Untangle

I give founders and executives in startups tools to navigate through constant change, untangle complex relationships, define strategic direction and develop their management and leadership skills. 

I bring 15 years of experience as VP in startups and as head of a $100M business unit in Google, managing a remote team. I combine my business and management experience with my coaching training and skills to give startup leaders practical tools to promote their agenda, work collaboratively and focus on what matters to them most - the growth of their business.

Founder, Executive Coach

Jibe Ventures

Crew Member

VOOM Insurance 

VP Strategy and Business Development

MyHeritage

Director Of Business Development

hibob

VP Business Development

Google

Head of AdWords Partnerships - Northern Europe

Strategic Partner Manager

Barclays UK

Online Product Marketing Manager for CREDITFOCUS

Product Marketing Manager

Barclays Bank

Strategy Manager

Strategy Consultant

Executive Coach for founders and tech leaders ✨ Leadership and Strategy Workshops ✨ ex-Google ✨ Top 7 leadership coaches for 2024 (GrowthSpace)

Hi, I'm Noa. 
I used to run a $100M business unit at Google and lead the business development efforts of several startups like Hibob ($3.5B valuation) and MyHeritage, to find that my passion lies in helping startups grow, combining personal and business development.

I help startup leaders overcome personal challenges, solve conflicts and optimize strategic decisions to achieve ongoing business growth while enjoying the journey.

I'm also a mediocre yoga practitioner and hoola hooper and I love spending time with my kids or on the beach (they refuse to come with me unfortunately).

Noa Urbach

אחד הפאונדרים שלי אמר לי  "אני עוזר ומייעץ לכולם, אבל אין מקום שבו עוזרים לי".
אז החלטתי ליצור אחד כזה.

בינואר אני פותחת קבוצה אינטימית, עם מספר מוגבל של מקומות, לפאונדרים בשלבי סיד עד A  - 
Founders Circle.

היא מיועדת לפאונדרים שעדיין נאבקים במציאת PMF, בבניית GTM וצוות חזק ובתהיות למה הם החליטו לעשות את זה לעצמם :)

אני מתכננת להביא את הידע המקצועי שלי שמגיע מעבודה של שנים בסטרטאפים ועם פאונדרים ואת ניסיון הניהול, האימון וההנחיה, כדי לייצר מקום קבוע ובטוח להעלות בו בעיות ולצאת עם תשובות והחלטות שיאפשרו תנועה והתקדמות.

אנחנו נפגש פעם בחודש ונביא את מה שבוער עכשיו - אתגר בצוות, קושי בגיוס, בלבול פנימי או אתגרים עסקיים. נעזר בידע המשותף ובכוח של הקבוצה כדי לנקות את הרעש, לאתר חסמים, ולצאת עם כיוון ברור. 
בלי מצגת. בלי נסיונות להרשים. פשוט להביא את עצמך.

בתגובה הראשונה - לינק לאתר עם עוד פרטים ואפשרות יצירת קשר. 
המלצות, רעיונות, תיוגים - מוזמנים לכתוב לי כאן או בפרטי.

I help Founders and business leaders untangle complex situations and drive growth | Founders’ Coach | Co-founders’ mediator | ex-Google

You can't scale your startup, if you secretly hate your cofounder.

A few months ago, I started working with Dan.
Smart. Scrappy. Raised $4M.
And completely burnt out.

“I just need help with scaling” he said.
But within two sessions, something deeper came up.
His relationship with his cofounder.

Dan was doing 80 hours weeks.
Pushing product, hiring, dealing with endless day to day challenges.

His co-founder?
Focused on “vision”, "strategy" and taking long weekends off.

At first, Dan told himself it was fine.
They were different people. Different roles.
But the resentment built.

Every late meeting that he took on his own.
Every comment that felt like criticism without context ("why are you always so stressed?")
Every time that he felt like he was carrying everything alone.

They stopped having real conversations.
Started making decisions over WhatsApp.
Started resenting each other's tone, not just their choices.

By the time we spoke, Dan was about to give up and leave the startup that he built.

After two years into pretending things were “mostly good", we got them talking.
Hard truths. Ugly feelings.

