Untangle

I give founders and executives in startups tools to navigate through constant change, untangle complex relationships, define strategic direction and develop their management and leadership skills. 

I bring 15 years of experience as VP in startups and as head of a $100M business unit in Google, managing a remote team. I combine my business and management experience with my coaching training and skills to give startup leaders practical tools to promote their agenda, work collaboratively and focus on what matters to them most - the growth of their business.

Founder, Executive Coach

Jibe Ventures

Crew Member

VOOM Insurance 

VP Strategy and Business Development

MyHeritage

Director Of Business Development

hibob

VP Business Development

Google

Head of AdWords Partnerships - Northern Europe

Strategic Partner Manager

Barclays UK

Online Product Marketing Manager for CREDITFOCUS

Product Marketing Manager

Barclays Bank

Strategy Manager

Strategy Consultant

Executive Coach for founders and tech leaders ✨ Leadership and Strategy Workshops ✨ ex-Google ✨ Top 7 leadership coaches for 2024 (GrowthSpace)

Hi, I'm Noa. 
I used to run a $100M business unit at Google and lead the business development efforts of several startups like Hibob ($3.5B valuation) and MyHeritage, to find that my passion lies in helping startups grow, combining personal and business development.

I help startup leaders overcome personal challenges, solve conflicts and optimize strategic decisions to achieve ongoing business growth while enjoying the journey.

I'm also a mediocre yoga practitioner and hoola hooper and I love spending time with my kids or on the beach (they refuse to come with me unfortunately).

Noa Urbach

אחד הפאונדרים שלי אמר לי  "אני עוזר ומייעץ לכולם, אבל אין מקום שבו עוזרים לי".
אז החלטתי ליצור אחד כזה.

בינואר אני פותחת קבוצה אינטימית, עם מספר מוגבל של מקומות, לפאונדרים בשלבי סיד עד A  - 
Founders Circle.

היא מיועדת לפאונדרים שעדיין נאבקים במציאת PMF, בבניית GTM וצוות חזק ובתהיות למה הם החליטו לעשות את זה לעצמם :)

אני מתכננת להביא את הידע המקצועי שלי שמגיע מעבודה של שנים בסטרטאפים ועם פאונדרים ואת ניסיון הניהול, האימון וההנחיה, כדי לייצר מקום קבוע ובטוח להעלות בו בעיות ולצאת עם תשובות והחלטות שיאפשרו תנועה והתקדמות.

אנחנו נפגש פעם בחודש ונביא את מה שבוער עכשיו - אתגר בצוות, קושי בגיוס, בלבול פנימי או אתגרים עסקיים. נעזר בידע המשותף ובכוח של הקבוצה כדי לנקות את הרעש, לאתר חסמים, ולצאת עם כיוון ברור. 
בלי מצגת. בלי נסיונות להרשים. פשוט להביא את עצמך.

בתגובה הראשונה - לינק לאתר עם עוד פרטים ואפשרות יצירת קשר. 
המלצות, רעיונות, תיוגים - מוזמנים לכתוב לי כאן או בפרטי.

I help Founders and business leaders untangle complex situations and drive growth | Founders’ Coach | Co-founders’ mediator | ex-Google

You can't scale your startup, if you secretly hate your cofounder.

A few months ago, I started working with Dan.
Smart. Scrappy. Raised $4M.
And completely burnt out.

“I just need help with scaling” he said.
But within two sessions, something deeper came up.
His relationship with his cofounder.

Dan was doing 80 hours weeks.
Pushing product, hiring, dealing with endless day to day challenges.

His co-founder?
Focused on “vision”, "strategy" and taking long weekends off.

At first, Dan told himself it was fine.
They were different people. Different roles.
But the resentment built.

Every late meeting that he took on his own.
Every comment that felt like criticism without context ("why are you always so stressed?")
Every time that he felt like he was carrying everything alone.

They stopped having real conversations.
Started making decisions over WhatsApp.
Started resenting each other's tone, not just their choices.

By the time we spoke, Dan was about to give up and leave the startup that he built.

After two years into pretending things were “mostly good", we got them talking.
Hard truths. Ugly feelings.

Within few sessions, they remembered why they teamed up in the first place. They realized that things needed to change, but also that it will never be  exactly 50-50.
Dan will get more help, his cofounder will take more responsibilities.

Now? Still not perfect, but - 
They are more aligned.
Communicating clearly.
Faster execution.
Healthier company.

The startups silent killer isn't cash flow, or changing market conditions.
It is resentment between cofounders.

Talk early. Talk often. Talk honestly.

גם אני הצטרפתי לקפה בחזור של MiluimTech, כדי להפגש עם מילואימניקים ולעזור להם להשתלב חזרה בעולמות הטק. 

הזדמנות לתת חזרה לאלו שנתנו כל כך הרבה לכולנו ❤️

Gartner

I provide hi-tech leaders with insights about their market, competitors, and related technologies, based on Gartner's thousands of interactions with actual users. 
I equip leaders with advice and tools that help them leverage these insights to make the right decisions and build the successful organizations of tomorrow.

Accelerating growth for hi-tech leaders

Sapiens

Sapiens is a leading global provider of software solutions for the insurance industry.
I help Sapiens strengthen its position as digital insurance leader and serve insurance companies in their digital transformation journey.
I leverage digital ecosystem partners to create synergy with Sapiens products. I help sales teams of both Sapiens and its digital partners drive more business and offer great value to Sapiens customers.
I am looking for new exciting solutions with proven value to insurance companies, to grow our ecosystem.

Digital Business Development

QM7 software makes meetings more effective. 
• Turned company culture to growth driven collaborative team effort.
• Worked under the guidance of Prof. Dan Ariely to develop a new product roadmap and validated it with target clients.
• Worked on funding and strategic partnerships with leading VCs and global market players.
• Rebranded the company, created marketing content and customer success stories.

Led a team of account executives and Business development, growing Gartner's business with IT divisions of Israel's largest enterprises and government entities.
Helped organizations made the right business decisions faster.

Area Manager

Managed Gartner sales and business with hi-tech companies in Israel.
Won multiple Gartner Winners Circle awards for over-achievement of sales goals, growing the business with existing companies and new logos.
Worked with executives on strategy planning and execution to accelerate growth in global markets.

Account Executive, Accelerating Time to Growth

Synergo Strategy & Business Development

Owner

NICE Systems

Managed a multi-million dollar business in a global, public company, serving the world's largest financial organizations.

Vice President

Orbograph

Led the company to fast growth.
Sold to the largest global banks and positioned the company as a leading brand.
Went from break-even to profits of millions of dollars.
Led product innovation key customers. New products contribute a significant portion of revenues.
Implemented a strong culture based on a set of values and high-growth mindset.

General Manager

Orbotech

General Manager of Orbograph, an Orbotech company

Creative and strategic leader, with excellent market understanding. 
Strong, hands-on, sales and business development capabilities with a proven track record for over achievement of targets and personal integrity.
Business experience in selling to global banks, large enterprises and hi-tech companies in Israel, USA and Europe.
Developed strategy, vision, product roadmap and value-driven culture, in multiple companies.
R&D experience in machine vision and speech recognition. 

I am always looking for ways to improve my capabilities and learn new things.

taplio

The Battle

Noa Urbach

Ori Sarid

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The Battle

Noa Urbach

Ori Sarid

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Engagements

Likes

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