Untangle

I give founders and executives in startups tools to navigate through constant change, untangle complex relationships, define strategic direction and develop their management and leadership skills. 

I bring 15 years of experience as VP in startups and as head of a $100M business unit in Google, managing a remote team. I combine my business and management experience with my coaching training and skills to give startup leaders practical tools to promote their agenda, work collaboratively and focus on what matters to them most - the growth of their business.

Founder, Executive Coach

Jibe Ventures

Crew Member

VOOM Insurance 

VP Strategy and Business Development

MyHeritage

Director Of Business Development

hibob

VP Business Development

Google

Head of AdWords Partnerships - Northern Europe

Strategic Partner Manager

Barclays UK

Online Product Marketing Manager for CREDITFOCUS

Product Marketing Manager

Barclays Bank

Strategy Manager

Strategy Consultant

Executive Coach for founders and tech leaders ✨ Leadership and Strategy Workshops ✨ ex-Google ✨ Top 7 leadership coaches for 2024 (GrowthSpace)

Hi, I'm Noa. 
I used to run a $100M business unit at Google and lead the business development efforts of several startups like Hibob ($3.5B valuation) and MyHeritage, to find that my passion lies in helping startups grow, combining personal and business development.

I help startup leaders overcome personal challenges, solve conflicts and optimize strategic decisions to achieve ongoing business growth while enjoying the journey.

I'm also a mediocre yoga practitioner and hoola hooper and I love spending time with my kids or on the beach (they refuse to come with me unfortunately).

אחד הפאונדרים שלי אמר לי  "אני עוזר ומייעץ לכולם, אבל אין מקום שבו עוזרים לי".
אז החלטתי ליצור אחד כזה.

בינואר אני פותחת קבוצה אינטימית, עם מספר מוגבל של מקומות, לפאונדרים בשלבי סיד עד A  - 
Founders Circle.

היא מיועדת לפאונדרים שעדיין נאבקים במציאת PMF, בבניית GTM וצוות חזק ובתהיות למה הם החליטו לעשות את זה לעצמם :)

אני מתכננת להביא את הידע המקצועי שלי שמגיע מעבודה של שנים בסטרטאפים ועם פאונדרים ואת ניסיון הניהול, האימון וההנחיה, כדי לייצר מקום קבוע ובטוח להעלות בו בעיות ולצאת עם תשובות והחלטות שיאפשרו תנועה והתקדמות.

אנחנו נפגש פעם בחודש ונביא את מה שבוער עכשיו - אתגר בצוות, קושי בגיוס, בלבול פנימי או אתגרים עסקיים. נעזר בידע המשותף ובכוח של הקבוצה כדי לנקות את הרעש, לאתר חסמים, ולצאת עם כיוון ברור. 
בלי מצגת. בלי נסיונות להרשים. פשוט להביא את עצמך.

בתגובה הראשונה - לינק לאתר עם עוד פרטים ואפשרות יצירת קשר. 
המלצות, רעיונות, תיוגים - מוזמנים לכתוב לי כאן או בפרטי.

Noa Urbach

I help Founders and business leaders untangle complex situations and drive growth | Founders’ Coach | Co-founders’ mediator | ex-Google

You can't scale your startup, if you secretly hate your cofounder.

A few months ago, I started working with Dan.
Smart. Scrappy. Raised $4M.
And completely burnt out.

“I just need help with scaling” he said.
But within two sessions, something deeper came up.
His relationship with his cofounder.

Dan was doing 80 hours weeks.
Pushing product, hiring, dealing with endless day to day challenges.

His co-founder?
Focused on “vision”, "strategy" and taking long weekends off.

At first, Dan told himself it was fine.
They were different people. Different roles.
But the resentment built.

Every late meeting that he took on his own.
Every comment that felt like criticism without context ("why are you always so stressed?")
Every time that he felt like he was carrying everything alone.

They stopped having real conversations.
Started making decisions over WhatsApp.
Started resenting each other's tone, not just their choices.

By the time we spoke, Dan was about to give up and leave the startup that he built.

After two years into pretending things were “mostly good", we got them talking.
Hard truths. Ugly feelings.

Within few sessions, they remembered why they teamed up in the first place. They realized that things needed to change, but also that it will never be  exactly 50-50.
Dan will get more help, his cofounder will take more responsibilities.

Now? Still not perfect, but - 
They are more aligned.
Communicating clearly.
Faster execution.
Healthier company.

The startups silent killer isn't cash flow, or changing market conditions.
It is resentment between cofounders.

Talk early. Talk often. Talk honestly.

גם אני הצטרפתי לקפה בחזור של MiluimTech, כדי להפגש עם מילואימניקים ולעזור להם להשתלב חזרה בעולמות הטק. 

הזדמנות לתת חזרה לאלו שנתנו כל כך הרבה לכולנו ❤️

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