Founder of Pretty Little Marketer ⚡️ social media coach and consultant for people and brands 🧠 I make social media simple with fluff-free organic marketing and community building insights 🪩

🫶💘💕✨🌸💫

sophie@prettylittlemarketer.com

Sophie Miller

and just like that, Pretty Little Marketer is a whole team of THREE 🤭✨‼️

I started PLM in june 2020 as a final year student with absolutely no intention of running a business - it was a little instagram page I made because I loved social media and couldn't find a job.

I resisted it becoming something more for a while - I freelanced until 2024, quietly growing PLM alongside it, figuring out what it could be, whether it was even *allowed* to be anything bigger.

then in 2024, I went all in.

left my clients, launched a membership, bet everything on this weird little community I'd been building for four years (that's you!)

and I did it all alone: every post, every email, every DM, every launch, every admin task, every event, every decision. 

until september last year, when Louisa joined as our Ops Manager (spoiler: she's brilliant) and I learned that asking for help wasn't failing - it was the smartest thing I could've done.

I want PLM to be great, not just good, not just "doing well for a one-woman show." 

I want it to be the best marketing community in the world (real talk it already is but we roll) and I cannot do that alone.

so this week, Tea joins our small but mighty team as our designer!

I've always created our content myself, with my very limited graphic design skills (shout out Adobe Express for making me look better than I am)

 and it's actually something I love doing, I'm not bad at it.

but after we rebranded last October, I knew PLM deserved more than what I could give it - the brand had grown up, and it needed someone who could take it further than I ever could on my own.

the biggest thing I've learned building this business is that growing doesn't always mean more followers or more revenue, sometimes it means letting go of the things you've been holding too tightly - and trusting someone else to make them better.

building a team hasn't made me less involved, it's made PLM more of what it was always supposed to be. 

how exciting!

creator + founder @ Pretty Little Marketer

did someone say Pretty Little Marketer conference 2026 ??? 😏

B2B marketing used to be the *most boring thing* on the planet, here's what I think has changed 👀🤫 AD

Air, a creative workspace where teams organise, find, edit and share all their content and assets, just sent their CEO to the most remote part of Iceland to film a product launch video. 

*actually* flew him out there to make cans of the "best air ever" for the launch of their new creative intelligence tools (AI that shows you how your content is performing, smart search that finds any asset in seconds, and AI-powered editing that turns one piece into several!)

🔗 bestairever.com

I love it !!!

*this* is what B2B looks like now: brands building culture, making content people actually want to watch, treating their launches like a creative projects.

it's about time, don't you think?

Brand partnership • creator + founder @ Pretty Little Marketer

we've all seen the takes: "Gen Z broke the marketing funnel", the old playbook is dead, content marketing is broken. cool, but what's actually working instead? 👀✨‼️ AD

here's 3 things I've changed in the last 6 months:

→ posting less, but only when I have something worth saying: I stopped asking "have I posted enough this week?" and started asking "does this build equity or just get engagement?" 

if another creator could post the same thing with a find-and-replace on the name, I'm not posting it.

→ optimising for reputation, not reach: I stopped checking impressions and started asking: would someone remember this in 3 days? would they screenshot it? tell a friend? 

reach is someone scrolling past your post, reputation is someone thinking of you when they need help.

→ treating my newsletter like my main channel: social is rented land, my newsletter has a 50% open rate, drives more community sign-ups than LinkedIn, and the replies are unmatched. 

owned audience > borrowed reach, every time.

but I still don't think any of us have fully figured out what replaces the old funnel yet - so I'm doing some learning.

HubSpot are running a free 3-part webinar series called "Beyond the Funnel" - the first session (18th Feb) has their CMO Kipp Bodnar introducing Loop Marketing: a framework built for how people actually discover and buy now. 

he's covering why the old funnel stopped working, how to meet your audience where they actually are, and how to build campaigns that get smarter over time instead of just churning out more content and hoping for the best.

I'll be there, and I hope you'll join me! 

