DealBuddi

I guide DealBuddi’s vision and partner with B2B founders, owners and sales teams to turn expertise into predictable, scalable revenue.

Strategic direction
• Define the product roadmap, brand positioning and go-to-market priorities
• Translate long-term vision into focused quarterly sprints so the team ships features that matter

Sales strategy co-creation
• Work directly with founders to turn big goals into an actionable plan grounded in Sales Market Fit and the 5ATE method
• Move organisations from hope-based selling to proactive demand creation

Playbook integration
• Build repeatable messaging frameworks, qualification guides and deal checkpoints that new reps can use from day one
• Map every activity to the buyer’s journey so value is clear at every stage

Coaching and upskilling
• Run workshops, pipeline reviews and live deal sessions to lift individual and team performance
• Provide ongoing feedback, role-plays and metric reviews to make new skills stick

Deal de-risking
• Act as the trusted advisor on the team’s shoulder, surfacing hidden friction and navigating stakeholder politics
• Quantify ROI and craft business cases that move prospects from interest to commitment

AI-driven scale
• Codify successful patterns into DealBuddi AI agents, giving teams on-demand guidance and tailored insights
• Continuously learn from wins and losses so every engagement makes the next one smarter

My goal is simple: make sales feel less overwhelming and more inevitable—one founder, one team, one deal at a time.

Founder 

Our B2B SaaS Journey Podcast

As Co-Host of Our B2B SaaS Journey, I lead conversations that unpack the unfiltered reality of building a B2B SaaS company from ideation to (hopefully) exit. 

Together with my co-founder, I share the wins, missteps, and frameworks that shape how we build SixSides, an event and community engagement platform.

Core Responsibilities

Content leadership: Shape episode themes around the real problems and decisions we face as early-stage founders.

On-air hosting: Co-present weekly podcast episodes, providing perspective from my role as Sales/Marketing Lead.

Storytelling: Translate raw founder experiences into practical lessons and playbooks listeners can apply in their own companies.

Audience engagement: Encourage listeners to subscribe, share, and interact across platforms (Apple, Spotify, YouTube, LinkedIn, Substack).

Community building: Position the podcast as a transparent, founder-led record of building SixSides, helping other SaaS founders learn in real time.

What the role represents
This isn’t just hosting a podcast. It’s documenting a startup in the messy middle, sharing frameworks like Sales Market Fit and founder-led go-to-market, and proving that building in public can be as valuable for the founders as it is for the audience.

Co Host

SixSides

As Co-Founder responsible for Sales and Marketing at SixSides, I'm dedicated to re-inventing the way communities connect, engage, and grow through innovative event technology. 

At SixSides, our platform is designed to deliver unique value for each side of an event community; Event Organisers, Attendees, Sponsors, Speakers, Associations and Staff.

Leveraging my extensive experience in strategic sales, marketing, and community engagement, I help organisations create exceptional event experiences that foster meaningful connections and drive measurable outcomes. 

My role involves developing and implementing strategies that highlight SixSides’ unique capabilities, including gamification, real-time networking, and insightful analytics, enabling our clients to achieve sustainable growth and profound community impact.

I believe in the transformative power of events to build stronger communities, amplify brands, and foster collaboration across industries.

Let's discuss how SixSides can help you elevate your community through memorable event experiences.

Co-Founder, Head of Sales & Marketing

Sales Market Fit

I help B2B founders transition from founder-led sales to a structured, scalable, and repeatable sales approach by finding their Sales Market Fit—the missing piece in most startups’ growth strategies.

Through a proven, structured approach, I help startups:
✅ Develop a repeatable sales framework that doesn’t rely on just one person’s skills
✅ Shift from ad-hoc selling to a process-driven approach that delivers consistent results
✅ Build and enable high-performing sales teams with the right tools and strategies
✅ Shorten sales cycles, increase close rates, and make sales a driver of growth rather than a bottleneck

I’ve seen too many startups struggle with unpredictable revenue, stalled deals, and sales teams that just don’t perform. 

The problem isn’t the people—it’s the lack of a structured approach to selling. Without Sales Market Fit, scaling sales is impossible.

My methodology ensures that startups position themselves correctly in the market, craft compelling messaging, and optimise their sales process for repeatable success.

