DealBuddi

I guide DealBuddi’s vision and partner with B2B founders, owners and sales teams to turn expertise into predictable, scalable revenue.

Strategic direction
• Define the product roadmap, brand positioning and go-to-market priorities
• Translate long-term vision into focused quarterly sprints so the team ships features that matter

Sales strategy co-creation
• Work directly with founders to turn big goals into an actionable plan grounded in Sales Market Fit and the 5ATE method
• Move organisations from hope-based selling to proactive demand creation

Playbook integration
• Build repeatable messaging frameworks, qualification guides and deal checkpoints that new reps can use from day one
• Map every activity to the buyer’s journey so value is clear at every stage

Coaching and upskilling
• Run workshops, pipeline reviews and live deal sessions to lift individual and team performance
• Provide ongoing feedback, role-plays and metric reviews to make new skills stick

Deal de-risking
• Act as the trusted advisor on the team’s shoulder, surfacing hidden friction and navigating stakeholder politics
• Quantify ROI and craft business cases that move prospects from interest to commitment

AI-driven scale
• Codify successful patterns into DealBuddi AI agents, giving teams on-demand guidance and tailored insights
• Continuously learn from wins and losses so every engagement makes the next one smarter

My goal is simple: make sales feel less overwhelming and more inevitable—one founder, one team, one deal at a time.

Founder 

Our B2B SaaS Journey Podcast

As Co-Host of Our B2B SaaS Journey, I lead conversations that unpack the unfiltered reality of building a B2B SaaS company from ideation to (hopefully) exit. 

Together with my co-founder, I share the wins, missteps, and frameworks that shape how we build SixSides, an event and community engagement platform.

Core Responsibilities

Content leadership: Shape episode themes around the real problems and decisions we face as early-stage founders.

On-air hosting: Co-present weekly podcast episodes, providing perspective from my role as Sales/Marketing Lead.

Storytelling: Translate raw founder experiences into practical lessons and playbooks listeners can apply in their own companies.

Audience engagement: Encourage listeners to subscribe, share, and interact across platforms (Apple, Spotify, YouTube, LinkedIn, Substack).

Community building: Position the podcast as a transparent, founder-led record of building SixSides, helping other SaaS founders learn in real time.

What the role represents
This isn’t just hosting a podcast. It’s documenting a startup in the messy middle, sharing frameworks like Sales Market Fit and founder-led go-to-market, and proving that building in public can be as valuable for the founders as it is for the audience.

Co Host

SixSides

As Co-Founder responsible for Sales and Marketing at SixSides, I'm dedicated to re-inventing the way communities connect, engage, and grow through innovative event technology. 

At SixSides, our platform is designed to deliver unique value for each side of an event community; Event Organisers, Attendees, Sponsors, Speakers, Associations and Staff.

Leveraging my extensive experience in strategic sales, marketing, and community engagement, I help organisations create exceptional event experiences that foster meaningful connections and drive measurable outcomes. 

My role involves developing and implementing strategies that highlight SixSides’ unique capabilities, including gamification, real-time networking, and insightful analytics, enabling our clients to achieve sustainable growth and profound community impact.

I believe in the transformative power of events to build stronger communities, amplify brands, and foster collaboration across industries.

Let's discuss how SixSides can help you elevate your community through memorable event experiences.

Co-Founder, Head of Sales & Marketing

Sales Market Fit

I help B2B founders transition from founder-led sales to a structured, scalable, and repeatable sales approach by finding their Sales Market Fit—the missing piece in most startups’ growth strategies.

Through a proven, structured approach, I help startups:
✅ Develop a repeatable sales framework that doesn’t rely on just one person’s skills
✅ Shift from ad-hoc selling to a process-driven approach that delivers consistent results
✅ Build and enable high-performing sales teams with the right tools and strategies
✅ Shorten sales cycles, increase close rates, and make sales a driver of growth rather than a bottleneck

I’ve seen too many startups struggle with unpredictable revenue, stalled deals, and sales teams that just don’t perform. 

The problem isn’t the people—it’s the lack of a structured approach to selling. Without Sales Market Fit, scaling sales is impossible.

My methodology ensures that startups position themselves correctly in the market, craft compelling messaging, and optimise their sales process for repeatable success.

If you're a founder looking to get control of your sales function, scale beyond yourself, and build a winning sales team, let’s have a conversation!

Core Areas of Expertise
📈 Founder-to-Team Sales Transition – Helping startups shift from relying on the founder to a scalable, structured sales function
🧘 Sales Market Fit Discovery – Finding the right positioning, messaging, and go-to-market strategy for predictable revenue
📓 Sales Team Enablement – Building playbooks, frameworks, and processes to make sales teams more effective
🛞 Demand Creation & Sales Friction Reduction – Helping buyers make faster, better-informed decisions
Sales Process Optimisation – Structuring sales in a way that aligns with how buyers actually make decisions

Founder

Intercept East

As a strategic sales and marketing leader, I have successfully developed and implemented comprehensive sales and marketing strategies that have driven revenue growth, improved market positioning, and increased customer acquisition. 

