DealBuddi

I guide DealBuddi’s vision and partner with B2B founders, owners and sales teams to turn expertise into predictable, scalable revenue.

Strategic direction
• Define the product roadmap, brand positioning and go-to-market priorities
• Translate long-term vision into focused quarterly sprints so the team ships features that matter

Sales strategy co-creation
• Work directly with founders to turn big goals into an actionable plan grounded in Sales Market Fit and the 5ATE method
• Move organisations from hope-based selling to proactive demand creation

Playbook integration
• Build repeatable messaging frameworks, qualification guides and deal checkpoints that new reps can use from day one
• Map every activity to the buyer’s journey so value is clear at every stage

Coaching and upskilling
• Run workshops, pipeline reviews and live deal sessions to lift individual and team performance
• Provide ongoing feedback, role-plays and metric reviews to make new skills stick

Deal de-risking
• Act as the trusted advisor on the team’s shoulder, surfacing hidden friction and navigating stakeholder politics
• Quantify ROI and craft business cases that move prospects from interest to commitment

AI-driven scale
• Codify successful patterns into DealBuddi AI agents, giving teams on-demand guidance and tailored insights
• Continuously learn from wins and losses so every engagement makes the next one smarter

My goal is simple: make sales feel less overwhelming and more inevitable—one founder, one team, one deal at a time.

Founder 

Our B2B SaaS Journey Podcast

As Co-Host of Our B2B SaaS Journey, I lead conversations that unpack the unfiltered reality of building a B2B SaaS company from ideation to (hopefully) exit. 

Together with my co-founder, I share the wins, missteps, and frameworks that shape how we build SixSides, an event and community engagement platform.

Core Responsibilities

Content leadership: Shape episode themes around the real problems and decisions we face as early-stage founders.

On-air hosting: Co-present weekly podcast episodes, providing perspective from my role as Sales/Marketing Lead.

Storytelling: Translate raw founder experiences into practical lessons and playbooks listeners can apply in their own companies.

Audience engagement: Encourage listeners to subscribe, share, and interact across platforms (Apple, Spotify, YouTube, LinkedIn, Substack).

Community building: Position the podcast as a transparent, founder-led record of building SixSides, helping other SaaS founders learn in real time.

What the role represents
This isn’t just hosting a podcast. It’s documenting a startup in the messy middle, sharing frameworks like Sales Market Fit and founder-led go-to-market, and proving that building in public can be as valuable for the founders as it is for the audience.

Co Host

SixSides

As Co-Founder responsible for Sales and Marketing at SixSides, I'm dedicated to re-inventing the way communities connect, engage, and grow through innovative event technology. 

At SixSides, our platform is designed to deliver unique value for each side of an event community; Event Organisers, Attendees, Sponsors, Speakers, Associations and Staff.

Leveraging my extensive experience in strategic sales, marketing, and community engagement, I help organisations create exceptional event experiences that foster meaningful connections and drive measurable outcomes. 

My role involves developing and implementing strategies that highlight SixSides’ unique capabilities, including gamification, real-time networking, and insightful analytics, enabling our clients to achieve sustainable growth and profound community impact.

I believe in the transformative power of events to build stronger communities, amplify brands, and foster collaboration across industries.

Let's discuss how SixSides can help you elevate your community through memorable event experiences.

Co-Founder, Head of Sales & Marketing

Sales Market Fit

I help B2B founders transition from founder-led sales to a structured, scalable, and repeatable sales approach by finding their Sales Market Fit—the missing piece in most startups’ growth strategies.

Through a proven, structured approach, I help startups:
✅ Develop a repeatable sales framework that doesn’t rely on just one person’s skills
✅ Shift from ad-hoc selling to a process-driven approach that delivers consistent results
✅ Build and enable high-performing sales teams with the right tools and strategies
✅ Shorten sales cycles, increase close rates, and make sales a driver of growth rather than a bottleneck

I’ve seen too many startups struggle with unpredictable revenue, stalled deals, and sales teams that just don’t perform. 

The problem isn’t the people—it’s the lack of a structured approach to selling. Without Sales Market Fit, scaling sales is impossible.

