Founder of Pretty Little Marketer ⚡️ social media coach and consultant for people and brands 🧠 I make social media simple with fluff-free organic marketing and community building insights 🪩

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sophie@prettylittlemarketer.com

Sophie Miller

and just like that, Pretty Little Marketer is a whole team of THREE 🤭✨‼️

I started PLM in june 2020 as a final year student with absolutely no intention of running a business - it was a little instagram page I made because I loved social media and couldn't find a job.

I resisted it becoming something more for a while - I freelanced until 2024, quietly growing PLM alongside it, figuring out what it could be, whether it was even *allowed* to be anything bigger.

then in 2024, I went all in.

left my clients, launched a membership, bet everything on this weird little community I'd been building for four years (that's you!)

and I did it all alone: every post, every email, every DM, every launch, every admin task, every event, every decision. 

until september last year, when Louisa joined as our Ops Manager (spoiler: she's brilliant) and I learned that asking for help wasn't failing - it was the smartest thing I could've done.

I want PLM to be great, not just good, not just "doing well for a one-woman show." 

I want it to be the best marketing community in the world (real talk it already is but we roll) and I cannot do that alone.

so this week, Tea joins our small but mighty team as our designer!

I've always created our content myself, with my very limited graphic design skills (shout out Adobe Express for making me look better than I am)

 and it's actually something I love doing, I'm not bad at it.

but after we rebranded last October, I knew PLM deserved more than what I could give it - the brand had grown up, and it needed someone who could take it further than I ever could on my own.

the biggest thing I've learned building this business is that growing doesn't always mean more followers or more revenue, sometimes it means letting go of the things you've been holding too tightly - and trusting someone else to make them better.

building a team hasn't made me less involved, it's made PLM more of what it was always supposed to be. 

how exciting!

creator + founder @ Pretty Little Marketer

did someone say Pretty Little Marketer conference 2026 ??? 😏

B2B marketing used to be the *most boring thing* on the planet, here's what I think has changed 👀🤫 AD

Air, a creative workspace where teams organise, find, edit and share all their content and assets, just sent their CEO to the most remote part of Iceland to film a product launch video. 

*actually* flew him out there to make cans of the "best air ever" for the launch of their new creative intelligence tools (AI that shows you how your content is performing, smart search that finds any asset in seconds, and AI-powered editing that turns one piece into several!)

🔗 bestairever.com

I love it !!!

*this* is what B2B looks like now: brands building culture, making content people actually want to watch, treating their launches like a creative projects.

it's about time, don't you think?

Brand partnership • creator + founder @ Pretty Little Marketer

we've all seen the takes: "Gen Z broke the marketing funnel", the old playbook is dead, content marketing is broken. cool, but what's actually working instead? 👀✨‼️ AD

here's 3 things I've changed in the last 6 months:

→ posting less, but only when I have something worth saying: I stopped asking "have I posted enough this week?" and started asking "does this build equity or just get engagement?" 

if another creator could post the same thing with a find-and-replace on the name, I'm not posting it.

→ optimising for reputation, not reach: I stopped checking impressions and started asking: would someone remember this in 3 days? would they screenshot it? tell a friend? 

reach is someone scrolling past your post, reputation is someone thinking of you when they need help.

→ treating my newsletter like my main channel: social is rented land, my newsletter has a 50% open rate, drives more community sign-ups than LinkedIn, and the replies are unmatched. 

owned audience > borrowed reach, every time.

but I still don't think any of us have fully figured out what replaces the old funnel yet - so I'm doing some learning.

HubSpot are running a free 3-part webinar series called "Beyond the Funnel" - the first session (18th Feb) has their CMO Kipp Bodnar introducing Loop Marketing: a framework built for how people actually discover and buy now. 

he's covering why the old funnel stopped working, how to meet your audience where they actually are, and how to build campaigns that get smarter over time instead of just churning out more content and hoping for the best.

I'll be there, and I hope you'll join me! 

🔗 register for free here → https://lnkd.in/e9mg2EMS

#HubspotPartner

people assume I have a huge team behind the scenes, I don't 👋 [AD: Meet-Ting partner]

 it's me, Louisa, and a lot of really good systems.

I'm really protective over how we work: our workflows, our processes, and the way we get things done - i've spent years getting that right. 

so when AI tools promise to "do it all for you" I'm usually the first to roll my eyes.

most of them overpromise and underdeliver. 

but if you're interested, these are 3 that have earned a place in how I work:

Claude by Anthropic: I use it for everything from content ideation to strategy planning to working through business decisions, meal planning, workout schedules, and even helping me figure out what furniture to get for my new apartment (miles better than ChatGPT, argue with the wall)

Notion AI: I run my entire business in Notion - content calendars, event planning, membership planning, product launches. notion AI helps me summarise, organise, and pull things together

Meet-Ting: I'm a founding creator at Ting and it's the one i'm most excited about. it's an AI availability agent that learns how you like to spend your time and manages your calendar for you. CC it into an email, or text it on WhatsApp and it learns your priorities and handles the back-and-forth for you - no booking links, no faff (it rocks)

Daniel is sharing his journey building Ting as well as every awesome update and lucky for you, he'll let ya try ting *free* for your first 10 bookings → meet-ting.com

I'd love to know if you have any recommendations, or if you've tried any here!

taplio