Founder of Pretty Little Marketer ⚡️ social media coach and consultant for people and brands 🧠 I make social media simple with fluff-free organic marketing and community building insights 🪩

🫶💘💕✨🌸💫

sophie@prettylittlemarketer.com

Sophie Miller

PLM live in LONDON 🤍✨🎙️💫🪽

we’re celebrating all things new, trending and big in 2025 (including Pretty Little Marketer 2.0) in person next Thursday with:

🤤 PerfectTed on tap
💘 a whole room full of our brilliant community 
🎬and a panel of three *unreal* experts (Joanna, Ray and Romilly)
💭 exploring all the good stuff and what it means for you including: tiktok as a search engine, the ai slop takeover, why platforms are losing their personality, how gen z grew up while brands weren't looking, and the always-on burnout nobody wants to admit is killing us

it’s going to rock.

and i can’t wait to see you there !!!!

🔗 secure your seat: https://lnkd.in/da4MK3y9

wishing you could join us virtually? we’ll be doing 2025 Rewind *online* in December. stay tuned for more!

creator + founder @ Pretty Little Marketer⚡️ *the* community for people in marketing 🌎 where socials get simple and marketers get connected → membership, events and resources 💌

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flew to LA, barely beat jet lagged, cut all of my hair off and *still* managed to lock in the most unreal panel lineup for Pretty Little Marketer's end of year event ✨🙂‍↕️

crazy, committed, call it what you will.

I call it 2025 Rewind, and it's happening Thursday 20th November in at Techspace Goswell Road, in London.

this year in marketing has been a lot, it's time to unpack it properly - and joining me to do so we have:

🎙️ Romilly, Brand Manager @ PerfectTed: built one of the uk's fastest-growing brands by doing the opposite of everyone else
🔍 Ray, Global Head of Marketing @ Rise at Seven | Search-First Content Marketing Agency: pioneered treating TikTok as a search engine before it was cool
✨ Joanna, Head of Marketing @ The Goat Agency: makes agency marketing actually interesting and has the awards to prove it

we're talking TikTok as search, the AI slop takeover, why platforms are losing their personality, gen-z growing up while brands weren't looking, what audiences actually want from creators now, the reality of working in an always-on industry and so much more.

🔗 you literally do not want to miss it (for real the FOMO is going to be huge): https://lnkd.in/da4MK3y9

my rebrand launches this week 👀 creator + founder @ Pretty Little Marketer⚡️ where socials get simple and marketers get connected → membership, events and resources 💌

St Pauls Institute of Communication Education

Managing the Digital Marketing Activities for St Pauls Institute of Communication Education, St Pauls Publication and Better Yourself Books and Media Pvt Ltd.

I. Digital Marketing for St Pauls Institute of Communication Education (SPICE)

a.) Creating Ads on Google Adwords
b.) Managing Adwords Account
c.) Creating and Managing Facebook Ads
d.) Managing Facebook. Twitter and Instagram Accounts
e.) Coordinating with students to deliver content on online media
f.) Content Marketing via Blogs on SPICE Website (Keyword Research, SEO optimized Blog Posts)
g.) Coordinating with Website Developers to make sure website is optimal for conversion
h.) Advising on Marketing strategies for the institute
i.) Guiding the Graphic Designer to make sure the creatives are in-line with SPICE Brand Values
j.) Taking feedback from Coordinators about website performance and student feedback
k.) Coordinating with external agencies (whenever employed) on marketing activity’s
l.) Managing SPICE YouTube Account
m.) Tracking Organic and Paid Traffic of the Website using Google Analytics

II. Digital Marketing Activities for St Pauls Publication/Better Yourself Books and Media Pvt Ltd
1.) Handle Social Media Accounts
2.) Prepare Creatives for Social Media Posts
3.) Design App Images and Recommend Design Suggestions
4.) Plan, Create and Edit Videos for YouTube and App
5.) Recruitment of Workforce ( Posting Online as well as telephonic and preliminary interviews)
6.) Voice Overs for Videos
7.) Data Entry on Site (WordPress)
8.) Uploading and Updating Book Information on Website

Digital Marketing Manager

Rightly Digital

I am a Freelance Digital Marketer & Founder of Rightly Digital. I help small to mid-sized businesses go digital and increase their brand presence and gain leads and sales with the help of Social Media Marketing, Google Ads, Facebook & Instagram Ads, Content Writing, and Brand Consultation. 

So far I have helped over 30 businesses achieve their marketing goals with the help of online marketing strategies. 

I also write articles on Rightly Digital on topics related to digital marketing. If you're looking for a freelancer or looking to upskill yourself in the field of Digital Marketing, Rightly Digital is a great place to learn and grow in the online marketing field.

Freelance Digital Marketer & Founder

Packt Publishing

Researcher | Tech Book Promoter | Follow me for #Packt Book updates | odelld@packtpub.com

As an online marketing executive, I handle the promotion and marketing of IT books in technology markets, by using both traditional and innovative online marketing approach.

