Founder of Pretty Little Marketer ⚡️ social media coach and consultant for people and brands 🧠 I make social media simple with fluff-free organic marketing and community building insights 🪩

🫶💘💕✨🌸💫

sophie@prettylittlemarketer.com

Sophie Miller

and just like that, Pretty Little Marketer is a whole team of THREE 🤭✨‼️

I started PLM in june 2020 as a final year student with absolutely no intention of running a business - it was a little instagram page I made because I loved social media and couldn't find a job.

I resisted it becoming something more for a while - I freelanced until 2024, quietly growing PLM alongside it, figuring out what it could be, whether it was even *allowed* to be anything bigger.

then in 2024, I went all in.

left my clients, launched a membership, bet everything on this weird little community I'd been building for four years (that's you!)

and I did it all alone: every post, every email, every DM, every launch, every admin task, every event, every decision. 

until september last year, when Louisa joined as our Ops Manager (spoiler: she's brilliant) and I learned that asking for help wasn't failing - it was the smartest thing I could've done.

I want PLM to be great, not just good, not just "doing well for a one-woman show." 

I want it to be the best marketing community in the world (real talk it already is but we roll) and I cannot do that alone.

so this week, Tea joins our small but mighty team as our designer!

I've always created our content myself, with my very limited graphic design skills (shout out Adobe Express for making me look better than I am)

 and it's actually something I love doing, I'm not bad at it.

but after we rebranded last October, I knew PLM deserved more than what I could give it - the brand had grown up, and it needed someone who could take it further than I ever could on my own.

the biggest thing I've learned building this business is that growing doesn't always mean more followers or more revenue, sometimes it means letting go of the things you've been holding too tightly - and trusting someone else to make them better.

building a team hasn't made me less involved, it's made PLM more of what it was always supposed to be. 

how exciting!

creator + founder @ Pretty Little Marketer

did someone say Pretty Little Marketer conference 2026 ??? 😏

B2B marketing used to be the *most boring thing* on the planet, here's what I think has changed 👀🤫 AD

Air, a creative workspace where teams organise, find, edit and share all their content and assets, just sent their CEO to the most remote part of Iceland to film a product launch video. 

*actually* flew him out there to make cans of the "best air ever" for the launch of their new creative intelligence tools (AI that shows you how your content is performing, smart search that finds any asset in seconds, and AI-powered editing that turns one piece into several!)

🔗 bestairever.com

I love it !!!

*this* is what B2B looks like now: brands building culture, making content people actually want to watch, treating their launches like a creative projects.

it's about time, don't you think?

Brand partnership • creator + founder @ Pretty Little Marketer

we've all seen the takes: "Gen Z broke the marketing funnel", the old playbook is dead, content marketing is broken. cool, but what's actually working instead? 👀✨‼️ AD

here's 3 things I've changed in the last 6 months:

→ posting less, but only when I have something worth saying: I stopped asking "have I posted enough this week?" and started asking "does this build equity or just get engagement?" 

if another creator could post the same thing with a find-and-replace on the name, I'm not posting it.

→ optimising for reputation, not reach: I stopped checking impressions and started asking: would someone remember this in 3 days? would they screenshot it? tell a friend? 

reach is someone scrolling past your post, reputation is someone thinking of you when they need help.

→ treating my newsletter like my main channel: social is rented land, my newsletter has a 50% open rate, drives more community sign-ups than LinkedIn, and the replies are unmatched. 

owned audience > borrowed reach, every time.

but I still don't think any of us have fully figured out what replaces the old funnel yet - so I'm doing some learning.

HubSpot are running a free 3-part webinar series called "Beyond the Funnel" - the first session (18th Feb) has their CMO Kipp Bodnar introducing Loop Marketing: a framework built for how people actually discover and buy now. 

he's covering why the old funnel stopped working, how to meet your audience where they actually are, and how to build campaigns that get smarter over time instead of just churning out more content and hoping for the best.

I'll be there, and I hope you'll join me! 

🔗 register for free here → https://lnkd.in/e9mg2EMS

#HubspotPartner

people assume I have a huge team behind the scenes, I don't 👋 [AD: Meet-Ting partner]

 it's me, Louisa, and a lot of really good systems.