Within few sessions, they remembered why they teamed up in the first place. They realized that things needed to change, but also that it will never be  exactly 50-50.
Dan will get more help, his cofounder will take more responsibilities.

Now? Still not perfect, but - 
They are more aligned.
Communicating clearly.
Faster execution.
Healthier company.

The startups silent killer isn't cash flow, or changing market conditions.
It is resentment between cofounders.

Talk early. Talk often. Talk honestly.

גם אני הצטרפתי לקפה בחזור של MiluimTech, כדי להפגש עם מילואימניקים ולעזור להם להשתלב חזרה בעולמות הטק. 

הזדמנות לתת חזרה לאלו שנתנו כל כך הרבה לכולנו ❤️

How do you communicate your unique expertise and personal brand to attract clients from LinkedIn?

And even more importantly...how do you do it in a way that attracts the RIGHT clients?

I'm Sivan, a former branding and content strategist for global grands and tech companies. 

After a decade of working with global brands and startups like Google Cloud, Nerdio, Nerivio, Similarweb (and a whole bunch of other ones), I now teach other consultants and freelancers how to attract their own "dream" clients.

Through my free content, 1:1 coaching sessions and 90-Day Accelerator, I help you laser focus on simple techniques for communicating your expertise on LinkedIn.

You're already the expert.
Now it's just a matter of showing up confidently on LinkedIn, so everyone else knows it.

Sivan Shachnovitz

“What happened to you, Sivan?”
“I thought you’d be some hot shot marketer running some big marketing team by now.”
“Where did you disappear to for the last 2 years?”

I’ve been asked versions of those questions a lot lately.
And honestly — I’m still not sure how to answer them.

But I’m grateful to everyone who’s checked in over the last while to ask if things were ok.

The truth is, I never planned to ‘take a break.’
I definitely didn’t mean to disappear.

For over a decade, I invested so much time and effort into building a “brand” and career that seemed successful and strong. I loved the community I built, the people I met, the work that I did.


But then everything in my life unraveled at once, and I didn’t know how to hold it all together. 

The details don’t matter. And they’re not ones I plan to share right now. 

But I understand in hindsight what I didn’t then— that it was too much stress, fear, and responsibility for any one person to manage on their own. 


And no matter how badly I wanted to keep pushing through, keep being productive, keep acting like I was ok… I couldn’t.

At first I thought something must be wrong with me. 

I felt so much shame. 

Why wasn’t I able to just deal with the trauma and pretend like there was no crisis and WORK HARDER. 

But I was so deep in survival mode I couldn’t even remember what it felt like to WANT to create. 


For a long time it felt like I lost everything - my ego, my self identity. 

And when I hit rock bottom, I didn’t know how to say “this is too much. I don’t want to do this.” 

But the reality is that I had to step away from everything - social media, work, being “someone”. 

Because it took everything I had to do the only thing that mattered: being as present and functional as I could for my kids during the most painful and traumatic time in our lives. Taking care of us. And helping us heal. 


Even when everything seemed hopeless, and crazy, and all I wanted to do was give up.
I didn’t. 
I stayed. 

I got up every day. 
And I slowly, painstakingly, started to pick up the shattered pieces of our life to try and put them back together.


Over the last two years, a lot has changed for me. My life looks very different than it did before. 

I’m not the same person I was “before” and I know that will make some people uncomfortable. 

Honestly, sometimes it makes me uncomfortable. 

But one thing that hasn’t changed is that there is still hope inside of me.

I know I have a lot to offer this world, even if it looks different than what I thought. 
And no matter how messed up things get, I choose to live in a world where there is love and there is hope. 

Which is why today, after months of preparations, I started my first year at Reidman College where I’m going back to study somatic psychotherapy. 


There’s more to this story that I want to share when I’m ready, in the hopes that it will help someone else. 


But for today I just wanted to say, I’m still here. 
And for today, that’s enough.

I help freelancers & consultants communicate their unique expertise on LinkedIn | Former branding strategist in tech gone rogue 😈 | Cohost of the Millennials in Tech podcast

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Sivan Shachnovitz

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taplio

The Battle

Noa Urbach

Sivan Shachnovitz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Noa Urbach's LinkedIn Performance

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