My approach focuses ensuring that our value proposition aligns with customer needs and delivers measurable business outcomes.

Key Responsibilities:
✅ Developed and executed a structured sales strategy, optimising market positioning and streamlining the sales process to accelerate deal closures.
✅  Led the implementation of a Sales Market Fit approach, ensuring repeatable and scalable success in customer acquisition and retention.
✅  Designed and delivered targeted marketing campaigns, aligning brand messaging with customer pain points to increase engagement and lead conversion.
✅  Spearheaded business development initiatives, identifying new markets and expanding the customer base to drive revenue growth.

Sales and Marketing Director

Conductor

I am responsible for evolving Conductor's sales strategy to focus on its unique value proposition: using the latest neuroscience technology to improve clients' businesses.

Our customer-centric approach is focused on adding extraordinary value through the sales process and into a long-lasting partnership.

Head of Growth

FlyFreely

FlyFreely is a market-leading Drone Management Platform that enables any organisation, anywhere in the world to deploy drones at scale legally, safely and efficiently.

Growth Manager

GrowthMentor

Providing 1:1 mentoring for entrepreneurs starting and growing their own businesses through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors who have proven experience in their fields. 

Join to find your next mentor » https://www.growthmentor.com/?ref=gavintye

Mentor

Kinatico (Formerly CV Check)

CVCheck is a market leader in the global compliance, management and reporting SAAS workforce management sector. 

CVCheck is an ASX listed HR technology company servicing over 25,000 SME and large enterprise clients plus 1 million individual clients across Australia and New Zealand.

Client Executive

MyPass Global

Head of Growth & Partnerships

Most businesses leave their growth to chance, hoping their sales process clicks or their events spark engagement. I know, because I used to do the same.

As a sales leader and later a founder, I saw how outdated sales playbooks and underpowered event tools caused wasted opportunities, friction, and stalled growth. 

I was frustrated, because even talented teams and passionate communities couldn’t prove their true value.

That’s what drove me to rethink both challenges from first principles. I built Sales Market Fit to break sales down into something teachable and repeatable, and I co-founded SixSides to help leaders turn events into lasting communities. 

Along the way, I created DealBuddi, an AI sales coach to scale these frameworks and make them accessible to every SaaS founder and sales team.

Today, I help SaaS founders, sales leaders, and event communities simplify complexity, prove their value, and achieve growth. 

Whether it’s through smarter sales or stronger communities, my goal is simple: to ensure no business leaves their success to chance.

Gavin Tye

Rise Digital Enterprise

I work with high ticket consultants, B2B, Real Estate, Healthcare, Tech to accelerate sales growth through running more effective ads, funnel and systems to get conversion to 3-10X ROAs and beyond. A full-fledge client acquisition specialist, consultant and trainer.

Founder, Director of Training (HRDC) : Modern Day Sales and Digital Marketing

Working with B2B, High Ticket Sales (real estate, healthcare, insurance, expert services, consulting, training,edu) and Tech Businesses in $5-10Mil ARR to fill up their sales pipeline and maximise ROI on their marketing campaigns to grow 3-10X more. 

Many do not know how to maximise their brand presence and content on Linkedin to drive higher conversion. Book a complimentary 30-min consultation with me to explore how our solutions can help solve your problems and help you achieve your desired results and sales target.

Omnichannel Marketing, Conversion Content & Sales Strategist

PropNex Malaysia

Specialises in Digital Marketing, Sales Development and Advertising, Education, Training.

Property Education Advocate: Run Home Ownership Workshops for Corporate Executives and Professionals.

Client Acquisition Specialist

Genius Acquisition System

Help Tuition Centers, Educators, Coaches/Consultants with Client Acquisition From Organic to Paid and Conversion. My role is to help to reduce Cost Per Acquisition, Increase Conversion & get more students/clients and expand their revenue through Ads and Sales & Marketing Systems - full-fledge Acquisition Funnel and Systems in Place. Passionate in helping to train sales team & appointment-setters. Medium-High ticket sizes.

Client Success Specialist

Exal Group

Planning & execution role to ensure timely achievement of milestones important for successful project delivery. Liaison with C&S Engineer, Architects, Property Management, Landscape Architect) on the project design, planning, budget, and delivery.

Planned & implemented workflow to get sales and marketing going, namely sales processes, setting up marketing automation, review & planning on content across social media (while working together with marketing agencies) and building of collaterals for sales and marketing. 

Also helped with budgeting, planning & reviewing of sales and marketing activities. Worked with web developer to ensure cohesiveness with company's mission, values and branding.

Ensure on-going discussion to formulate, execute, collaborate, review and monitor on sales and marketing strategies with CEO, Project and the Sales&Marketing Team.

