compelling messaging, and optimise their sales process for repeatable success.

If you're a founder looking to get control of your sales function, scale beyond yourself, and build a winning sales team, let’s have a conversation!

Core Areas of Expertise
📈 Founder-to-Team Sales Transition – Helping startups shift from relying on the founder to a scalable, structured sales function
🧘 Sales Market Fit Discovery – Finding the right positioning, messaging, and go-to-market strategy for predictable revenue
📓 Sales Team Enablement – Building playbooks, frameworks, and processes to make sales teams more effective
🛞 Demand Creation & Sales Friction Reduction – Helping buyers make faster, better-informed decisions
Sales Process Optimisation – Structuring sales in a way that aligns with how buyers actually make decisions

Founder

Intercept East

As a strategic sales and marketing leader, I have successfully developed and implemented comprehensive sales and marketing strategies that have driven revenue growth, improved market positioning, and increased customer acquisition. 

My approach focuses ensuring that our value proposition aligns with customer needs and delivers measurable business outcomes.

Key Responsibilities:
✅ Developed and executed a structured sales strategy, optimising market positioning and streamlining the sales process to accelerate deal closures.
✅  Led the implementation of a Sales Market Fit approach, ensuring repeatable and scalable success in customer acquisition and retention.
✅  Designed and delivered targeted marketing campaigns, aligning brand messaging with customer pain points to increase engagement and lead conversion.
✅  Spearheaded business development initiatives, identifying new markets and expanding the customer base to drive revenue growth.

Sales and Marketing Director

Conductor

I am responsible for evolving Conductor's sales strategy to focus on its unique value proposition: using the latest neuroscience technology to improve clients' businesses.

Our customer-centric approach is focused on adding extraordinary value through the sales process and into a long-lasting partnership.

Head of Growth

FlyFreely

FlyFreely is a market-leading Drone Management Platform that enables any organisation, anywhere in the world to deploy drones at scale legally, safely and efficiently.

Growth Manager

GrowthMentor

Providing 1:1 mentoring for entrepreneurs starting and growing their own businesses through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors who have proven experience in their fields. 

Join to find your next mentor » https://www.growthmentor.com/?ref=gavintye

Mentor

Kinatico (Formerly CV Check)

CVCheck is a market leader in the global compliance, management and reporting SAAS workforce management sector. 

CVCheck is an ASX listed HR technology company servicing over 25,000 SME and large enterprise clients plus 1 million individual clients across Australia and New Zealand.

Client Executive

MyPass Global

Head of Growth & Partnerships

Most businesses leave their growth to chance, hoping their sales process clicks or their events spark engagement. I know, because I used to do the same.

As a sales leader and later a founder, I saw how outdated sales playbooks and underpowered event tools caused wasted opportunities, friction, and stalled growth. 

I was frustrated, because even talented teams and passionate communities couldn’t prove their true value.

That’s what drove me to rethink both challenges from first principles. I built Sales Market Fit to break sales down into something teachable and repeatable, and I co-founded SixSides to help leaders turn events into lasting communities. 

Along the way, I created DealBuddi, an AI sales coach to scale these frameworks and make them accessible to every SaaS founder and sales team.

Today, I help SaaS founders, sales leaders, and event communities simplify complexity, prove their value, and achieve growth. 

Whether it’s through smarter sales or stronger communities, my goal is simple: to ensure no business leaves their success to chance.

Future of SaaS: Software AND a Service

This morning I was reading an article from Alex Urquhart about this concept. 

There is a new concept emerging where offering a tech tool isn’t enough; the real game is about delivering outcomes, support and continuous value.

🔍 What hit home:
 • It’s no longer just about subscription access to a tool. It’s about service-enabled software: helping clients succeed, not just click “run”.
 • The competitive edge comes from outcome delivery, not just features.
 • For us in the sales trenches (yes, including me), this means shifting conversations from “what it does” → “what it solves, ongoing, for you”.
 • The relationship with customers becomes more collaborative and long-term—software as a baseline, service as the differentiator.

💡 Why this matters:
In a world where everyone has access to similar platforms, the winners will be those who wrap the software in value-added service: onboarding, insight, adaptation, and results. 

🔗 Here’s the read: https://lnkd.in/gU4w5AzJ

#Sales #SaaS #SoftwareAndService #CustomerSuccess #ValueSelling

Gavin Tye

Talks about #founders, #salesstrategy, #customerservice, #demandgeneration, and #gotomarketstrategy

Helping SaaS Founders, Sales Leaders & Event Communities Simplify Complexity, Prove Value & Achieve Growth | Founder of DealBuddi & SixSides

At Founders Collective, our mission is simple to connect like-minded founders & business owners.

Building a business can be lonely, but it doesn’t have to be.

We’re creating a space where founders can share ideas, build friendships, and find the inspiration to keep going...together.

Our next event is all about inspiration and connection and a chance to hear powerful stories from those who’ve been there, and to meet others who are walking the same path.

Because we believe when founders connect beyond business, amazing things happen.
Read below for more details...this one’s going to be special. 🔥

Founders Collective Roman Galikov

#founderscollective #founders #community #entrepreneurship #brisbane #startups

𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲: 𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝗲𝗲𝘁𝘂𝗽

Every founder faces moments of uncertainty, fear, and endurance — but few stories capture that journey like 𝗠𝗮𝗿𝗸 𝗦𝗼𝘄𝗲𝗿𝗯𝘆’𝘀.

