Founder of Pretty Little Marketer ⚡️ social media coach and consultant for people and brands 🧠 I make social media simple with fluff-free organic marketing and community building insights 🪩

🫶💘💕✨🌸💫

sophie@prettylittlemarketer.com

Sophie Miller

yesterday you might have seen something a little different on your feeds 🤭✨

I've been a creator for 5 years, and I actually started my career at an influencer marketing agency.

so when I was dreaming up 2026, I wanted it to be the year we did something new - not just for Pretty Little Marketer, but for the industry we're in.

why is it always up to big brands to run influencer campaigns? and why is it always up to influencers to sell?

this week, we ran our first ever community campaign - paying 5 of our wonderful Insiders Club members to share their real experience of being in the club.

because who better to tell you about the membership than the people who are already in it?

CC Phoebe, Nefise, Georgia, Lauren and Rhianne for being absolute *diamonds* 

and our wonderful Ops Manager Louisa for bringing the fun to life !! 

it surpassed all of my expectations, I cried at least 10 times and my gratitude for this community is just overflowing - this truly is the best community in the world.

but to keep it practical, here's what I learned running it:

→ physical props change everything: we printed custom signs with their hot takes and shipped them out - it gave creators something to hold, made the content instantly recognisable as part of a series, and turned the campaign into a keepsake 

→ themed briefs > open briefs: "share your experience" is too vague. "what do marketers need to do differently in 2026, and how does community fit in?" gave them a clear angle while leaving room for their voice

→ choose creators who are already talking about you: we didn't pick members with the biggest followings. we picked the ones who were already showing up, engaging, sharing wins. the campaign just amplified what was organic

you don't need a massive budget or a big brand name to run an influencer campaign. 

you just need people who genuinely believe in what you've built.

and I'm so proud to work with people who do.

🔗 doors to the Insiders Club close Friday at 5pm, we only open once per quarter. get in here: https://lnkd.in/dYUGgttV

first community campaign in the bag, how did we do? ✨👀

creator + founder @ Pretty Little Marketer

launching something very cool (and hopefully very helpful) this month. stay tuned! 👀✨🗓️

revenge on LinkedIn removing my Top Voice badge with no reason, warning or explanation by soft-launching our Pretty Little Marketer Substack coming v soon 😗🖕

 https://lnkd.in/eP5wqf76

creator + founder @ Pretty Little Marketer⚡️

so we’re launching our first ever influencer campaign for Pretty Little Marketer tomorrow and I don’t actually think you’re ready so eyes peeled in the morning ☝️😌

running one of the internet’s largest online communities looks a lot different behind the scenes 👀

five years ago I started Pretty Little Marketer  from my university bedroom. 

now it’s a community of 740,000+ marketers (and the Insiders Club is where the coolest ones hang out)

this week’s launch week and we’ve prepped for it to be our biggest doors open of the year. 

what you haven’t seen this week:

→ launching our first ever influencer campaign with our own members as the talent (still not over this one)

→ back-to-back Zooms with TikTok, LinkedIn, and more prepping exclusive sessions for our exclusive member’s only Platform Insider webinar series

→ welcoming 160+ new members and watching them introduce themselves in Slack and getting *all of the love* within minutes of joining

→ checking in on our community of 550 marketers every single day - answering questions, dropping opportunities, watching strangers hype each other up

→ hosting our monthly networking call (where we learned 2 of our members are literally neighbours like what)

→ writing the daily bulletin at 8:30am every single day (my daily member’s only marketing updates email) like I have every morning for the past two years

→ currently: about to kick off friday wins in the community Slack that will probably make me tear up at my desk (again)

this is the Insiders Club, the bit of Pretty Little Marketer you don’t see unless you’re in it.

doors close today at 5pm - next chance is April.

https://lnkd.in/dYUGgttV

snooze, you lose !! ✏️🧚🏻‍♀️✨🌟🌸

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write this down: short-form helps people find you.  long-form is where they actually get to know you 💭✨👋  [AD]

the thing that always put me off was how complicated it felt to start, but that's where Riverside comes in:

📹 record in 4K studio quality from your laptop or phone
✂️ edit by editing the text (delete words and the video cuts itself)
🎬 automatically turn longer content into clips for Reels & TikTok
📍 record, edit and repurpose all in one place

if 2026 is your year to go deeper, check it out here: https://lnkd.in/eWzNxuYN

and let me know below, do you have plans to do long-form this year?

