Asymmetric

Investing in Bitcoin DeFi:
- Bitcoin L2s
- Metaprotocols 
- Dapps
- Staking

Portfolio so far: BOB, Bitlayer, Mezo, Fractal, Liquidium, Satflow, Glittr, Satlayer, Arch

General Partner

Held Media

Marketing advisory and fractional CMO services. Clients include Trust Machines, Taproot Wizards, and others.

Marketing Advisor

Kraken Digital Asset Exchange

• Scaled team from 2 to 30 in 3 years 
• Built out data infrastructure, processes, and channel strategy
• Deployed and managed $xxx million paid acquisition budget across 30+ countries

Head of Marketing

Director Of Business Development

Interchange (Acquired by Kraken)

Co-Founder

Uber

Head of ASO (App Store Optimization)
• Optimized Rider/Driver/EATS App and Play store pages for conversion and search discoverability 
• Unlocked tens of millions of incremental installs 
• Localized Rider/Driver/EATS App and Play store pages in 30 localizations 
• Collaboration with Rider/Driver/EATS product teams, marketing, comms, on App/Play store strategy 
• Negotiated App Annie, SensorTower, AppBot, and StoreMaven vendor contracts 
• Drove new product features through close relationships with Apple, Google, and SensorTower
• Scaled ASO from a solo operation to a 3 person team in 1 year

Growth Marketing Manager

ChangeTip

• Ported web experience to a native iOS app 
• Used market, UX, and guerrila research to inform product decisions  
• Developed product integrations with 3rd party social networks (ex: Reddit) 
• Crafted narratives for feature launches, product integrations, and marketing campaigns

Product Manager

Blockchain.com

• Drove the overall product vision, strategy, and requirements that fueled user growth and product evolution
• Scaled the company from 0-10 employees 
• Grew user base from 1M to 2.7M (170%) in 12 months w/ only organic channels

Product Team Lead

Zeroblock (Acquired by Blockchain)

• Designed a cohesive mobile UX/UI experience across platforms
• Managed development of iOS, Android, and web applications
• Propagated our narrative through mainstream press such as: WSJ, Forbes, Fortune, Wired, and TechCrunch, Entrepreneur, and Bloomberg. 
• Grew DAU from 0 to 10,000 in under 8 months

Dan is investing in Bitcoin DeFi as a GP at Asymmetric and a marketing advisor at Trust Machines, Taproot Wizards, Mezo, and others. He’s also a Bitcoin educator with over 850,000 followers on social media and focuses primarily on the Bitcoin DeFi sector. 

He was formerly the Head of Marketing at Kraken, one of the world’s biggest crypto exchanges. He is a serial crypto entrepreneur with two exits (Interchange > Kraken, ZeroBlock > Blockchain.com). In between his time in crypto, he was on the Growth Product and Marketing teams at Uber. He was part of the original 2013 crypto meetup group in SF which was comprised of the founders of Coinbase, Ripple, Kraken, and others.

Dan Held

nooon

Account Manager

Digital Marketing San Pedro

Digital Marketing Agency created in San Pedro Garza Garcia, Mexico. 2020

Our goal is to help entrepreneurs and business owners to create better image in internet and trough that get more customers trough internet. 

We create strategies that gives you results.

Logo Design
Brand Creation
Web Pages
SEO
Monetization (Targeted ads)
Social media + maintain
Digital environments (Metaverse)
NFTs

Contact and lets see how we can increase your brands visibility in Internet.

CEO & Founding Partner

Kristen Liivrand Consulting

In the past years i have learned a lot of valuable skills and i want to share my knowledge with people who need it. I have been studying and travelling different parts of the world and have been building my network everyday as i believe it is strongly necessity these days to succeed. 

The fields that i can help you with are: 

- How to set up a company
- First moves towards funding
- Building an organization
- Global Business
- Marketing
- Sales
- Connecting people
- Blockchain

I am willing to help you set up a company and use my network if i think it would help you succeed. 

Contact and let's see what we can do together.

Consultant

Extroverse Ecosystem Oy - Project EVEC

Digital Marketing and Strategy development.

MANA Digital

Business development & Financial advice - Also collaborating with various projects

Strategic Advisor & Consultant

Coinmotion

Coinmotion is the leading crypto investment service provider in the Nordics. Allows you to buy, sell, store and get loans on crypto.

I was a part of the Sales team. Worked closely with the private banking sector. I also used my Spanish skill as a benefit.

Currently I am a small share holder of the company.

Coinmotion Oy is a safe and secure place to invest in cryptocurrencies like Bitcoin, Ethereum, Litecoin and Ripple. We also offer private investment banking. Ask for more information.

Ambassador

Willi Imports Oy

Import & Export company from Finland.

Our main focus is on luxurious cars and boats, but we are not cutting down other opportunities, as we continue seeking products and partners to export/import all over the world.

Contact for business inquiries.

Whatsapp: +358 445300393
E-mail: Kristen@williimports.com

CEO & co-Founder

LähiTapiola

Lähitapiola is the biggest insurance company in Finland. It has also different products for investing and saving money. 

I was responsible for customer acquisition and we also had huge project regarding KYC and knowing your customers regulations.

Customer acquisition

Advanced Futuristic Solutions Oy

Helped to set up the company. 

Company focused new technology and applications.

Board Member

JAV General Trading LLC

- Setting up marketing site for car export in Finland (Auto Dubaista)
- Arranging logistics for car export
- Organizing a warehouse inventory and a marketing letter for ceramic tiles
- Planning of potential business/products for export
- Blockchain technology, mining and trading

Sales and Marketing Manager

Welcome to my profile!

I have a deep interest in fast-evolving new technology, digitalization, and entrepreneurship. Currently, I am driving new tech in the hotel industry by helping hotels streamline influencer partnerships through Nooon. We have developed an easy and simple way for hotels to create campaigns and book influencers, saving time, while increasing visibility globally.

Growing up playing ice hockey taught me the importance of teamwork. I carry that same team-oriented mentality into my professional life, focusing on building motivated teams and achieving better results together.

My strongest fields:

Global Business
Sales & Marketing
Investing & Trading
Startups
Blockchain Technology
Digitalization
Leadership & Organizational Behavior

Don't hesitate to connect with me.

Press connect or reach out via:

WhatsApp: +358 445300393
Email: k.liivrand@nooon.life

taplio

The Battle

Dan Held

Kristen Liivrand

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