🔗 register for free here → https://lnkd.in/e9mg2EMS

#HubspotPartner

people assume I have a huge team behind the scenes, I don't 👋 [AD: Meet-Ting partner]

 it's me, Louisa, and a lot of really good systems.

I'm really protective over how we work: our workflows, our processes, and the way we get things done - i've spent years getting that right. 

so when AI tools promise to "do it all for you" I'm usually the first to roll my eyes.

most of them overpromise and underdeliver. 

but if you're interested, these are 3 that have earned a place in how I work:

Claude by Anthropic: I use it for everything from content ideation to strategy planning to working through business decisions, meal planning, workout schedules, and even helping me figure out what furniture to get for my new apartment (miles better than ChatGPT, argue with the wall)

Notion AI: I run my entire business in Notion - content calendars, event planning, membership planning, product launches. notion AI helps me summarise, organise, and pull things together

Meet-Ting: I'm a founding creator at Ting and it's the one i'm most excited about. it's an AI availability agent that learns how you like to spend your time and manages your calendar for you. CC it into an email, or text it on WhatsApp and it learns your priorities and handles the back-and-forth for you - no booking links, no faff (it rocks)

Daniel is sharing his journey building Ting as well as every awesome update and lucky for you, he'll let ya try ting *free* for your first 10 bookings → meet-ting.com

I'd love to know if you have any recommendations, or if you've tried any here!

Nausheen I. Chen

Get clients, investments and influence by speaking confidently | Public Speaking Coach for entrepreneurs and execs | ex-Fortune 50 | My featured section has a gift for you.

You know who gets the most clients and promotions?

The person who can speak the best.

You might be an expert in your domain.
But if you don't speak with confidence, no one will trust you.

Your career and business will suffer because you struggle to speak powerfully.

Your next client will go to the person who presents better than you.
Your next promotion will go to the person who communicates better than you.
Your investor might pass because they are not convinced of your value and worth.

You’ll feel weak and powerless.

It’s crazy because you have a lot to share with the world.

But your speaking skills let you down.

Here’s the good news:
It doesn’t have to be like that.

Now imagine:
You ace sales calls and win dream projects because you speak with confidence.
You get that promotion because you present with clarity in the boardroom.
You build a powerful brand because the world listens when you speak.

I can help you get there.

I’ve helped 500+ entrepreneurs and execs become confident and effective speakers.

• Entrepreneurs like Wes, who had stage fright and went blank when he was in the spotlight.

• VPs like Sarah, whose voice shook every time she presented in the boardroom. But became a confident speaker working with me and secured 2 leads worth $350,000 for her company.

• LinkedIn creators like Jasmin Alić, Ruben Hassid, Lara Acosta, Sophie Miller, Nigel Thomas, Nicholas Boucher, and Mando Sallavanti III who now speak on big stages with credibility, authority, and influence.

I can help you become a confident, powerful speaker too.

Are you ready to stop missing opportunities and start attracting them?

DM me ‘SPEAK’ to find out how.

Who am I:
• 3-time TEDx speaker.
• Award-winning ex-filmmaker.
• Communication skills trainer at Fortune 50 P&G.
• Official LinkedIn Instructor for public speaking courses.
• Coached 500+ execs at Google, Amazon, SAP, AT&T, IBM, Twitch, European Chamber of Commerce.

I'm also a part of the @elgato professional program as well as the LinkedIn Creators program.

Public Speaking Coach for stage and camera

I coach entrepreneurs and execs on how to speak on camera with maximum impact, create a powerful brand and grow professionally.

Your body language can break your confidence.

Here’s how to fix it:

The way you stand.
The way you move your hands.
And even the way you make eye contact.

It can make or break your message.

Here's how you can master your body language:

→ On camera:

Make eye contact with the camera.
Use gestures intentionally for emphasis.
Frame yourself at eye-level to convey confidence.

→ In person or on stage:

Keep your feet shoulder-width apart to project stability.
Move purposefully to keep your audience engaged.
Use open gestures to convey your authority.

