Untangle

I give founders and executives in startups tools to navigate through constant change, untangle complex relationships, define strategic direction and develop their management and leadership skills. 

I bring 15 years of experience as VP in startups and as head of a $100M business unit in Google, managing a remote team. I combine my business and management experience with my coaching training and skills to give startup leaders practical tools to promote their agenda, work collaboratively and focus on what matters to them most - the growth of their business.

Founder, Executive Coach

Jibe Ventures

Crew Member

VOOM Insurance 

VP Strategy and Business Development

MyHeritage

Director Of Business Development

hibob

VP Business Development

Google

Head of AdWords Partnerships - Northern Europe

Strategic Partner Manager

Barclays UK

Online Product Marketing Manager for CREDITFOCUS

Product Marketing Manager

Barclays Bank

Strategy Manager

Strategy Consultant

Executive Coach for founders and tech leaders ✨ Leadership and Strategy Workshops ✨ ex-Google ✨ Top 7 leadership coaches for 2024 (GrowthSpace)

Hi, I'm Noa. 
I used to run a $100M business unit at Google and lead the business development efforts of several startups like Hibob ($3.5B valuation) and MyHeritage, to find that my passion lies in helping startups grow, combining personal and business development.

I help startup leaders overcome personal challenges, solve conflicts and optimize strategic decisions to achieve ongoing business growth while enjoying the journey.

I'm also a mediocre yoga practitioner and hoola hooper and I love spending time with my kids or on the beach (they refuse to come with me unfortunately).

Noa Urbach

אחד הפאונדרים שלי אמר לי  "אני עוזר ומייעץ לכולם, אבל אין מקום שבו עוזרים לי".
אז החלטתי ליצור אחד כזה.

בינואר אני פותחת קבוצה אינטימית, עם מספר מוגבל של מקומות, לפאונדרים בשלבי סיד עד A  - 
Founders Circle.

היא מיועדת לפאונדרים שעדיין נאבקים במציאת PMF, בבניית GTM וצוות חזק ובתהיות למה הם החליטו לעשות את זה לעצמם :)

אני מתכננת להביא את הידע המקצועי שלי שמגיע מעבודה של שנים בסטרטאפים ועם פאונדרים ואת ניסיון הניהול, האימון וההנחיה, כדי לייצר מקום קבוע ובטוח להעלות בו בעיות ולצאת עם תשובות והחלטות שיאפשרו תנועה והתקדמות.

אנחנו נפגש פעם בחודש ונביא את מה שבוער עכשיו - אתגר בצוות, קושי בגיוס, בלבול פנימי או אתגרים עסקיים. נעזר בידע המשותף ובכוח של הקבוצה כדי לנקות את הרעש, לאתר חסמים, ולצאת עם כיוון ברור. 
בלי מצגת. בלי נסיונות להרשים. פשוט להביא את עצמך.

בתגובה הראשונה - לינק לאתר עם עוד פרטים ואפשרות יצירת קשר. 
המלצות, רעיונות, תיוגים - מוזמנים לכתוב לי כאן או בפרטי.

I help Founders and business leaders untangle complex situations and drive growth | Founders’ Coach | Co-founders’ mediator | ex-Google

You can't scale your startup, if you secretly hate your cofounder.

A few months ago, I started working with Dan.
Smart. Scrappy. Raised $4M.
And completely burnt out.

“I just need help with scaling” he said.
But within two sessions, something deeper came up.
His relationship with his cofounder.

Dan was doing 80 hours weeks.
Pushing product, hiring, dealing with endless day to day challenges.

His co-founder?
Focused on “vision”, "strategy" and taking long weekends off.

At first, Dan told himself it was fine.
They were different people. Different roles.
But the resentment built.

Every late meeting that he took on his own.
Every comment that felt like criticism without context ("why are you always so stressed?")
Every time that he felt like he was carrying everything alone.

They stopped having real conversations.
Started making decisions over WhatsApp.
Started resenting each other's tone, not just their choices.

By the time we spoke, Dan was about to give up and leave the startup that he built.

After two years into pretending things were “mostly good", we got them talking.
Hard truths. Ugly feelings.

Within few sessions, they remembered why they teamed up in the first place. They realized that things needed to change, but also that it will never be  exactly 50-50.
Dan will get more help, his cofounder will take more responsibilities.

Now? Still not perfect, but - 
They are more aligned.
Communicating clearly.
Faster execution.
Healthier company.

The startups silent killer isn't cash flow, or changing market conditions.
It is resentment between cofounders.

Talk early. Talk often. Talk honestly.

גם אני הצטרפתי לקפה בחזור של MiluimTech, כדי להפגש עם מילואימניקים ולעזור להם להשתלב חזרה בעולמות הטק. 

