Founder of Pretty Little Marketer ⚡️ social media coach and consultant for people and brands 🧠 I make social media simple with fluff-free organic marketing and community building insights 🪩

🫶💘💕✨🌸💫

sophie@prettylittlemarketer.com

Sophie Miller

and just like that, Pretty Little Marketer is a whole team of THREE 🤭✨‼️

I started PLM in june 2020 as a final year student with absolutely no intention of running a business - it was a little instagram page I made because I loved social media and couldn't find a job.

I resisted it becoming something more for a while - I freelanced until 2024, quietly growing PLM alongside it, figuring out what it could be, whether it was even *allowed* to be anything bigger.

then in 2024, I went all in.

left my clients, launched a membership, bet everything on this weird little community I'd been building for four years (that's you!)

and I did it all alone: every post, every email, every DM, every launch, every admin task, every event, every decision. 

until september last year, when Louisa joined as our Ops Manager (spoiler: she's brilliant) and I learned that asking for help wasn't failing - it was the smartest thing I could've done.

I want PLM to be great, not just good, not just "doing well for a one-woman show." 

I want it to be the best marketing community in the world (real talk it already is but we roll) and I cannot do that alone.

so this week, Tea joins our small but mighty team as our designer!

I've always created our content myself, with my very limited graphic design skills (shout out Adobe Express for making me look better than I am)

 and it's actually something I love doing, I'm not bad at it.

but after we rebranded last October, I knew PLM deserved more than what I could give it - the brand had grown up, and it needed someone who could take it further than I ever could on my own.

the biggest thing I've learned building this business is that growing doesn't always mean more followers or more revenue, sometimes it means letting go of the things you've been holding too tightly - and trusting someone else to make them better.

building a team hasn't made me less involved, it's made PLM more of what it was always supposed to be. 

how exciting!

creator + founder @ Pretty Little Marketer

did someone say Pretty Little Marketer conference 2026 ??? 😏

B2B marketing used to be the *most boring thing* on the planet, here's what I think has changed 👀🤫 AD

Air, a creative workspace where teams organise, find, edit and share all their content and assets, just sent their CEO to the most remote part of Iceland to film a product launch video. 

*actually* flew him out there to make cans of the "best air ever" for the launch of their new creative intelligence tools (AI that shows you how your content is performing, smart search that finds any asset in seconds, and AI-powered editing that turns one piece into several!)

🔗 bestairever.com

I love it !!!

*this* is what B2B looks like now: brands building culture, making content people actually want to watch, treating their launches like a creative projects.

it's about time, don't you think?

Brand partnership • creator + founder @ Pretty Little Marketer

we've all seen the takes: "Gen Z broke the marketing funnel", the old playbook is dead, content marketing is broken. cool, but what's actually working instead? 👀✨‼️ AD

here's 3 things I've changed in the last 6 months:

→ posting less, but only when I have something worth saying: I stopped asking "have I posted enough this week?" and started asking "does this build equity or just get engagement?" 

if another creator could post the same thing with a find-and-replace on the name, I'm not posting it.

→ optimising for reputation, not reach: I stopped checking impressions and started asking: would someone remember this in 3 days? would they screenshot it? tell a friend? 

reach is someone scrolling past your post, reputation is someone thinking of you when they need help.

→ treating my newsletter like my main channel: social is rented land, my newsletter has a 50% open rate, drives more community sign-ups than LinkedIn, and the replies are unmatched. 

owned audience > borrowed reach, every time.

but I still don't think any of us have fully figured out what replaces the old funnel yet - so I'm doing some learning.

HubSpot are running a free 3-part webinar series called "Beyond the Funnel" - the first session (18th Feb) has their CMO Kipp Bodnar introducing Loop Marketing: a framework built for how people actually discover and buy now. 

he's covering why the old funnel stopped working, how to meet your audience where they actually are, and how to build campaigns that get smarter over time instead of just churning out more content and hoping for the best.

I'll be there, and I hope you'll join me! 

🔗 register for free here → https://lnkd.in/e9mg2EMS

#HubspotPartner

people assume I have a huge team behind the scenes, I don't 👋 [AD: Meet-Ting partner]

 it's me, Louisa, and a lot of really good systems.

I'm really protective over how we work: our workflows, our processes, and the way we get things done - i've spent years getting that right. 

so when AI tools promise to "do it all for you" I'm usually the first to roll my eyes.

most of them overpromise and underdeliver. 

but if you're interested, these are 3 that have earned a place in how I work:

Claude by Anthropic: I use it for everything from content ideation to strategy planning to working through business decisions, meal planning, workout schedules, and even helping me figure out what furniture to get for my new apartment (miles better than ChatGPT, argue with the wall)

Notion AI: I run my entire business in Notion - content calendars, event planning, membership planning, product launches. notion AI helps me summarise, organise, and pull things together

Meet-Ting: I'm a founding creator at Ting and it's the one i'm most excited about. it's an AI availability agent that learns how you like to spend your time and manages your calendar for you. CC it into an email, or text it on WhatsApp and it learns your priorities and handles the back-and-forth for you - no booking links, no faff (it rocks)

Daniel is sharing his journey building Ting as well as every awesome update and lucky for you, he'll let ya try ting *free* for your first 10 bookings → meet-ting.com

I'd love to know if you have any recommendations, or if you've tried any here!

