Founder of Pretty Little Marketer ⚡️ social media coach and consultant for people and brands 🧠 I make social media simple with fluff-free organic marketing and community building insights 🪩

🫶💘💕✨🌸💫

sophie@prettylittlemarketer.com

if you need me don’t call because i have passed away

Sophie Miller

Hi, I'm Sophie. Welcome to my world!

Contact: sophie@prettylittlemarketer.com
💌 for enquiries about partner content on Pretty Little Marketer channels
💫 for interest in collaborating on community resources or virtual and in-person PLM events
👀 to learn more about how to get involved in Pretty Little Marketer initiatives 
🎙️ for speaking invitations and engagements

creator + founder @ Pretty Little Marketer

yesterday you might have seen something a little different on your feeds 🤭✨

I've been a creator for 5 years, and I actually started my career at an influencer marketing agency.

so when I was dreaming up 2026, I wanted it to be the year we did something new - not just for Pretty Little Marketer, but for the industry we're in.

why is it always up to big brands to run influencer campaigns? and why is it always up to influencers to sell?

this week, we ran our first ever community campaign - paying 5 of our wonderful Insiders Club members to share their real experience of being in the club.

because who better to tell you about the membership than the people who are already in it?

CC Phoebe, Nefise, Georgia, Lauren and Rhianne for being absolute *diamonds* 

and our wonderful Ops Manager Louisa for bringing the fun to life !! 

it surpassed all of my expectations, I cried at least 10 times and my gratitude for this community is just overflowing - this truly is the best community in the world.

but to keep it practical, here's what I learned running it:

→ physical props change everything: we printed custom signs with their hot takes and shipped them out - it gave creators something to hold, made the content instantly recognisable as part of a series, and turned the campaign into a keepsake 

→ themed briefs > open briefs: "share your experience" is too vague. "what do marketers need to do differently in 2026, and how does community fit in?" gave them a clear angle while leaving room for their voice

→ choose creators who are already talking about you: we didn't pick members with the biggest followings. we picked the ones who were already showing up, engaging, sharing wins. the campaign just amplified what was organic

you don't need a massive budget or a big brand name to run an influencer campaign. 

you just need people who genuinely believe in what you've built.

and I'm so proud to work with people who do.

🔗 doors to the Insiders Club close Friday at 5pm, we only open once per quarter. get in here: https://lnkd.in/dYUGgttV

first community campaign in the bag, how did we do? ✨👀

I turn 29 this week and my twenties were absolutely *nothing* like I expected.

when I was 20, I had this very clear picture of how things would go: I'd finish uni, get a graduate job in marketing, climb some kind of ladder, and figure out the rest from there. 

very normal, very linear, very "this is just what you do."

instead, my twenties looked like this:

→ I went to uni late. I'd taken time out, wasn't sure what I wanted to do, and felt constantly behind everyone else my age.

by the time I graduated, I was convinced I'd finally catch up – except I couldn't get a job.

→ so I started a little instagram page. not as a business, not as a "career move" – just something to put on my CV so I could say I was doing something while I figured it out.

that Instagram page was called Pretty Little Marketer, that turned into 700,000 people and a community I now run full time.

→ then, somewhere in the middle of building all of this, my pancreas stopped working (rude) and I got diagnosed with a lifelong incurable illness that I'll manage every single day for the rest of my life.

→ and in between all of that, I moved to London. I went from working in my childhood bedroom to actually building a life in a city I love, with a business that lets me live the way I want to live.

my twenties taught me that plans are mostly fiction.

I thought not getting a graduate job was the worst thing that could happen to me - turns out it was the thing that made space for everything else.

if nothing is going the way you expected, that might not be the disaster it feels like. 

you're probably exactly where you need to be 🪽✨

launching something very cool (and hopefully very helpful) this month. stay tuned! 👀✨🗓️

I've rounded up all the biggest dates across entertainment, sport, marketing and culture, just for you - in one handy and *free* Notion template 👋 

download, duplicate to your own space, share it with your friends, let me know what you think in the comments and enjoy !!