Brand partnership • creator + founder @ Pretty Little Marketer

apartment: somehow moved and unpacked all in a single day (hi SW London !!)
PLM HQ aka. my office: ready to decorate
new (free) resource: almost ready and coming your way next week 

happy Friday !! 📦✨🪄🧚🏻‍♀️🌟🌸

the best "content hack" I can give you for 2026: just be consistently good 👀

that's it - set a bar for yourself and always meet it. 

I know it's not the sexy answer and there's no template nor algorithm trick I can lend you for quick and magic results (sorry).

but here's what consistency gets you: when I announced a Pretty Little Marketer Substack was coming in a really vague post, we hit 100 subscribers in an hour. 

not because of a clever launch strategy (there literally wasn't one), but because you already knew it would be worth your time.

I'd earned your interest, your trust, your attention.

a history of delivering makes future promises believable *mic drop*

so if you want a real content strategy for this year:

→ have a unique POV: Mia McGrath isn't just another influencer, she's a lifestyle creator teaching you to be "Frugal Chic" - what's your thing and what do people come to you for that they can't get elsewhere?

→ do better than the rest: what is everyone else in your niche doing and how can you do it better - if they're sharing platform updates you're the one actually explaining what they mean, if they're telling you to "post consistently" you're the one breaking down what a realistic weekly content schedule actually looks like.

→ give something god damn it: every single post should have a takeaway, a practical application, something they can actually use instead of posting for the sake of posting. this is how you become a voice people want *more* from.

→ be selective: be intentional about where you show up, what you comment on and how you comment because your name attached to low-effort "love this!" replies isn't building your reputation.

the creators who win long-term aren't the ones who went viral once - they're the ones you'd recommend without hesitation because you know they'll deliver.

be that person.

even if it means posting less, shifting your schedule, taking longer inbetween content drops. it takes time, but the hard work compounds - I promise!

I'm joining Slate's first Social Social Club of the year and I am pinching myself at this lineup 🎙️✨😭/

hosted by Carmen Vicente, we're diving into the "science behind creativity" - and i'll be on the panel alongside Zaria Parvez (Head of Social DoorDash) and Jason Keath (Co-founder of Social Fresh).

mostly in awe of these brilliant marketers and franticly taking notes...

but I *guess* seeing as my camera will be on I'll share some thoughts and experiences from my 6 years as a content creator, working with the biggest brands in the world and growing our community to 700,000 across platforms (mic drop) with no team, a carousel obsession, and a dream.

if you've ever wondered how great creative work actually happens (spoiler: it's not by accident), this one's for you!

🔗 see you there: https://lnkd.in/eSFRRuv3

everyone sees the 700,000 followers and thinks engagement just happens, but here's what actually goes into building one of the world's largest online communities for marketers 👀

 and one whose engagement continues to grow as our audience does (the opposite of the norm).

most people think engagement works like a light switch: post something, people engage - but that's not how human connection works.

engagement is more like... adopting a rescue dog (cute)

you don't expect them to immediately trust you and want belly rubs on day one - they need time to warm up, multiple positive interactions, and proof that you're safe.

your audience is exactly the same.

real engagement is a process with multiple touch points:
→ someone sees your post: watching, but not ready to interact yet 
→ they check your stories: getting a feel for your vibe
→ they respond to a poll: low commitment, easy interaction 
→ they finally comment: they've built enough trust to put themselves out there

I like to jumpstart this process with what I call thin content, content that doesn't sell or educate, but gives people something easy to engage with first:
→ meme a pain point they relate to, creating "i feel seen" moments 
→ share education that makes them think "can she see inside my brain?" and reflect their exact struggle back to them 
→ tap into what's trending in your shared world to show you live in their reality 
→ ask for something everyone has an opinion on
→ create simple calls to action: "drop a 👋 if you've been there"

the goal isn't deep engagement immediately, it's building the habit of interaction.

what else do you want to know about the behind the scenes of growing our community? drop a Q below and i'll be answering all day 💕✨🫶

how I use Notion to run my entire business folder 📁💫👀[AD]

every piece of content, every launch, every campaign, every 2am idea I'll probably never act on - it's all in there.

and I know getting organised is on a lot of your lists for 2026. 

if you've been wanting to give Notion a go but don't know where to start (especially when you're still catching up from the break), I get it!

that's why Notion Agent has been so good for me lately.

instead of spending hours setting up databases and trackers from scratch, I just tell it what I need.