הזדמנות לתת חזרה לאלו שנתנו כל כך הרבה לכולנו ❤️

Stealth Startup

WalkImPAct - Just Walk It - MentalDefense 

Building Resilience Through Movement
Introducing WalkImPAct, a revolutionary AI-driven walking platform. We empower security forces facing pre-PTSD.  

Our mission: transform lives through personalized movement coaching. Join us in building resilience, one step at a time.

Co-Founder & CEO 

Movement Build Resilience

Personolised AI-Driven Walking App For Security Forces Battling pre-PTSD.

Founder

Day-to-Day Ai

Dive into optimizing businesses and startups with cutting-edge AI daily.

Co Host

Founder Institute

Since 2009, the Founder Institute network has empowered communities of entrepreneurs to launch transformative technology businesses across six continents.
The Founder Institute was founded to empower entrepreneurs to build meaningful technology companies through a structured process and supportive network, and has grown organically since inception.

Member

עוטף לעסק Otef La'Esek

After the October 7th events, hundreds of SMBs in the Gaza envelope, northern Israel, and businesses of reservists across the country were forced to halt operations due to the war.

"Otef La'esek" is a non-profit initiative founded by Hamal Ezrachi, The Jewish Agency, Klirmark Capital & IVN, to help these businesses survive and provide them with "oxygen" through four main channels:

- Financial Grants- Enable small businesses to recover and continue operations

- Business Mentoring voluntarily provided by senior business professionals - Assess the business's financial status, map out potential scenarios for business survival, identify opportunities, develop work plans, provide management, marketing, and digitalization support

- Professional Workshops - Led by leading experts in various fields
Topics include: Marketing, Social media, AI and more.

- Benefits Entitlement Optimization - Evaluation of benefits given by governmental bodies, tax authorities, Ministry of Defense funds, etc.

"Otef La'esek" has supported over 3,000 SMBs owners by providing financial assistance and significant business mentorship.

Mentor

Israel Defense Forces

Major Officer (Reserve duty)

Captain Officer (Reserve duty)

My role in the IDF was to create innovation and implement changes in computing, operations, and human resources through systems and projects.

Captain Officer

Tech For Israel

In the role of CMO at High-tech for Israel, I spearheaded a comprehensive transformation of the marketing domain, encompassing an extensive array of functions such as Product and departments, branding initiatives, advertising campaigns, the orchestration of user experiences, the design and deployment of demand generation programs, field marketing, event management, and the nurturing of public and analyst relations, complemented by the strategic development of operation marketing. 

Principal Duties:

- Undertook a strategic overhaul of the marketing division, redefining its mission, objectives, and KPIs, streamlining operations, fostering integration with partners and product teams, and instituting a new go-to-market strategy.

- Reimagined the brand's strategic framework and messaging, transitioning from Marketing Process Automation to Intelligence Process Excellence, and tailoring narratives to specific segments and industries.

- Cultivated a culture of trust and alignment within the organization, pivoting towards a multi-dimensional, account-based.

- Directed the marketing efforts from a holistic perspective, managing team dynamics, demand generation, the marketing technology stack, content creation, social media engagement, and ensuring cohesion across the marketing department.

Achievements:
- Successfully sourced 75% of High-tech for Israel's opportunities through marketing initiatives.

- Enhanced the "SQL Opportunity" conversion rate by 53%.

- Achieved a 210% month-over-month increase in CPC from marketing-originated opportunities.

- Recorded a 98% month-over-month growth in Engagement per marketing-originated opportunity.

- Amplified engagement rates on social media platforms, particularly LinkedIn, witnessing a +203% growth in engagement quarter-over-quarter.

Chief Marketing Officer

Chief Democracy Officer

Shdon.Digtial - Eliav Ser  -  Imp-Act  Ai Marketing

learn more >>
shdon.digital

I founded Shdon.Digital, a technology blog and my first business, over 18 years ago.

Founder & CEO

Co-Founder & CEO at Imp-Act  startup

Hirely

We help candidates and tech companies find their perfect match!

Steering the marketing and branding initiatives at Hirely, my leadership was instrumental in:

- Orchestrating the strategic roadmap alongside the founding and marketing teams, ensuring precision in messaging, persona development, brand purpose, and the creation of marketing assets.

- Directing the comprehensive brand development journey, from conceptualizing the brand's visual and verbal identity—including logo, slogan, color scheme, and tone—to the meticulous crafting of the brand book, enhancing our digital footprint across social media platforms and the corporate website.

- Overseeing the collaborative efforts involved in website creation, integrating various automation tools and systems, and formulating the company's sales and marketing strategies.

- Managing content strategy, social media presence, and the stewardship of corporate assets, among other responsibilities.

Chief Brand & Marketing Builder

iTalent - Hire Smarter

Build and Grow your talent capital with iTalent!