I'm really protective over how we work: our workflows, our processes, and the way we get things done - i've spent years getting that right. 

so when AI tools promise to "do it all for you" I'm usually the first to roll my eyes.

most of them overpromise and underdeliver. 

but if you're interested, these are 3 that have earned a place in how I work:

Claude by Anthropic: I use it for everything from content ideation to strategy planning to working through business decisions, meal planning, workout schedules, and even helping me figure out what furniture to get for my new apartment (miles better than ChatGPT, argue with the wall)

Notion AI: I run my entire business in Notion - content calendars, event planning, membership planning, product launches. notion AI helps me summarise, organise, and pull things together

Meet-Ting: I'm a founding creator at Ting and it's the one i'm most excited about. it's an AI availability agent that learns how you like to spend your time and manages your calendar for you. CC it into an email, or text it on WhatsApp and it learns your priorities and handles the back-and-forth for you - no booking links, no faff (it rocks)

Daniel is sharing his journey building Ting as well as every awesome update and lucky for you, he'll let ya try ting *free* for your first 10 bookings → meet-ting.com

I'd love to know if you have any recommendations, or if you've tried any here!

I help busy SaaS marketers reclaim their time through content writing that builds authority 🚀 B2B Copywriter & Content Writer 📖 SaaS & Hospitality Expert ♡

Most hospitality SaaS CMOs are making content decisions in the dark.

You don't know how AI systems describe your brand to buyers, and you're guessing at what content strategies work based on trends, not data from your competitive landscape.

I'm Ana, and I solve this through two strategic intelligence services:

━━━━━━━━━━━━━━━━━━━━━━━━━━━━

1️⃣ AI VISIBILITY ANALYSIS

How do major LLMs perceive and recommend your brand?

I map your presence across major LLMs, benchmark against competitors, analyze visibility signals, and provide recommendations to improve how AI systems understand you.

2️⃣ COMPETITOR CONTENT INTELLIGENCE  

What content are competitors publishing, and what's driving engagement?

I track and analyze competitor content—topics, formats, hooks, timing, performance patterns—then translate insights into actionable recommendations and content experiments.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

These services work together:
→ AI Visibility = how AI systems surface your brand
→ Content Intelligence = what content strategies work with audiences

Combined, you optimize for both AI-driven discovery and real-world performance.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

WHO I WORK WITH

Hospitality SaaS: PMS providers, revenue management platforms, channel managers, booking engines, guest experience platforms, operations software.

Why hospitality? I graduated from École Hôtelière de Lausanne (EHL), the world's #1 hospitality business school. I understand the industry operationally—night audit, OTA integrations, RevPAR—not just as a marketer.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

WHAT MAKES ME DIFFERENT

I build proprietary AI systems that automate intelligence your team can't replicate:

✓ AI visibility tracking across platforms
✓ Competitor content monitoring and pattern extraction  
✓ Performance analytics tied to business outcomes
✓ Hospitality SaaS-specific data insights

Every recommendation is backed by data from your market, not generic marketing advice.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

If you're making content decisions without knowing how AI perceives you or what content actually works in your space, let's talk.

📧 Currently accepting 2 new partnerships for Q1 2025. DM me.

Ana Palombini 🐝

Once, the job was simple:

Write the words. Deliver the file. Done.
Brief in, copy out.

❌ But that’s no longer enough.

Clients don’t just want words that 𝘴𝘰𝘶𝘯𝘥 𝘨𝘰𝘰𝘥.
They want a writer who sees the bigger picture. 👀

Someone who:
⇢ Spots positioning opportunities
⇢ Aligns messaging with business goals
⇢ Thinks about structure and conversions
⇢ Uses AI without losing the human judgment
⇢ Collaborates with design, product, and sales
⇢ Understands SEO and how it (still) drives traffic
⇢ Optimizes for buyers who research in LLMs, not just Google

It’s no longer writing. It’s 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨.

The role has evolved.
If you’re “just writing,” you’re already behind.

𝗧𝗟;𝗗𝗥
𝘊𝘰𝘱𝘺 𝘪𝘴 𝘵𝘩𝘦 𝘰𝘶𝘵𝘱𝘶𝘵. 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘪𝘴 𝘵𝘩𝘦 𝘷𝘢𝘭𝘶𝘦.

Ana Palombini 

I help hospitality SaaS companies map their brand’s AI visibility and build the content ecosystem that feeds it.

One question I always ask clients?

“𝘞𝘩𝘢𝘵 𝘥𝘰𝘦𝘴 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘭𝘰𝘰𝘬 𝘭𝘪𝘬𝘦 𝘧𝘰𝘳 𝘺𝘰𝘶 𝘰𝘯 𝘵𝘩𝘪𝘴 𝘱𝘳𝘰𝘫𝘦𝘤𝘵?”

It’s a simple thing that helps us get aligned on:
• goals
• priorities
• expectations 

Why it matters?
• it enables faster approvals
• it keeps the project focused 
• it avoids endless back-and-forth

👉 For example:
A hospitality tech client said success meant getting hotel staff to actually 𝘶𝘴𝘦 their tool. 

So we built content around what drives staff adoption:
↳ rollout clarity
↳ reliable support
↳ easy integrations
↳ common scenarios + solutions.