My methodology ensures that startups position themselves correctly in the market, craft compelling messaging, and optimise their sales process for repeatable success.

If you're a founder looking to get control of your sales function, scale beyond yourself, and build a winning sales team, let’s have a conversation!

Core Areas of Expertise
📈 Founder-to-Team Sales Transition – Helping startups shift from relying on the founder to a scalable, structured sales function
🧘 Sales Market Fit Discovery – Finding the right positioning, messaging, and go-to-market strategy for predictable revenue
📓 Sales Team Enablement – Building playbooks, frameworks, and processes to make sales teams more effective
🛞 Demand Creation & Sales Friction Reduction – Helping buyers make faster, better-informed decisions
Sales Process Optimisation – Structuring sales in a way that aligns with how buyers actually make decisions

Founder

Intercept East

As a strategic sales and marketing leader, I have successfully developed and implemented comprehensive sales and marketing strategies that have driven revenue growth, improved market positioning, and increased customer acquisition. 

My approach focuses ensuring that our value proposition aligns with customer needs and delivers measurable business outcomes.

Key Responsibilities:
✅ Developed and executed a structured sales strategy, optimising market positioning and streamlining the sales process to accelerate deal closures.
✅  Led the implementation of a Sales Market Fit approach, ensuring repeatable and scalable success in customer acquisition and retention.
✅  Designed and delivered targeted marketing campaigns, aligning brand messaging with customer pain points to increase engagement and lead conversion.
✅  Spearheaded business development initiatives, identifying new markets and expanding the customer base to drive revenue growth.

Sales and Marketing Director

Conductor

I am responsible for evolving Conductor's sales strategy to focus on its unique value proposition: using the latest neuroscience technology to improve clients' businesses.

Our customer-centric approach is focused on adding extraordinary value through the sales process and into a long-lasting partnership.

Head of Growth

FlyFreely

FlyFreely is a market-leading Drone Management Platform that enables any organisation, anywhere in the world to deploy drones at scale legally, safely and efficiently.

Growth Manager

GrowthMentor

Providing 1:1 mentoring for entrepreneurs starting and growing their own businesses through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors who have proven experience in their fields. 

Join to find your next mentor » https://www.growthmentor.com/?ref=gavintye

Mentor

Kinatico (Formerly CV Check)

CVCheck is a market leader in the global compliance, management and reporting SAAS workforce management sector. 

CVCheck is an ASX listed HR technology company servicing over 25,000 SME and large enterprise clients plus 1 million individual clients across Australia and New Zealand.

Client Executive

MyPass Global

Head of Growth & Partnerships

Most businesses leave their growth to chance, hoping their sales process clicks or their events spark engagement. I know, because I used to do the same.

As a sales leader and later a founder, I saw how outdated sales playbooks and underpowered event tools caused wasted opportunities, friction, and stalled growth. 

I was frustrated, because even talented teams and passionate communities couldn’t prove their true value.

That’s what drove me to rethink both challenges from first principles. I built Sales Market Fit to break sales down into something teachable and repeatable, and I co-founded SixSides to help leaders turn events into lasting communities. 

Along the way, I created DealBuddi, an AI sales coach to scale these frameworks and make them accessible to every SaaS founder and sales team.

Today, I help SaaS founders, sales leaders, and event communities simplify complexity, prove their value, and achieve growth. 

Whether it’s through smarter sales or stronger communities, my goal is simple: to ensure no business leaves their success to chance.

Gavin Tye

ANIMA

We Help Inspiring Founders to Grow in Leadership through Advisory, Training and Coaching

Amongst our clients: Luminus - OZ - SoSimply (AG) - BrightWolves - Bpost - Boite - Orion Intelligence


Some of my roles a.i.:

Head of Customer Operations B2B
Transformation and Change Lead
Change Manager
Leadership Trainer and Coach
Operational Excellence Consultant

Principal Growth Leader

EssentBE

(Vendor Manager)
Contact centre management - First Line  and Second Line On- and Offshore
Developed and implemented an outside-in approach (customer-driven). 
Strengthened the relationship with our partners.
Improved customer service interactions and customer satisfaction.
Overall change and improvement of the customer service management model with significant cost reduction.
Stakeholder/partner management

Contact Center Manager

ARCHIMEDICX

Set-up & Delivery of 1st line customer service in 4 weeks.
Multilingual team (Russian/French/Dutch/English/Arabic/Italian/..)
Assisting travelling patients in booking the best treatment.
Service/Sales

Build from scratch:
Systems: Telco, ACD, ticketing
Service Design
Partner management
...