If you're a founder looking to get control of your sales function, scale beyond yourself, and build a winning sales team, let’s have a conversation!

Core Areas of Expertise
📈 Founder-to-Team Sales Transition – Helping startups shift from relying on the founder to a scalable, structured sales function
🧘 Sales Market Fit Discovery – Finding the right positioning, messaging, and go-to-market strategy for predictable revenue
📓 Sales Team Enablement – Building playbooks, frameworks, and processes to make sales teams more effective
🛞 Demand Creation & Sales Friction Reduction – Helping buyers make faster, better-informed decisions
Sales Process Optimisation – Structuring sales in a way that aligns with how buyers actually make decisions

Founder

Intercept East

As a strategic sales and marketing leader, I have successfully developed and implemented comprehensive sales and marketing strategies that have driven revenue growth, improved market positioning, and increased customer acquisition. 

My approach focuses ensuring that our value proposition aligns with customer needs and delivers measurable business outcomes.

Key Responsibilities:
✅ Developed and executed a structured sales strategy, optimising market positioning and streamlining the sales process to accelerate deal closures.
✅  Led the implementation of a Sales Market Fit approach, ensuring repeatable and scalable success in customer acquisition and retention.
✅  Designed and delivered targeted marketing campaigns, aligning brand messaging with customer pain points to increase engagement and lead conversion.
✅  Spearheaded business development initiatives, identifying new markets and expanding the customer base to drive revenue growth.

Sales and Marketing Director

Conductor

I am responsible for evolving Conductor's sales strategy to focus on its unique value proposition: using the latest neuroscience technology to improve clients' businesses.

Our customer-centric approach is focused on adding extraordinary value through the sales process and into a long-lasting partnership.

Head of Growth

FlyFreely

FlyFreely is a market-leading Drone Management Platform that enables any organisation, anywhere in the world to deploy drones at scale legally, safely and efficiently.

Growth Manager

GrowthMentor

Providing 1:1 mentoring for entrepreneurs starting and growing their own businesses through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors who have proven experience in their fields. 

Join to find your next mentor » https://www.growthmentor.com/?ref=gavintye

Mentor

Kinatico (Formerly CV Check)

CVCheck is a market leader in the global compliance, management and reporting SAAS workforce management sector. 

CVCheck is an ASX listed HR technology company servicing over 25,000 SME and large enterprise clients plus 1 million individual clients across Australia and New Zealand.

Client Executive

MyPass Global

Head of Growth & Partnerships

Most businesses leave their growth to chance, hoping their sales process clicks or their events spark engagement. I know, because I used to do the same.

As a sales leader and later a founder, I saw how outdated sales playbooks and underpowered event tools caused wasted opportunities, friction, and stalled growth. 

I was frustrated, because even talented teams and passionate communities couldn’t prove their true value.

That’s what drove me to rethink both challenges from first principles. I built Sales Market Fit to break sales down into something teachable and repeatable, and I co-founded SixSides to help leaders turn events into lasting communities. 

Along the way, I created DealBuddi, an AI sales coach to scale these frameworks and make them accessible to every SaaS founder and sales team.

Today, I help SaaS founders, sales leaders, and event communities simplify complexity, prove their value, and achieve growth. 

Whether it’s through smarter sales or stronger communities, my goal is simple: to ensure no business leaves their success to chance.

Gavin Tye

BenchOn

BenchOn builds local Australian digital industry ecosystems that intelligently match requirements for people, products, and services directly to suppliers. By driving innovation in Defence, Manufacturing, and Government supply chains, BenchOn is positioning itself as the go-to resource for connecting suppliers to projects, unlocking growth, and fostering collaboration across industries.

As Chief Growth Officer at BenchOn, I lead strategic initiatives in product management, marketing, and business development to expand BenchOn’s network of industry portals and marketplaces. BenchOn empowers business with smarter tools for workforce and supply chain engagement, helping organisations navigate challenges, seize opportunities, and build stronger, more connected futures.

- For government and industry associations: BenchOn delivers measurable impact by hosting industry portals that seamlessly connect suppliers.
- For Tier 1 and Prime consultancies: Our tools optimise supply chains, driving efficiency and collaboration at every level.
- For small businesses: Our open industry portals and regular training content provide the insights and tools needed to get your business on major projects.

