Founder of Pretty Little Marketer ⚡️ social media coach and consultant for people and brands 🧠 I make social media simple with fluff-free organic marketing and community building insights 🪩

🫶💘💕✨🌸💫

sophie@prettylittlemarketer.com

Sophie Miller

and just like that, Pretty Little Marketer is a whole team of THREE 🤭✨‼️

I started PLM in june 2020 as a final year student with absolutely no intention of running a business - it was a little instagram page I made because I loved social media and couldn't find a job.

I resisted it becoming something more for a while - I freelanced until 2024, quietly growing PLM alongside it, figuring out what it could be, whether it was even *allowed* to be anything bigger.

then in 2024, I went all in.

left my clients, launched a membership, bet everything on this weird little community I'd been building for four years (that's you!)

and I did it all alone: every post, every email, every DM, every launch, every admin task, every event, every decision. 

until september last year, when Louisa joined as our Ops Manager (spoiler: she's brilliant) and I learned that asking for help wasn't failing - it was the smartest thing I could've done.

I want PLM to be great, not just good, not just "doing well for a one-woman show." 

I want it to be the best marketing community in the world (real talk it already is but we roll) and I cannot do that alone.

so this week, Tea joins our small but mighty team as our designer!

I've always created our content myself, with my very limited graphic design skills (shout out Adobe Express for making me look better than I am)

 and it's actually something I love doing, I'm not bad at it.

but after we rebranded last October, I knew PLM deserved more than what I could give it - the brand had grown up, and it needed someone who could take it further than I ever could on my own.

the biggest thing I've learned building this business is that growing doesn't always mean more followers or more revenue, sometimes it means letting go of the things you've been holding too tightly - and trusting someone else to make them better.

building a team hasn't made me less involved, it's made PLM more of what it was always supposed to be. 

how exciting!

creator + founder @ Pretty Little Marketer

did someone say Pretty Little Marketer conference 2026 ??? 😏

B2B marketing used to be the *most boring thing* on the planet, here's what I think has changed 👀🤫 AD

Air, a creative workspace where teams organise, find, edit and share all their content and assets, just sent their CEO to the most remote part of Iceland to film a product launch video. 

*actually* flew him out there to make cans of the "best air ever" for the launch of their new creative intelligence tools (AI that shows you how your content is performing, smart search that finds any asset in seconds, and AI-powered editing that turns one piece into several!)

🔗 bestairever.com

I love it !!!

*this* is what B2B looks like now: brands building culture, making content people actually want to watch, treating their launches like a creative projects.

it's about time, don't you think?

Brand partnership • creator + founder @ Pretty Little Marketer

we've all seen the takes: "Gen Z broke the marketing funnel", the old playbook is dead, content marketing is broken. cool, but what's actually working instead? 👀✨‼️ AD

here's 3 things I've changed in the last 6 months:

→ posting less, but only when I have something worth saying: I stopped asking "have I posted enough this week?" and started asking "does this build equity or just get engagement?" 

if another creator could post the same thing with a find-and-replace on the name, I'm not posting it.

→ optimising for reputation, not reach: I stopped checking impressions and started asking: would someone remember this in 3 days? would they screenshot it? tell a friend? 

reach is someone scrolling past your post, reputation is someone thinking of you when they need help.

→ treating my newsletter like my main channel: social is rented land, my newsletter has a 50% open rate, drives more community sign-ups than LinkedIn, and the replies are unmatched. 

owned audience > borrowed reach, every time.

but I still don't think any of us have fully figured out what replaces the old funnel yet - so I'm doing some learning.

HubSpot are running a free 3-part webinar series called "Beyond the Funnel" - the first session (18th Feb) has their CMO Kipp Bodnar introducing Loop Marketing: a framework built for how people actually discover and buy now. 

he's covering why the old funnel stopped working, how to meet your audience where they actually are, and how to build campaigns that get smarter over time instead of just churning out more content and hoping for the best.

I'll be there, and I hope you'll join me! 