Head of Customer Service

24+ customer care center

The daily service delivery was my main responsibility by leading the service desk team. To accomplish high engagement I delegated multiple responsibilities such as planning, knowledge management, training (sidebyside and workshops) which had a positive effect on the quality and efficiency. After reaching an improvement to our service I got the chance to follow the contact center management course. This gave me the opportunity to asses the strategy of 24+ and design a roadmap to guarantee it's sustainability. As a senior teamleader I was a backup for different roles within our company. Also been an interim teamleader for Sepa (migration to European transaction system/rules)
Main responsibilities as a teamleader:
People Management (15- 65 advisors)
Assisting on diverse projects
Coaching
Reporting & Analysis
Recruitment
Service delivery management 
Business development (omni channel support)

Operations Support Service Desk (maart 2013 - juli 2013)
Service Desk Agent (januari 2013 - februari 2013)

Team Leader Service Desk

The Oval Office - United Live Communication

Started as a allround worker I helped preparing various national field marketing activities (Kleenex, Redbull,..). Loving the interaction with unknown people, I got more involved in the preparation and coordination of different projects. After, I got the position of assistant project manager where I was responsible for several domains within national projects (Belgacom, Maredsous,..). Besides people management I coordinated the locations, supply and the delivery from distance or on site.

Assistant Project Manager

ISS A/S

Started as I waiter I got the chance to use my experience from several different jobs in bars/restaurants to be the project lead on site. I acted as the spoc for the client and delivered with a team up to 20 people the catering as requested.

Project Lead

Carrefour Belgium

I got to be a casshier and got to opportunity to assist the shopmanager. After a couple of months our manager took of for another opportunity. I lead the shop and after I trained the new manager I left to pick up my studies.

Assistant Branch Manager

I coach leaders to free up 20+ hours a month and implement systems that boost team performance by 20%

Hi, I'm Soufiane, and I'm here to guide entrepreneurial leaders who feel stressed or lost in the complexities of running their organisations. If you're looking for ways to boost performance, grow your business, and rediscover the fun in leadership, you've come to the right place.

With 20 years of leadership experience, an Executive MBA and my ongoing PhD studies, I understand your challenges. Through Anima, I help executives to:

Develop their Self-leadership
I'm here to support you in building resilience and confidence, essential for effective leadership. With self-awareness and empathy, people will follow you for who you are and what you stand for.

Creating a compelling vision
I can help you refine your ideas, craft actionable strategies, and inspire your team. Together, we'll transform your innovative thoughts into successful, tangible results. All of that with a vision that relfects your organisation's values and builds upon its strengths

Implementing Operational Excellence
Efficiency is the key to sustainable growth. I'll collaborate with you and your team to streamline your operations, enhance productivity, and ensure your processes align with your business objectives, making your leadership journey smoother and more enjoyable. We aim for a performance increase of 20-50%.

Leading people
We focus on developing a culture of growth and excellence, with personal development plans for all and every day is an opportunity to maintain high levels of engagement. We see typically satisfaction increase by 10-20%

Above that, I promise you will find more joy and free time with less stress to enjoy the growth.

As your sparring partner, advisor, coach, or educator, I focus on elevating your leadership and driving your business forward. 

Don't wait and start transforming your leadership journey today:


📝 Join the Growth Leaders' Letter
Get actionable insights from my journey, providing honest, practical advice for your unique challenges.

☎️ Book a Clarity Call
In just 60 minutes, we discover how we can enhance your leadership and draft a successful path for your business.

Your leadership journey should be rewarding and enjoyable. 
Connect with me, and let's start your transformation together! 

Let's G(r)O(w)!

taplio

The Battle

Gavin Tye

Soufiane Hamdaoui

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