Project Planner

Duopharma Biotech Bhd

Manage and expand the entire Sarawak territory of both Government and Private accounts. In charge of the biggest insulin brand in Malaysia and making it ever more accessible to patients and hcp. Passionate about insulin and its role in the management of Diabetes as well as delivering values with scientific-based data and information. Skilled in organising events and due to the new norm I have also leveraged on online webinar to ensure consistent engagement with KOLs and users and customers. Passionate about delivering best valuable services to help solve customer's problems and their healthcare business needs.

Senior Product Specialist

Sanofi

Undertakes business development tasks of assigned territory and deliver expected results of the MNC company with meticulous planning and execution. provide continous customer support, medical education and disease awareness to HCP. working together with the marketing team to expand user base and drive usage and brand market share for the world's blockbuster Diabetes Product.
Achieved Gold Award for Sales Achievers of the Year in year 2016 - more than 110% in sales target for 2 consecutive years
Achieved Gold Award for Sales Achievers of the Year in year 2017 - 110 % in sales target for 2 consecutive years
Achieved Aspiration Award - 1st Penetration Sales of new launch product in Malaysia - year 2017

Medical Sales Executive

GlaxoSmithKline

An exciting business development role for one of the largest UK pharmaceutical company. Expanded and managed a list of corporate accounts, key accounts and institutions in both Sabah and Sarawak, Involved in building networks across industries, propose and plan healthcare programs related to vaccine preventable diseases. Liaised with Corporate HR/CFO to organise corporate health campaigns & events to reduce medical costs of staffs and improve overall productivity.

Associate Corporate Business Executive

Borneo Convention Centre Kuching (BCCK)

MICE researcher and marketer, leads generation for the Sales team, PR, Promotion, Advertising, Photography, budgeting, reporting, event management and administrative work.

Research & Marketing Assistant

Redbull Malaysia

Marketing & Promotional Activities/Events (mainly sports events).
Work involved sampling, creating awareness, promotional activities and sales.

Mobile Energiser

💡Follow for the 5 Pillars of Modern Sales Growth: no-fluff insights and strategies

Why trust my approach? I worked deep in both marketing and sales >15 years, which gave me a balanced perspective towards effectively growing business and revenue

→ Started with an ecommerce store during university (featured in online portals)
→ Started my career in Marketing Research in International Business
→ Won multiple Top Sales Awards in F500 companies
→ Led digital transformation for real estate and education sectors
→ Built systems generating 26X ROAS and $5M/month in sales
→ Trained more than 430+ Real Estate Consultants to Adopt Consultative Sales Strategies because 

💡If you're noticing:

→ Prospects ghosting more than engaging
→ Rising marketing costs, falling results
→ Longer sales cycles
→ "Proven" strategies failing

The problem isn't your team. It's the outdated approach to sales.

In today's B2B and high ticket sales landscape, success requires mastering all 5 pillars:

𝗣𝗶𝗹𝗹𝗮𝗿 𝟭: 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗦𝗼𝗹𝘃𝗶𝗻𝗴
From "let me sell you" to "let me solve this for you"

𝗣𝗶𝗹𝗹𝗮𝗿 𝟮: 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻
Systems that turn data into decisions (We had 26X ROAS achieved)

𝗣𝗶𝗹𝗹𝗮𝗿 𝟯: 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺
Strategic systems generating $5M in 30 days (achieved for our client)

𝗣𝗶𝗹𝗹𝗮𝗿 𝟰: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗦𝗮𝗹𝗲𝘀 𝗦𝘆𝗻𝗲𝗿𝗴𝘆
Unified frameworks that align every touchpoint

𝗣𝗶𝗹𝗹𝗮𝗿 𝟱: 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗚𝗿𝗼𝘄𝘁𝗵
Turn clients into long-term advocates
Battle-tested across Southeast Asia's most challenging B2B markets.

𝗪𝗵𝗼 𝗧𝗵𝗶𝘀 𝗜𝘀 𝗙𝗼𝗿:
→ B2B companies tired of "spray and pray" marketing
→ High-ticket sellers struggling with conversion
→ Teams ready for modern day systematic revenue growth in 2025 

𝗧𝘄𝗼 𝗪𝗮𝘆𝘀 𝗜 𝗖𝗮𝗻 𝗛𝗲𝗹𝗽:
✅ Ready for the 5 pillars? Book a Strategy Session (Link in features)

✅ Learn more: Join 1,000+ professionals getting weekly insights: https://rise-system-consulting.kit.com/a625e03f36

Is your business's sales and marketing future-proof ? The stats have shown: 

In 2024, B2B buying behavior highlights the importance of consultative selling. Millennials (73% of buyers) and Gen Z prefer digital self-service but value expert guidance for complex decisions. 

Gen X seeks a balance of tech tools and human expertise, while Baby Boomers trust personal relationships. 

A consultative approach meets these needs by offering tailored advice, building trust, and addressing pain points. 


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The Battle

Gavin Tye

Stephanie Lam ↗️ 蓝梦云

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