🔗check out Notion Agent here: https://lnkd.in/e5NTxXTv

and if you want to steal my setup, I've linked some of my fave templates below:

🔗 https://lnkd.in/eu_qNAsB

🔗 https://lnkd.in/eGz3PMJG

enjoy!

#NotionPartner

doors to our Pretty Little Marketer community close at 5pm tomorrow and I literally have no idea what you are waiting for 😌👆

I created every corner of the Insiders Club with real intention: enough to help you, but not so much that you're overwhelmed and here's what that “intention” looks like inside:
 
💌 the bulletin: every single morning at 8:30am UK time, you'll receive my exclusive members-only daily bulletin. I round up the day's biggest story, link the latest social media updates and news, and drop a trend to try. 
 
🎤 ask the expert sessions: every other Wednesday, an expert sits in Slack from 9-5pm UK time answering your questions live. we've had Chloe McCullough on YouTube, Anna-Maria from Modash on influencer marketing, Kira Matthews on pitching to brands and becoming a creator - the list goes on.
 
🎥 our webinar schedule: in February alone, we have TikTok and LinkedIn joining us for exclusive webinars on how to use their platforms in 2026 - information you literally will not find anywhere else !!
 
💼 real opportunities to get involved: this week I launched our first ever influencer campaign on LinkedIn, paying real community members to share their experience. last year we partnered with Venngage to produce a trends report featuring our members. we get discounts and free tickets to shows like B2B Marketing Live and Technology for Marketing, plus job roles land in Slack before they go live anywhere else.
 
🎉 Friday wins: genuinely my favourite part of the week. every Friday we share our wins big and small and I love love love it.
 
🐶 a pet-pics channel: because obviously.
 
🎁 our discounts library: Semrush, Planable, The Productivity Method and more.

no brainer if you ask me: https://lnkd.in/dYUGgttV

doors close 5pm UK time tomorrow 📣

I'm good at my job, and that's the problem.

I have a 30k email list, my Instagram and LinkedIn funnels convert, I know what to post and when to post it, and I can roughly predict how it’s going to perform before I hit publish. 

I’ve built the machine and the machine works.

I’m a system-kind-of-girl and I genuinely love the one I’ve built, but lately I’ve realised I can’t remember the last time I made something just to make it.

so I’m starting over, on purpose.

catch me on Substack every Monday 👋

https://lnkd.in/epcGGMEX

Ellis Bennett ACCA

Have you given up on managing accountancy & taxes for your business?

Setting up a business is no walk in the park, let alone managing the financial aspect of it.

It requires intense efforts to make sure you’re on the right track.

Miss one tax deadline, and you might end up paying double in penalty.

I know it’s overwhelming as a founder.

Now imagine you have an expert who takes care of all your accountancy and tax situation.

You don’t have to worry about taxes.
You don’t have to panic while planning your budget.
You know where you stand in terms of profits and losses.
You have someone you can rely on to manage the financials.

Amazing, isn’t it?

That’s what getting an expert feels like.

I’m Ellis, an ACCA Chartered Accountant, Director at EA Accountancy, and Author of The Solopreneur Start-Up Bible.

I help, advise, and guide start-ups, businesses, and young entrepreneurs through the whirlwind of accountancy and taxes.

I’ve served over 300+ satisfied clients, and I’m all in to help you!

Now, I’m not the accountant who speaks to you once a year in a robotic tone.

I’m more like your business partner.

I help you every step of the way (even acting like a therapist if you need one).

My services include:

• VAT
• Accounts
• Payroll
• Pensions
• Tax Advice
• Tax Planning
• Personal Tax
• Bookkeeping
• Accounting Software
• Company Incorporations
• Registered Office Address
• Capital Gains Tax Disclosures
• Business Planning And Advice

I also offer consultation for new business owners or people looking to hire an accountant so you have clarity for your next steps.

If you think I can help you with any of the above or would like to connect over a Discovery Call, feel free to drop me a DM.