Chief Growth Officer

BrightCanvas

I meet so many driven entrepreneurs with brilliant B2B ideas. Their biggest roadblock to scaling? A practical and affordable go-to-market strategy that aligns Sales, Marketing, and Product.

As Co-Founder and Product Manager, my mission is to build a product that amplifies the voice of entrepreneurs and founding teams. BrightCanvas helps simplify the creation of marketing plans and product roadmaps. Through deep conversations and product testing, we’re evolving BrightCanvas into an easy-to-use tool that empowers anyone with a great idea to build their first actionable marketing plan. (P.S. Stay tuned—Product Roadmap Builder is launching soon!)

About BrightCanvas
In the early days of a business, the founder is often the best marketer—you know your target audience and product better than anyone. Sometimes, though, you need a nudge to translate that insight into an actionable strategy. That’s where BrightCanvas comes in.

We offer facilitated workshops and follow a proven process to develop a marketing strategy and execution plan that’s perfectly tailored to your business as it stands today.

In addition, we provide specialist consultancy for B2B SaaS companies and marketplaces, helping founders unlock growth through sharp go-to-market (GTM) strategies.

Co-Founder | Product Management and Marketing Consultant

iseekplant.com.au

I help members of the construction and mining industry grow their business. I lead a team of product, marketing and search specialists to help scale Australia'a biggest construction hire marketplace.

In FY23, we plan to build our product-led revenue to all time highs and launch several new products into the market. We are also expanding our Voice of Customer program to include more face-to-face customer visits post covid. 

My role includes:
- Team Management and Mentoring 
- Product Strategy. Roadmapping. Product Management
- Product-Led Revenue Strategy and Planning
- Marketing Strategy. Lead Generation, Product Marketing and General Marketing Execution
- Budget Management

Head of Product and Marketing 

My role is to manage and empower the Product, Search and Product Marketing departments for iseekplant. 

With 18,718 suppliers, 375,245 Machines & Services and $1.4 Billion in job leads yearly (Dec 2021), iseekplant.com.au is Australia’s largest online construction marketplace. We connect project managers, civil contractors, builders, developers and more with Australian construction businesses, based on their capability and availability. Never before has there been a centralised database of equipment and services for the construction industry to easily search, explore and identify businesses that have what they are seeking for their job site.

Head of Marketplace (Acting)

I joined iseekplant to support the product team with Go-To-Market and FY22 Roadmap planning.

Together we were able to produce the first roadmap that features feedback form across the organisation and one that was largely implemented in the 12 month that followed. This roadmap included the launch of iseekplant phone apps.

During my time, I transitioned to manage the marketing function with iseekplant. During this time we conducted our first large scale sales promotion (Black Friday) and implemented key lead generation programs in Facebook and Search. We also extended the new iseekplant brand into a practical and engaging brand now frames all our marketing activities.

Product and Marketing Consultant

Rulu Marketing

For B2B SaaS companies with very targeted markets, LinkedIn is both an opportunity and a mountain to climb. As a member of your industry,  building business is about long-term relationships not spam. You believe in #givegivetake.

So LinkedIn automation tools or out-of-the-box strategies just don't work. More often than not, your trusted contacts would become annoyed if you suddenly flood their inbox or their feed. You won't take that approach at a trade show or phone outreach.

Sound like you? Book a 45 minute chat to review your LinkedIn Opportunities https://calendly.com/louflynn/linkedin-opportunity-audit-b2b-saas

I work with you to integrate LinkedIn seamlessly into your B2B Sales and Marketing processes. We build your brand and your credibility as well as drive new connections and leads. Because we are building your system, all the intelligence stay within your business to continually develop and evolve.  

The process can be done under NDA and customised to your market, objectives, process and people.

LinkedIn Strategist - Content and Lead Generation

Behind the headlines of successful SaaS companies, VC funding rounds and acquisitions, many SaaS businesses do not take off or achieve their goals.  
 
You are an entrepreneur that has seen success. You have been able to grow your SaaS business to over 2 million dollars, with validated product, loyal customers and a growing team. You have invested in your brand, website and your product and it has all worked to grow the business until now. 
 
But there is something missing. You know there is more potential to grow further, help clients/ users and reach greater markets.  
 
You tried everything, you have hired consultants and filed reports, made new hires but every time, you hope that you can build that 20M business.
 
