Most businesses leave their growth to chance, hoping their sales process clicks or their events spark engagement. I know, because I used to do the same.

As a sales leader and later a founder, I saw how outdated sales playbooks and underpowered event tools caused wasted opportunities, friction, and stalled growth. 

I was frustrated, because even talented teams and passionate communities couldn’t prove their true value.

That’s what drove me to rethink both challenges from first principles. I built Sales Market Fit to break sales down into something teachable and repeatable, and I co-founded SixSides to help leaders turn events into lasting communities. 

Along the way, I created DealBuddi, an AI sales coach to scale these frameworks and make them accessible to every SaaS founder and sales team.

Today, I help SaaS founders, sales leaders, and event communities simplify complexity, prove their value, and achieve growth. 

Whether it’s through smarter sales or stronger communities, my goal is simple: to ensure no business leaves their success to chance.

Gavin Tye

Australia Go to Market Pty Ltd

As a Business Owner at Australia Go to Market, I focus on creating and implementing effective go-to-market strategies to support tech companies in achieving sustainable growth. My role includes guiding local scale-ups and international businesses through strategic sales leadership, go-to-market planning, and operational improvements. I conduct in-depth assessments, build actionable plans, and optimise sales processes through targeted training. Working closely with clients including Nexl, Clipboard, TeamForm and HorizonX, I support growth by establishing tailored go-to-market approaches. 

I also act as a fractional CRO/CCO for select clients, overseeing revenue targets and P&L management to drive business objectives. Additionally, I participate in board meetings as a GTM advisor, liaising directly with investors. My work includes developing demand generation tactics such as ABM, lead qualification, and social selling to enhance client acquisition and retention.

Key Achievements:

* Improved go-to-market efficiency within LegalTech, leading revenue function through >100% YoY growth
* Accelerated growth at an EduTech, contributing to record-breaking sales performance.
* Reducing CAC payback period and burn rate within a PropTech, reducing churn, and improving revenue growth.
* Delivered Go to Market Strategy and implemented Go to Market foundations at an HRTech and Professional Services business

Owner

TeamForm

Client Services Leader

HorizonX

Chief Commercial Officer

WP Engine

As Vice President of APAC Sales at WP Engine, I was responsible for driving market expansion and strengthening the company's presence across the APAC region. My role included leading the development and execution of go-to-market strategies that aligned with the company’s broader objectives, and I worked to increase regional revenue and build a robust sales team. In addition to overseeing APAC operations as Site Leader, I managed People & Culture, IT, Facilities, and Developer/Support teams to ensure seamless operations. 

I also played a key role as the APAC spokesperson, representing the company in media engagements and industry events. Furthermore, part of my responsibilities included integrating the FlyWheel acquisition in Australia and pioneering new sales models, such as Brand & Agency Acquisition and efficiency pods, which were later adopted globally.

Key Achievements:

* Expanded the APAC team from one to 45 members, enhancing regional capabilities and support.
* Increased annual revenue significantly through strategic growth initiatives.
* Received “Supercharged Leader” and “Sales Impact” awards in recognition of impactful contributions.
* Achieved top global engagement score, reflecting a positive and collaborative team environment.
* Consistently exceeded monthly sales targets throughout 2020, setting new performance benchmarks.
* Launched a new sales office in Singapore, strengthening the company’s APAC market reach.
* Built a high-performing leadership team, with members achieving recognition in Presidents Club and top company awards.

VP, APAC Sales

Go-to-market consultant

Bulletproof Group Limited

As Director of Sales & Marketing at Bulletproof, I focused on accelerating growth, expanding sales and marketing capabilities, and preparing the business for its ASX listing. My role involved establishing key partnerships, including a strategic shift toward AWS, which positioned Bulletproof as a leading partner in ANZ. I developed strong alliances with major Digital Agencies, enhancing our market reach and supporting customer acquisition. 

As Executive Sponsor for several high-profile accounts, I ensured strong client relationships and tailored solutions to support their objectives. Additionally, I worked on creating hosting strategies for platforms such as SiteCore and Magento, building go-to-market and technical alliances to support targeted product offerings.

Key Achievements:

* Drove significant revenue growth through a partner-led acquisition strategy.
* Built a leadership pipeline, developing team members into essential roles within the organisation.
* Expanded the sales and marketing team while maintaining strong employee engagement.
* Established a new regional office in Melbourne, successfully integrating multiple acquired businesses.

Director of Sales and Marketing

Rackspace Hosting

As Country Manager for Rackspace Australia and first in-region, I was responsible for establishing and growing operations from the ground up, focusing on market entry and long-term expansion within Australia. I developed and implemented strategic plans that prioritised a customer-first approach, ensuring high standards of service delivery and client satisfaction across a broad portfolio. A key part of my role was recruiting, training, and managing a cohesive team, which helped build a strong and performance-driven culture. 

I also put scalable processes in place to support the rapid growth of the business while maintaining operational efficiency. Furthermore, I managed budgets and forecasts to ensure alignment with revenue targets and organisational profitability goals.

Key Achievements:

* Built and expanded operations, establishing a strong market presence in Australia.
* Secured a broad client base across various industries, including numerous high-profile companies.
* Established partnerships with leading Digital Agencies, enhancing market reach and brand visibility.
* Consistently exceeded annual sales targets, achieving strong sales performance each year.
* Achieved high engagement scores within the team, contributing to a positive workplace culture.

Country Manager (Australia/NZ)

Enterprise Sales Manager (EMEA)

Mark Randall is the Founder and Owner of Australia Go to Market, where he helps B2B SaaS companies accelerate growth and scale effectively across Australia and APAC. With a proven track record of leading three companies to IPO and scaling multiple businesses to $50M+ in revenue, Mark specialises in go-to-market strategy, fractional CRO/CCO support and aligning sales and marketing initiatives to drive measurable outcomes.

Drawing on over two decades of experience in high-growth environments, Mark has a deep understanding of what it takes to build dynamic teams, optimise sales processes and enhance revenue performance. He is passionate about empowering founders to transition from founder-led sales to scalable operations, creating tailored strategies that attract investors, improve customer retention and deliver sustainable growth.

Beyond his professional expertise, Mark advocates for authenticity in leadership and supports mental health and well-being within the startup ecosystem. Through a combination of strategic insight, operational excellence and industry expertise, Mark continues to empower SaaS businesses to thrive in competitive markets.

Mark R.

A huge thank you to the wonderful Dataweavers team for inviting me to their EOY party - it was so good to catch-up with the team on a beautiful day in Brisbane.

Working with Ben Shapiro and team has been incredible - you have such a bright future and I’m so excited to see how it unfolds.

A huge thank you to Five V Capital for the introduction too!

Mark Randall

GTM Strategist, Australia Go to Market | SaaS Growth Specialist | Fractional CRO & Revenue Leader | Driving Scalable Sales & Market Expansion | 3x IPO Advisor

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