🔗  https://lnkd.in/e_RwWP7P

it's my birthday and you have to give me *everything* I desire today, those are the rules.

so here's my internet wishlist – things I want, things I think, and things I'm manifesting now that I'm 29 and therefore very wise.

→ LinkedIn to bring back pinned comments !!!!
→ the courage to launch Pretty Little Marketer on YouTube (why is it lierally so scary?)
→ "give value" as advice to be launched into the sun because it means nothing and helps no one
→ a brand to fly me somewhere warm and call it work 
→ B2C brands to finally realise LinkedIn influencer marketing is an untapped goldmine and start sliding into our DMs (like hello, I'm right here ??)
→ Meta Business Suite to burn in a fire
→ host our first ever PLM conference *hint hint sneak peak nudge nudge*
→ an Instagram update that makes sense 
→ you (yes, you) on the PLM insiders club waitlist because doors open next week and I made this thing specifically for marketers just like ya
↳https://lnkd.in/dYUGgttV

this will be my 5th birthday I get to share with you all and I will never stop being grateful for our little corner of the internet we've built together. 

this community changed my entire life, thank you for letting me be part of yours and BRB while I milk my birthday status for the next 24 hours 🎂✨💓🪽

you started your social media career as a graduate, mine started age 13 with a Justin Bieber stan account on Twitter. we are not the same ✨✋

revenge on LinkedIn removing my Top Voice badge with no reason, warning or explanation by soft-launching our Pretty Little Marketer Substack coming v soon 😗🖕

 https://lnkd.in/eP5wqf76

creator + founder @ Pretty Little Marketer⚡️

so we’re launching our first ever influencer campaign for Pretty Little Marketer tomorrow and I don’t actually think you’re ready so eyes peeled in the morning ☝️😌

running one of the internet’s largest online communities looks a lot different behind the scenes 👀

five years ago I started Pretty Little Marketer  from my university bedroom. 

now it’s a community of 740,000+ marketers (and the Insiders Club is where the coolest ones hang out)

this week’s launch week and we’ve prepped for it to be our biggest doors open of the year. 

what you haven’t seen this week:

→ launching our first ever influencer campaign with our own members as the talent (still not over this one)

→ back-to-back Zooms with TikTok, LinkedIn, and more prepping exclusive sessions for our exclusive member’s only Platform Insider webinar series

→ welcoming 160+ new members and watching them introduce themselves in Slack and getting *all of the love* within minutes of joining

→ checking in on our community of 550 marketers every single day - answering questions, dropping opportunities, watching strangers hype each other up

→ hosting our monthly networking call (where we learned 2 of our members are literally neighbours like what)

→ writing the daily bulletin at 8:30am every single day (my daily member’s only marketing updates email) like I have every morning for the past two years

→ currently: about to kick off friday wins in the community Slack that will probably make me tear up at my desk (again)

this is the Insiders Club, the bit of Pretty Little Marketer you don’t see unless you’re in it.

doors close today at 5pm - next chance is April.

https://lnkd.in/dYUGgttV

snooze, you lose !! ✏️🧚🏻‍♀️✨🌟🌸

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write this down: short-form helps people find you.  long-form is where they actually get to know you 💭✨👋  [AD]

the thing that always put me off was how complicated it felt to start, but that's where Riverside comes in:

📹 record in 4K studio quality from your laptop or phone
✂️ edit by editing the text (delete words and the video cuts itself)
🎬 automatically turn longer content into clips for Reels & TikTok
📍 record, edit and repurpose all in one place

if 2026 is your year to go deeper, check it out here: https://lnkd.in/eWzNxuYN

and let me know below, do you have plans to do long-form this year?

