Asymmetric

Investing in Bitcoin DeFi:
- Bitcoin L2s
- Metaprotocols 
- Dapps
- Staking

Portfolio so far: BOB, Bitlayer, Mezo, Fractal, Liquidium, Satflow, Glittr, Satlayer, Arch

General Partner

Held Media

Marketing advisory and fractional CMO services. Clients include Trust Machines, Taproot Wizards, and others.

Marketing Advisor

Kraken Digital Asset Exchange

• Scaled team from 2 to 30 in 3 years 
• Built out data infrastructure, processes, and channel strategy
• Deployed and managed $xxx million paid acquisition budget across 30+ countries

Head of Marketing

Director Of Business Development

Interchange (Acquired by Kraken)

Co-Founder

Uber

Head of ASO (App Store Optimization)
• Optimized Rider/Driver/EATS App and Play store pages for conversion and search discoverability 
• Unlocked tens of millions of incremental installs 
• Localized Rider/Driver/EATS App and Play store pages in 30 localizations 
• Collaboration with Rider/Driver/EATS product teams, marketing, comms, on App/Play store strategy 
• Negotiated App Annie, SensorTower, AppBot, and StoreMaven vendor contracts 
• Drove new product features through close relationships with Apple, Google, and SensorTower
• Scaled ASO from a solo operation to a 3 person team in 1 year

Growth Marketing Manager

ChangeTip

• Ported web experience to a native iOS app 
• Used market, UX, and guerrila research to inform product decisions  
• Developed product integrations with 3rd party social networks (ex: Reddit) 
• Crafted narratives for feature launches, product integrations, and marketing campaigns

Product Manager

Blockchain.com

• Drove the overall product vision, strategy, and requirements that fueled user growth and product evolution
• Scaled the company from 0-10 employees 
• Grew user base from 1M to 2.7M (170%) in 12 months w/ only organic channels

Product Team Lead

Zeroblock (Acquired by Blockchain)

• Designed a cohesive mobile UX/UI experience across platforms
• Managed development of iOS, Android, and web applications
• Propagated our narrative through mainstream press such as: WSJ, Forbes, Fortune, Wired, and TechCrunch, Entrepreneur, and Bloomberg. 
• Grew DAU from 0 to 10,000 in under 8 months

Dan is investing in Bitcoin DeFi as a GP at Asymmetric and a marketing advisor at Trust Machines, Taproot Wizards, Mezo, and others. He’s also a Bitcoin educator with over 850,000 followers on social media and focuses primarily on the Bitcoin DeFi sector. 

He was formerly the Head of Marketing at Kraken, one of the world’s biggest crypto exchanges. He is a serial crypto entrepreneur with two exits (Interchange > Kraken, ZeroBlock > Blockchain.com). In between his time in crypto, he was on the Growth Product and Marketing teams at Uber. He was part of the original 2013 crypto meetup group in SF which was comprised of the founders of Coinbase, Ripple, Kraken, and others.

Bitcoin is at the same price it was 12 days ago. 

Relax.

Dan Held

Investing in Bitcoin DeFi | Marketing Advisor | 13 yrs in Crypto, 9 yr marketing leader, 2 Exits

Diamonds are temporary, Bitcoin is forever 😂

No alternative text description for this image

Bitcoin is at all all-time highs! How does everyone feel right now? 

Do you finally understand what HODLing means?

The great rotation. 

From “@Ashrealcrypto”

Why is Bitcoin better than gold? 

- Digitally native
- Provably scarce
- Finely divisible 
- Instantly transportable 
- Easily verifiable 

Read why the reign of gold is over in the article linked in the comments below👇

When your family finally asks what you’ve been doing since 2013 🤣

Through thick and thin I'll be here (Tweet from 1/15/15 in bottom of bear) 

Never wavered on my belief in Bitcoin.

Had a great time speaking at Zebu Live - UK's Flagship Web3 Summit in London! 

Until next time 🇬🇧

Zebu Live - UK's Flagship Web3 Summit

Had a great time speaking about Bitcoin DeFi on mainstage at TOKEN2049!

TOKEN2049

Total wealth of US billionaires = $6.72 trillion.

If we confiscated all of their wealth, we'd only be able to run the federal government for less than a year.

Perhaps our problem isn’t how much billionaires have but how much politicians spend.

h/t Antony Davies

Who could have guessed this would happen?!

There’s people who understand how Bitcoin and computers work.

And then there’s Knots supporters. 

That’s the *core* root of the debate.

Excited to be speaking at Zebu Live - UK's Flagship Web3 Summit in London next week! 

Make sure you join me there on October 21-22th 👏 

Details for tickets below!

Taplio

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