Asymmetric

Investing in Bitcoin DeFi:
- Bitcoin L2s
- Metaprotocols 
- Dapps
- Staking

Portfolio so far: BOB, Bitlayer, Mezo, Fractal, Liquidium, Satflow, Glittr, Satlayer, Arch

General Partner

Held Media

Marketing advisory and fractional CMO services. Clients include Trust Machines, Taproot Wizards, and others.

Marketing Advisor

Kraken Digital Asset Exchange

• Scaled team from 2 to 30 in 3 years 
• Built out data infrastructure, processes, and channel strategy
• Deployed and managed $xxx million paid acquisition budget across 30+ countries

Head of Marketing

Director Of Business Development

Interchange (Acquired by Kraken)

Co-Founder

Uber

Head of ASO (App Store Optimization)
• Optimized Rider/Driver/EATS App and Play store pages for conversion and search discoverability 
• Unlocked tens of millions of incremental installs 
• Localized Rider/Driver/EATS App and Play store pages in 30 localizations 
• Collaboration with Rider/Driver/EATS product teams, marketing, comms, on App/Play store strategy 
• Negotiated App Annie, SensorTower, AppBot, and StoreMaven vendor contracts 
• Drove new product features through close relationships with Apple, Google, and SensorTower
• Scaled ASO from a solo operation to a 3 person team in 1 year

Growth Marketing Manager

ChangeTip

• Ported web experience to a native iOS app 
• Used market, UX, and guerrila research to inform product decisions  
• Developed product integrations with 3rd party social networks (ex: Reddit) 
• Crafted narratives for feature launches, product integrations, and marketing campaigns

Product Manager

Blockchain.com

• Drove the overall product vision, strategy, and requirements that fueled user growth and product evolution
• Scaled the company from 0-10 employees 
• Grew user base from 1M to 2.7M (170%) in 12 months w/ only organic channels

Product Team Lead

Zeroblock (Acquired by Blockchain)

• Designed a cohesive mobile UX/UI experience across platforms
• Managed development of iOS, Android, and web applications
• Propagated our narrative through mainstream press such as: WSJ, Forbes, Fortune, Wired, and TechCrunch, Entrepreneur, and Bloomberg. 
• Grew DAU from 0 to 10,000 in under 8 months

Dan is investing in Bitcoin DeFi as a GP at Asymmetric and a marketing advisor at Trust Machines, Taproot Wizards, Mezo, and others. He’s also a Bitcoin educator with over 850,000 followers on social media and focuses primarily on the Bitcoin DeFi sector. 

He was formerly the Head of Marketing at Kraken, one of the world’s biggest crypto exchanges. He is a serial crypto entrepreneur with two exits (Interchange > Kraken, ZeroBlock > Blockchain.com). In between his time in crypto, he was on the Growth Product and Marketing teams at Uber. He was part of the original 2013 crypto meetup group in SF which was comprised of the founders of Coinbase, Ripple, Kraken, and others.

Dan Held

PowerSchool

Leading UI Team through full SDLC for new SchoolMessenger Communicate web app, built using React, Redux Toolkit, MUI with a Micro Frontend-based architecture, soon to be ported to Remix (full stack web framework).

*   Promoted to Lead (Staff-level) Front End Software Engineer, from Sr. Front End Software Engineer.

LEAD FRONT END SOFTWARE ENGINEER

SchoolMessenger

Team Lead for SchoolMessenger's UI Team, which includes leading the team through the design, development, and testing of SchoolMessenger's flagship 'MessageSender' web application. Led a team of remote contractors (FE and BE) and QA through the full SDLC and successful production release of SchoolMessenger's 'Sender' mobile app to Apple's App Store (iOS) and Google's Play Store (Android).

*   Engaged in regular peer code reviews, providing feedback and mentorship to junior FE developers.

*   Work closely with Product, QA, DevOps, other internal teams and remote contractors, to help project planning, day-to-day sprint/team task planning and assignments, weekly bug/release triaging.

*   Design UX/UI mockups, write project design documentation, app architecture, API requirements, code style, pull request and peer review guidelines, lead project design reviews with stakeholders to receive feedback and recommendations.

*   Help configure and manage our Jenkins CI/CD build pipeline for our web application projects.

SR. FRONT END SOFTWARE ENGINEER

GET IT Mobile Inc.

Responsible for building the company's internal campaign tools necessary to support the Campaign Team and the business. Responsible for UI requirements gathering, design (wires/mockups), development, testing (unit and functional) and weekly releases of the internal product.

* Worked closely with cross-functional teams, i.e Campaign team, backend/server/bidder/API team, Tech Ops, to ensure continued momentum/progress of client-side app (UI tools) was supported, including all API dependencies, requirements were met.

Front-end UI Engineer on the Custom Mobile Apps (CMA) team and the company's core flagship product, MessageSender, successfully deployed in production Sept 2013.  Key contributor to the front-end / UI development of the hybrid mobile web application.  Developed new core site pages using object-oriented PHP and existing proprietary PHP framework and codebase.

* Developed the Front-End for SchoolMessenger’s legacy (Backbone JS) MessageSender app, in use for 10+ years in the US and Canada, delivering millions of broadcasts annually to parents and students.

FRONT END SOFTWARE ENGINEER

SHOP.COM

Lead UI developer for SHOP.COM's new Checkout UI.  Developed SHOP's new Travel page UI, implemented using Java Servlets, jQuery; database-driven via SOAP web service updates with Travelocity data.

* Fixed assigned site bugs and updated site content via Java, Microsoft SQL (MSSQL).

* Upgraded Java Swing and web-based (Servlet) internal support tools used by Marketing.

Front End Software Engineer with 13+ years of experience, specializing in crafting client-side web applications with meticulous attention to detail and a passion for creating sleek, modern interfaces.

KEY ACCOMPLISHMENTS

*  Leading Front-End Development for new React version of SchoolMessenger’s Communicate app, used by school administrators and staff members at over 60K+ school districts across North America.

*  Developed Front-End for SchoolMessenger’s legacy (Backbone JS) MessageSender app, in use for 10+ years in the US and Canada, delivering millions of broadcasts annually to parents and students.

*  Led Full Stack Team through the SDLC of SchoolMessenger’s SM Sender App mobile app, utilizing React Native and Redux, launched on the Apple App Store and Google Play Store in 2021.

*  Led Development of SchoolMessenger’s Forms web app, in React, Redux and Material UI (MUI), enabling custom form creation for data collection and integrating it into SchoolMessenger’s product suite.

*  Implemented Highly-Trafficked Landing Page for SchoolMessenger’s Message Attachment links, used by millions of parents and students annually.

*  Developed Checkout UI for shop.com, deployed in 2012, widely used by customers until its later revamp.

taplio

The Battle

Dan Held

Justin Burns

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