Brand partnership • creator + founder @ Pretty Little Marketer

working in marketing can be really, really lonely.

you're expected to know everything, stay ahead of every trend, master every platform, and somehow do it all while convincing everyone else that what you do actually matters.

and most of the time, you're doing it alone.

alone in a team that doesn't get it, alone as a freelancer working from your spare room, alone as the only marketing person at your company, alone scrolling through content that makes everyone else look like they've got it all figured out.

Pretty Little Marketer started because I was that person.

a student who felt completely lost, overwhelmed by an industry that moved faster than I could keep up, and desperate to find people who just got it.

five years later, we're a community of 700,000 marketers - and the Insiders Club is the heart of it.

our membership exists because I needed it and it didn't exist.

→ a space where you can ask the "stupid" questions without feeling stupid
→ a community of people who actually celebrate your wins like they're their own
→ experts who show up to help, not to sell you something
→ daily updates so you can stay current without the 3-hour doom scroll

this isn't about more content, it's about less loneliness.

doors to the Pretty Little Marketer Insiders Club are officially OPEN (eeek!)

we only open once per quarter, and doors close Friday at 5pm - so if you've been waiting for the right time, this is it ‼️🤏

join us here: https://lnkd.in/dYUGgttV

apartment: somehow moved and unpacked all in a single day (hi SW London !!)
PLM HQ aka. my office: ready to decorate
new (free) resource: almost ready and coming your way next week 

happy Friday !! 📦✨🪄🧚🏻‍♀️🌟🌸

the best "content hack" I can give you for 2026: just be consistently good 👀

that's it - set a bar for yourself and always meet it. 

I know it's not the sexy answer and there's no template nor algorithm trick I can lend you for quick and magic results (sorry).

but here's what consistency gets you: when I announced a Pretty Little Marketer Substack was coming in a really vague post, we hit 100 subscribers in an hour. 

not because of a clever launch strategy (there literally wasn't one), but because you already knew it would be worth your time.

I'd earned your interest, your trust, your attention.

a history of delivering makes future promises believable *mic drop*

so if you want a real content strategy for this year:

→ have a unique POV: Mia McGrath isn't just another influencer, she's a lifestyle creator teaching you to be "Frugal Chic" - what's your thing and what do people come to you for that they can't get elsewhere?

→ do better than the rest: what is everyone else in your niche doing and how can you do it better - if they're sharing platform updates you're the one actually explaining what they mean, if they're telling you to "post consistently" you're the one breaking down what a realistic weekly content schedule actually looks like.

→ give something god damn it: every single post should have a takeaway, a practical application, something they can actually use instead of posting for the sake of posting. this is how you become a voice people want *more* from.

→ be selective: be intentional about where you show up, what you comment on and how you comment because your name attached to low-effort "love this!" replies isn't building your reputation.

the creators who win long-term aren't the ones who went viral once - they're the ones you'd recommend without hesitation because you know they'll deliver.

be that person.

even if it means posting less, shifting your schedule, taking longer inbetween content drops. it takes time, but the hard work compounds - I promise!

I'm joining Slate's first Social Social Club of the year and I am pinching myself at this lineup 🎙️✨😭/

hosted by Carmen Vicente, we're diving into the "science behind creativity" - and i'll be on the panel alongside Zaria Parvez (Head of Social DoorDash) and Jason Keath (Co-founder of Social Fresh).

mostly in awe of these brilliant marketers and franticly taking notes...

but I *guess* seeing as my camera will be on I'll share some thoughts and experiences from my 6 years as a content creator, working with the biggest brands in the world and growing our community to 700,000 across platforms (mic drop) with no team, a carousel obsession, and a dream.

if you've ever wondered how great creative work actually happens (spoiler: it's not by accident), this one's for you!