Remember,
Your body speaks louder than your words.

Master body language to become unforgettable.

♻️ Repost to help others improve at non-verbal cues.

P.S. Comment STAGE to get my stage presence guide!

The CEO’s Public Speaking Coach • ex-Fortune 100 communications trainer • 3-time TEDx speaker • Public Speaking Professor at CEU • LinkedIn Learning Instructor • Founder, The Confidence Accelerator • Keynote Speaker

June 2022: I got accepted to speak at TEDx.

But it made me feel like an imposter.

I kept thinking:

“They’ve made a mistake.”
“I don’t belong on that stage.”
”What the heck did I get myself into?”

But I said yes anyway.
Now that talk has opened doors I couldn’t have dreamed of.

→ Building a coaching business to multiple 6-figures
→ Coaching CEOs to speak to 10,000+ people
→ Leading a Mastermind event in London

But none of that would’ve happened if I had said no.

This year can pass quietly.

Or it can be the year you act big even if you’re scared.

It’s your decision.

PS - Have you ever felt like an imposter stepping into something bigger? yes/no?

Women are judged before they even speak.

(How I deal with this as a brown woman)

Men are (usually) heard.
Women are (usually) evaluated.

Too much makeup.
Too little makeup.
Too covered up.
Too revealing.
Too much.

So advice like
“Just be confident”
falls flat.

Here’s what actually helps.

Don’t try to be liked.
Aim to be clear.

Say your point early.
State it once.
Then pause.

No more over-explaining.
No more “softening” your tone.
Just calmness, conciseness, clarity.  

And then watch all the judgement fall away.

PS ever felt judged no matter what your gender is?

I’ve spoken on stages for 17 years (including TEDx).

Here’s the most powerful trick I’ve learned:

How to pause.

This video shows you the magical power of the pause.

(And I’ve created this Power Pause guide to show you exactly when to pause: https://lnkd.in/d7Y2UtTB)

Pause to become more powerful in the room.

P.S. Do you pause intentionally?

The world's top 1% leaders don't speak to "inform".

They speak to "connect". This is how:

When you speak to just "inform":

- You’re on auto-pilot.
- You don’t sound engaging.
- People tune out, your message is lost.

In this video I show you how to speak to connect.

So you keep the audience hooked till the last word.

Follow me Nausheen I. Chen to never miss a speaking tip.

P.S. Where will you speak next?

Stop using exploitative language in job ads!

“Going the extra mile", "working non-typical hours":

These are thinly veiled words to give the company an excuse to exploit people.

- When it says: “go the extra mile”
It actually means: “work beyond your scope”.

- When it says: “work non-typical hours”
It actually means: “work overtime without complains”.

I’m coaching a client to speak well in interviews -
And this language immediately stood out.

Language reflects culture.

When the job ad sounds exploitative,
That’s what the actual job will be too.

If you want to fix your culture, prevent toxicity and retain people for longer -

Use words that respect employees, not exploit them.

PS - ever come across job ads like these?

I created LinkedIn’s first course on AI and public speaking.

But here’s where you should not use AI:

Look, I love AI.

But this MIT study shows that relying on AI:

→ Decreases your brain connectivity.
→ Weakens your memory.
→ Makes you less creative.

This doesn’t mean that we shouldn’t use AI.

But use it to enhance your creativity.

Not outsource it.

Here’s my take as a public speaking coach:

→ Always come up with the key ideas yourself.
→ Use AI to critique and build on your ideas.
→ AI becomes your co-creator, not your ghostwriter.

You bring the personality, ideas, stories.

AI enhances and packages it.

Win-win.

P.S. Do you use AI for presentations? Yes/no?

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The Battle

Sophie Miller

Nausheen I. Chen

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The Battle

Sophie Miller

Nausheen I. Chen

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sophie Miller's LinkedIn Performance

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Performance ScoreSophie Miller's LinkedIn Performance