Untangle

I give founders and executives in startups tools to navigate through constant change, untangle complex relationships, define strategic direction and develop their management and leadership skills. 

I bring 15 years of experience as VP in startups and as head of a $100M business unit in Google, managing a remote team. I combine my business and management experience with my coaching training and skills to give startup leaders practical tools to promote their agenda, work collaboratively and focus on what matters to them most - the growth of their business.

Founder, Executive Coach

Jibe Ventures

Crew Member

VOOM Insurance 

VP Strategy and Business Development

MyHeritage

Director Of Business Development

hibob

VP Business Development

Google

Head of AdWords Partnerships - Northern Europe

Strategic Partner Manager

Barclays UK

Online Product Marketing Manager for CREDITFOCUS

Product Marketing Manager

Barclays Bank

Strategy Manager

Strategy Consultant

Executive Coach for founders and tech leaders ✨ Leadership and Strategy Workshops ✨ ex-Google ✨ Top 7 leadership coaches for 2024 (GrowthSpace)

Hi, I'm Noa. 
I used to run a $100M business unit at Google and lead the business development efforts of several startups like Hibob ($3.5B valuation) and MyHeritage, to find that my passion lies in helping startups grow, combining personal and business development.

I help startup leaders overcome personal challenges, solve conflicts and optimize strategic decisions to achieve ongoing business growth while enjoying the journey.

I'm also a mediocre yoga practitioner and hoola hooper and I love spending time with my kids or on the beach (they refuse to come with me unfortunately).

Noa Urbach

אחד הפאונדרים שלי אמר לי  "אני עוזר ומייעץ לכולם, אבל אין מקום שבו עוזרים לי".
אז החלטתי ליצור אחד כזה.

בינואר אני פותחת קבוצה אינטימית, עם מספר מוגבל של מקומות, לפאונדרים בשלבי סיד עד A  - 
Founders Circle.

היא מיועדת לפאונדרים שעדיין נאבקים במציאת PMF, בבניית GTM וצוות חזק ובתהיות למה הם החליטו לעשות את זה לעצמם :)

אני מתכננת להביא את הידע המקצועי שלי שמגיע מעבודה של שנים בסטרטאפים ועם פאונדרים ואת ניסיון הניהול, האימון וההנחיה, כדי לייצר מקום קבוע ובטוח להעלות בו בעיות ולצאת עם תשובות והחלטות שיאפשרו תנועה והתקדמות.

אנחנו נפגש פעם בחודש ונביא את מה שבוער עכשיו - אתגר בצוות, קושי בגיוס, בלבול פנימי או אתגרים עסקיים. נעזר בידע המשותף ובכוח של הקבוצה כדי לנקות את הרעש, לאתר חסמים, ולצאת עם כיוון ברור. 
בלי מצגת. בלי נסיונות להרשים. פשוט להביא את עצמך.

בתגובה הראשונה - לינק לאתר עם עוד פרטים ואפשרות יצירת קשר. 
המלצות, רעיונות, תיוגים - מוזמנים לכתוב לי כאן או בפרטי.

I help Founders and business leaders untangle complex situations and drive growth | Founders’ Coach | Co-founders’ mediator | ex-Google

You can't scale your startup, if you secretly hate your cofounder.

A few months ago, I started working with Dan.
Smart. Scrappy. Raised $4M.
And completely burnt out.

“I just need help with scaling” he said.
But within two sessions, something deeper came up.
His relationship with his cofounder.

Dan was doing 80 hours weeks.
Pushing product, hiring, dealing with endless day to day challenges.

His co-founder?
Focused on “vision”, "strategy" and taking long weekends off.

At first, Dan told himself it was fine.
They were different people. Different roles.
But the resentment built.

Every late meeting that he took on his own.
Every comment that felt like criticism without context ("why are you always so stressed?")
Every time that he felt like he was carrying everything alone.

They stopped having real conversations.
Started making decisions over WhatsApp.
Started resenting each other's tone, not just their choices.

By the time we spoke, Dan was about to give up and leave the startup that he built.

After two years into pretending things were “mostly good", we got them talking.
Hard truths. Ugly feelings.

Within few sessions, they remembered why they teamed up in the first place. They realized that things needed to change, but also that it will never be  exactly 50-50.
Dan will get more help, his cofounder will take more responsibilities.

Now? Still not perfect, but - 
They are more aligned.
Communicating clearly.
Faster execution.
Healthier company.

The startups silent killer isn't cash flow, or changing market conditions.
It is resentment between cofounders.

Talk early. Talk often. Talk honestly.

גם אני הצטרפתי לקפה בחזור של MiluimTech, כדי להפגש עם מילואימניקים ולעזור להם להשתלב חזרה בעולמות הטק. 

הזדמנות לתת חזרה לאלו שנתנו כל כך הרבה לכולנו ❤️

The Career Immigrant

Not your guru, your non cruelty Guinea pig.
Real time career immigration lessons in Europe.

Founder 

Adi Gonen-Courageous Leadership

I support people through career and leadership dilemmas, taking a no B.S approach to management, using practical tools for job seekers, HR professionals, managers and employees.

Founder, Risk taker, Opportunity grabber, Career and leadership advisor

Tufin

Supporting R&D and product in everything HR
Systems- Hi bob,Comeet,Slack

HR Manager

ZoomInfo

Under my responsibility were 800 Engineering and employees in Israel and the US
Managed a team of 5 HR managers globally
Part of Engineering staff 
Systems- Workday, Greenhouse, ADP, Charthop, Slack

HR Director Global Engineering

IsraAID

Supporting humanitarian teams in missions in Latin America and the Caribbean

Systems- Bamboo, Tagbox

HR Manager-Temp

GVC Holdings PLC

Israel country HR manager
In charge of all HR, Admin and Facilities aspects in Israel
Part of the EMEA HR team
Part of the local staff team

Systems-Taleo,Fusion, Oracle

HR Business Partner

Ceragon Networks

HR Director

Wisair

Human Resources

Freescale Semiconductor

Talent Acquisition manager stand alone position
University relations (job fair, spotlight)
Part of the EMEA recruitment team

Staffing manager

National Semiconductor

Talent acquisition support
Payroll support.
Standing in for the wellbeing manager on her maternity leave.

HR professional

Bridging the gap between employees and managers

Hi, I'm Adi

A people and culture-centric HR leader.

I help promote a culture of authenticity, ownership and talent development.
 help people navigate career transitions and leadership challenges with honesty and practical tools.

What I bring to the table:
* Direct conversations that prioritize clarity over comfort.
*  Practical guidance based on real workplace experiences.
*  A focus on authentic leadership and communication.
*  Respect for the courage it takes to make meaningful changes.

I work with:
*  Professionals seeking clarity in their career direction.
*  Managers looking to improve their leadership approach.
*  Teams navigating organizational changes.
*  Job seekers wanting straightforward advice

Approach:
I use a straightforward methodology focused on:
* Authentic Career Mapping: Aligning professional goals with personal values.
*  Courage-Based Leadership: Building confidence to make difficult decisions.
* Heart-Centered Communication: Developing genuine connections with team members.

If you're looking for genuine perspective rather than corporate platitudes, I'm here for a conversation over coffee ☕

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The Battle

Noa Urbach

Adi Gonen

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The Battle

Noa Urbach

Adi Gonen

Followers

Posts

Engagements

Likes

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