🔗 see you there: https://lnkd.in/eSFRRuv3

everyone sees the 700,000 followers and thinks engagement just happens, but here's what actually goes into building one of the world's largest online communities for marketers 👀

 and one whose engagement continues to grow as our audience does (the opposite of the norm).

most people think engagement works like a light switch: post something, people engage - but that's not how human connection works.

engagement is more like... adopting a rescue dog (cute)

you don't expect them to immediately trust you and want belly rubs on day one - they need time to warm up, multiple positive interactions, and proof that you're safe.

your audience is exactly the same.

real engagement is a process with multiple touch points:
→ someone sees your post: watching, but not ready to interact yet 
→ they check your stories: getting a feel for your vibe
→ they respond to a poll: low commitment, easy interaction 
→ they finally comment: they've built enough trust to put themselves out there

I like to jumpstart this process with what I call thin content, content that doesn't sell or educate, but gives people something easy to engage with first:
→ meme a pain point they relate to, creating "i feel seen" moments 
→ share education that makes them think "can she see inside my brain?" and reflect their exact struggle back to them 
→ tap into what's trending in your shared world to show you live in their reality 
→ ask for something everyone has an opinion on
→ create simple calls to action: "drop a 👋 if you've been there"

the goal isn't deep engagement immediately, it's building the habit of interaction.

what else do you want to know about the behind the scenes of growing our community? drop a Q below and i'll be answering all day 💕✨🫶

how I use Notion to run my entire business folder 📁💫👀[AD]

every piece of content, every launch, every campaign, every 2am idea I'll probably never act on - it's all in there.

and I know getting organised is on a lot of your lists for 2026. 

if you've been wanting to give Notion a go but don't know where to start (especially when you're still catching up from the break), I get it!

that's why Notion Agent has been so good for me lately.

instead of spending hours setting up databases and trackers from scratch, I just tell it what I need.

🔗check out Notion Agent here: https://lnkd.in/e5NTxXTv

and if you want to steal my setup, I've linked some of my fave templates below:

🔗 https://lnkd.in/eu_qNAsB

🔗 https://lnkd.in/eGz3PMJG

enjoy!

#NotionPartner

doors to our Pretty Little Marketer community close at 5pm tomorrow and I literally have no idea what you are waiting for 😌👆

I created every corner of the Insiders Club with real intention: enough to help you, but not so much that you're overwhelmed and here's what that “intention” looks like inside:
 
💌 the bulletin: every single morning at 8:30am UK time, you'll receive my exclusive members-only daily bulletin. I round up the day's biggest story, link the latest social media updates and news, and drop a trend to try. 
 
🎤 ask the expert sessions: every other Wednesday, an expert sits in Slack from 9-5pm UK time answering your questions live. we've had Chloe McCullough on YouTube, Anna-Maria from Modash on influencer marketing, Kira Matthews on pitching to brands and becoming a creator - the list goes on.
 
🎥 our webinar schedule: in February alone, we have TikTok and LinkedIn joining us for exclusive webinars on how to use their platforms in 2026 - information you literally will not find anywhere else !!
 
💼 real opportunities to get involved: this week I launched our first ever influencer campaign on LinkedIn, paying real community members to share their experience. last year we partnered with Venngage to produce a trends report featuring our members. we get discounts and free tickets to shows like B2B Marketing Live and Technology for Marketing, plus job roles land in Slack before they go live anywhere else.
 
🎉 Friday wins: genuinely my favourite part of the week. every Friday we share our wins big and small and I love love love it.
 
🐶 a pet-pics channel: because obviously.
 
🎁 our discounts library: Semrush, Planable, The Productivity Method and more.

no brainer if you ask me: https://lnkd.in/dYUGgttV

doors close 5pm UK time tomorrow 📣

I'm good at my job, and that's the problem.

I have a 30k email list, my Instagram and LinkedIn funnels convert, I know what to post and when to post it, and I can roughly predict how it’s going to perform before I hit publish. 

I’ve built the machine and the machine works.

I’m a system-kind-of-girl and I genuinely love the one I’ve built, but lately I’ve realised I can’t remember the last time I made something just to make it.

so I’m starting over, on purpose.

catch me on Substack every Monday 👋

https://lnkd.in/epcGGMEX

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