Smadex

- Managing a portfolio of 5+ accounts, primarily in Gaming and Food Delivery verticals with monthly revenue between $50,000 and $450,000 per account
- Acting as a key support resource to clients in both their UA and CTV activity with Smadex
- Working 1-1 with clients on scaling their UA and CTV campaigns for long-term revenue
growth and achieving their KPIs
- Analysing and providing key metrics and insights to clients to effectively meet and surpass
their monthly and longer-term targets

Senior Account Manager (Client Growth)

Account Manager (Client Growth)

Digital Ally

Providing 0-100 social media management and consultancy services to small - midsize companies around the world, focusing on increasing Brand Awareness and exposure of social media posts.

Services offered:

- Social Media Reporting (Complete Competitor Analysis of your company's social media in comparison to your key competitors' channels);
- Content Optimization, Scheduling, and Strategy
- Content Creation & Writing Services, including posts drafting, blog posts, articles, video & imagery and more;
- Improving Employee Advocacy, or working with employees to make their personal social media channels stronger and use them as Brand Advocates

Social Media Strategist

Liftoff Mobile

- Resolving client requests and providing high-level support to some of Liftoff's biggest clients
- Supporting the development of strategic plans to meet client goals
- Preparing and running client performance reports and managing prep meeting timelines and scheduling
- Owning and developing Quarterly Business Reviews for Liftoff’s customers
- Tracking of monthly customer retention process while acting as a key support resource for Liftoff's customers through the use of internal databases and tools
- Working with internal teams to gather relevant per-customer & industry-level data, insights, and benchmarks to manage, influence, and extend customer engagements

Account Coordinator, Customer Success

Onalytica

- Conducting social media analyses and providing insights from data reporting to Onalytica's clients
- Offering professional services support and management to help clients understand and perfect their skills on the Onalytica platform
- Deep-diving into SQL and Onalytica's internal software to provide top-level social media analysis and data-driven insights to clients, while finding the most suitable influencers they could work with
- Initiating and managing customer relationships with external influencers for various Influencer Marketing campaigns

Customer Success Executive

Dragonfly

- Managing ongoing digital marketing campaigns, inclusive campaign creation (work with designers, ideas, discussions with management) 
- Post-campaign analysis, including reports, excel spreadsheets, tables, and summaries
- Managing the company's social media accounts (Twitter and LinkedIn) and in charge of creating sponsored and organic marketing campaigns & posts, as well as creating an up to date social media strategy
- Working on the company's website (through Squarespace) and making sure that the website is up to date 
- Working closely with the CEO, COO, and Head of Business Operations to ensure that all sides of the business are represented on social media and are advertised on the web

Marketing Associate

PokerStars

- Encountering technical errors within users’ profiles and resolving them
- Maintaining email correspondence with high value and high value + customers to provide essential information regarding their profiles, website development updates, system bugs etc.
- Working on the development of online casino games and new interface for the Pokerstars online poker games
- Working as part of multi-cultural and multi-lingual team, working extra hours shifts, including evenings, public holidays, and weekends

Game Development Support (English & Spanish)

StreetPR UK Limited

- Representing numerous different brands and companies, with focus on luxury clothing and fragrances, tobacco and alcoholic beverages
- Leading a team of up to five people at different events to promote new products
- Attending fairs and events with the purpose of marketing products and representing luxury brands

Brand Representative

Global Group - Bulgaria

- Attending daily meetings with the heads of departments and participating in briefings and discussions 
- Shooting and assembling footage – working as part of a team to create entertaining and quality content to a set target audience of more than 1.5 million viewers
- Participating in a project for illegal gambling by minors as well as in the filming process of six episodes of the “Lords of the Air” show
- Editing digital content for the show’s website

Digital Marketing Intern

An individual with a high interest in Digital Marketing and Social Media Analytics, with previous work experience in social media content production, Insights, social media analysis and management in various sectors, including Gaming, Television, Digital Technologies, Influencer Marketing & Media Broadcasting. 

Currently working (remotely) as an Account Manager at Smadex, where my role is to support some of the company's biggest Gaming, Finance, and Technology clients by building strong client relationships and offering a wide range of scaling and growth opportunities.

My current role is centered around gathering relevant per-customer & industry-level data, insights, and benchmarks to manage, influence, and extend customer engagements, while adapting to specific client KPIs including return of ad spend and user retention.

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The Battle

Sophie Miller

Alexander Barakov

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taplio

The Battle

Sophie Miller

Alexander Barakov

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sophie Miller's LinkedIn Performance

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