I help you focus on the one thing that matters to build your SaaS business – Sustainable Growth.

Interested to learn more? Let’s connect!

Founder | Product Marketing Advisor

Fractal Pty Ltd

Joining the highly respected Gerard Doyle and the Fractal team, my role is to provide specialist consultancy to high growth start-up B2B and SaaS entrepreneurs to drive real growth. 

With a focus on a test and learn approach, my marketing programs look to build sustainable growth for each client.
- Marketing Account Management
- Marketing Strategy 
- Marketing Project Management
- Marketing Automation
- LinkedIn organic and paid campaigns

Consultant - B2B and SaaS

Cloudscene

Connectivity Services Directory/ Marketplace soon to commercialize, Private company, Users across APAC, EMEA and North America. 

Key Achievements
•	Go to Market Management for Cloud Pathfinder 1.0 – critical product update that makes the demand side of the marketplace model viable
•	Reboot content marketing program to drive SEO - first pages results are a must have for marketplaces
•	Pre commercialisation KPIs for marketplace:  Active and new users, Claimed assets, Quotes requests

Key Responsibilities
•	Reporting to General Manager and regular interaction with Founder Bevan Slattery, founder Megaport and NextDC and CEO Belle Lajoie
•	Martech stack: Drift, Zoho One, Salesforce, Active Campaign, Google Analytics, Full Story, Jira, Confluence.
•	Consulting on business model for subscription
•	Hands-on marketing planning and execution

Marketing Manager (Contract)

EventsAIR 

Enterprise Events Management Software, Subscription .NET application, Private company, Users across APAC, EMEA and North America. 

Key Achievements
• Statistics: 
- Average x3 return on first months for digital; 4th month – 10x ROI on ad spend, ongoing 3-5X ROI projected
- CPL, Churn metrics available for discussion 
• New Hybrid Digital, ABM and Digital program: Targeted digital program built on utilizing data on target databases to refine digital advertising to kit specific audience.
• New Integrated Digital, CRM and automation Program: Scope and hands-on implementation of Zoho One; seamless journey for prospects through entire consideration process, sale process, onboarding and renewal processes. Phase 1 WIP Launch April-May: CRM, Campaigns, Social, SalesIQ, Connect; Further integrations, scoring, reporting to follow
• New website (May): CRM, Campaigns, Social, SalesIQ, Connect; hands-on, workflows, automation, staff training 
• New Customer Success Department: People, process and assets targeting key churn and cancellation risk and increase revenue from user base.

Key responsibilities:
- Build and implement a customer success department to support the full client lifecycle
- Lead the global digital paid search and media strategy, including conversion & funnel optimisation
- Lead the Marketing and Customer Success Unit (6 months)

Head of Digital Marketing (Contract)

Neto E-Commerce Solutions

Retail and Wholesale Management SaaS Platform backed by Telstra; targeting established Retailers and Wholesalers in AU, NZ, MY, SG, HK

Key Achievements
•  Better quality users: New customers went from 50%+ Small Plan $39/ month to 50%+ Medium Plan or above $199/ month+ in 12 months; no impact on churn or velocity, 14-28 day sales and marketing cycle; 100% growth in Enterprise licenses and introduction of Neto 360 license
•  Revenue Growth:  On target for 90% YoY revenue growth with industry standard churn and velocity
•  New Revenue Opportunities: New packages services model for design launched; New transaction revenue via payment gateways 
•  New Marketing Team: Built 7-person multi-discipline team – Content marketing, Digital Marketing, Automation (nurture and in-app), Product Marketing. Recruited value suppliers in PR, Writing, Digital and Design to support velocity 
•  Digital + Content Marketing Framework: Recruited Digital Lead, Agency support, implemented automation and developed end to end program – Paid, Social, SEO and Programmatic
•  Major Products Launched: Neto Inventory and Neto POS launched into market. 