The cherry on top? 🍒
Use cases made it crystal clear how the tool simplifies their daily workload.

Clear goals = Better content. 
Client happy = Missions Accomplished.

❓What's a key question you never skip?

Quick question 👇🏻
Do you know if ChatGPT recommends your competitors over you?

Many companies are (still) only tracking:
→ Website traffic
→ Google rankings
→ Keyword positions

They have no idea what their Share of Voice (SOV) is in AI search.
(SOV = how often your brand shows up in LLMs)

Companies with high SOV are capturing pipeline before websites even get visited. And this gap is widening every month.

You can have:
→ Perfect SEO
→ Beautiful website
→ #1 Google rankings
→ Strong content library

And still be invisible to 90% of buyers who use AI to research.

If you don't know your SOV, it's time to find out.

📌 P.S. Want a free LLM audit + report to learn your SaaS's SOV across 3 main LLM's? Just comment 'SNAPSHOT'

......
Hi, I'm Ana 👋🏻 
I map your brand's LLM visibility and build the content ecosystem that feeds it. DM me to learn more

A day in the life of a SaaS content strategist.

Here’s how I manage 5+ SaaS projects daily 
↳ without missing deadlines.

Managing multiple clients means:
• maintaining content quality
• addressing diverse content needs
• and navigating high expectations 

So here’s how I keep everything on track:

→ Mondays = strategy (no calls)
→ Tue–Thu = deep work blocks 
→ Friday = admin + creative work (no calls)

𝗠𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗵𝗮𝗰𝗸: 
👉 The “5-minute rule.” 
If a task takes less than 5 minutes, I do it immediately.
This keeps my inbox + to-do list clean.

Do you follow a workday structure or just go with the flow?

𝗣.𝗦. I wrote this in between two client check-ins and a very needy cat demanding attention.

GEO. AEO. LLMO. AI Search Optimization.

The field is so new that nobody even agrees on what to call it.

And honestly? That's fine. Argue about the name later.

What matters is this: your buyers are typing questions into ChatGPT, Perplexity, Claude, Grok, DeepSeek right now. 

And somewhere in that answer, maybe your competitor is being mentioned. You might not be.

This is a visibility problem in a place lots of companies haven't even looked yet.

Call it whatever you want. Just don't ignore it.

A client asked me last week:

"Why do we need comparison pages? Won't that help competitors?"

Short answer: No.

Long answer:

Buyers are ALREADY comparing you to competitors.

Either:
A) On your site (your narrative)
B) On competitor sites (their narrative)
C) On random review sites (uncontrolled narrative)

You don't create the comparison.
You control it.

That's it for today. ✌

Everyone's debating SEO vs. GEO

But here's the plot twist: ‘SEO feeds LLMs’

(someone dropped this in the comments on my recent post, and it's exactly right.)

Here's how it works:

SEO creates content → other sites reference it → your domain authority grows → LLMs see those citations everywhere → your brand shows up in AI responses.

It's the "content ecosystem" effect. Your SEO work ripples beyond your site and feeds the broader web that LLMs pull from. The content people cite, link to, and talk about.

SEO is still the foundation. But visibility today is distributed.

Here’s an analogy to make this simple:
🍈 SEO plants the seeds.
🌱 The entire internet decides what grows.
🌳 LLMs harvest what's there

So the real question isn't SEO or GEO.
It's whether your content is worth citing in the first place.
—
P.S.  If you're not tracking where your brand shows up in AI responses, you're flying blind. That's the work I do now: mapping your brand's LLM visibility... and building the content ecosystem that feeds it.

YES, LinkedIn is being cited by LLMs (but not in the way you think)

A Semrush study of 230,000 prompts found Reddit and LinkedIn among the top most-cited domains across ChatGPT, Google's AI Mode, and Perplexity (Semrush, November 2025).

And a separate Spotlight study adds a crucial layer: out of 19,202 LinkedIn sources cited by these LLMs, 78%+ came from LinkedIn Pulse articles specifically (Spotlight, January 2026).

Here's what you need to know:

LLMs want verifiable content, and Linkedin Pulse articles tie content to real people with employment history, education, and professional accomplishments.

But I have my own observations that add yet 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 layer.

Scroll the carousel. 👉

taplio

The Battle

Sophie Miller

Ana Palombini 🐝

Followers

Posts

Engagements

Likes

Performance ScoreSophie Miller's LinkedIn Performance

Performance ScoreAna Palombini 🐝's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sophie Miller

Ana Palombini 🐝

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sophie Miller's LinkedIn Performance

Performance ScoreAna Palombini 🐝's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSophie Miller's LinkedIn Performance