From building Blue Sky Alternative Investments into a $600M ASX-listed company to rebuilding his life after public adversity, Mark’s journey is one of true resilience.

Now, through his pursuit of the Oceans Seven...the open-water swimming equivalent of climbing the world’s tallest mountains.

Mark explores what it really means to endure.

“The definition of endurance is the ability to endure.
It’s just how long you’re prepared to endure that misery.”

Mark’s story reminds us that success in business, like in the ocean, is never certain...it’s earned through courage, preparation, and the willingness to keep going when the water gets rough.

🎥 Watch the trailer for 𝗗𝗼𝗻’𝘁 𝗕𝗲 𝗣𝗿𝗲𝘆 — the upcoming documentary following Mark’s decade-long journey through the world’s toughest swims.

Then join us at our next Founders Collective event in November, where Mark will share his remarkable lessons on leadership, resilience, and rediscovering purpose.

📅 Event Details

When: Wednesday, 20th November 2025, 5:30 PM – 7:30 PM
Where: QUT: Level 6 Atrium, P Block, Gardens Point Campus
Hosted by: Founders Collective & Roman Galikov
Speaker: Mark Sowerby — Founder, Blue Sky Alternative Investments
Topic: Endurance, Resilience, and the Founder’s Journey
Register here: https://luma.com/dcgc9cwk

This is one you won’t want to miss.

#founderscollective #mark­sowerby #entrepreneurship #founderjourney #resilience #inspiration #leadership

Time is turning back.

For years, digital lead generation ruled the game...cold outreach, automations, funnels.

But somewhere along the way, we lost something important: 𝗵𝘂𝗺𝗮𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻.

Now the pendulum’s swinging back.
We’re returning to what always worked...𝗽𝗲𝗼𝗽𝗹𝗲.

  • In-person events.
  • Shared experiences.
  • Communities that actually mean something.

At SixSides, we’re seeing it firsthand.

Leaders are realising that growth doesn’t come from sending more messages, it comes from building moments where people feel they belong.

If you’re thinking about using community building as a growth lever, I highly recommend joining our upcoming webinar:

“Encouraging Attendee Interaction to Build a Stronger Community.”

Because in 2026, the biggest growth advantage won’t come from being louder online, it’ll come from being closer offline.

#communitybuilding #eventstrategy #leadgeneration #humanconnection #sixsides

“𝗪𝗲 𝘀𝗲𝘁 𝗮 $𝟯𝟬𝟬𝗸 𝗴𝗼𝗮𝗹 𝗳𝗼𝗿 𝗻𝗲𝘅𝘁 𝘆𝗲𝗮𝗿... 𝗮𝗻𝗱 𝘄𝗲’𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗶𝘁.”

Every week, Mitchell Davis and I hit record...no script, no spin...just two founders figuring it out in public.

Last week’s chat got real.

We’ve been building SIXSIDES our event platform that helps communities grow through better events for over a year now.

And as we look ahead to 2026, we’ve been asking ourselves:

Are our goals ambitious… or just unrealistic?

We’ve just released our biggest update yet...ratings, meetings, recaps, and a bunch of quality-of-life features that finally make the app feel ready.

But with every big release, the picture gets clearer:

👉 Building the product was the easy part.
👉 Building a repeatable, scalable business is the real challenge.

Recording this podcast every week keeps us grounded.

It forces us to slow down, reflect, and talk honestly about what’s working and what’s not.

If you’ve ever built a SaaS, or just want to hear what it really sounds like behind the scenes, this one’s worth a listen.

🎧 Episode: “Our Biggest Release Yet — and Why It Feels Like Day One”

👉 https://lnkd.in/gJpXG5u4

#BuildInPublic #StartupJourney #SaaS #CommunityBuilding #SixSides #EventTech #Founders

Stronger connections between people are the foundation of every successful community.

But they don’t just happen on their own.
They need to be designed, encouraged, and nurtured — and it’s the responsibility of every community leader to make that happen.

In our upcoming webinar, we’ll explore 𝗵𝗼𝘄 𝘁𝗼 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗰𝗿𝗲𝗮𝘁𝗲 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝘀 𝘄𝗵𝗲𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗲𝗲𝗹 𝘀𝗮𝗳𝗲 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁, 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲, 𝗮𝗻𝗱 𝗯𝗲𝗹𝗼𝗻𝗴.

Webinar: Encouraging Attendee Interaction to Build a Stronger Community

🗓 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆, 𝟭𝟵 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 — 𝟭𝟬:𝟬𝟬𝗮𝗺 𝗔𝗘𝗦𝗧

This session is for 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗹𝗲𝗮𝗱𝗲𝗿𝘀, 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀, 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗲𝗿𝘀, 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗰𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀 who want to:

 • Encourage deeper connections and participation at their events
 • Reduce attendee apprehension and barriers to engagement
 • Design experiences that lead to lasting community growth

You’ll walk away with practical strategies you can apply immediately to help your next event do more than bring people together… it will help them feel connected.

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