🔗 register for free here → https://lnkd.in/e9mg2EMS

#HubspotPartner

people assume I have a huge team behind the scenes, I don't 👋 [AD: Meet-Ting partner]

 it's me, Louisa, and a lot of really good systems.

I'm really protective over how we work: our workflows, our processes, and the way we get things done - i've spent years getting that right. 

so when AI tools promise to "do it all for you" I'm usually the first to roll my eyes.

most of them overpromise and underdeliver. 

but if you're interested, these are 3 that have earned a place in how I work:

Claude by Anthropic: I use it for everything from content ideation to strategy planning to working through business decisions, meal planning, workout schedules, and even helping me figure out what furniture to get for my new apartment (miles better than ChatGPT, argue with the wall)

Notion AI: I run my entire business in Notion - content calendars, event planning, membership planning, product launches. notion AI helps me summarise, organise, and pull things together

Meet-Ting: I'm a founding creator at Ting and it's the one i'm most excited about. it's an AI availability agent that learns how you like to spend your time and manages your calendar for you. CC it into an email, or text it on WhatsApp and it learns your priorities and handles the back-and-forth for you - no booking links, no faff (it rocks)

Daniel is sharing his journey building Ting as well as every awesome update and lucky for you, he'll let ya try ting *free* for your first 10 bookings → meet-ting.com

I'd love to know if you have any recommendations, or if you've tried any here!

Ellis Bennett ACCA

Have you given up on managing accountancy & taxes for your business?

Setting up a business is no walk in the park, let alone managing the financial aspect of it.

It requires intense efforts to make sure you’re on the right track.

Miss one tax deadline, and you might end up paying double in penalty.

I know it’s overwhelming as a founder.

Now imagine you have an expert who takes care of all your accountancy and tax situation.

You don’t have to worry about taxes.
You don’t have to panic while planning your budget.
You know where you stand in terms of profits and losses.
You have someone you can rely on to manage the financials.

Amazing, isn’t it?

That’s what getting an expert feels like.

I’m Ellis, an ACCA Chartered Accountant, Director at EA Accountancy, and Author of The Solopreneur Start-Up Bible.

I help, advise, and guide start-ups, businesses, and young entrepreneurs through the whirlwind of accountancy and taxes.

I’ve served over 300+ satisfied clients, and I’m all in to help you!

Now, I’m not the accountant who speaks to you once a year in a robotic tone.

I’m more like your business partner.

I help you every step of the way (even acting like a therapist if you need one).

My services include:

• VAT
• Accounts
• Payroll
• Pensions
• Tax Advice
• Tax Planning
• Personal Tax
• Bookkeeping
• Accounting Software
• Company Incorporations
• Registered Office Address
• Capital Gains Tax Disclosures
• Business Planning And Advice

I also offer consultation for new business owners or people looking to hire an accountant so you have clarity for your next steps.

If you think I can help you with any of the above or would like to connect over a Discovery Call, feel free to drop me a DM.

Chartered Accountant

“I want £1m turnover by 2026.”

Cool.

Now answer the grown-up questions

- What profit margin are you running?
- What does the team structure look like?
- What’s your actual take-home pay?
- How many clients does that mean?
- How much pressure does that put on cashflow?

Because revenue goals without structure are just daydreams with a spreadsheet.

Reverse engineer it:

- £1m at 10% profit = £100k (not sexy)
- £1m at 30% profit = £300k (now we’re talking)

Same revenue.

Completely different lifestyle.

If your goals don’t include profit, cash, and sanity, you’re setting yourself up to hate the business you’re building.

Ellis Bennett FCCA

Simplifying Accountancy and maximising Tax Efficiency for Business Owners | Director - EA Accountancy 👨🏼‍💻 💸

“Smashing It” Culture Is a Joke

You know what I’m bored of?

“Smashing it.”

“Killing it.”

“Locked in.”

Mate.

You weren’t locked in.

You did 47 minutes on your laptop, checked your phone 19 times and called it deep work.

Everyone online is “smashing it”.

They’ll tell you they work 24/7.

No days off.

Different animal.

Up at 5am.

Grinding.