Marketing strategy- Devising strategies to achieve constant traffic towards capture pages by using all available platforms(social and non-social)

Market Research- Extensive research on diverse technologies using various tools and methods. Some of the research activities include keyword research, target audience engagement, collaboration with influential bloggers, website, social media pages, forums, magazines, communities. Research of events for promotion, evangelist or experts related to technology.

Reviews- Procuring reviews by evangelist/expert on various platforms like blog, website, Slashdot, social media sites and sales websites like Amazon, O'rielly, Barnes and Nobles, Goodreads etc.

Link Building- Attaining traffic by link sharing on newsletters of companies as well as white paper campaigns. Links include editorial links, resource links, blog comments, directory links etc.

Social Media Marketing- Regular post related to books, campaign and technologies on social media platforms, to gain engagement and conversion. Sharing content and graphics, running hashtag campaign(raffle). Using analytic tools(moz, twitter analytic, bitly)

Additionally I also have to explore the areas of content marketing, video marketing, and campaign promotion(#packt$5, Free learning, White paper etc.), designing and executing creative campaigns. Liaising with various IT communities and evangelist, using analytic tools to evaluate traffic, content development etc.

I've worked closely with platforms like raspberrypi.org, arduino.cc, beaglebone.org, udoo.org, linuxvoice magazine, pentesting magazine.

Online Marketing Executive

eClinicalWorks

Handling Interface installation projects. 

Maintained quality reports for technicians with the help of Ms-Office (Excel, Powerpoint Presentations)

Coordination between doctors and vendors for efficient installation of the EMR. 

Report Analysis - Analysis of all tasks done daily by installers and creation daily,monthly and quarterly reports.

Scheduling and assigning cases to technicians for support issues. 

Coordinating between project managers and software developers to ensure projects are completed smoothly and as per schedule.

Team Coordinator

Tech Mahindra Business Services

•	Worked as a Customer Relations Advisor in a leading telecommunication company
•	Dealing with technical support and service related issues.
•	Ensuring Customers are satisfied with Issues related to their handsets and service
•	Did Coverage checks and created reports for any outage related areas
•	Managed team statistics on a weekly basis ensuring consistency in performance
•	Made reports for Areas of Improvement based on quality sessions held with my colleagues
•	Displayed team player qualities and customer-centric attitude towards my job
•	Quick learner and always shared my knowledge with the teams across the organization

Customer Service Executive

Hi, I am Odell, a Google Ads Certified Experienced Digital Marketing Manager and a Freelancer with a history of working in the education industry.  With over 6+ years of experience in the online marketing industry, I have had the opportunity to run successful digital campaigns for multiple niches' such as Education, Publication, Music & Entertainment, Consulting Services &  Personal Brands.  

I specialize in the following skillsets:  

Search Engine Marketing (SEM) - Experienced in running successful Google Ad Campaigns for the Education niche. Well-versed with both, search and display campaigns as well as YouTube campaigns. 

Search Engine Optimization - Worked on the SEO of multiple websites both in-house and with 3rd Party vendors, for successful implementation of fully functional search engine friendly websites. Practical experience of best practices for SEO including advanced keyword research with the help of keyword research tools.  

Content Writing - Quality Content is the most crucial aspect of digital marketing, keeping that in mind, I have written over 30+ long-from articles for various niches. These are SEO optimized articles with a few of them ranking on the first 3 results of Google Search for specific keywords. Search for 'Digital Marketing Swot Analysis' ( This is by Rightly Digital written by me). 'How to prepare for a Social Media Interview', 'Zapier Mastery Course Review' 

WordPress Site Creation & Management - Created 10+ fully functional websites on WordPress for my company as well as for clients as a freelancer. 

Implemented Google Analytics, Tag Manager, Pixel Code, and other essential marketing codes and plugins

Email Marketing - Knowledge of Email Marketing Softwares such as MailChimp, Mailerlite etc.  Implemented numerous email campaigns as well as conducted A/B testing based on email marketing best practices.

Facebook Paid Advertising - Executed Ad campaigns on Facebook & Instagram including Lead Gen Campaigns 

Knowledge of Canva, Adobe Photoshop, Illustrator, Premiere Pro

Odell Dias

Engagement pods are the worst and should be banned! 🤬


If you are part of an engagement pod, you know a community like a WhatsApp group where you share your post link and other group members engage on it (also known as fake engagement), and think that you're doing something amazing which that will lead to sales, you too are part of the problem. 

Engagement pods will not get you anywhere, certainly not to the right audience. 

Don't aim for a thousand likes and comments from randoms.

Even one comment from the right audience can lead to sales!

Engagement pods are the worst and social media platforms should ban accounts that deal with them! 

#RightlyDigital #EngagementPods #FakeEngagements

taplio

The Battle

Sophie Miller

Odell Dias

Followers

Posts

Engagements

Likes

Performance ScoreSophie Miller's LinkedIn Performance

Performance ScoreOdell Dias's LinkedIn Performance

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taplio

The Battle

Sophie Miller

Odell Dias

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sophie Miller's LinkedIn Performance

Performance ScoreOdell Dias's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSophie Miller's LinkedIn Performance