Chartered Accountant

Went skiing recently.

Good news: I survived.
Bad news: I’m awful.

No natural ability.

No transferable skills.

Just me falling over while kids flew past me like it was nothing.

Very humbling.

Also weirdly enjoyable.

Being bad at something you don’t tie your identity to is underrated.

10/10 would embarrass myself again.

Ellis Bennett FCCA

Simplifying Accountancy and maximising Tax Efficiency for Business Owners | Director - EA Accountancy 👨🏼‍💻 💸

We said no to a client this month.

On paper, they were perfect:
– Good revenue
– Decent margins
– “Urgent” need for an accountant

But the red flags were obvious in the first conversation.

They wanted speed over clarity.

They wanted reassurance, not honesty.

They wanted someone to *clean things up*, not change how decisions were made.

That’s not a bad client.

It’s just not *our* client.

We’ve capped new work because I’d rather:
– Reply properly
– Think clearly
– Give advice that actually improves the business

Than grow for the sake of it.

Being selective isn’t arrogance.

It’s the only way professional services stay good.

Last year I made a conscious decision to simplify my life.

Not because I burned out.
Not because I had to.

Because I wanted to perform better.

Less noise.
Less forced social plans.
Less doing things out of obligation.

More:

– Work I actually care about
– Training properly
– Time with family
– Headspace

I’m taking the same approach into this year.

Probably even stricter.

It won’t look exciting to everyone.
It doesn’t need to.

If I want to humble myself emotionally, I’ll just watch Man Utd.

Job done.

We closed the books to new clients recently.

Not as a growth play.
Not as a marketing tactic.

Because unlimited growth is how service firms lose quality.

I like being able to:
– Reply without rushing
– Think before answering
– Give advice I’d actually stand by

That only works when capacity is respected.

Most firms chase “more”.

We protect standards.

And yes, that means saying no more often than saying yes.

Most accountants are paid to keep you calm.

Not to tell you the truth.

“You’re fine.”

“Nothing to worry about.”

“We’ll look at it at year-end.”

That isn’t advice.

It’s sedation.

If your margins are drifting, cash is tight, and decisions feel reactive, silence isn’t helping you, it’s delaying the problem.

Good advice is sometimes uncomfortable.

It forces trade-offs.

It challenges behaviour.

If your accountant has never made you pause and think,

they’re probably not advising, they’re just filing.

Just back from a stag do.

Here’s what it taught me about B2B sales:
1️⃣ Drink water
2️⃣ Pace yourself
3️⃣ Know when to leave the bar
4️⃣ Don’t trust the quiet bloke
5️⃣ Always have a plan

Only joking.

Not every life event is a “B2B sales lesson”.

Sometimes you just went on a stag do, got battered, and spent £11 on a vodka Red Bull.

LinkedIn… relax.

I keep seeing the same thing.

Agencies doing £400k–£600k turnover…
…but the founder still feels underpaid for the responsibility they carry.

The numbers usually look like this:
– Decent gross margin
– Team costs creeping up
– No forecasting
– Founder pay decided last, not planned

Revenue hides the problem.
Cash exposes it.

Turnover doesn’t fix poor structure.
And scaling a messy setup just makes the gaps bigger.

I don’t care if a business hits £1m.
I care how it got there.

If margins are thin,
decision-making is reactive,
and the founder can’t take money out consistently,
the number means nothing.

I run the firm the same way I train:
– Sustainable pace
– Clear limits
– Long-term thinking

Impressive screenshots don’t build good businesses.
Disciplined systems do.

Last week felt like everything that could’ve happened, happened.

Nothing went wrong.

Which somehow made it worse.

Just one thing after another:
“Oh and this as well.”

Inbox full.
Calendar stacked.
Brain running on low power mode.

Running a business is basically solving problems until you go to bed.

Then thinking about them anyway.

Still wouldn’t swap it.

taplio

The Battle

Sophie Miller

Ellis Bennett ACCA

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Performance ScoreSophie Miller's LinkedIn Performance

Performance ScoreEllis Bennett ACCA's LinkedIn Performance

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taplio

The Battle

Sophie Miller

Ellis Bennett ACCA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sophie Miller's LinkedIn Performance

Performance ScoreEllis Bennett ACCA's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSophie Miller's LinkedIn Performance