Key Responsibilities
•  Reporting to COO then CEO/ Founder
•  Marketing Strategy, Model and Framework for SaaS business model
•  Market entry (NZ, MY, SG, HK)
•  Partnership Liaison – Telstra, eWay, eBay, PayPal/ Braintree, AfterPay, Sendle 
•  Hands-on support end-to-end campaign management, writing, automation set up
•  Traditional marketing – PR, Bloggers, Influencers, Events, Brochures, 
•  Managed team via V2MOM and Agile then Kanban

Head of Marketing

Paessler AG

Global Network Monitoring Software vendor based in Germany; targeting IT Professionals in APAC with current sales including AU/NZ, CN, HK, SG and MY

Achievements
•  Revenue Growth:  30+% of revenue growth achieved and expected to be maintained 
•  New Partners: Secured Dicker Data agreement (AU); Partner recruitment and growth of Partner Business of 50—100% in AU, CN, MY, ID   

Key Responsibilities
•  Reporting to Head of Marketing, consultation to COO
•  Software Marketing model and strategy Consultation to Head Office
•  End to End Campaign Development – concept, text, linking digital, content, events, incentives and channel marketing 
•  Localization and development of digital lead generation programs across APAC.

Senior Manager, Marketing APAC

SolarWinds

Global Network Monitoring Software vendor based in US; targeting IT Professionals in 10-15 active markets including AU/NZ, CN, HK, SG and MY

Achievements:
•  New team: Established Regional Communication Editorial Schedule for APAC and EMEA; recruited and managed 1 report in Cork, Ireland 
•  Brand Building: Sustained coverage in ComputerWorld Australia, Singapore, Hong Kong and Malaysia, ZDNet, Australian IT, Technology Spectator, ITNews, ITWire, ARN, CRN. Global team increased coverage (traditional PR and Blogs) by 120% 2013 to 2014.
•  New Community and Influencer: Negotiated sponsorship SysAdmin Day with SAGE-AU  

Key Responsibilities: 
•  Reporting to VP Corporate Communications to Managed APAC and EMEA 
•  Technical briefing with Technical Marketing, Product marketing (US) and writing support (India). Topics included Bandwidth Monitoring, storage and virtualization and local issues such as Australian NBN.   
•  End to End Campaign Development – concept, text, linking digital, content, events, incentives and channel marketing 
•  Localization and development of digital lead generation programs across APAC.

Senior Manager, International Corporate Communications (APAC/EMEA)

I know my SaaS from my Elbow; my true love is marketplaces. I help Founders scale their bootstrapped B2B subscription businesses. GTM, Product + Marketing Consultant. Find your growth roadblocks. Follow me for tips.

There’s never been a better time to be a small business in Australia. Online B2B marketplaces, like those built on BenchOn, are transforming how suppliers connect—streamlining processes and unlocking opportunities for SMEs to thrive as significant government and corporate investments come to life.

💡 Did you know?
Two major government initiatives are the $330 billion investment in the Defence industry through the National Defence Strategy and the $22.7 billion “Future Made in Australia” initiative. These investments are reshaping industries like defence and manufacturing, with resilient local supply chains at the heart of their success.

Accurate matching between requirements and suppliers is key - online directories give large companies too many options and supply chain consultancies are too focused to find new and emerging suppliers. 
Online marketplaces are the solution, helping businesses tap into untapped capacity, build robust supply chains, and thrive in resource-constrained environments. By seamlessly connecting the right suppliers to the right projects, these platforms foster growth, efficiency, and collaboration across industries.

🙌  How can I help?
As Chief Growth Officer at BenchOn, I lead strategic initiatives in product management, marketing, and business development to expand BenchOn’s network of industry portals and marketplaces. BenchOn empowers business with smarter tools for workforce and supply chain engagement, helping organisations navigate challenges, seize opportunities, and build stronger, more connected futures.

- For government and industry associations: BenchOn delivers measurable impact by hosting industry portals that seamlessly connect suppliers.
- For Tier 1 and Prime consultancies: Our tools optimise supply chains, driving efficiency and collaboration at every level.
- For small businesses: Our open industry portals and regular training content provide the insights and tools needed to get your business on major projects.

Sound like something we can help you with? Connect and contact me at louise@benchon.com.au 

📍Brisbane Product Community Members:
If you’re part of Brisbane’s product community, let’s connect! DM me if you’d like to attend, organise, or support ProductTank Brisbane—one of the city’s largest FREE tech meetups.

🎓 Are you a member of River City Labs or Women in Technology? You can book free mentoring time with me here: https://calendly.com/louflynn/rclmentor. I cover early stage sales and marketing on low/ no budgets and early stage roadmapping.

taplio

The Battle

Gavin Tye

Louise Flynn

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?