Meanwhile:

- Margins are average
- Cash flow is tight
- They don’t know their tax bill
- They avoid looking at their numbers
- They’re stressed every month end

If you’re doing £500k revenue,

Working “24/7”,

And taking home less than minimum wage…

You’re not smashing it.

You’ve built yourself a job.

Revenue is vanity.

Profit is sanity.

Cash is oxygen.

At EA, we care about:

- Net margin
- Cash in the bank
- Director take-home
- Scalability

Because “working 24/7” isn’t a flex.

It’s usually a sign something’s broken.

And “smashing it” doesn’t pay corporation tax.

Profit does.

Hard truth time.

Most business owners don’t have a growth problem.

They have a clarity problem.

They don’t know:

- Their real margins
- Which clients actually make money
- What they can afford to pay themselves
- Whether hiring helps or hurts cashflow

So they guess.

And guessing with money is expensive.

If you want to scale without burning your head out:

- Know your numbers
- Build profit in before growth
- Stop taking the piss with “it’ll work itself out”

It never does.

The businesses that win long-term aren’t the loudest.

They’re the ones quietly in control.

If your accountant is a family friend…

You probably don’t have an accountant.

You have a favour.

One of the biggest red flags on a sales call:

“Yeah, he’s just a family friend. It’s easier.”

Easier.

So is skipping leg day.

Doesn’t build anything worth having.

Here’s what “family friend accountant” usually means for a £200k–£1m agency:

– You speak once a year
– No proper monthly numbers
– No margin analysis
– No forecasting
– No tax planning before year end
– No one challenging what you’re taking out

It’s comfortable.

And comfort is expensive.

When you’re trying to scale:

– 3 staff to 8
– £300k to £1m
– Chaos to structure

You don’t need “easy”.

You need:

– Weekly bookkeeping
– Monthly reports
– Cash flow forecasts
– Proper tax planning
– Someone who’ll say, “Why are your margins that low?”
– Someone who isn’t scared to challenge your drawings

Most family friends won’t challenge you.

Because they don’t want to make Christmas awkward.

But business isn’t Christmas dinner.

It’s war.

If your accountant feels “safe” and “easy”…

Ask yourself whether they’re helping you grow.

Or just helping you file.

Big difference.

Expert

The word gets thrown around like confetti.

Same way everyone who runs a half marathon and lifts a few weights suddenly calls themselves a hybrid athlete.

I’ve just completed another two HYROX events.
I’m training for a sub-3 marathon.
I can bench 120kg (1rep😂)
And I still wouldn’t call myself a hybrid athlete.

Put some respect on the word athlete.
I’m miles off it.

Because I understand how high the bar actually is.
That’s the difference.

Standards.

Business is no different.

Agency owners are constantly sold by “experts” who:
• Scaled one client
• Had one big quarter
• Went viral a few times
• Filed a handful of tax returns

That’s not expertise.
That’s exposure.

Expertise is repetition.
Pressure.
Edge cases.

Fixing things when they’re messy, not when they’re trending.
In my world that looks like:
• £200k agencies making nothing and not knowing why
• £500k agencies with “record months” but no cash
• £1m agencies drifting into VAT disasters
• Directors overdrawn by £100k
• Businesses growing themselves into the ground

That’s where depth is built.

In uncomfortable conversations.
In messy clean-ups.
In fixing pricing, margins and systems before they snap.
Same in training.

Anyone can complete one tough event.

Very few:
Track the numbers.
Fix weaknesses.
Respect the process.
Turn up again.
And again.
And again.

That’s the gap between participation and mastery.

Agencies don’t need hype.
They need operators who’ve seen what breaks at £300k, £500k and £1m and know how to fix it before it happens.

Standards matter.

If you want to be taken seriously,
Raise yours.

taplio

The Battle

Sophie Miller

Ellis Bennett ACCA

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Performance ScoreEllis Bennett ACCA's LinkedIn Performance

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taplio

The Battle

Sophie Miller

Ellis Bennett ACCA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sophie Miller's LinkedIn Performance

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