Spearheaded iTalent Group Company's marketing & digital domain, leading a diverse, global cadre of  team-work (managers, freelancers, etc.) navigate and actualize our marketing blueprint in pursuit of our overarching business goals. Esteemed for forging robust synergies across sales, product, and engineering sectors, I ensured our marketing initiatives were in lockstep with the organization's aspirations, whilst cultivating pivotal industry alliances.

Core Mandates:
- Architected and steered the company's marketing stratagem and its operationalization, supervising a comprehensive array of marketing disciplines from Creative & Brand Enhancement, Digital Outreach, and Demand Cultivation to Content Architecture, Online Strategy, Sales Empowerment, Social Media Dynamics, and Marketing Infrastructure.Originated and propagated global marketing tactics and campaigns that resonated with and supported the group company's short-term and long-term revenue objectives.
- Transformed the marketing department into a nimble, KPI-driven powerhouse, instituting yearly and quarterly benchmarks for both team-wide and individual performance, complemented by targeted professional growth and mentoring initiatives.
- Elevated the Marketing division to a strategic echelon within the corporate fabric through prolific collaboration with Sales, Services, and Channel leadership teams, thereby amplifying the pipeline considerably. 
This included a seamless integration with Sales through feedback mechanisms and lead qualification processes, laying the groundwork for outbound prospecting by Sales Development Representatives (SDR) and amplifying the influx of marketing qualified leads (MQLs).
- Entrusted with the formulation and governance of the global marketing budget, prioritizing the meticulous measurement and fine-tuning of marketing initiatives to underscore and augment ROI, culminating in a notable uplift in the company's marketing efficacy.

Head of Digital Marketing

The Israeli Knesset (Parliament)

Consultant for brand communities, Marketing Innovation, and Digital Marketing

Community Leadership and Digital Marketing Specialist on political party:
- Copying, Data, PPC, Mobilization, Digital Marketing, SEO, Digital Automation, Building Content Strategy, Advertising, UI & UX, Email Marketing, Web & Construction and Bots Operations.
- Social media management, e-commerce, Google analytics, Facebook ads and Google ads.
 - Leadership of teams, process organization and various project management.

Community Manager and Digital Marketing Manager at Blue & White political party

In political campaigns, I managed brand communities and marketing campaigns to make Israeli society better. I created Over 200 landing pages, and 250K CTA's and led 20 team leaders of the sub-brand communities.

Community manager at Blue&white political party

From Digital Imp to Brand Wizard: The Untold Story 🚀

Hey you, yeah you—ever wondered what it takes to turn pixels into profit? 
To spin digital straw into marketing gold? Well, buckle up, Buttercup, because you're about to get schooled by someone who started as a "Digital Imp" at the tender age of 13. 😈 

That's right, no Hogwarts for this wizard; just pure, unadulterated, tech-fueled wizardry.
__
Who Am I?
The name's Eliav Ser, part autodidact, part tech enthusiast, and full-time revolutionary in the world of marketing innovation. 
Picture this: selling and hustling before even hitting puberty. 💻💸
__
What's My Game?
Helping tech companies, brands, and the guy selling magic beans grow their business isn't just my job - it's my calling. 

With a tool belt that includes generating demand, cooking up brand communities, and executing marketing strategies that’d make your head spin, I'm here to increase brand awareness and make the cash register sing. And folks, business has never sounded so sweet.
__
Why Should You Care?
Because, my friend, in this digital age, having a brand community isn't just nice, it's as essential as avocado on toast. 
Is your brand looking a bit... meh? Are your marketing strategies so boring they could be tax legislation? Fear not—I thrive on cooking up creative strategies, crafting messages that stick, and campaigns that pop.

Where To Find Me?
Primarily hanging out on LinkedIn, innovating like it's going out of style, talking Tech businesses, impact, Technology, and lately, geeking out about Generative AI like it's the new Star Wars trilogy. 
__
Walk the Walk?
Heck yes. 
Launched my first tech blog, Shdon.Digital, before "blog" was even a word 😎, and managed Hosts.co.il when the internet was just a bunch of nerds connecting modems with duct tape. 

Accepted into Moris Kahan's LEAD program at 16, I turned a simple project into a marketing powerhouse, all while juggling schoolwork, selling domains, and saving the world from mundane marketing.

What Else?
Successfully led teams, projects, and initiatives in both civilian and military sectors. 
Proud Reserve Major Officer of the IDF with experience transforming tech processes and developing leaders. 
Marketing campaigns for political parties? Check. 
Leading social entrepreneurship projects? Check.

So What Now? It's up to you. 
Whether it's making waves in the tech ocean, crafting the next big marketing campaign, or simply engaging in witty banter over a cup of java, I'm all in. Ready to shake things up? 

Your move 🌪️
Let's make some magic happen together. ✨

taplio

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Noa Urbach

Eliav Ser 🏳️‍🌈🎗

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The Battle

Noa Urbach

Eliav Ser 🏳️‍🌈🎗

Followers

Posts

Engagements

Likes

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